Gujarat State Co-operative Marketing Federation

What Gujarat State Co-operative Marketing Federation does

Gujarat State Co-operative Marketing Federation Ltd. (GUJCOMASOL) is the apex cooperative marketing federation of Gujarat, India, founded in 1960. It operates four core divisions — Fertilizer, Seeds, Pesticides, and Commerce — distributing agro-inputs and procuring agricultural commodities through a three-tier cooperative network spanning State (GUJCOMASOL) → District (DPSU) → Taluka (TPSU) → Village (PACS) levels, with 98 depots, 2,086 member cooperative societies, more than 6,000 Primary Agricultural Co-operative Societies (PACS), and reach into over 40 lakh (4 million) farmers across the state. GUJCOMASOL handles 50-55% of Gujarat's total fertilizer consumption and distributes its own GUJCO-branded pesticide formulations (insecticides, herbicides, fungicides, plant growth regulators), certified seeds across cereals/oilseeds/pulses/spices, and consumer goods including rice, oil, and tea.

The federation has extended into Diversification and Value Addition, operating India's first cooperative pesticide factory, producing an ICAR-licensed organic liquid nutrient (Novel Gujco Dharamrut) made from banana pseudostem, and running a banana fiber extraction project at Vagusana, Bharuch. It is also developing an Integrated Agro Logistics Park in Mehsana (foundation stone laid March 2024) for primary processing, value addition, and export of horticultural produce, plus a GUJCO Mart retail chain targeting 250 stores across Gujarat's 251 taluks.

Revenue is generated through transactional distribution margins on agro-inputs (fertilizers, seeds, pesticides), commodity procurement and trading via APMCs, government scheme implementation (Price Support Scheme, Minimum Support Price, Price Stabilization Fund) as nodal agency, and consumer goods commerce under the GUJCO brand. Disclosed annual turnover exceeds Rs. 10,275 crores (approximately $1.2 billion), with PSS/MSP procurement exceeding Rs. 14,356 crores in cumulative value across 24.99 lakh MT of commodities. The cooperative is member-owned (no external private equity) and governed by a 36+ member Board chaired by Shri Dileep N. Sanghani, who also serves as Chairman of national-level IFFCO.

Name

Gujarat State Co-operative Marketing Federation

Legal name

Gujarat State Co-operative Marketing Federation Ltd.

Website

https://gujcomasol.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Gujarat State Co-operative Marketing Federation (GUJCOMASOL) is an apex cooperative federation that distributes fertilizers, seeds, and pesticides, and procures agricultural commodities across Gujarat through 98 depots, 6,000+ PACS, and 2,086 member societies, serving over 4 million farmers.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Marketing and Input Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), General Line Grocery Merchant Wholesalers (424410), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

akta.pro secondary industries

Farmer Cooperatives & Co-op Retail (AFABAJAB), Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Agricultural input distribution
• Fertilizer distribution
• Cooperative marketing federation
• Agricultural commodity trading
• Pesticide manufacturing

Headquarters

HQ city

Gandhinagar

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agro-Input Distribution: Distribution of fertilizers (IFFCO, KRIBHCO, GNFC, GSFC, HINDALCO, IPL, RCF, DIPAK Fertilizer, Chambal Fertilizer), seeds, and pesticides through three-tier cooperative network. Handles 50-55% of Gujarat's total fertilizer consumption.
2. Agricultural Commodity Trading: Procurement and trading of agricultural commodities through APMCs across Gujarat, ensuring farmers receive fair and remunerative prices. Facilitates procurement through government schemes.
3. Consumer Goods Commerce: Trading of consumer products including Deharadun Basmati Rice, Gujarat 17 Rice, Gujco Groundnut Oil, Krishna Kamod Rice, Toor Dal Oil under Gujco brand through cooperative distribution.
4. Value-Added Products: Diversification into organic products (Novel Gujco Dharamrut, Gujco Mycospore, Gujco Gold), banana fiber articles, banana pseudo-stem nutrient liquid, vermicompost, Assam CTC Tea under GUJCO Assam CTC Tea brand, and cattle feed supplements.
5. GUJCO Mart Retail: Cooperative supermart format with store formats including GUJCO MINI MART (700 sq ft), GUJCO SUPER MART (1500 sq ft), and GUJCO MART (2000 sq ft). Plans for 250 mega stores across 251 taluks in Gujarat.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GUJCOMASOL is Gujarat's apex cooperative marketing federation engaged in the distribution of agricultural inputs (fertilizers, certified seeds, and own-brand pesticides) and procurement of agricultural commodities through a three-tier cooperative network spanning over 6,000 Primary Agricultural Co-operative Societies (PACS) reaching more than 40 lakh farmers. It operates as a nodal agency for government price support schemes (PSS, MSP, PSF), runs GUJCO Mart retail stores selling cooperative-branded products including organic bio-fertilizers, value-added produce such as banana fibre, and diversified goods ranging from rice to cattle feed supplements.

Product overview

GUJCOMASOL is an apex cooperative marketing federation in Gujarat operating as a multi-product agricultural platform. The core offerings include four main divisions: Fertilizer Distribution (serving 50-55% of Gujarat's fertilizer needs through 98+ depots), Seeds Production and Distribution (certified seeds for cereals, oilseeds, pulses, and spices), Pesticides (own-brand GUJCO insecticides, herbicides, and fungicides), and Commerce (agricultural commodities trading through APMCs). The consumer-facing GUJCO Mart retail chain spans three store formats (Mini, Super, Mart) with plans for 250 stores across Gujarat. Diversification includes organic products (Gujco Dharamrut, Gujco Gold, Gujco Mycospore, Gujco Bio-NPK, Gujco Prom, Gujco Organic Manure), Gujco Green Banana Fibre project, and cattle feed supplements (Gujco Power Dan, Gujco Mineral Mixture, Gujco Calcium Gold). The federation also implements government schemes (PSS, MSP, PSF) and is developing an Integrated Agro Logistics Park in Mehsana.

Differentiator

Problem solved

Functional benefit

Brands

• Gujco Gold: Organic fermented liquid fertilizer and soil amendment product.
• Gujco Mycospore
• Gujco Prom
• Novel Gujco Dharamrut
• Gujco Organic Manure
• Gujco Bio-Potash
• Gujco Bio-NPK
• Gujco Power Dan
• Gujco Mineral Mixture
• Gujco Calcium Gold
• GUJCO-505
• GUJCOSTAR
• GUJCOTAP-4

Products and services

• Fertilizer Distribution Division Distribution of Urea, DAP, MOP, and other fertilizers through a three-tiered distribution network across Gujarat via over 98 depots, serving 50-55% of Gujarat's total fertilizer consumption. Targets cooperative member farmers and member PACS.
• Seeds Division (Certified Seed Production and Distribution) Production and distribution of certified seeds across cereals, oilseeds, pulses, and spices for cooperative member farmers across Gujarat.
• GUJCO Pesticides (Insecticides, Herbicides, Fungicides, Plant Growth Regulators) Own-brand GUJCO pesticide formulations manufactured in Gujarat's first cooperative pesticide factory, comprising insecticides, herbicides, fungicides, and plant growth regulators for crop protection. Served to cooperative member farmers and via the three-tier distribution network.
• Agricultural Commodities Trading (Commerce Division) Procurement and trading of agricultural commodities through APMCs across Gujarat, ensuring farmers receive fair and remunerative prices. Trades products including Deharadun Basmati Rice, Gujarat 17 Rice, Gujco Groundnut Oil, Krishna Kamod Rice, and Toor Dal.
• GUJCO Mart Cooperative Retail Stores Cooperative supermart retail chain selling 8,000+ products (with 20-30% under Gujco brand) in three store formats: GUJCO MINI MART (700 sq ft), GUJCO SUPER MART (1500 sq ft), and GUJCO MART (2000 sq ft). Plans 250 mega stores across 251 taluks in Gujarat.
• Gujco Green Banana Fibre Project Employment-oriented project for fibre extraction from banana pseudo-stems at Vagusana Estate, Dist. Bharuch. Provides free training to farmers on Raspador machines and purchases produced fibre. Saves farmers Rs. 12,000-15,000 per hectare on disposal costs while generating additional income.
• Novel Gujco Dharamrut (Organic Liquid Nutrient) 100% organic liquid nutrient made from banana pseudostem (internationally patented product of ICAR, New Delhi) containing all nutrients and plant growth hormones. Applicable through fertigation, drenching, foliar spray, injection, and cone feeding. Also offered in Plus and Prime variants.
• Gujco Mycospore Bio-fertilizer Granular bio-fertilizer containing AMAC species that bind to plant roots via fibre networks and draw nutrients from soil. Improves soil structure and increases organic matter content. 100% organic and eco-friendly.
• Gujco Organic Products Range Suite of organic agricultural inputs including Rhizobium, Azospirillum, Mycorrhizal bio-fertilizer, Zinc solubilizing bio-fertilizer, Gujco Gold, Gujco Prom, Gujco Organic Manure, Gujco Bio-Potash, and Gujco Bio-NPK.
• Gujco Cattle Feed and Mineral Supplements Cattle feed supplements comprising Gujco Power Dan (BIS Type II balanced cattle feed), Gujco Mineral Mixture (chelated minerals), and Gujco Calcium Gold (liquid calcium). Targets dairy farmers with cows/buffaloes producing 8-15L milk.
• Gujco Assam CTC Tea Original Assam Tea sold under Gujco brand through cooperative societies at reasonable rates across the state.
• Government Schemes Implementation (PSS / MSP / PSF) Implementation of government agricultural price support mechanisms (Price Support Scheme, Minimum Support Price, and Price Stabilization Fund) as a trusted nodal agency ensuring fair pricing for farmers through direct crop procurement.

Quantifiable outcome

• 50-55% of Gujarat's total fertilizer consumption distributed through Gujcomasol network
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Gujarat Natural Agriculture UniversitycoreStrategic or Co-development Partner · 1 January 2025MOU signed between Gujarat Natural Agriculture University and GUJCOMASOL for cooperation in sale and purchase of farmer-produced agricultural products. Inaugurated by Governor of Gujarat Mr. Acharya Devvrat.
• NCUI (National Cooperative Union of India)coreStrategic or Co-development Partner · 1 January 2025NCUI team visited Gujcomasol head office during International Cooperative Year 2025. Training programme held for Cooperative Information Officers (CIOs). Gujcomasol Chairman Shri Dileep Sanghani serves as NCUI Chairman.
• IFFCO (Indian Farmers Fertiliser Cooperative Limited)coreChannel Partner/ Reseller/ DistributorIFFCO is a leading fertilizer manufacturer serving over 50 million Indian farmers. GUJCOMASOL distributes IFFCO fertilizers through its three-tier cooperative network across Gujarat. IFFCO's Managing Director and marketing director visited Gujcomasol head office in September 2025. Chairman Shri Dileep Sanghani is elected as Chairman in IFFCO.
• KRIBHCOcoreChannel Partner/ Reseller/ DistributorKRIBHCO fertilizers are distributed by Gujcomasol through its cooperative network in Gujarat.
• GNFC (Gujarat Narmada Valley Fertilizers & Chemicals)coreChannel Partner/ Reseller/ DistributorGNFC fertilizers distributed through Gujcomasol's three-tier cooperative network.
• GSFC (Gujarat State Fertilizers & Chemicals)coreChannel Partner/ Reseller/ DistributorGSFC fertilizers distributed through Gujcomasol's cooperative network.
• HINDALCO, IPL, RCF, DIPAK Fertilizer, Chambal FertilizermajorChannel Partner/ Reseller/ DistributorVarious fertilizer brands including HINDALCO, IPL, RCF, DIPAK Fertilizer and Chambal Fertilizer distributed by Gujcomasol.
• IFFCO Tokyo General InsuranceminorStrategic or Co-development PartnerJoint blood donation camp organized at Gujcomasol headquarters with IFFCO Tokyo. State Head Shri Milan Sanghvi and Shri Chirag Mehta participated.
• NanoVentions (IFFCO Joint Scheme)majorStrategic or Co-development PartnerJoint initiative for launch of new agricultural product 'Dharamrut' under IFFCO's joint scheme @NanoVentions. Product unveiling ceremony held at Gujcomasol.
• MNG Company, JordanminorStrategic or Co-development PartnerJoint organic fertilizer seminar organized at Gandhinagar between Gujcomasol and MNG Company, Jordan for knowledge exchange on organic farming products.
• BBEL (Bharat Bioenergy Energy Limited), UmrethmajorStrategic or Co-development PartnerCollaboration with BBEL for promoting natural farming vision. Meeting held at Mount Abu in April 2023 with BBEL Managing Director Dr. Bharatbhai Patel to discuss Gujco Mycospore and Gujco Gold organic fertilizers through cooperative societies.
• Orissa State Cooperative Marketing Federation (Markfed Orissa)minorStrategic or Co-development PartnerChairman Smt. Kavita Manjari Parida, Vice Chairman Shri Pramod Patnaik and Board of Directors of Markfed Orissa visited Gujcomasol office in Gandhinagar.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• UPL Limited: India's largest agrochemical company and a global crop protection major. Comparable in the pesticides/crop protection product category where GUJCOMASOL markets its own GUJCO-branded formulations, though UPL is much larger and global.
• National Fertilizers Limited: Government of India PSU manufacturing urea and other fertilizers with pan-India distribution. Comparable as a major fertilizer supplier whose products (e.g., RCF) flow through GUJCOMASOL's distribution network in Gujarat.
• Coromandel International: India's largest private-sector fertilizer and agrochemical company (Murugappa Group) with phosphate, NPK, and biofertilizer operations plus Gromor retail. Comparable as a large-scale fertilizer distributor with own brand and integrated agri-input business.
• Chambal Fertilizers and Chemicals: Major Indian fertilizer manufacturer and distributor of urea, DAP and other fertilizers distributed partly through GUJCOMASOL. Comparable as a large-scale private fertilizer player in similar product categories but with broader pan-India operations.

Direct peers

• MARKFED Punjab: Punjab State Cooperative Marketing Federation handling agro-input distribution and produce procurement for Punjab farmers. Comparable state-level apex cooperative structure with PSS/MSP procurement mandate and consumer goods marketing.
• KRIBHCO (Krishak Bharati Cooperative Limited): Major Indian fertilizer cooperative manufacturing urea and complex fertilizers, distributed through cooperative networks. Direct comparable as a cooperative-sector fertilizer producer/distributor that GUJCOMASOL channels to Gujarat farmers.
• IFFCO (Indian Farmers Fertiliser Cooperative Limited): India's largest fertilizer cooperative serving 50M+ farmers with manufacturing and distribution of urea, DAP, NPK, and biofertilizers. GUJCOMASOL distributes IFFCO products in Gujarat and shares a Chairman, making them closely aligned cooperative partners in fertilizer distribution.
• Maharashtra State Cooperative Marketing Federation: Maharashtra's apex state-level cooperative marketing federation performing agro-input distribution, fertilizer sales, and agricultural commodity procurement. Directly comparable in mandate, structure, and operating model to GUJCOMASOL but in a different state.
• NAFED (National Agricultural Cooperative Marketing Federation of India): India's national apex agricultural cooperative marketing federation operating PSS/MSP procurement and agricultural commodity trading across all states. Directly comparable as a federal cooperative structure performing price-support procurement and agro-input distribution.

Emerging players

• GCMMF (Amul) - Gujarat Cooperative Milk Marketing Federation: Amul's parent federation - a fellow Gujarat apex cooperative ranked #1 globally in ICA's World Cooperative Monitor 2025. Comparable as a Gujarat-based cooperative federation, but operates in dairy rather than agro-inputs, with its own brand-led retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gujcomasol
• Facebookfacebook.com/GUJCO
• LinkedInlinkedin.com/company/gujcomasol---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gujarat State Co-operative Marketing Federation