Apple & Eve

What Apple & Eve does

Apple & Eve is a U.S.-based fruit juice and snack manufacturer founded in 1975 by Gordon Crane as a family business and operating today as a subsidiary of Canadian food and beverage company Lassonde Industries (acquired 2014). The company produces 100% fruit juices (apple, very berry, cranberry apple, cranberry grape, fruit punch, tropical blends), certified organic variants, reduced sugar juice drinks (50% less sugar than 100% juice), juice-infused teas, lemonade, and fruit strip snacks. Sub-brands include Fruitables, Fruitables Plus (USDA-approved to count as a reimbursable vegetable serving in school meals), and The Switch (a school-focused juice and smoothie line). Underlying technology is conventional juice processing with aseptic packaging and fruit concentrate reconstitution; products are fortified with vitamins A, C, E, and calcium, and carry kosher, organic, and Non-GMO certifications on applicable SKUs.

The company distributes through national mass retailers (Walmart, Target, Sam's Club), regional grocery chains (ShopRite, Publix, Stop & Shop, Giant, Food Lion), and direct-to-institution supply relationships with K-12 school nutrition programs across the United States. Revenue is generated through one-time retail and institutional purchases with no subscription model; pricing is positioned at value-tier mass-market levels (e.g., $13.48 SRP for a 36-count reduced sugar juice box variety pack at Sam's Club). Customer segments are bifurcated: families with children (lunchboxes, after-school snacks, parties) as the primary consumer segment, and K-12 school nutrition programs as a secondary institutional segment served by dedicated product lines meeting federal USDA requirements.

Marketing is centered on family-oriented content marketing through owned digital channels (recipe and activity hub, monthly email newsletter) and organic social media (Facebook, Instagram, Pinterest, YouTube), augmented by seasonal limited-edition packaging initiatives. The company maintains an active product launch cadence, including a reduced sugar line (2025), new Sam's Club exclusive variety packs (March 2026), and soccer-themed limited-edition packaging for summer 2026, alongside a 50th anniversary '50 Years Young' brand campaign. The company is headquartered in Washington Mills, USA, with operating geographies spanning the United States and Canada under Lassonde Industries' ownership.

Name

Apple & Eve

Legal name

Apple & Eve, LLC

Website

https://appleandeve.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Apple & Eve is a U.S. juice and snack manufacturer (founded 1975) operating as a subsidiary of Lassonde Industries. It produces 100% juices, organic blends, reduced sugar drinks, juice-infused teas, and fruit strips distributed through major U.S. retailers and K-12 school nutrition programs, serving families with children.

Ownership category

akta.pro rank

Product category

Fruit Juice & Beverages

NAICS

Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fruit juice products
• Organic juice beverages
• Juice boxes
• School nutrition beverages
• Fruit snacks

Headquarters

HQ city

Washington Mills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods - Retail: Apple & Eve generates revenue through the sale of juice and snack products via retail distribution channels including grocery stores, mass retailers, and club stores. Products are sold as one-time purchases with no subscription model. Revenue is driven by volume sales through established retail partnerships and school nutrition programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Apple & Eve manufactures and sells shelf-stable fruit juices, juice drinks, juice-infused teas, lemonades, and fruit-strip snacks under brand names including Apple & Eve, Fruitables, Fruitables Plus, and The Switch. The company serves families with children through major U.S. retail channels and supplies dedicated product lines such as Fruitables Plus to K-12 school nutrition programs nationwide. Products include 100% juice, certified organic variants, reduced-sugar options, and USDA-approved vegetable-juice blends.

Product overview

Apple & Eve is a U.S.-based juice company founded in 1975 and owned by Lassonde Industries, offering a diversified portfolio of fruit juices, juice drinks, and snacks. The core product lines include 100% Juice products (Apple, Very Berry, Cranberry Apple, Cranberry Grape, Fruit Punch, and specialty blends) and Organic 100% Juice variants. The company has expanded into adjacent categories including Juice Infused Teas (Meyer Lemon, Peach Mango, Strawberry Kiwi), Reduced Sugar juice drinks (50% less sugar than 100% juice), Lemonade, and Fruit Strips snacks (including Organic and Sour varieties). The products are positioned for families and children, with dedicated school nutrition programs including 100% Juice Boxes, On the Go bottles, Fruitables Plus vegetable juice boxes, and The Switch smoothies. Recent product launches include the Tropical Sunrise Variety Pack and Soccer-themed limited-edition packaging for summer 2026.

Differentiator

Problem solved

Functional benefit

Brands

• The Switch: School nutrition juice brand offering flavored juices and smoothies for children, positioned as a healthier alternative.
• Fruitables
• Fruitables PLUS

Products and services

• 100% Apple Juice Classic 100% apple juice with no added sugar, available in multiple sizes for everyday consumption by families and children.
• Organic 100% Apple Juice Certified organic apple juice made with organic apple juice concentrate, delivering a blend of tart and sweet apple flavor in multiple sizes.
• Very Berry 100% Juice Blend A berry burst blend combining raspberries and strawberries for a no-added-sugar juice drink.
• Cranberry Apple 100% Juice Blend Sweet apple flavor swirled with tart cranberry for a balanced, no-sugar-added juice available in bottle formats.
• Fruit Punch 100% Juice Juice blend of juices from apples, pears, pineapples, and cherries with no added sugar.
• Organic Tropical Punch 100% Juice Blend Certified organic punch with tropical flavors like mango and pineapple.
• Organic Strawberry Watermelon 100% Juice Blend Refreshing blend of watermelon and tart strawberry flavor in certified organic form.
• Organic Berry Grape 100% Juice Blend Organic blend combining grape with apple, strawberry, and raspberry flavors.
• Organic Fruit Punch 100% Juice Blend Certified organic punch combining cherry, strawberry, and apple juices.
• Meyer Lemon Juice Infused Tea Ready-to-drink black tea infused with apple and lemon juice for a bright, citrusy beverage; Non-GMO Project verified.
• Peach Mango Juice Infused Tea Tropical-tasting juice infused tea combining peach and mango flavors.
• Strawberry Kiwi Juice Infused Tea Refreshing juice infused tea featuring strawberry and kiwi flavors.
• Reduced Sugar Juice Drinks Juice drinks with 50% less sugar than 100% juice, available in Fruit Punch, White Grape Raspberry, and Apple flavors.
• Lemonade Citrus lemonade available in regular and strawberry varieties.
• Fruit Strips Snack strips made with real fruit puree and juices, available in regular, organic, and sour varieties.
• Organic Fruit Strips Certified organic fruit strips made with organic fruit puree and juices.
• 100% Juice Variety Packs Pre-assorted variety packs of 100% juice boxes including Apple, Fruit Punch, and Very Berry flavors.
• Tropical Sunrise 100% Juice Blend Variety Pack Variety pack featuring Orange Sunrise Blend and Mango Strawberry Blend in 24-count 10 oz bottles.
• Organic Reduced Sugar Juice Drink Variety Pack Variety pack of reduced sugar juice drinks with 50% less sugar than 100% juice, containing White Grape Raspberry, Fruit Punch, and Apple flavors.
• 100% Juice Boxes - School Nutrition Shelf-stable 100% juice boxes trusted by parents since 1982, fortified with calcium and vitamins A, C, and E, available nationally in multiple flavors for K-12 school lunch programs.
• On the Go Juice Bottles - School Nutrition Convenient 8-oz and 16-oz resealable, shatterproof bottles of 100% juice for school children, including Apple, Orange, Cranberry Raspberry, and Strawberry Mango Passion flavors.
• Fruitables Plus Juice Boxes USDA-approved fruit and vegetable juice boxes that count as 1/2 cup of reimbursable vegetables, available in Tropical Twist, Power Punch, Gold Rush, and Brilliant Burst flavors.
• The Switch Juices & Smoothies School beverage line including The Switch juices (Black Cherry, Fruit Punch, Grape, Hardcore Apple, Kiwi Berry, Orange Tangerine, Watermelon Strawberry, Tropical Pineapple, Lemon Lime) and smoothies (Mango, Strawberry Banana).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lassonde IndustriescoreStrategic or Co-development Partner · 1 January 2014In 2014, Apple & Eve joined Lassonde Industries, a Canadian food and beverage company. This acquisition provided Apple & Eve with the resources and infrastructure to continue its growth while maintaining its family-oriented values and brand identity. Apple & Eve operates as a subsidiary under the Lassonde corporate umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mott's: Mott's, owned by Keurig Dr Pepper, is a leading U.S. apple juice and applesauce brand directly comparable to Apple & Eve's core 100% juice and single-serve juice box portfolio, with overlapping retail customers and a similar family/kids positioning.
• Juicy Juice: Juicy Juice is a children's-focused 100% juice brand sold in juice boxes and bottles, competing head-to-head with Apple & Eve in the same family, school, and retail channels.
• Capri Sun: Capri Sun (owned by The Kraft Heinz Company) is one of the dominant single-serve juice pouch brands in the U.S., directly comparable to Apple & Eve's juice box business in both retail and school nutrition channels.
• Welch's: Welch's is a national grape and fruit juice brand with a strong presence in U.S. grocery and school channels, competing directly with Apple & Eve's fruit-blend and single-serve juice offerings.
• Langers Juice Company: Langers is a family-owned U.S. juice producer offering bottled juices and juice blends in retail and food service; it competes with Apple & Eve in fruit-blend juices and shares a similar mid-sized, multi-generational brand profile.

Broad incumbents

• Tropicana: Tropicana, owned by PepsiCo, is a major U.S. juice brand offering refrigerated and shelf-stable juices; it competes broadly with Apple & Eve across retail channels and has materially larger marketing and distribution scale.
• Minute Maid (Simply): Minute Maid and Simply, owned by The Coca-Cola Company, are leading juice and juice-blend brands in U.S. grocery; they overlap with Apple & Eve on 100% juice and fruit-blend SKUs and compete for the same family buyer.
• Ocean Spray: Ocean Spray is a major cooperative producing cranberry and blended juices widely distributed in U.S. retail; it competes with Apple & Eve in fruit-blend juices and on shelf at the same mass and grocery accounts.
• Dole Food Company: Dole produces packaged fruit-based juices and snacks sold through U.S. retail; it overlaps with Apple & Eve on fruit-blend juices and on adjacent shelf-space competition in the produce and juice aisles.

Emerging players

• Honest Kids: Honest Kids, part of The Honest Company, sells organic, lower-sugar juice drinks in pouches targeted at children; it overlaps with Apple & Eve's reduced-sugar line and competes for the same health-conscious parent demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@appleandeve
• Facebookfacebook.com/appleandeve
• Instagraminstagram.com/appleandevejuice
• Pinterestpinterest.com/appleandeve

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple & Eve