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Health First

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uuid0006r2v

Namestring
Health First
Legal namestring
Health First, Inc.
Websiteurl
hf.org
Company typeenum
Private
Founded yearint
1995
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersRockledge, United States
HQ citystring
Rockledge
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices14 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
hospital healthcare services, emergency trauma care, health insurance plans, hospice care services, retail pharmacy services
Industry4 codes
1Critical Access & Rural Hospitals
CodeHLAFAAAGPrimaryYes
2Value-Based Primary Care Organizations (Risk-Bearing)
CodeHLAFAGAFPrimaryNo
3Primary Care & General Medicine Virtual Care (Employer-Sponsored)
CodeHLALADAAPrimaryNo
4Small Group Health Insurance (2–50/100)
CodeFSAIAFADPrimaryNo
NAICS code4 codes
  • General Medical and Surgical Hospitals6221
  • Direct Health and Medical Insurance Carriers524114
  • Offices of Physicians62111
  • Ambulatory Health Care Services621
SIC code4 codes
  • Services-Hospitals8060
  • Accident & Health Insurance6321
  • Services-Offices & Clinics Of Doctors Of Medicine8011
  • Services-Misc Health & Allied Services, Nec8090
Product category
Hospital Healthcare Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Patient Care Services
TypeProfessional Services
Description

Health First generates revenue through providing medical services to patients including emergency care, surgeries, diagnostics, hospital stays, and outpatient treatments. Revenue is collected through insurance reimbursements, Medicare/Medicaid, and patient payments.

hf.org
2Health Insurance - Health First Health Plans
TypeSubscription Recurring
Description

Health First operates its own health insurance plans (Health First Health Plans) including Medicare Advantage programs, generating revenue through insurance premiums.

hf.org
3Pharmacy Services
TypeHardware Sales
Description

Health First Family Pharmacy operates four retail pharmacy locations providing prescription medications and pharmaceutical services to patients and community members.

4Hospice Care Services
TypeManaged Services
Description

Hospice of Health First provides end-of-life care services including inpatient hospice, home hospice, and grief support programs. Licensed by Florida, certified as Medicare and Medicaid provider, and accredited by The Joint Commission.

hf.org
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Pricing details2 tiers
1Financial Assistance Program
ModelOtherBilling cadencePay-as-you-go
Notes

Financial assistance available for uninsured, underinsured, or low-income patients based on individual circumstances and financial resources. Applications are reviewed on a case-by-case basis.

hf.org
2CareCredit Healthcare Financing
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Flexible financing option through CareCredit credit card for healthcare expenses. Subject to credit approval.

hf.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Health First is a not-for-profit integrated community health system delivering the full continuum of care across Brevard County, Florida. Core offerings include four hospitals providing emergency/trauma, inpatient, and surgical services; specialty institutes for cancer, heart & vascular, neurology, sleep, and bariatric care; outpatient services such as retail pharmacy, rehabilitation, and hospice; senior wellness programs; and Health First Health Plans Medicare Advantage insurance. The MyChart Epic-based portal and First Flight air ambulance extend access across the region.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Health First is a not-for-profit community health system serving Brevard County, Florida, through four hospitals (Holmes Regional Medical Center, Cape Canaveral Hospital, Palm Bay Hospital, Viera Hospital), numerous outpatient facilities, and a health plan. The organization operates a unified healthcare delivery network rather than a modular software product. Its core offerings span the full care continuum including primary care, emergency/trauma services (with First Flight air ambulance), hospital-based inpatient care, specialized centers (Cancer Institute, Heart & Vascular, Neurology/Neuroendovascular Surgery, Sleep Center), outpatient services (Family Pharmacy, Rehabilitation, Behavioral Health), senior wellness programs (Aging Services, Memory Disorder Clinic, Center for Family Caregivers), hospice (Hospice of Health First with Bright Star grief support), weight management (NewFit Bariatric Program), fitness (Pro-Health & Fitness Center), and health insurance (Health First Health Plans). The MyChart patient portal, built on Epic, provides patients with access to medical records, appointment scheduling, and prescription management across the entire Health First network.

Product and service2 records
1Trauma Center at Holmes Regional Medical Center
CategoryEmergency and Trauma Care
2First Flight Air Ambulance
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-03-03
Description

Health First and Operator Solutions formalized a strategic partnership on March 3, 2026, combining the hospital's emergency trauma and medical expertise with Operator Solutions' critical mission skills. The collaboration brings together healthcare and astronaut-rescue capabilities, positioning the entities to expand their combined emergency response offerings. The partnership was celebrated at Operator Solutions' headquarters on Aerospace Drive in Florida.

2NASA
Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Health First Trauma Center has partnered with NASA to provide contingency healthcare for astronauts. This partnership leverages Health First's trauma expertise and emergency response capabilities for space-related healthcare contingencies.

hf.org
Strategic tierMinorTypeStrategic or Co-development Partner
Description

The Memory Disorder Clinic operates in collaboration with Health First Aging Services and the Florida Institute of Technology School of Psychology. This collaboration provides research opportunities and academic support for memory disorder diagnosis and treatment programs.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Large not-for-profit health system with multiple hospitals and outpatient locations across Florida. Directly comparable to Health First as a multi-hospital Florida community system with similar service-line breadth and regional referral patterns.

TypeBroad incumbent
Description

Multi-hospital Florida health system with trauma, specialty, and primary care services serving Central Florida. Operates in adjacent geographies and competes for specialty referrals from Brevard County patients.

TypeBroad incumbent
Description

For-profit division of HCA Healthcare operating numerous Florida hospitals, ERs, and physician practices. Competes with Health First in the Florida market and has greater capital access for expansion.

TypeDirect peer
Description

Community-based not-for-profit health system in Daytona Beach, Florida operating multiple hospitals and a health plan. Closely comparable to Health First in size, structure, integrated payor-provider model, and Florida east-coast community footprint.

TypeDirect peer
Description

Not-for-profit community hospital in Titusville (Brevard-adjacent, North Brevard County). Operates acute care, emergency, and outpatient services competing for the same regional patient population as Health First.

TypeDirect peer
Description

Not-for-profit community health system in Southwest Florida operating multiple hospitals, specialty institutes, and outpatient services. Comparable to Health First in integrated community-system model, scale, and service-line breadth.

TypeBroad incumbent
Description

Large not-for-profit Florida health system with multiple hospitals and outpatient facilities. Comparable as a Florida-based multi-hospital integrated system with similar specialty service-line depth.

TypeDirect peer
Description

Community-owned, not-for-profit Florida health system with two hospitals and an extensive outpatient network. Closely matches Health First in ownership structure, scale, and integrated community delivery model.

TypeBroad incumbent
Description

Florida region of Cleveland Clinic operating hospitals and specialty centers. Competes with Health First for specialty referrals in cardiology, oncology, and neurology, and represents the academic/quaternary-care benchmark.

TypeBroad incumbent
Description

Florida academic medical center with extensive specialty, trauma, and air ambulance services. Comparable as a Florida tertiary/quaternary system with air ambulance, trauma, and specialty capabilities overlapping Health First's First Flight and trauma franchise.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance8 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Health First

Hospital Healthcare Serviceshf.org

Health First firmographics

Firmographics
Name
Health First
Legal name
Health First, Inc.
Website
https://hf.org
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Health First industry classification

Industry
Product category
Hospital Healthcare Services
NAICS
General Medical and Surgical Hospitals (6221), Direct Health and Medical Insurance Carriers (524114), Offices of Physicians (62111), Ambulatory Health Care Services (621)
SIC
Services-Hospitals (8060), Accident & Health Insurance (6321), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
akta.pro primary industry
Critical Access & Rural Hospitals (HLAFAAAG)
akta.pro secondary industries
Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

  • Hospital healthcare services
  • Emergency trauma care
  • Health insurance plans
  • Hospice care services
  • Retail pharmacy services

Where Health First is headquartered

Location

Headquarters

HQ city
Rockledge
HQ country
United States
HQ region
North America

Offices14 records

Markets served

Health First business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

  1. Patient Care Services: Health First generates revenue through providing medical services to patients including emergency care, surgeries, diagnostics, hospital stays, and outpatient treatments. Revenue is collected through insurance reimbursements, Medicare/Medicaid, and patient payments.
  2. Health Insurance - Health First Health Plans: Health First operates its own health insurance plans (Health First Health Plans) including Medicare Advantage programs, generating revenue through insurance premiums.
  3. Pharmacy Services: Health First Family Pharmacy operates four retail pharmacy locations providing prescription medications and pharmaceutical services to patients and community members.
  4. Hospice Care Services: Hospice of Health First provides end-of-life care services including inpatient hospice, home hospice, and grief support programs. Licensed by Florida, certified as Medicare and Medicaid provider, and accredited by The Joint Commission.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goFinancial Assistance Program
Transaction based/ take ratePay-as-you-goCareCredit Healthcare Financing

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Health First product offering

Product offering

Core offering

Health First is a not-for-profit integrated community health system delivering the full continuum of care across Brevard County, Florida. Core offerings include four hospitals providing emergency/trauma, inpatient, and surgical services; specialty institutes for cancer, heart & vascular, neurology, sleep, and bariatric care; outpatient services such as retail pharmacy, rehabilitation, and hospice; senior wellness programs; and Health First Health Plans Medicare Advantage insurance. The MyChart Epic-based portal and First Flight air ambulance extend access across the region.

Product overview

Health First is a not-for-profit community health system serving Brevard County, Florida, through four hospitals (Holmes Regional Medical Center, Cape Canaveral Hospital, Palm Bay Hospital, Viera Hospital), numerous outpatient facilities, and a health plan. The organization operates a unified healthcare delivery network rather than a modular software product. Its core offerings span the full care continuum including primary care, emergency/trauma services (with First Flight air ambulance), hospital-based inpatient care, specialized centers (Cancer Institute, Heart & Vascular, Neurology/Neuroendovascular Surgery, Sleep Center), outpatient services (Family Pharmacy, Rehabilitation, Behavioral Health), senior wellness programs (Aging Services, Memory Disorder Clinic, Center for Family Caregivers), hospice (Hospice of Health First with Bright Star grief support), weight management (NewFit Bariatric Program), fitness (Pro-Health & Fitness Center), and health insurance (Health First Health Plans). The MyChart patient portal, built on Epic, provides patients with access to medical records, appointment scheduling, and prescription management across the entire Health First network.

Differentiator

Problem solved

Functional benefit

Products and services

  • Trauma Center at Holmes Regional Medical Center
  • First Flight Air Ambulance

Companies that use Health First

Customer profile

Segments6 records

Ideal customer profiles4 records

Health First technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Health First partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • Operator SolutionscoreStrategic or Co-development Partner · 3 March 2026Health First and Operator Solutions formalized a strategic partnership on March 3, 2026, combining the hospital's emergency trauma and medical expertise with Operator Solutions' critical mission skills. The collaboration brings together healthcare and astronaut-rescue capabilities, positioning the entities to expand their combined emergency response offerings. The partnership was celebrated at Operator Solutions' headquarters on Aerospace Drive in Florida.
  • NASAcoreStrategic or Co-development PartnerThe Health First Trauma Center has partnered with NASA to provide contingency healthcare for astronauts. This partnership leverages Health First's trauma expertise and emergency response capabilities for space-related healthcare contingencies.
  • Florida Institute of Technology School of PsychologyminorStrategic or Co-development PartnerThe Memory Disorder Clinic operates in collaboration with Health First Aging Services and the Florida Institute of Technology School of Psychology. This collaboration provides research opportunities and academic support for memory disorder diagnosis and treatment programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Health First competitors and assessment

Company assessment

Broad incumbents

  • AdventHealth: Large not-for-profit health system with multiple hospitals and outpatient locations across Florida. Directly comparable to Health First as a multi-hospital Florida community system with similar service-line breadth and regional referral patterns.
  • Orlando Health: Multi-hospital Florida health system with trauma, specialty, and primary care services serving Central Florida. Operates in adjacent geographies and competes for specialty referrals from Brevard County patients.
  • HCA Florida Healthcare: For-profit division of HCA Healthcare operating numerous Florida hospitals, ERs, and physician practices. Competes with Health First in the Florida market and has greater capital access for expansion.
  • Baptist Health South Florida: Large not-for-profit Florida health system with multiple hospitals and outpatient facilities. Comparable as a Florida-based multi-hospital integrated system with similar specialty service-line depth.
  • Cleveland Clinic Florida: Florida region of Cleveland Clinic operating hospitals and specialty centers. Competes with Health First for specialty referrals in cardiology, oncology, and neurology, and represents the academic/quaternary-care benchmark.
  • Tampa General Hospital: Florida academic medical center with extensive specialty, trauma, and air ambulance services. Comparable as a Florida tertiary/quaternary system with air ambulance, trauma, and specialty capabilities overlapping Health First's First Flight and trauma franchise.

Direct peers

  • Halifax Health: Community-based not-for-profit health system in Daytona Beach, Florida operating multiple hospitals and a health plan. Closely comparable to Health First in size, structure, integrated payor-provider model, and Florida east-coast community footprint.
  • Parrish Medical Center: Not-for-profit community hospital in Titusville (Brevard-adjacent, North Brevard County). Operates acute care, emergency, and outpatient services competing for the same regional patient population as Health First.
  • Lee Health: Not-for-profit community health system in Southwest Florida operating multiple hospitals, specialty institutes, and outpatient services. Comparable to Health First in integrated community-system model, scale, and service-line breadth.
  • Sarasota Memorial Health Care System: Community-owned, not-for-profit Florida health system with two hospitals and an extensive outpatient network. Closely matches Health First in ownership structure, scale, and integrated community delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Health First social profiles

Digital presence

Health First compliance and trust

Trust signal

Compliance8 records

Health First financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Health First leadership team

Management profile

Number of profiles

Profiles1 record

Health First funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Health First M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health First

What does Health First do?

Health First is a not-for-profit integrated community health system delivering the full continuum of care across Brevard County, Florida. Core offerings include four hospitals providing emergency/trauma, inpatient, and surgical services; specialty institutes for cancer, heart & vascular, neurology, sleep, and bariatric care; outpatient services such as retail pharmacy, rehabilitation, and hospice; senior wellness programs; and Health First Health Plans Medicare Advantage insurance. The MyChart Epic-based portal and First Flight air ambulance extend access across the region.

Is Health First a public or private company?

Health First is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Health First founded?

Health First was founded in 1995. It employs 5,001 to 10,000 people.

Where is Health First based?

Health First is headquartered in Rockledge, United States, in the North America region.

How does Health First make money?

Four revenue lines are on record. Patient Care Services are the primary driver. The others are health Insurance - Health First Health Plans, pharmacy Services and hospice Care Services.

Who are Health First's main competitors?

Broad incumbents on record are AdventHealth, Orlando Health, HCA Florida Healthcare, Baptist Health South Florida, Cleveland Clinic Florida and Tampa General Hospital. Direct peers are Halifax Health, Parrish Medical Center, Lee Health and Sarasota Memorial Health Care System.

Does Health First have an API?

No public API is recorded for Health First.

What industry is Health First in?

Health First's product category is Hospital Healthcare Services. Its primary akta.pro industry code is HLAFAAAG, Critical Access & Rural Hospitals, with a secondary code of HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing). Its NAICS code is 6221 and its SIC code is 8060.

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Live signals
YahooViera Hospital adds 20 beds to meet rising demandHealth First opened a 20-bed expansion on the fifth floor of Viera Hospital on Oct. 5, increasing capacity from 98 to 118 beds. The addition includes four maternal recovery rooms, two OB triage bays, and a new 16-bed surgical unit. Health First is pursuing about $800 million in capital investment around Brevard County.SpacecoastdailyThrive Brevard Health and Wellness Expo Set for Thursday in RockledgeHealth First is presenting the free Thrive Brevard Space Coast Health & Wellness Expo in Rockledge, Florida, on Thursday, August 20. The event features more than 40 vendors and presentations by Health First professionals aimed at supporting physical, mental, and emotional well-being.Florida TodayHealth First and astronaut-rescue company celebrate partnershipHealth First and Operator Solutions formalized a strategic partnership on March 3, 2026, combining the hospital's emergency trauma and medical expertise with Operator Solutions' critical mission skills. The partnership was celebrated at Operator Solutions' headquarters on Aerospace Drive in Florida, where executives from both companies addressed the audience. The collaboration brings together healthcare and astronaut-rescue capabilities, positioning the entities to expand their combined emergency response offerings.https://www.walb.comSAFETY ALERT: Pesticides found in popular brands of breadThe Healthy Florida First website released findings showing varying levels of the herbicide Glyphosate in several popular bread brands, with levels ranging from non-detect to 191.04 parts per billion. The article includes a table of specific measurements for brands including Nature's Own, Dave's Killer Bread, Wonder Bread, Sara Lee, and Pepperidge Farm. The EPA's safety assessment is cited, stating that glyphosate poses no identified human health risks at current exposure levels.YahooFrom peer support to therapy dogs, Brevard first responders find new ways to healBrevard County first responders are adopting mental wellness programs, including therapy dogs and peer support, to address trauma-related stress. The county's Melbourne Fire Department added a therapy dog, Rigs, to its peer support team, and Florida passed a law expanding peer support access. State officials requested $3.6 million for a comprehensive mental health program.American City Business JournalsHealth First to build $230M patient tower at Palm Bay HospitalHealth First will construct a $230 million five-floor patient tower expansion at its Palm Bay Hospital, adding 60 beds and doubling operating room capacity. Construction is scheduled to begin in September 2026 with completion expected by 2028. The project aims to address population growth challenges in south Brevard County.YahooHealth First's heart bypass program receives high rating from Society of Thoracic SurgeonsHealth First's heart bypass program received a third consecutive three-star rating from the Society of Thoracic Surgeons for isolated coronary artery bypass grafting. The rating, based on a three-year analysis, places the program among the elite in the United States and Canada. Approximately 20% of participants receive this highest quality rating.YahooHealth First CEO: Vital partnerships help us respond to people's most vulnerable momentsHealth First CEO Terry Forde highlighted the role of healthcare professionals, first responders, and community partners in supporting vulnerable individuals. The organization supports about 20 organizations annually through wellness grants, addressing food security, mental health, and chronic disease prevention.Vertical MagHealth First to expand First Flight Air Ambulance Service with second helicopter in North BrevardHealth First announced the expansion of its First Flight air ambulance program with a second helicopter to serve Northern Brevard County, Florida, expected in early 2025. The expansion responds to anticipated growth in emergency and trauma needs driven by the county's increasing population from aerospace/defense employment, tourism, and its status as Florida's 10th largest county. First Flight has operated as the primary helicopter ambulance service for Brevard and northern Indian River Counties for over 35 years, and the additional aircraft will allow Health First to meet rising call volumes.WPTV News Channel 5 West Palm'A HERO': Family mourns death of well-known South Florida doctor Jose Garcia who died in single-vehicle crashJose L. Garcia, a physician employed by Health First Medical Group, died following a single-vehicle crash involving his Tesla in Palm Beach County, Florida. His fiancé believes he may have suffered a medical episode while driving, and the company released a statement honoring his dedication to patients. The incident resulted in his death at Palms West Hospital.