YES Securities

What YES Securities does

YES SECURITIES (India) Limited is a Mumbai-based, privately held full-service brokerage and wealth management firm incorporated in 2013 as a wholly-owned subsidiary of YES BANK Limited. The company provides retail and HNI investors with multi-asset trading and investment access — equities and derivatives on NSE and BSE, currency derivatives, commodities on MCX, IPOs, over 2,000 mutual funds, equity SIPs, fixed income and bonds, and alternative investment funds (AIF) including the YES Alternate Alpha Plus product and WealthBox curated portfolios. It also offers merchant banking and investment advisory services and serves a customer base of 7.5–9 lakh+ clients across retail, HNI, and NRI segments in India.

The firm operates the OMNI trading platform across mobile, web, and desktop, providing real-time market data, advanced charting, one-tap order execution, paperless Demat onboarding, 3-click IPO applications, and a 3-in-1 integrated Demat/trading/savings account. The technology stack is positioned around ease of use and integration rather than proprietary AI or algorithmic trading. Revenue is generated primarily through transaction-based brokerage on equity and derivatives, distribution fees on mutual funds and IPOs, interest income from margin trading facility (MTF), and professional service fees on alternative investment products. Distribution is digital-first and self-serve for retail, with a dedicated Dealing Desk for HNI and NRI clients, supplemented by a content ecosystem comprising a 30+ analyst research team, a Knowledge Hub, podcasts, and the WeLoveWonga financial literacy program.

Name

YES Securities

Legal name

YES SECURITIES (India) Limited

Website

https://yesinvest.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

YES Securities is a Mumbai-based, YES BANK-owned retail and HNI brokerage offering multi-asset trading (equity, derivatives, currency, commodities), mutual funds, IPOs, and AIFs via its OMNI platform to 7.5–9 lakh+ Indian investors.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Retail brokerage services
• Equity trading platform
• Wealth management solutions
• Investment advisory services
• Derivatives trading

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Fees - Equity & Derivatives: Brokerage fees charged on equity delivery, intraday, futures, options, currency, and commodity trades. Low brokerage plans offered to match different investment styles.
2. Mutual Fund Distribution: Distribution of 2000+ mutual funds across equity, debt, fixed income, balanced and hybrid schemes with SIP starting from Rs 500
3. IPO Application Services: Facilitation of IPO applications through platform, generating fees from transaction processing
4. Alternative Investment Products Distribution: Distribution of fixed income products (corporate bonds, NCDs, 54EC bonds), AIFs, and WealthBox curated portfolios
5. Margin Trading Facility (MTF): Leveraged trading facility allowing customers to trade with borrowed funds, generating interest income

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

YES Securities is a full-service retail brokerage and investment platform offering multi-asset trading and wealth management services. Its core offering is the OMNI platform (mobile app, web, and desktop) providing equity, derivatives, currency, and commodity trading, complemented by mutual funds, IPOs, bonds, AIFs, and curated WealthBox portfolios, supported by research from 30+ analysts. The company serves retail investors, HNIs, and NRIs through a digital-first, self-serve model with a dedicated dealing desk for high-touch clients.

Product overview

YES Securities operates as a full-service brokerage and investment platform providing a comprehensive suite of products across multiple asset classes. The core offering is the OMNI platform, available as Mobile App, Web Platform, and Desktop Suite, which serves as the unified interface for all trading and investment activities. The platform connects to NSE and BSE for equity trading (covering 4,000+ stocks), NSE for derivatives (Futures & Options), currency markets (USD, EUR, GBP, JPY), and MCX for commodities. Investment products include Equity SIPs, Mutual Funds (2,000+ schemes), IPOs, Fixed Income/Bonds, Alternate Investment Funds (AIF), and curated WealthBox portfolios. Value-added services include Margin Trading Facility, Financial Calculators Suite, Dealing Desk for HNI/NRI clients, Market Research covering 40+ sectors, and the Knowledge Hub educational platform. The company also offers Demat account services and wealth management solutions. All services are accessible through the OMNI ecosystem with low brokerage pricing and support for digital onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• OMNI: Trading platform offered by YES Securities for mobile, web, and desktop trading with advanced charting, research tools, and multi-asset investing capabilities.

Products and services

• OMNI Mobile Trading App Flagship mobile trading application for retail investors enabling trading across equities, derivatives, currencies, and commodities with real-time price alerts, personalized watchlists, and one-tap order execution. Available on Android and iOS.
• OMNI Web Trading Platform Professional web-based trading platform offering advanced charting tools, live market research, return tracking across timeframes, and multi-segment trading in equity, F&O, currency, and commodities.
• Futures & Options Trading Equity and index futures and options trading with fast execution, smart strategies, and F&O-specific trading calls across multiple segments.
• Currency Trading USD, EUR, GBP, and JPY currency contract trading with secure transactions, advanced charts, and analytical tools.
• Commodity Trading Diversified portfolio access to global commodity markets on MCX with expert analysis and research reports for trading various commodities.
• IPO Investment Platform Streamlined IPO application process enabling investors to participate in Initial Public Offerings on Indian stock exchanges using UPI with a quick 3-click application feature.
• Equity SIP (E-SIP) Systematic investment plan allowing investors to invest in individual stocks at regular intervals, combining mutual fund SIP benefits with direct equity exposure.
• Mutual Funds Distribution of over 2,000 mutual funds across equity, debt, fixed income, balanced, and hybrid schemes with SIP options starting from Rs 500.
• WealthBox Curated investment portfolios aligned with financial goals and risk tolerance, managed by certified research analysts for wealth creation.
• Fixed Income / Bonds Listed and unlisted fixed income products including corporate bonds, tax-free bonds, NCDs, and 54EC Bonds for stable investment returns.
• Alternate Investment Funds (AIF) Alternative investment products for high-net-worth individuals seeking non-traditional investment avenues across long-only and long-short strategies.
• Margin Trading Facility (MTF) Leveraged trading facility allowing investors to trade with borrowed funds for amplified market exposure across delivery and intraday trades.
• Demat Account Services Electronic share holding and trading account services enabling securities management, linked with trading account for complete trading functionality, available with free account opening.
• Dealing Desk Personalized investment support service tailored for high-net-worth individuals (HNIs), NRIs, and strategic traders through dedicated relationship management.
• Wealth Maximiser Value-added investment solution designed for wealth creation with relationship-focused service and a trading newsletter for enhanced investment strategy.

Quantifiable outcome

• Customer onboarding in under 5 minutes (claimed)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Red FMminorGTM or Marketing PartnerYES Securities presents the #WeLoveWonga Masterclass in collaboration with Red FM, a financial literacy and community engagement initiative. The program aims to equip participants with tools and knowledge for achieving financial goals through workshops, sessions, and case studies.
• NSE (National Stock Exchange of India)coreChannel Partner/ Reseller/ DistributorYES Securities is a registered member of NSE (Member Code: 14914) enabling trading and investment services across the exchange's segments.
• BSE (Bombay Stock Exchange)coreChannel Partner/ Reseller/ DistributorYES Securities is a registered member of BSE (Member Code: 6538) enabling trading and investment services on India's oldest stock exchange.
• CDSL (Central Depository Services Limited)coreOthersYES Securities is a Depository Participant of CDSL (DP id: 94600) providing dematerialisation and electronic share holding services.
• NSDL (National Securities Depositories Limited)coreOthersYES Securities is a Depository Participant of NSDL (DP ID: IN-DP-653-2021) providing dematerialisation services.
• MCX (Multi Commodity Exchange of India)coreChannel Partner/ Reseller/ DistributorYES Securities is a registered member of MCX (Member Code: 56355) enabling commodity trading services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zerodha: India's largest discount brokerage and the category leader in self-serve equity, F&O, currency, and commodity trading via the Kite platform. Directly comparable to YES Securities on core brokerage product, digital onboarding, and retail target segment, though at materially greater scale.
• Groww: Digital-first Indian broker with a strong retail and first-time-investor focus across equities, mutual funds, IPOs, and F&O. Directly comparable to YES Securities on mobile-first onboarding, product breadth, and asset-class coverage.
• Angel One: Listed Indian full-service-turned-discount broker offering equity, derivatives, commodities, mutual funds, IPOs, and research through the Angel One app. Closely comparable product mix and target customer (retail and HNI) to YES Securities.
• Upstox: Technology-led Indian discount broker with mobile and web trading across equities, F&O, currency, and commodities, plus mutual fund distribution. Comparable to YES Securities on self-serve GTM, digital onboarding, and asset-class breadth.
• 5paisa: Discount broker offering equities, derivatives, currency, commodities, mutual funds, and IPOs through a digital platform. Directly comparable product mix and price-sensitive retail positioning to YES Securities.
• Sharekhan: Established Indian broker offering trading, mutual funds, IPOs, and research-led advisory through Trade Tiger and digital platforms. Comparable retail + HNI customer segmentation and research-supported value proposition to YES Securities.

Broad incumbents

• ICICI Direct: Bank-backed (ICICI Bank) full-service retail brokerage with 3-in-1 account integration, IPO, mutual fund, and advisory offerings. Highly comparable to YES Securities in bank-parent structure, integrated accounts, and multi-product retail wealth stack, but at significantly larger scale.
• HDFC Securities: HDFC Bank's brokerage arm offering equity, derivatives, currency, IPO, mutual fund, and NRI services. Comparable to YES Securities in bank-affiliated distribution model and broad retail+HNI focus, with deeper institutional research and larger customer base.
• Kotak Securities: Kotak Mahindra Bank's brokerage subsidiary offering trading across equities, derivatives, currency, and commodities plus mutual funds and IPOs. Comparable bank-parent distribution, multi-asset platform, and integrated account offering to YES Securities.
• Motilal Oswal Financial Services: Full-service Indian broker-dealer with research-led equity broking, wealth management, and investment banking. Comparable to YES Securities on research-led value proposition and wealth/advisory adjacencies, with stronger institutional book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YesSecurities
• YouTubeyoutube.com/@YESSecurities1/videos
• Facebookfacebook.com/YES-Securities-304629757145299
• LinkedInlinkedin.com/company/yessecuritiesofficial
• Instagraminstagram.com/yessecurities

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YES Securities