Juicy Juice
Juicy Juice is a US children's fruit juice brand owned by Harvest Hill Beverage Company, producing 100% juice products across 15+ flavors plus organic and immune-support lines, distributed through major US retailers and a K-12 school nutrition program for families with children.
- Company typePrivate
- Founded1977
- HeadquartersBurbank, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Juicy Juice does
Juicy Juice is a US-based children's fruit juice brand established in 1977 and currently owned by Harvest Hill Beverage Company, with operations headquartered in the United States (Burbank) and an employee base of 101-250. The company produces, markets, and distributes 100% fruit juice products sweetened only by fruit, with no added sugars or artificial sweeteners, using fruit juice concentrates and aseptic processing to deliver shelf-stable beverages. The product portfolio spans three lines: a core 100% Juice range of 15 flavors (Apple, Berry, Grape, Fruit Punch, Mango, Tropical, and others) in package sizes from 4.23oz juice boxes to 128oz containers; a USDA Certified Organic sub-brand (Apple and Fruit Punch) certified by Oregon Tilth; and an Immune System Support line with added Vitamin C and Zinc. Products are positioned as allergen-free (top-8 allergen free), gluten-free, and compliant with USDA Smart Snack Guidelines for school meal programs.
The business operates a hybrid B2C/B2B distribution model. On the consumer side, products are sold through national and regional US grocery chains (Kroger, Albertsons, Publix, Wegmans, H-E-B, Meijer, and others), mass merchandisers (Walmart, Target), and club stores (BJ's), with retailer-managed pricing and online ordering via retailer websites. On the institutional side, Juicy Juice runs a dedicated K-12 school nutrition procurement program supplying portion-controlled case packs (4.23oz, 6.75oz, 10oz) meeting USDA Smart Snack standards for school lunchrooms and after-school programs. Pricing is set by retail partners and is not disclosed publicly. The company also invests in owned content — an Activity Center (209+ activities), Parent's Corner (149+ articles), and a recipe library (141+ recipes) — plus active social media on Facebook, Instagram, TikTok, Pinterest, and X to drive engagement with families of children from toddler through grade-school age. Revenue is not publicly disclosed; the brand sits within the parent Harvest Hill Beverage Company portfolio with no identified venture capital or private equity ownership signals.
Juicy Juice firmographics
Firmographics- Name
- Juicy Juice
- Legal name
- Harvest Hill Beverage Company
- Website
- https://juicyjuice.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juicy Juice is a US children's fruit juice brand owned by Harvest Hill Beverage Company, producing 100% juice products across 15+ flavors plus organic and immune-support lines, distributed through major US retailers and a K-12 school nutrition program for families with children.
- Ownership category
- akta.pro rank
Juicy Juice industry classification
Industry- Product category
- Children's Fruit Juice
- NAICS
- Specialty Canning (311422)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Refrigerated Juices & Smoothies (CRADACAL), Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions) (CRADAEAH)
Keywords
Where Juicy Juice is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Juicy Juice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail Juice Sales: Revenue generated from selling 100% juice products through major US retail grocery chains, club stores, and regional supermarket chains. Products are sold at various price points across multiple package sizes including 4.23oz juice boxes, 6.75oz juice boxes, 10oz bottles, 48oz, 64oz, and 128oz containers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Juicy Juice product offering
Product offeringCore offering
Juicy Juice produces, markets, and distributes 100% fruit juices for children under the Juicy Juice brand owned by Harvest Hill Beverage Company. The portfolio spans a core 100% juice line (15 flavors including Apple, Berry, Grape, Fruit Punch, Strawberry Banana, Mango, Tropical, and others), a USDA Certified Organic sub-line, and an Immune System Support line fortified with Vitamin C and Zinc. Products are sold in sizes from 4.23 oz juice boxes to 128 oz containers, formulated with no added sugar or artificial sweeteners, gluten-free, and free of the top 8 allergens.
Product overview
Juicy Juice is a children's juice brand owned by Harvest Hill Beverage Company, operating since 1977. The product portfolio consists of three main lines: (1) the core 100% Juice line featuring 15 flavor varieties (Apple, Apple Raspberry, Berry, Cherry, Fruit Punch, Grape, Kiwi Strawberry, Mango, Orange Tangerine, Peach Apple, Strawberry Banana, Strawberry Watermelon, Tropical, White Grape, and Punch Medley) that are sweetened only by fruit with no added sugars or artificial sweeteners; (2) the Organics sub-brand offering USDA Certified Organic Apple and Fruit Punch varieties that are GMO-free and certified by Oregon Tilth; and (3) the Immune System Support line adding functional benefits with 130% Vitamin C and 10% Zinc in Orange Mango, Strawberry Apple, and Berry Punch flavors. The products are pasteurized, gluten-free, allergen-free (free from top 8 allergens), contain no high fructose corn syrup, and meet USDA Smart Snack Guidelines for school programs. Products are available in multiple sizes including 4.23 oz juice boxes, 6.75 oz juice boxes, 10 oz bottles, 48 oz, 64 oz, and 128 oz containers.
Differentiator
Problem solved
Functional benefit
Brands
- Juicy Juice Organics: USDA Certified Organic 100% juice products in Apple and Fruit Punch flavors.
- Juicy Juice Lower Sugar
- Juicy Juice Immune System Support
Products and services
- Juicy Juice 100% Juice (Core Line)
Companies that use Juicy Juice
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Juicy Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juicy Juice partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- USDAcoreJuicy Juice products meet USDA Smart Snack Guidelines, making them compliant for sale in K-12 school lunchrooms and after-school programs. Products provide specified fruit servings (½ cup for 4.23oz, ¾ cup for 6.75oz, 1¼ cup for 10oz) as part of school nutrition standards.
- KrogercoreMajor US grocery retailer stocking full range of Juicy Juice 100% juice products including standard, organic, and immune support varieties.
- WalmartcoreMass merchandiser and club retailer offering Juicy Juice products across multiple package sizes including bulk options.
- TargetcoreMajor discount retailer distributing Juicy Juice products to consumers nationwide.
- PublixcoreRegional grocery chain in the southeastern United States stocking Juicy Juice products.
- AlbertsonsmajorNational grocery chain distributing Juicy Juice products through its retail locations across the United States.
- MeijermajorMidwest regional retailer offering Juicy Juice Immune System Support products at launch.
- Oregon TilthminorOrganic certification body that certifies Juicy Juice Organics products as USDA Organic.
- K-12 Schools (National)coreSchools across the United States purchase Juicy Juice products through the company's school procurement program for lunch programs and after-school nutrition.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Juicy Juice competitors and assessment
Company assessmentDirect peers
- Welch's: Welch's is a major US fruit juice brand (grape, white grape, fruit blends) sold in the same grocery and club channels as Juicy Juice, with overlapping 100% juice positioning and family-targeted marketing.
- Mott's: Mott's (Keurig Dr Pepper) sells apple juice, juice blends, and fruit-flavored juice products in formats directly overlapping with Juicy Juice's core 100% juice line, including apple juice boxes marketed to families.
- Apple & Eve: Apple & Eve is a privately held US juice company focused on 100% juice products and juice boxes marketed to families and children, directly overlapping Juicy Juice's product portfolio and target demographic.
- Sunny D: Sunny D is a citrus-flavored kids' drink sold in shelf-stable single-serve and multi-serve formats, directly competing with Juicy Juice for the children's lunchtime and lunchbox occasion.
- Capri Sun: Capri Sun (Kraft Heinz) is the dominant branded kids' juice drink in pouches and single-serve boxes — the most direct head-to-head competitor to Juicy Juice in the K-12 lunchbox and grocery juice-box segment.
- Tree Top: Tree Top is a US apple juice and fruit juice producer selling single-serve and multi-serve juice products in the same grocery channel as Juicy Juice, with comparable apple-juice SKU positioning.
- Langers Juice Company: Langers is a US juice producer selling single-serve and multi-serve juice products in grocery and club channels with comparable family-target positioning, directly overlapping with Juicy Juice's core 100% juice line.
Broad incumbents
- Minute Maid / Simply: Minute Maid and Simply (Coca-Cola) are broad national juice brands occupying adjacent shelf space in the same retailers as Juicy Juice, with comparable single-serve and multi-serve juice products though not kids-specific.
- Tropicana: Tropicana (PepsiCo) is a major national juice brand across orange juice, juice blends, and functional lines, with overlapping grocery distribution and far greater scale, though it skews more adult than Juicy Juice's kids-only positioning.
- Ocean Spray: Ocean Spray is a grower-owned cooperative selling cranberry juice and juice blends in single-serve and family formats, competing for the same grocery shelf and family-meal occasion as Juicy Juice, though focused on cranberry-led flavors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Juicy Juice social profiles
Digital presenceJuicy Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juicy Juice leadership team
Management profileNumber of profiles
Juicy Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juicy Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juicy Juice
What does Juicy Juice do?
Juicy Juice produces, markets, and distributes 100% fruit juices for children under the Juicy Juice brand owned by Harvest Hill Beverage Company. The portfolio spans a core 100% juice line (15 flavors including Apple, Berry, Grape, Fruit Punch, Strawberry Banana, Mango, Tropical, and others), a USDA Certified Organic sub-line, and an Immune System Support line fortified with Vitamin C and Zinc. Products are sold in sizes from 4.23 oz juice boxes to 128 oz containers, formulated with no added sugar or artificial sweeteners, gluten-free, and free of the top 8 allergens.
Is Juicy Juice a public or private company?
Juicy Juice is a private company. It is classified as corporate owned and is currently operating.
When was Juicy Juice founded?
Juicy Juice was founded in 1977. It employs 101 to 250 people.
Where is Juicy Juice based?
Juicy Juice is headquartered in Burbank, United States, in the North America region.
How does Juicy Juice make money?
One revenue line is on record: retail Juice Sales.
Who are Juicy Juice's main competitors?
Direct peers on record are Welch's, Mott's, Apple & Eve, Sunny D, Capri Sun, Tree Top and Langers Juice Company. Broad incumbents are Minute Maid / Simply, Tropicana and Ocean Spray.
Does Juicy Juice have an API?
No public API is recorded for Juicy Juice.
What industry is Juicy Juice in?
Juicy Juice's product category is Children's Fruit Juice. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311422 and its SIC code is 2080.