Gruber Law Offices

What Gruber Law Offices does

Gruber Law Offices is a Wisconsin-based personal injury law firm headquartered in Milwaukee that has operated for approximately 40 years since being founded by Attorney David Gruber as a solo practice. The firm has grown to a team of over 130 professional staff and attorneys and is currently run as a family-owned operation by David Gruber, his wife Nancy Gruber, and their son Steven Gruber. It provides plaintiff-side representation across a broad set of personal injury practice areas including car, truck, motorcycle, bicycle, pedestrian, rideshare, boating, school bus, and farm accidents, along with wrongful death, slip and fall, dog bite, brain and spinal injuries, medical malpractice, nursing home abuse, work injuries, and a substantial drug/medical device and mass-tort practice spanning products such as Camp Lejeune water contamination, Actemra, CPAP/BiPAP, IVC filters, transvaginal mesh, Roundup, and Zantac.

The firm is not a technology company; it does not maintain a public API, SDK, software platform, or proprietary technical infrastructure. Its competitive infrastructure is built around legal talent (attorneys recognized by Top 100 National Trial Lawyers, Wisconsin Super Lawyers, Million Dollar Advocates Forum, and Board Certification in Trucking Law), brand visibility through sports sponsorships with the Milwaukee Bucks, Milwaukee Brewers, Marquette University, and Wisconsin Badgers, and a multi-channel intake operation offering 24/7 phone, web form, SMS, and in-person consultations including a "We'll Come To You" mobile service.

Gruber Law Offices generates revenue exclusively through contingency fee arrangements on plaintiff-side tort cases; clients pay no upfront fees and the firm is compensated only as a percentage of settlements or verdicts obtained. Geographic coverage spans 15+ Wisconsin cities including Milwaukee, Madison, Green Bay, Appleton, Kenosha, Racine, Waukesha, Eau Claire, and others, with out-of-state referral counsel partnerships used for cases originating outside Wisconsin. The firm has reported cumulative client recoveries in excess of $1 billion, with recent individual case results including a $20.43 million settlement in 2025, a $10.24 million truck crash settlement in March 2024, an $8.375 million settlement in 2024, and a $4.865 million Milwaukee County jury verdict in March 2024.

Name

Gruber Law Offices

Legal name

Gruber Law Offices, LLC

Website

https://gruber-law.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Gruber Law Offices is a family-owned Milwaukee-based personal injury law firm with 130+ staff representing injured individuals across Wisconsin on a contingency fee basis, handling vehicle, premises liability, malpractice, and mass tort cases and reporting over $1 billion in cumulative client recoveries.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Car accident attorney
• Truck accident lawyer
• Medical malpractice law
• Wrongful death claims

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fees: Gruber Law Offices operates on a contingency fee model for personal injury cases. The firm only charges a fee if they win the case and secure a recovery for the client. This means clients pay nothing upfront and no financial risk to the client. The firm handles all legal and insurance complexities on behalf of the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gruber Law Offices provides contingency-fee personal injury legal representation to injured individuals and families across Wisconsin, handling car, truck, motorcycle, bicycle, pedestrian, rideshare, boating, and other vehicle accidents, as well as wrongful death, slip and fall, dog bites, medical malpractice, nursing home abuse, work injuries, brain injuries, and drug/medical device liability cases. Clients pay no fees unless the firm wins, with free 24/7 consultations and mobile 'We'll Come To You' intake available statewide.

Product overview

Gruber Law Offices is a Wisconsin personal injury law firm offering legal services through a unified practice focused on accident and serious personal injury cases. The firm provides representation across multiple practice areas including car accidents, truck accidents, motorcycle accidents, wrongful death, slip and fall, dog bites, medical malpractice, nursing home abuse, and drug/medical device liability. The firm operates on a contingency fee basis with free consultations and has won over a billion dollars in settlements and verdicts for clients. Services are available statewide through offices in Milwaukee, Madison, Green Bay, Kenosha, and other Wisconsin cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services

Quantifiable outcome

• Over $1 billion recovered for clients
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Milwaukee BucksflagshipGTM or Marketing PartnerOfficial sponsor of the Milwaukee Bucks NBA team. Partnership includes community initiatives such as holiday shopping sprees with the team and promotional visibility at games and events.
• Milwaukee BrewersflagshipGTM or Marketing PartnerOfficial sponsor of the Milwaukee Brewers MLB team. Growing partnership including various promotional activities and community programs with the baseball organization.
• Marquette UniversitycoreGTM or Marketing PartnerSponsorship partnership with Marquette University athletics and programs.
• Out-of-State Referral CounselcoreChannel Partner/ Reseller/ DistributorPartnership with distinguished and award-winning referral firms in other jurisdictions for handling cases outside Wisconsin. The firm collaborates with these partners on serious car crash cases occurring out-of-state, sharing close personal and professional relationships.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hupy and Abraham, S.C. Milwaukee-based personal injury law firm with a Wisconsin-wide footprint handling car, truck, and motorcycle accidents. Directly comparable to Gruber in scale, geography, contingency fee model, and plaintiff-side PI focus.
• Lerner and Rowe Injury Attorneys: Multi-state personal injury firm with a heavy advertising-driven model and contingency fee structure across vehicle accidents and broader PI. Comparable to Gruber in GTM motion (TV/brand-led lead capture) and plaintiff PI focus.
• Banville Law: Personal injury firm with a strong plaintiff-side presence in vehicle accidents, premises liability, and serious injury cases on a contingency model. Comparable to Gruber in contingency structure and PI practice mix.
• Cellino Law: Large contingency-fee personal injury firm (formerly Cellino & Barnes) with a strong regional brand in vehicle accident and PI representation. Comparable to Gruber in contingency model, mass-market advertising approach, and PI focus.
• Habush Habush & Rottier S.C. Long-established Wisconsin personal injury firm with statewide office presence and broad PI practice including vehicle accidents, product liability, and mass tort. Comparable to Gruber in regional dominance and contingency model.
• Crosner Legal, P.C. Plaintiff-side mass tort and product liability firm with significant drug and medical device representation. Comparable to Gruber specifically in the drugs/medical devices and mass tort segment of the practice.
• Parker Waichman LLP: National personal injury and mass tort firm with deep drug/medical device practice (similar to Gruber's Actemra, Depuy, IVC Filter dockets) and contingency model. Comparable in mass tort specialization and contingency structure.

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States, operating across dozens of states with a national TV-led brand and broad PI/mass tort docket. Comparable to Gruber in contingency PI focus but vastly larger in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gruber_law
• Facebookfacebook.com/GruberLaw
• LinkedInlinkedin.com/company/gruber-law-offices-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruber Law Offices