Motor Vehicle Software
Vitu (Motor Vehicle Software) is a private, Agoura Hills, CA-based provider of digital titling and registration software for U.S. lenders, dealerships, drivers, fleets, and government agencies, operating across all 50 states via a transaction-based and API-access business model.
- Company typePrivate
- Founded2005
- HeadquartersAgoura Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Motor Vehicle Software does
Vitu, Inc. (doing business as Vitu; legal entity Motor Vehicle Software) is a privately held, Agoura Hills, California-based provider of digital titling and registration software serving the U.S. automotive ecosystem across all 50 states. The platform connects lenders, dealerships, drivers, fleet operators, and government agencies through end-to-end vehicle lifecycle solutions, including electronic lien and title (ELT) processing, the National Title Exchange (NTX) for interstate transfers, Accelerated Title for trade-in payoff and release, NMVTIS/DLDV/theft-based fraud protection, NIST Level 2 digital signatures (VituSign), repossession e-titles, vehicle and driver history reports, fleet title and renewals management, and a government-wide payments product (VituPay). Underlying capabilities are exposed through a developer-facing API platform (developer.vitu.com) covering National, AT, NTX, VIN Tracking, Digital Signatures, and NMVTIS APIs, plus deep integrations with major dealer management systems and platforms such as RouteOne and Dealertrack.
The company monetizes through three primary streams: per-transaction fees for title and registration processing (including in-state digital title/reg, Vitu Interstate, Accelerated Title, and NTX), recurring API and platform access fees paid by integrators and ISVs embedding Vitu capabilities, and professional services revenue from DMV compliance training (RMP Training). Pricing is quote-based and not publicly disclosed; large lenders, major dealer groups, and government customers operate under custom multi-year enterprise contracts, while smaller dealers and developers access the platform through the self-service portal. Vitu is an approved NMVTIS Data Provider and holds SOC 1 Type II certification, and has built a customer base anchored by state dealer association endorsements (including an exclusive ERT endorsement with MADA) and two recent platform acquisitions — Dealertrack Registration & Titling from Cox Automotive (January 2025) and DDI Technology from IAA Holdings/RB Global (November 2025) — that materially expanded its dealer, lender, and remarketer footprint.
Motor Vehicle Software firmographics
Firmographics- Name
- Motor Vehicle Software
- Legal name
- Vitu, Inc.
- Website
- https://mvscusa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitu (Motor Vehicle Software) is a private, Agoura Hills, CA-based provider of digital titling and registration software for U.S. lenders, dealerships, drivers, fleets, and government agencies, operating across all 50 states via a transaction-based and API-access business model.
- Ownership category
- akta.pro rank
Where Motor Vehicle Software is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motor Vehicle Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Vitu charges transaction fees for title and registration processing services. This includes fees for in-state digital title and registration, interstate processing through Vitu Interstate, accelerated title services, and NTX digital titling. The platform handles fee estimation, payment collection, and fulfillment.
- API/Platform Access Fees: Revenue generated from API access and platform usage, including developer portal access for building integrations. Enterprise customers and ISVs pay for API usage to embed Vitu's titling and registration capabilities into their own applications.
- Professional Services & Training: RMP Training provides DMV compliance training services for dealership staff on DMV policies and procedures. This includes training on ins and outs of state-specific DMV requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise pricing for large lenders and dealer groups |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Motor Vehicle Software product offering
Product offeringCore offering
Vitu (operated by Motor Vehicle Software / Vitu, Inc.) provides an advanced digital titling and registration platform that replaces paper-based DMV processes with electronic workflows across all 50 U.S. states. Its offerings span dealer-side trade-in and registration processing, lender-side collateral management (ELT, repossession, refinance), interstate title exchange, fraud protection, digital signatures, fleet management, and government payments, delivered both as a managed service and via APIs.
Product overview
Vitu operates as a platform-plus-modules architecture offering an Advanced Digital Titling Platform for the motor vehicle industry. The core Vitu Platform provides 50-state digital title and registration processing, supplemented by specialized modules including: Accelerated Title for streamlined trade-in payoff and title release; NTX (National Title Exchange) for cross-state digital titling; CMS (Collateral Management System) products for lenders covering total title lifecycle, accelerated title for lenders, PerfecTitle refinance, electronic lien & title, and repossession; VituSign for digital signatures; Vitu Fleet for fleet management; plus APIs, driver/vehicle history reports, and government payment solutions. The platform connects lenders, dealers, remarketers, consumers and jurisdictions through end-to-end vehicle lifecycle solutions.
Differentiator
Problem solved
Functional benefit
Brands
- VituSign: Digital Signatures on DMV documents
- Accelerated Title
- NTX Digital Titling
- PerfecTitle
- VituPay
Products and services
- Vitu Platform (In-State Digital Title & Registration) End-to-end digital title and registration processing platform for U.S. dealers, lenders, and government agencies, replacing paper DMV workflows with electronic processing across all 50 states.
- Vitu Interstate National 50-state title and registration processing service enabling cross-state vehicle transactions for dealers and lenders.
- Accelerated Title for Dealers Trade-in payoff and title release solution for new and used car dealerships that accelerates title transfer during vehicle trades, integrated with dealer and insurer workflows.
- NTX Digital Titling (National Title Exchange) National Title Exchange enabling digital titling across state boundaries with efficient cross-jurisdiction processing.
- Fraud Protection (DLDV, NMVTIS, Theft & Lien) Fraud detection services that screen vehicles against Dealer Lien Deposit Verification (DLDV), NMVTIS, theft databases, and lien records to prevent title fraud.
- VituSign (Digital Signatures) Digital signature solution for DMV documents offering NIST Level 2 security for compliant electronic document execution.
- RMP Training (DMV Compliance Training) DMV compliance training program in which Vitu experts train dealership and lender staff on state-specific DMV policies and procedures.
- CMS Total Title Total vehicle loan lifecycle management solution for lenders, providing collateral security from receipt through release.
- CMS Accelerated Title for Lenders Payoff and title release solution for lenders, integrating with dealer and insurer workflows to accelerate loan payoffs.
- PerfecTitle Refinance Vehicle refinancing solution for lenders designed to increase lien perfections and revenue while reducing risk.
- NTX Repossession Repossession e-title solution enabling digital repossession title processing in as little as 1 day.
- CMS ELT (Electronic Lien & Title) Nationwide electronic lien and title solution that replaces paper vehicle titles with digital processing for lenders.
- Vitu Fleet Fleet title, registration, and renewal management solution for enterprises operating large vehicle fleets.
- Vitu Platform APIs Developer API suite (National API, AT API, NTX API, VIN Tracking API, Digital Signatures API, NMVTIS API) enabling third parties to embed Vitu titling and registration capabilities into their own applications.
- Vitu Inquiries (Vehicle History Records) Montana-based vehicle history inquiry reports providing comprehensive ownership and title information.
- Driver License Reports Montana-based driver license verification reports providing instant results for identity verification.
- VituPay (Government-wide Payments) Government-wide payment solution enabling DMVs and state agencies to process vehicle-related payments.
Quantifiable outcome
- Over 1 million titles processed, demonstrating e-titling industry acceptance
- +1 more outcomes
Companies that use Motor Vehicle Software
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Motor Vehicle Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Motor Vehicle Software partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- IAA Holdings, LLC (RB Global) - DDI TechnologyflagshipVitu acquired DDI Technology from IAA Holdings, LLC (an RB Global company), advancing its vision to modernize vehicle title and registration nationwide. DDI Technology provides additional electronic registration and titling capabilities.
- RouteOnecoreRouteOne integration expands Accelerated Title reach, making the car buying journey faster and more efficient by enabling seamless title and payoff release within RouteOne's dealer platform workflow.
- Cox Automotive (Dealertrack)flagshipVitu completed acquisition of Dealertrack Registration & Titling businesses from Cox Automotive, significantly expanding its dealer and lender customer base and adding major platform integrations.
- Maryland Automobile Dealers Association (MADA)coreMADA endorsed Vitu as exclusive ERT (Electronic Registration and Titling) provider, providing exclusive referral channel to MADA member dealers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Motor Vehicle Software competitors and assessment
Company assessmentBroad incumbents
- Dealertrack (Cox Automotive): Cox Automotive's dealer technology platform that historically included the registration and titling business Vitu acquired in January 2025. Still a direct adjacent competitor across DMS, CRM, and F&I workflows that intersect with Vitu's title and registration rails.
- Reynolds and Reynolds: Major dealer management system (DMS) provider with deep relationships across U.S. dealerships. Comparable as a broad incumbent dealer technology platform that competes for the same dealership wallet and integrates with title/registration workflows.
- CDK Global: Large incumbent provider of dealer software, including DMS, CRM, and F&I tools serving franchised and independent dealers. Directly comparable as a broad dealer technology platform integrating with the title and registration ecosystem Vitu serves.
- Wolters Kluwer Lien Solutions: Provides UCC filing, lien management, and vehicle title solutions for lenders and financial institutions. Comparable as an incumbent provider of lien and title lifecycle technology competing for the same lender customer base.
- Black Knight (ICE Mortgage Technology): Provider of technology, data, and analytics across the lending lifecycle including lien, title, and closing workflows. Comparable as a broad incumbent in lien/title/collateral technology serving lenders with adjacent vehicle-collateral use cases.
- LexisNexis Risk Solutions: Provides vehicle history, identity, and fraud data products used by auto lenders, dealers, and government agencies. Comparable as a data and analytics incumbent in vehicle history and fraud — adjacent to Vitu's fraud protection and vehicle history offerings.
- Carfax: Leading consumer-facing vehicle history report provider with deep dealer and lender data integrations. Comparable as an incumbent vehicle-history data product that overlaps with Vitu's Vitu Inquiries history and license report offerings.
Emerging players
- Tekion: Cloud-native dealer SaaS platform serving retail automotive with CRM, desking, and DMS functionality. Comparable as an emerging platform competitor seeking to displace incumbents in the dealership technology stack, with overlapping end customers.
- RouteOne: Dealer finance platform connecting dealers with lenders for credit applications, desking, and contract processing; Vitu integrates Accelerated Title into RouteOne. Comparable as a channel partner and adjacent platform serving the same dealer and lender customers.
Direct peers
- eOriginal: Provider of electronic signature and asset management technology for auto finance, with e-title, e-lien, and collateral management capabilities. Directly comparable as a competitor in the electronic lien and title and digital signature categories Vitu serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motor Vehicle Software social profiles
Digital presenceMotor Vehicle Software compliance and trust
Trust signalCompliance2 records
Motor Vehicle Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motor Vehicle Software leadership team
Management profileNumber of profiles
Profiles2 records
Motor Vehicle Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motor Vehicle Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motor Vehicle Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motor Vehicle Software
What does Motor Vehicle Software do?
Vitu (operated by Motor Vehicle Software / Vitu, Inc.) provides an advanced digital titling and registration platform that replaces paper-based DMV processes with electronic workflows across all 50 U.S. states. Its offerings span dealer-side trade-in and registration processing, lender-side collateral management (ELT, repossession, refinance), interstate title exchange, fraud protection, digital signatures, fleet management, and government payments, delivered both as a managed service and via APIs.
Is Motor Vehicle Software a public or private company?
Motor Vehicle Software is a private company. It is classified as private equity controlled and is currently operating.
When was Motor Vehicle Software founded?
Motor Vehicle Software was founded in 2005. It employs 101 to 250 people.
Where is Motor Vehicle Software based?
Motor Vehicle Software is headquartered in Agoura Hills, United States, in the North America region.
How does Motor Vehicle Software make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are API/Platform Access Fees and professional Services & Training.
Who are Motor Vehicle Software's main competitors?
Broad incumbents on record are Dealertrack (Cox Automotive), Reynolds and Reynolds, CDK Global, Wolters Kluwer Lien Solutions, Black Knight (ICE Mortgage Technology), LexisNexis Risk Solutions and Carfax. Emerging players are Tekion and RouteOne. eOriginal is listed as a direct peer.
Does Motor Vehicle Software have an API?
Yes. Vitu offers a comprehensive API platform enabling developers to integrate vehicle title and registration capabilities into their own applications. APIs include: National API (50-state title and registration), AT API (Accelerated Title), NTX API (National Title Exchange), VIN Tracking API (identifies title changes), Digital Signatures API (NIST Level 2 security), and NMVTIS API (National reporting). The platform supports forms generation, fee estimation, and fulfillment capabilities. Developer documentation is at developer.vitu.com.