Smile Generation

What Smile Generation does

Smile Generation operates a dental service network brand under parent company PDS Health, founded in 2006 and headquartered in the United States. The company connects patients with 900+ trusted dental practice locations across 24+ U.S. states, spanning Arizona, California, Colorado, Florida, Georgia, and 19 other states. Service offerings cover general dentistry, pediatric dentistry, orthodontics (including Invisalign), periodontics, endodontics, oral surgery, and cosmetic dentistry, supported by same-day dentistry technology (CEREC single-visit crowns, CBCT imaging, laser gum-disease treatment) and proprietary saliva-based diagnostic screening that measures aMMP-8 biomarkers and 11 periodontal bacterial types via external lab processing. The Smile Generation MyChart portal centralizes patient health history, scheduling, paperwork, billing, and care-team messaging across the trusted-office network, while the Mouth-Body Connection® framework positions oral health as an early-warning system for systemic conditions including heart disease, diabetes, brain health, and cancer. The Connected Care model extends the platform into integrated dental-medical care delivery.

The business model is transaction-based on dental services, supplemented by accepted dental insurance plans (with claims filed on the patient's behalf), the Smile Generation Dental Plan — an in-house subscription discount product offering up to 50% savings with no copays or deductibles for uninsured patients — and a dental financing marketplace. Go-to-market is primarily direct-to-consumer through a searchable website dentist directory, online appointment booking, and the 1-800-SMILEGEN contact center, layered with community-led engagement including the multi-year charity: water partnership ($1.9M-$2M+ raised annually since 2009), Special Olympics dental care, Give Vets a Smile campaigns, KABOOM! playground builds, and donated dentistry through the Pacific Dental Services Foundation. National brand-building is executed through the Health Uncensored with Dr. Drew series on Fox Business and content marketing across social media, blog, eBooks, and the Generations of Smiles magazine. Customer segments span general consumers, families with children, special needs patients (Certified Autism Center care), veterans, and patients with chronic conditions positioned for oral-systemic health integration.

Name

Smile Generation

Legal name

Smile Generation

Website

https://smilegeneration.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Generation is a dental service network brand under PDS Health, connecting patients with 900+ trusted dental practices across 24+ U.S. states through integrated dental-medical care, same-day dentistry, and saliva-based diagnostic screening.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Offices of Dentists (621210)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

akta.pro secondary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Dental services network
• General dentistry care
• Orthodontic specialty services
• Saliva diagnostic testing
• Patient dental financing

Headquarters

HQ city

Alcoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Direct revenue from comprehensive dental services including general dentistry, orthodontics, periodontics, endodontics, oral surgery, and cosmetic dentistry provided at Smile Generation-trusted dental practices.
2. Insurance Plan Participation: Revenue from accepted dental insurance plans. Smile Generation-trusted offices accept many dental insurance plans and file claims on behalf of patients.
3. Smile Generation Dental Plan: In-house dental discount plan offering up to 50% off many treatments with no copays or deductibles for patients without insurance coverage.
4. Dental Financing: Financing options provided to patients to make dental care more affordable, including partnership with financing providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Smile Generation is a direct-to-consumer dental services network that connects patients with 900+ trusted local dental practices across the United States. It provides comprehensive general and specialty dental care (general dentistry, orthodontics, periodontics, endodontics, oral surgery, pediatric dentistry, cosmetic dentistry) and supports those services with the MyChart patient portal, Same-Day Dentistry technology (CEREC, CBCT, lasers), saliva-based biomarker screening, the in-house Smile Generation Dental Plan discount program, and patient financing options. The brand is anchored by the Mouth-Body Connection educational framework linking oral health to systemic wellness.

Product overview

Smile Generation is a dental services network offering a comprehensive portfolio of general and specialty dental services through its trusted office network. The core offering includes Smile Generation MyChart, a patient portal for managing appointments and health records, Same-Day Dentistry services using CEREC and CBCT technology, and Saliva Screening for biomarker-based diagnostics. The company emphasizes its Mouth-Body Connection philosophy through educational resources and the Health Uncensored TV series. Service portfolio spans General Dentistry, Pediatric Dentistry, Orthodontics (including Invisalign), Periodontics, Endodontics, Oral Surgery, and Cosmetic Dentistry. Payment options include the Smile Generation Dental Plan (savings plan) and Financing marketplace. The Connected Care model integrates dental and medical services for whole-body health.

Differentiator

Problem solved

Functional benefit

Brands

• Mouth-Body Connection: A health concept and trademarked brand emphasizing the link between oral health and overall wellness

Products and services

• General Dentistry Core dental services for patients of all ages including routine cleanings, X-rays and imaging, fillings, dental crowns, dentures, and emergency dentistry delivered through the Smile Generation-trusted office network.
• Pediatric Dentistry Specialized dental care for children from infancy through adolescence, with kid-friendly environments and age-appropriate treatments.
• Orthodontics Orthodontic treatments including traditional braces and Invisalign clear aligners for teeth straightening across the Smile Generation office network.
• Periodontics Specialized gum care including dental implants, scaling and root planing, and treatment for periodontal disease delivered by gum-health specialists.
• Endodontics Root canal treatments and related procedures performed to save damaged or infected teeth.
• Oral Surgery Surgical dental procedures including tooth extractions, wisdom teeth removal, and oral maxillofacial surgery performed at Smile Generation offices.
• Cosmetic Dentistry Aesthetic dental treatments including dental veneers, teeth whitening, dental bonding, and inlays/onlays to improve the appearance of patients' smiles.
• Same-Day Dentistry Single-visit dental care enabled by proven technology including CEREC single-visit crowns, CBCT scans for accurate diagnoses, and laser treatments for gum disease, providing efficient and effective care in one appointment.
• Saliva Screening / OralFitnessCheck Saliva-based diagnostic test that analyzes saliva to identify biomarkers for systemic conditions, cancers, and other health conditions, measuring 11 types of bacteria known to cause gum disease and aggravate systemic medical conditions; samples sent to an external lab for processing.
• Smile Generation MyChart Secure patient portal that enables patients to manage care at any Smile Generation-trusted office, including sharing health history, scheduling and managing appointments, completing paperwork, paying bills, and messaging care teams.
• Smile Generation Dental Plan In-house dental savings plan offering up to 50% off many treatments with no copays or deductibles, available to patients without dental insurance.
• Smile Generation Financing Patient financing options offered through a financing marketplace to make dental procedures more affordable.
• Connected Care Integrated dental and medical care model that brings dental and medical expertise together for personalized, whole-body patient care.

Quantifiable outcome

• 33% average improvement in periodontal disease scores for returning patients using saliva screening
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• PDS HealthflagshipStrategic or Co-development Partner · 9 June 2026PDS Health is the parent organization behind Smile Generation. PDS Health raised over $2 million through its campaign supporting charity: water to fund community water systems in Ethiopia, benefiting over 50,000 people. The campaign involved the organization's nationwide network of practices. PDS Health CEO Stephen E. Thorne IV leads Smile Generation's strategic direction and integrated healthcare initiatives.
• Concorde–Orlando Dental Hygiene ProgramminorGTM or Marketing Partner · 26 February 2026Community partnership providing free dental x-rays and cleanings to over 50 children ages 4-17 during 'Making Orlando Smile' event in recognition of National Children's Dental Health Month.
• City of OrlandominorGTM or Marketing Partner · 26 February 2026City partnership for 'Making Orlando Smile' community event providing free dental services to underserved children.
• charity: watercoreStrategic or Co-development Partner · 26 June 2025Multi-year partnership providing clean water to underserved communities. PDS Health/Smile Generation raised over $1.9 million in 2025 and over $2 million in 2026. Since 2009, the partnership has supported over 500 water projects across 6 countries benefiting over 50,000 people in Ethiopia.
• Pacific Dental Services FoundationcoreStrategic or Co-development Partner · 5 February 2025PDS Health Foundation focuses on dental assistant scholarships ($243,000+ to 60+ students), donated dentistry ($1.3 million serving 1,600+ patients in Guatemala), special needs dentistry program (5,000 visits, Certified Autism Center designation), veterans dental care ($73,000 donated), and Mobile Dental Clinic donation to High Point University. Smile Generation partnered to raise $915,000+ for special needs efforts.
• Special OlympicscoreStrategic or Co-development Partner · 5 February 2025Partnership to improve access to oral health care for athletes with intellectual disabilities. Smile Generation supported Special Olympics through fundraising ($915,000+) and volunteer dental professionals providing care at Special Olympics World Games.
• High Point University Workman School of Dental MedicineminorStrategic or Co-development Partner · 5 February 2025Pacific Dental Services Foundation donated a Mobile Dental Clinic to support dental education and outreach programs at the university.
• HLTH FoundationminorGTM or Marketing Partner · 14 November 2024PDS Health CEO Stephen Thorne discussed integrated healthcare and saliva diagnostics at HLTH 2024 conference in Las Vegas, a major healthcare industry event.
• Delta Dental of MassachusettscoreStrategic or Co-development Partner · 1 October 2024Collaboration on chairside saliva-based screening program for periodontal disease. DDMA collaborated with Smile Generation to offer screenings at no additional out-of-pocket cost to members at participating dental practices. The program measures aMMP-8 biomarker levels and has shown 33% average improvement in scores for returning patients and over 50% treatment plan acceptance.
• KABOOM!minorStrategic or Co-development Partner · 24 September 2024National partnership to build kid-designed, community-built playgrounds. Smile Generation contributed to playground at Aspire Summit Charter Academy in Modesto, CA as part of nationwide effort to improve access to inclusive, accessible playspaces promoting physical and mental health.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile Brands: Smile Brands is a multi-brand DSO (Smile Brands Group, Bright Now! Dental, Castle Dental) operating hundreds of offices across the US with similar general/multi-specialty services and insurance/financing offerings.
• Heartland Dental: Heartland Dental is the largest US DSO, supporting ~1,700+ dental offices across general and specialty dentistry. It is the closest scale and business-model peer to Smile Generation's 900+ trusted-office network under PDS Health.
• Dental Care Alliance: Dental Care Alliance is a mid-size US DSO supporting hundreds of affiliated practices across 20+ states. Directly comparable in DSO business model and multi-specialty general dentistry service mix.
• Aspen Dental Management: Aspen Dental operates ~1,000+ branded dental offices across the US with a multi-specialty service mix (general, cosmetic, implants, dentures). Comparable to Smile Generation in branded DSO scale and breadth of services offered through owned offices.
• Western Dental & Orthodontics: Western Dental is a large US DSO providing general dentistry, orthodontics, and specialty services with a strong focus on Medicaid and insured patients. Comparable as a multi-specialty, multi-state DSO brand.
• Mortenson Dental Partners: Mortenson Dental Partners is a large US DSO supporting 140+ practices across multiple states with general and specialty dentistry. Comparable as a multi-office DSO with a regional-to-national expansion profile.
• Great Expressions Dental Centers: Great Expressions operates a multi-state network of dental offices providing general, specialty, and orthodontic care under a branded DSO model. Directly comparable in scale, service mix, and payor-mix positioning.
• Affordable Dentures & Implants (Affordable Care): Affordable Care operates a national DSO network focused on dentures, implants, and tooth extractions across 400+ offices. Comparable in branded DSO scale and prosthodontic/implant service specialization.

Emerging players

• Zocdoc: Zocdoc is an online marketplace and booking platform for healthcare appointments, including dentistry. Comparable to Smile Generation's online dentist directory and self-serve appointment booking, but focused on multi-specialty healthcare rather than exclusively dental services.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services is the operating parent (PDS Health) of Smile Generation with ~900+ supported practices. Although technically the parent, it is structurally comparable as a large DSO with similar multi-specialty service mix and integrated healthcare positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smilegen
• YouTubeyoutube.com/c/SmileGeneration
• Facebookfacebook.com/smilegen
• Instagraminstagram.com/smilegeneration
• LinkedInlinkedin.com/company/the-smile-generation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Generation