What JBT Marel does

JBT Marel Corporation is a global food and beverage processing technology provider formed in 2025 through the merger of JBT Corporation and Marel, headquartered in Lakeland, Florida and publicly traded on NYSE under ticker JBTM. The company designs, manufactures, and services integrated processing equipment, purpose-built software, and lifetime support for enterprise food producers across more than twelve verticals including poultry, meat, fish and seafood, prepared foods, ready meals, beverages and juices, fruit and vegetables, dairy and cheese, pet food, plant-based products, material handling automation, and pharmaceuticals and nutraceuticals. JBT Marel processes over 75% of the world's citrus juice and serves customers through 133 locations across 29 countries with over 50 manufacturing and distribution facilities.

The company's technology portfolio includes proprietary systems such as PetFlex extrusion technology, High Pressure Processing (HPP) via the Avure brand, aseptic food processing integrated through an exclusive partnership with Aurum Process Technology, the Fresh'n Squeeze 1800 citrus juicer, the ProDOSE pineapple wax dosing machine, and Integrated Steam Tunnel equipment, complemented by sub-brands Wenger and Extru-Tech for extrusion processing. Food processing software integrates machine, process, and business-level data to support traceability compliance, performance optimization, and data-driven decision making.

Revenue is generated through three primary streams: hardware sales of standalone machines and fully integrated end-to-end processing lines, recurring software revenue, and recurring service revenue from maintenance, spare parts, modernization, connected services, and service agreements. The company employs direct enterprise field sales supported by Customer Innovation Centers in Lakeland, Florida and Sandusky, Ohio featuring VR Immersive Spaces for customer co-development, with additional demand generation through industry events such as the NRA Show, Petfood Forum, Seafood Expo Global, and Interzoo. Pricing is quote-based and not publicly disclosed.

Name

JBT Marel

Legal name

JBT Marel Corporation

Website

https://welcome.jbtmarel.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Formed in 2025 via the JBT-Marel merger, JBT Marel Corporation is a global food and beverage processing technology provider. It designs, manufactures, and services integrated processing equipment, purpose-built software, and lifetime support for enterprise food producers across 12+ verticals in 29 countries.

Ownership category

akta.pro rank

Product category

Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Food processing equipment
• Integrated processing lines
• Food processing software
• Pet food extrusion
• Beverage processing technology

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment and Processing Solutions: Sale of food and beverage processing equipment including standalone machines to fully integrated, end-to-end processing lines. Revenue from custom processing solutions for poultry, meat, fish/seafood, prepared foods, beverages, fruits/vegetables, dairy, and pet food.
2. Software Solutions: Purpose-built food processing software for optimization, traceability compliance, and data-driven decision making. Includes software products for poultry, meat, fish, and general processing operations.
3. Service and Support: Lifetime service support including maintenance services, spare parts and consumables, training, optimization services, connected services, modernization and upgrades, software services, and service agreements. Generates recurring revenue through service agreements.
4. Aftermarket and Spare Parts: Spare parts and consumables sales as part of the service lifecycle for processing equipment

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

JBT Marel is a leading global provider of equipment, integrated technology, and services to the food and beverage industry. The company designs, manufactures, and supports standalone machines and fully integrated end-to-end processing lines across poultry, meat, fish/seafood, prepared foods, ready meals, beverages, fruits/vegetables, dairy, and pet food verticals. It complements this hardware with purpose-built food processing software for optimization, traceability, and data-driven decision-making, and provides lifetime service support including maintenance, spare parts, training, modernization, and service agreements.

Product overview

JBT Marel is a global leader in advanced automation for the food and beverage industry, offering a comprehensive portfolio of high-performance standalone machines and fully integrated, end-to-end processing lines. The company's product ecosystem includes: food processing equipment across poultry, meat, fish and seafood, prepared foods, ready meals, beverages and juices, fruit and vegetables, plant-based products, dairy and cheese, and pet food segments; purpose-built food processing software that integrates machine, process, and business level data; lifetime service support; and specialized technologies including the Fresh'n Squeeze 1800 Citrus Juicer, ProDOSE Pineapple Wax Dosing Machine, PetFlex extrusion technology, High Pressure Processing, and Integrated Steam Tunnel equipment. The company operates sub-brands Wenger and Extru-Tech for extrusion processing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh'n Squeeze 1800 Citrus Juicer Award-winning citrus juicer designed for foodservice operators, enabling efficient juice extraction as part of JBT Marel's beverage processing portfolio.
• ProDOSE Pineapple Wax Dosing Machine Fully automated system for coating fresh pineapples that replaces manual wax dosing processes, reducing errors and product waste through consistent and even coating.
• Food Processing Software Purpose-built software for food processors that integrates machine, process, and business level data to optimize performance, ensure traceability compliance, support data-driven decisions, and boost profitability.
• Poultry Processing Solutions Processing equipment and integrated lines for broilers, turkey, and duck including slaughtering, evisceration, chilling, deboning, and cut-up operations for poultry producers.
• Meat Processing Solutions Processing solutions for pig/pork and cattle/beef, including deboning, cutting, and further processing equipment for red meat producers.
• Fish and Seafood Processing Solutions Processing solutions for whitefish, salmon, and other seafood including filleting, portioning, weighing, and packing equipment for seafood processors.
• Prepared Foods Processing Solutions Processing lines for snacks, appetizers, battered and breaded products, burgers and patties, hot dogs and sausages, deli meats, potato specialties, and baked goods and pizza.
• Ready Meals Processing Solutions Processing equipment for frozen, chilled, and shelf-stable ready meals, soups, sauces, dips, and baby food production.
• Beverages and Juices Processing Solutions Processing equipment for juices, nectars, smoothies, ready-to-drink coffee and tea, energy drinks, carbonated and non-carbonated beverages, and meal replacement drinks. JBT Marel holds over 75% market share in citrus juice processing.
• Fruit and Vegetables Processing Solutions Processing equipment for citrus, canned, fresh, and frozen fruit and vegetables.
• Dairy and Cheese Processing Solutions Processing solutions for milk, evaporated milk, cream, yogurts, infant formula, milkshakes, dairy drinks, puddings, desserts, and processed cheese.
• Pet Food Processing Solutions Comprehensive pet food processing solutions including dry, minimally processed, and wet pet food, pet treats, featuring extrusion, HPP, and steam tunnel technologies under the Wenger and Extru-Tech brands.
• Plant-based Products Processing Solutions Processing solutions for plant-based protein and plant-based beverages.
• Material Handling Automation Warehouse automation solutions for the food and beverage industry, addressing material handling efficiency.
• Pharmaceuticals and Nutraceuticals Processing Solutions Processing solutions for pharmaceutical and nutraceutical products requiring precision and regulatory compliance.
• Lifetime Service and Support Lifetime service support including maintenance services, spare parts and consumables, training, optimization services, connected services, modernization and upgrades, software services, and service agreements, generating recurring revenue.

Quantifiable outcome

• 10% year-over-year revenue growth in Q1 2026
• +4 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Aurum Process TechnologycoreStrategic or Co-development Partner · 20 May 2026Exclusive cooperation partnership integrating Aurum's aseptic food processing and filling expertise into JBT Marel's portfolio for wet pet food and ready-to-eat meals. The partnership combines Aurum's capabilities in thermodynamics, fluid dynamics, and thermal processing with JBT Marel's system integration. Both companies showcased joint capabilities at Interzoo 2026.
• Wenger and Extru-TechcoreStrategic or Co-development Partner · 21 April 2026Both pet and human food extrusion processing brands under JBT Marel exhibited together for the first time at Petfood Forum 2026, marking physical realization of 'Stronger Together' mission. Combined booth showcased expanded capabilities including Minimally Processed Pet Food Line featuring PetFlex extrusion technology, High Pressure Processing, and Integrated Steam Tunnel equipment. Over 90 years of combined expertise brought together under JBT Marel.
• AlmaraicoreStrategic or Co-development Partner · 25 February 2026Saudi Arabia's largest dairy company signed a multimillion-euro contract with JBT Marel to supply three advanced fish processing lines, reflecting expansion of seafood processing capabilities and strategic relationship in Middle East market.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Marel hf: Iceland-based food processing equipment manufacturer that merged with JBT to form JBT Marel in 2025. Directly comparable in poultry, meat, and fish processing equipment, with the legacy Marel business now operating as a core segment within JBT Marel.
• Bühler Group: Swiss family-owned manufacturer of food processing equipment with strong positions in grain milling, chocolate, and pet food. Directly competes with JBT Marel in pet food extrusion, grain processing, and several shared verticals.
• Tetra Pak: Swiss-Swedish multinational specializing in liquid food processing and packaging, particularly dairy, juice, and beverages. Directly competes with JBT Marel in citrus juice processing and beverage equipment.
• Krones AG: German manufacturer of beverage and liquid food processing and packaging equipment. Directly competes with JBT Marel in beverages, juices, and liquid dairy processing lines.
• Middleby Corporation: US-based manufacturer of commercial and industrial food processing and cooking equipment, with a growing food processing segment. Directly competes with JBT Marel in prepared foods, ready meals, and protein processing equipment.
• SPX Technologies (SPX Flow): US-based industrial company that owns SPX Flow, a food and beverage processing equipment provider. Directly competes with JBT Marel in dairy, beverage, and ingredient processing equipment.
• Heat and Control: Privately held US-based manufacturer of food processing equipment specializing in snack food, prepared foods, and protein processing. Directly competes with JBT Marel in prepared foods and snack processing lines.

Broad incumbents

• GEA Group: German industrial conglomerate with a major food processing equipment division serving dairy, beverage, meat, and prepared foods customers. Overlaps significantly with JBT Marel's portfolio and is one of the largest direct competitors globally.
• Alfa Laval: Swedish industrial company with a food and water division providing heat transfer, separation, and fluid handling equipment to food processors. Adjacent competitor in several shared verticals including dairy and beverage processing.

Emerging players

• TOMRA Systems: Norwegian technology company best known for reverse vending, but with a substantial food sorting and processing division. Adjacent competitor in fruit, vegetable, and protein sorting and grading equipment that overlaps with JBT Marel's fresh produce processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jbtmarel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBT Marel