Pit Liquor by Distilled Bath and Body
Pit Liquor is a privately held, direct-to-consumer natural deodorant brand founded in 2017 that uses a proprietary whiskey and vodka antibacterial formula across eight signature scents, serving health-conscious, premium-scent, and eco-conscious consumers through its own e-commerce site, subscriptions, and a wholesale program.
- Company typePrivate
- Founded2017
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pit Liquor by Distilled Bath and Body does
Pit Liquor, operated by Distilled Bath and Body LLC, is a privately held direct-to-consumer natural personal care brand founded in 2017 by Erica Feucht and Jason Feucht, headquartered in Fort Collins, Colorado, with small-batch manufacturing based in Seattle, Washington. The company's core product is a natural deodorant built around a proprietary whiskey and vodka-based antibacterial formula combined with steeped botanicals and pure essential oils, marketed as 100% natural and free of aluminum, phthalates, and parabens. Its signature line comprises eight scents (Black Pepper + Clove, Blue Lotus, Bourbon Vanilla, Cedar + Fir, Coconut + Lime, Lavender + Laurel, Sandalwood + Neroli, and Simply Unscented), each available in 120mL spray, 50mL roll-on, and 375mL refill formats, all priced at $16, alongside scented candles, pre-configured bundles, and a limited editions rotation.
The company operates a product-led growth model centered on its own e-commerce storefront (pitliquor.com), supplemented by a subscription service for recurring delivery, a bundle builder, and a B2B wholesale program for retail partners. Demand generation relies on organic social across six platforms, a blog, an email newsletter, and notable earned media coverage in Bustle, Food & Wine, NBC's Today Show, ABC, NPR/KNX, and CBS. Customer segments are horizontal: health-conscious consumers seeking non-toxic deodorant, premium-scent enthusiasts, and eco-conscious buyers drawn to recyclable glass packaging. The company has 11-50 employees, has not disclosed institutional funding (a 2021-08 event shows $0 raised), and has accumulated 1,300+ five-star reviews and per-product ratings of 4.5-4.9 stars as its primary scale and reputation signals.
Pit Liquor by Distilled Bath and Body firmographics
Firmographics- Name
- Pit Liquor by Distilled Bath and Body
- Legal name
- Distilled Bath and Body LLC
- Website
- https://distilledbathandbody.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pit Liquor is a privately held, direct-to-consumer natural deodorant brand founded in 2017 that uses a proprietary whiskey and vodka antibacterial formula across eight signature scents, serving health-conscious, premium-scent, and eco-conscious consumers through its own e-commerce site, subscriptions, and a wholesale program.
- Ownership category
- akta.pro rank
Pit Liquor by Distilled Bath and Body industry classification
Industry- Product category
- Natural Deodorant
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Body Sprays & Mists (CRABADAC)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Pit Liquor by Distilled Bath and Body is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pit Liquor by Distilled Bath and Body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Direct Product Sales: One-time purchase of deodorant products in various sizes (120mL spray, 50mL roll-on, 375mL refill). Customers purchase directly through the e-commerce storefront.
- Subscription Model: Recurring subscription purchases for regular delivery of products, providing predictable recurring revenue and customer retention.
- Wholesale Distribution: Bulk wholesale distribution through retail partners, indicated by the presence of a Wholesale Program on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Deodorant Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pit Liquor by Distilled Bath and Body product offering
Product offeringCore offering
Pit Liquor manufactures and sells natural deodorants formulated with whiskey and vodka as the antibacterial base, available in eight signature scents plus an unscented option across 120mL spray, 50mL roll-on, and 375mL refill sizes. The product line extends to scented candles, pre-configured bundles, seasonal limited editions, a recurring subscription program, and a wholesale channel for retail partners. All products are 100% natural with no aluminum, phthalates, or parabens, packaged in recyclable glass bottles and made in small batches in Seattle, WA.
Product overview
Pit Liquor is a direct-to-consumer natural deodorant brand offering a single unified product line centered on whiskey and vodka-based natural deodorants. The core offering consists of eight signature-scented deodorant sprays (Black Pepper + Clove, Blue Lotus, Bourbon Vanilla, Cedar + Fir, Coconut + Lime, Lavender + Laurel, Sandalwood + Neroli, and Simply Unscented), available in multiple formats including 120mL spray, 50mL roll-on, and 375mL refill sizes. The product line extends to scented candles, limited edition seasonal scents, pre-configured bundles, subscription services for recurring delivery, and a wholesale program for retail partners. All products are marketed as non-toxic, aluminum-free, and packaged in recyclable glass bottles, manufactured in small batches in Seattle, WA.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Pepper + Clove Deodorant
- Blue Lotus Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at premium scent consumers.
- Bourbon Vanilla Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at consumers preferring warm, perfume-inspired fragrance profiles.
- Cedar + Fir Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at consumers seeking woody, botanical scents.
- Coconut + Lime Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at consumers seeking tropical, fresh fragrance profiles.
- Lavender + Laurel Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at consumers preferring herbal, calming scent profiles.
- Sandalwood + Neroli Deodorant A signature-scented natural deodorant spray in Pit Liquor's core product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at premium scent consumers seeking warm, complex fragrance profiles.
- Simply Unscented Deodorant An unscented variant of the natural deodorant in Pit Liquor's product line, available in 120mL spray, 50mL roll-on, and 375mL refill. Targeted at fragrance-sensitive consumers.
- Candles Scented candles sold under the Pit Liquor brand, extending the company's fragrance portfolio beyond personal deodorant. Targeted at existing brand customers and home fragrance buyers.
- Bundles Pre-configured multi-product bundles offering multiple deodorant scents or sizes at discounted pricing through the DTC storefront. Targeted at trial customers and gift purchasers.
- Limited Edition Products Seasonal and limited-run deodorant scents and candle products available for a limited time on the DTC storefront. Targeted at collectors and brand enthusiasts seeking exclusive variants.
- Subscription Service Recurring delivery subscription program for automatic replenishment of Pit Liquor deodorant products, providing predictable recurring revenue and customer retention. Targeted at regular users of the product.
- Wholesale Program B2B wholesale program that enables retailers to stock Pit Liquor deodorant and candle products in physical retail locations. Targeted at natural and boutique retail buyers.
Quantifiable outcome
- 1300+ five star reviews
- +1 more outcomes
Companies that use Pit Liquor by Distilled Bath and Body
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Pit Liquor by Distilled Bath and Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pit Liquor by Distilled Bath and Body partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale PartnersminorWholesale distribution program for retail partners to carry Pit Liquor products in physical retail locations. No specific named partners were identified in the source material.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pit Liquor by Distilled Bath and Body competitors and assessment
Company assessmentDirect peers
- Native: One of the largest natural deodorant brands (acquired by P&G) selling aluminum-free deodorants in multiple scent varieties via DTC and retail. Closest scaled direct peer in the natural deodorant category.
- Lume: DTC natural deodorant brand with strong subscription model and emphasis on whole-body odor control. Direct peer competing for the same health-conscious, natural-ingredient-seeking customer.
- Dr. Squatch: Men's natural personal care brand with strong DTC subscription model and distinctive brand storytelling. Comparable as a digitally native, story-driven natural personal care company with subscription revenue.
- Megababe: DTC personal care brand addressing body-related concerns (sweat, chafing, odor) with playful branding. Comparable as a digitally native, founder-led natural body care brand.
- Each & Every: Natural, plant-based deodorant and personal care brand with essential oil-based scents, sold DTC and at retail. Comparable positioning in the natural, ingredient-conscious deodorant space.
- Schmidt's Deodorant: Natural deodorant brand (acquired by Hello Products/Church & Dwight) offering plant-based deodorants in stick, spray, and paste formats. Directly competes with Pit Liquor in the natural deodorant category targeting health-conscious consumers.
- Corpus Naturals: Premium natural deodorant brand with sophisticated, design-forward scents and clean ingredients. Direct peer in the premium natural deodorant category with a similar product-led approach.
Broad incumbents
- Tom's of Maine: Long-established natural personal care brand (owned by Colgate-Palmolive) covering deodorant, toothpaste, and body care. Broad incumbent in the same natural personal care space.
Emerging players
- Salt of the Earth: Natural crystal deodorant brand with emphasis on sensitive skin and aluminum-free positioning. Comparable in the natural deodorant space with a different format approach.
- Necessaire: Premium personal care brand with focus on clean, sustainably packaged body care sold DTC and at Sephora. Comparable in the premium natural body care category with adjacent SKU expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pit Liquor by Distilled Bath and Body social profiles
Digital presencePit Liquor by Distilled Bath and Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pit Liquor by Distilled Bath and Body leadership team
Management profileNumber of profiles
Profiles2 records
Pit Liquor by Distilled Bath and Body funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pit Liquor by Distilled Bath and Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pit Liquor by Distilled Bath and Body
What does Pit Liquor by Distilled Bath and Body do?
Pit Liquor manufactures and sells natural deodorants formulated with whiskey and vodka as the antibacterial base, available in eight signature scents plus an unscented option across 120mL spray, 50mL roll-on, and 375mL refill sizes. The product line extends to scented candles, pre-configured bundles, seasonal limited editions, a recurring subscription program, and a wholesale channel for retail partners. All products are 100% natural with no aluminum, phthalates, or parabens, packaged in recyclable glass bottles and made in small batches in Seattle, WA.
Is Pit Liquor by Distilled Bath and Body a public or private company?
Pit Liquor by Distilled Bath and Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pit Liquor by Distilled Bath and Body founded?
Pit Liquor by Distilled Bath and Body was founded in 2017. It employs 11 to 50 people.
Where is Pit Liquor by Distilled Bath and Body based?
Pit Liquor by Distilled Bath and Body is headquartered in Fort Collins, United States, in the North America region.
How does Pit Liquor by Distilled Bath and Body make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Model and wholesale Distribution.
Who are Pit Liquor by Distilled Bath and Body's main competitors?
Direct peers on record are Native, Lume, Dr. Squatch, Megababe, Each & Every, Schmidt's Deodorant and Corpus Naturals. Tom's of Maine is listed as a broad incumbent. Emerging players are Salt of the Earth and Necessaire.
Does Pit Liquor by Distilled Bath and Body have an API?
No public API is recorded for Pit Liquor by Distilled Bath and Body.
What industry is Pit Liquor by Distilled Bath and Body in?
Pit Liquor by Distilled Bath and Body's product category is Natural Deodorant. Its primary akta.pro industry code is CRABADAC, Body Sprays & Mists, with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its SIC code is 2844.