PDS Health

What PDS Health does

PDS Health, founded in 1994 as Pacific Dental Services and rebranded in 2024, is the third-largest dental support organization (DSO) in the United States. The company provides integrated dental, medical, and technology support services to more than 1,100 dental practices and 14 primary care practices across 24+ U.S. states, employing more than 5,000 clinicians and 6,500 dental assistants. Its service portfolio spans four business units — PDS Health Dental (core DSO support), PDS Health Medical (primary care integration launched October 2025), PDS Health Technologies (external Epic EHR and technology services launched April 2024), and PDS Health Innovations — plus the Smile Generation consumer brand and the PDS Health Foundation. In 2025, PDS Health generated more than $3.1 billion in revenue and facilitated more than 7.5 million patient visits.

The company's technical backbone is the largest oral health instance of Epic EHR in the world, integrated with SOTA Cloud imaging, Pearl's FDA-cleared computer vision for radiologic review, Marchex AI-powered conversation intelligence, Dentira's lab management platform, and (in clinical study) Perceptive's 3D intraoral OCT imaging. This technology stack is operationalized under the company's "Mouth-Body Connection®" care philosophy, which embeds dental-medical integration workflows such as blood pressure screening during dental visits, saliva-based diagnostics, and value-based Medicare/Medicare Advantage contracts in PDS Health Medical practices. PDS Health is ISO/IEC 27001:2022 certified (May 2026), HIPAA-compliant, and HITRUST Inheritance and e1 certified.

Revenue is generated primarily through managed-services practice support and management fees derived from de novo practice openings (77 added in 2025; 100+ planned for 2026) and the Owner Clinician equity conversion model (83 new practice owners in 2025). Secondary revenue streams include PDS Health Technologies' enterprise sales of Epic Community Connect, SOTA Cloud, revenue cycle management, and consulting to dental schools and other DSOs; the Smile Generation Dental Plan subscription product (up to 60% savings, no deductibles or waiting periods); specialty DSO services across endodontic and periodontic care in seven states; and primary care services from PDS Health Medical targeting $10M revenue at ~50% YoY growth. Distribution relies on co-located shopping-center retail locations, the Patterson Dental distribution agreement (extended through 2027), and joint-venture co-located clinics with regional health systems (MemorialCare model).

Name

PDS Health

Legal name

PDS Health

Website

https://pdshealth.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

PDS Health is the third-largest U.S. dental support organization, providing integrated dental, medical, and technology support services to 1,100+ practices across 24+ states via a shared Epic EHR backbone. It serves clinicians, patients, dental schools, and health systems through four business units spanning practice management, primary care, and enterprise technology.

Ownership category

akta.pro rank

Product category

Dental Support Services (DSO)

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK)

akta.pro secondary industry

Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)

Keywords

• Dental support services
• Dental practice management
• Dental-medical integration
• Healthcare technology solutions
• Dental EHR implementation

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Practice Support & Management Fees: Core revenue stream derived from providing business, technology, and operational support to supported dental and medical practices. Generated over $3.1 billion in 2025 revenue, with more than 7.5 million patient visits and 570,000 CAD/CAM restorations completed.
2. De Novo Practice Growth & Owner Clinician Equity Conversions: Revenue growth driven by opening new practices (77 in 2025) and converting dentists into practice owners (83 new practice owners in 2025). Plan to open over 100 de novos in 2026.
3. PDS Health Medical Primary Care Services: Primary care services revenue tracked to $10 million target with nearly 50% year-over-year growth; revenue mix shifting toward value-based Medicare/Medicare Advantage contracts.
4. PDS Health Technologies Enterprise Solutions: Technology, consulting, RCM, and operational solutions sold externally to dental schools, health systems, DSOs, and private practices through Epic Community Connect and SOTA Cloud offerings.
5. Smile Generation Dental Plan Subscription: Membership-based dental savings plan (annual membership fee) offering up to 60% savings on preventive, restorative, and specialty dental services; available to ADHA members and consumers.
6. Specialty DSO and Specialist Ownership Model Services: Endodontic and periodontic specialty support delivered to more than 160 general dentistry practices through eight regional partnerships (Atlas Endo Partners, Endodontics Health Group, Optimus Endo, Periodontics Health Group) across seven states.
7. Strategic Distribution Agreement with Patterson Dental: Patterson Dental serves as the main distributor of dental products and services across PDS Health's network of over 1,000 practices through 2027.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

PDS Health (formerly Pacific Dental Services) provides integrated dental, medical, and technology support services to clinicians across the U.S., supporting more than 1,100 dental practices and 14 primary care practices across 24+ states. It operates the largest oral-health Epic EHR instance in the world and packages its Epic implementation, SOTA Cloud imaging, revenue cycle management, and operational consulting as enterprise solutions through its PDS Health Technologies business unit. It also offers a consumer membership dental savings plan (Smile Generation Dental Plan) and grows via de novo practice openings plus an Owner Clinician equity conversion model.

Product overview

PDS Health (formerly Pacific Dental Services) operates as a platform-plus-modules integrated healthcare support organization built around a single shared Epic electronic health record backbone. Its core platform, PDS Health Dental, supports 1,000+ dental practices across 24+ U.S. states with operational, technology and clinical support; PDS Health Medical extends that platform into primary care with embedded clinicians and coordinated referrals; PDS Health Technologies packages the underlying Epic, SOTA Cloud imaging, revenue cycle management and operational consulting into enterprise services for external dental schools, DSOs and health systems; and PDS Health Innovations sits alongside as the innovation business unit. The Smile Generation consumer brand and Smile Generation Dental Plan connect patients to the network, while the PDS Health Foundation powers community programs such as the Dr. Carolyn Ghazal Dental Assistant Scholarship.

Differentiator

Problem solved

Functional benefit

Brands

• PDS Health Dental: Dental support organization supporting oral health professionals and dental practices.
• PDS Health Medical
• PDS Health Technologies
• PDS Health Innovations
• PDS Health Foundation
• Smile Generation
• PDS Health MyChart
• Mouth-Body Connection

Products and services

• PDS Health Dental Core dental support business unit delivering business, technology, and operational support to more than 1,000 dental practices across 24+ U.S. states, enabling clinicians to deliver patient-centered care under the Mouth-Body Connection model.
• PDS Health Medical Primary care support business unit integrating medical care into PDS Health dental practices through co-located offices, embedded clinicians, and shared Epic EHR; supports 14+ primary care practices across Nevada and Arizona targeting value-based Medicare contracts.
• PDS Health Technologies Enterprise technology and operations business unit providing dental-optimized Epic implementation via Epic Community Connect, SOTA Cloud imaging, revenue cycle management, consulting, and practice operations support to dental schools, DSOs, health systems, and private practices.
• PDS Health Innovations Innovation business unit of PDS Health supporting emerging healthcare ventures and advanced clinical models as part of the company's integrated care platform.
• Smile Generation Dental Plan Annual membership dental savings plan offering transparent pricing with no deductibles, no annual maximums, and no waiting periods; provides up to 60% savings on preventive, restorative, specialty, and orthodontic services at more than 1,000 PDS Health practices.
• PDS Health Specialty Dental Support and Specialist Ownership Model Specialty dental support organization and specialist ownership model delivering endodontic and periodontic care to 160+ general dentistry practices across seven states (Florida, Georgia, Louisiana, Maryland, South Carolina, Tennessee, Virginia).

Quantifiable outcome

• $3.1 billion in revenue (2025)
• +12 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

32 partnerships are on record, tiered flagship / core, core and minor.

• ADA Forsyth Institute (Forsyth Faculty Associates)flagship / coreTechnology or Integration · 16 June 2026PDS Health Technologies selected to implement dental-optimized Epic at Forsyth Faculty Associates, hub for ADA Forsyth's Center for Clinical and Translational Research. Includes Epic Cosmos access (300M+ patient records, 16B+ encounters) and operational consulting, RCM, and imaging services.
• charity: watercoreGTM or Marketing Partner · 9 June 202617-year partnership; 2026 campaign raised more than $2 million to bring clean water to over 50,000 people in Ethiopia. Over the course of the partnership, campaigns have raised more than $14 million to fund community-owned water systems across multiple countries.
• Concorde Career CollegescoreStrategic or Co-development Partner · 3 June 2026Over 20-year partnership with Concorde Career Colleges; PDS Health Foundation invested $1 million in tuition assistance for Concorde students over the past 10 years through Dr. Carolyn Ghazal Dental Assistant Scholarship program. Approximately 60% of externship completers hired into PDS Health practices.
• CareQuest Innovation PartnerscoreStrategic or Co-development Partner · 6 May 2026Six-month initiative to expand blood pressure screening in dental offices, integrating medical and dental care. Project involves five practices across three states; plans nationwide expansion after initial phase to make preventive screenings standard across U.S.
• AgeTech Collaborative from AARPcoreStrategic or Co-development Partner · 30 April 2026PDS Health joined the AgeTech Collaborative from AARP as the first non-startup dental-focused organization in the global ecosystem of over 700 organizations working to improve aging through innovation. PDS Health contributes dental-medical integration expertise.
• University of the Pacific (Arthur A. Dugoni School of Dentistry)flagship / coreStrategic or Co-development Partner · 23 March 2026Multi-year partnership to deploy dental-optimized Epic EHR across university's medical, dental, and surgical centers; foundation for Pacific Health Care Collaborative training facility supported by $4M Thorne family gift. Targets interdisciplinary dental-medical training.
• MarchexcoreTechnology or Integration · 9 March 2026PDS Health expanded use of Marchex's AI-powered conversation analytics platform to gain deeper visibility into marketing-driven patient engagement. Achieved approximately 20% reduction in marketing cost per lead and integrated insights with CRM and marketing reporting systems.
• Pearlflagship / coreTechnology or Integration · 3 February 2026PDS Health selected Pearl as its enterprise AI partner to deploy Pearl's FDA-cleared AI platform for real-time radiologic review across more than 1,100 dental practices. Integrated into traditional and cone beam CT imaging workflows to support Mouth-Body Connection care model.
• DentiracoreTechnology or Integration · 8 January 2026PDS Health selected Dentira for enterprise supply chain modernization and lab management platform integration across its network of more than 1,000 practices.
• University of Michigan School of Dentistryflagship / coreStrategic or Co-development Partner · 25 November 2025PDS Health Technologies partnered with the University of Michigan School of Dentistry to implement Epic for integrated healthcare, including dental workflows. Collaboration enhances clinical practices, safety, and integrated treatment planning.
• Roseman University of Health Sciencesflagship / coreStrategic or Co-development Partner · 27 October 2025Partnership to open Thorne Clinic for Integrative Oral Health and Primary Care at Roseman's Henderson, Nevada campus with 35 dental chairs and capacity for 50,000 patient visits annually. PDS Health DSO External Rotation Program enables dental students to treat patients under supervision at Nevada locations.
• American Dental Hygienists' Association (ADHA)coreGTM or Marketing Partner · 22 September 2025Strategic partnership to offer ADHA members the Smile Generation Dental Plan with up to 60% savings on dental services, addressing lack of dental insurance among dental hygienists. Plan available at more than 1,000 PDS Health practices.
• UCLA School of DentistrycoreStrategic or Co-development Partner · 15 September 2025Community-Based Clinical Education initiative enabling fourth-year D.D.S. students to complete four-week clinical rotations at PDS Health practice sites across Southern California. CBCE program launched in 2018 has provided over 90,000 dental procedures.
• SOTA Cloudflagship / coreTechnology or Integration · 5 August 2025PDS Health Technologies completed agreement to offer SOTA Cloud, a cloud-native imaging platform, as part of health technology services. Cloud platform integrates with imaging hardware and practice management software. PDS Health later expanded with strategic investment and planned nationwide implementation.
• Atlas Endo Partners (Tennessee)minorChannel Partner/ Reseller/ Distributor · 10 April 2025Newly supported specialty dental group delivering endodontic care as part of PDS Health's specialty DSO expansion to seven states (Florida, Georgia, Louisiana, Maryland, South Carolina, Tennessee, Virginia).
• Endodontics Health Group (Georgia, Louisiana)minorChannel Partner/ Reseller/ Distributor · 10 April 2025Newly supported specialty dental group delivering endodontic care to more than 160 general dentistry practices through eight regional partnerships.
• Optimus Endo (Virginia, Maryland)minorChannel Partner/ Reseller/ Distributor · 10 April 2025Newly supported specialty dental group delivering endodontic care as part of PDS Health's specialty DSO expansion.
• Periodontics Health Group (Georgia, Florida, South Carolina)minorChannel Partner/ Reseller/ Distributor · 10 April 2025Newly supported specialty dental group delivering periodontic care through PDS Health's specialty DSO expansion to seven states.
• Carrington CollegeminorStrategic or Co-development Partner · 11 February 2025$10,000 donation to support Carrington College's Dental Assisting programs, used to purchase intraoral cameras for training. Sacramento campus presentation by PDS Health's Director.
• Delta Dental of MassachusettscoreStrategic or Co-development Partner · 1 January 2025Partnership to launch novel program using saliva-based screenings to detect periodontal disease earlier; early data showed improved patient engagement and treatment plan acceptance.
• Patterson Dental (Patterson Companies)flagship / coreChannel Partner/ Reseller/ Distributor · 13 November 2024Extended strategic distribution agreement until 2027; Patterson continues as main distributor of products and services across PDS Health's network of over 1,000 practices in the U.S.
• PerceptivecoreStrategic or Co-development Partner · 15 October 2024Perceptive completed successful clinical study of the world's first 3D intraoral OCT dental imaging system at PDS Health practices. Perceptive also partnered with PDS Health and academic institutions like Harvard to operationalize robotic dentistry technology (15-minute crown placement).
• MemorialCareflagship / coreStrategic or Co-development Partner · 12 December 2022First-of-its-kind joint venture between a regional healthcare system and national DSO to bring dentists and doctors together under one roof. Plans for at least 25 fully integrated primary health/dental locations over five years in Orange and Los Angeles counties, coordinated on shared Epic EHR.
• Epic Systemsflagship / coreTechnology or Integration · 1 January 2020First dental support organization to implement Epic at national scale. PDS Health operates the largest oral health Epic instance in the world. Through Epic Community Connect, PDS Health Technologies extends the model to external organizations. Around 70% of U.S. patients already have an Epic record, enabling shared medical-dental records.
• Delta Dental of ArizonacoreStrategic or Co-development PartnerJoint launch of "The Role of Oral Health in Primary Care and Diabetes Awareness" program with Delta Dental of Arizona.
• KABOOM!minorGTM or Marketing PartnerPartnership to build kid-designed, community-built playgrounds. PDS Health and Smile Generation have completed 21 playground builds including the Fullerton Parks and Recreation playground in Orange County and YMCA of West San Gabriel Valley playground.
• American Diabetes AssociationminorGTM or Marketing PartnerCollaborative oral health campaign with American Diabetes Association to increase awareness of the link between oral health and diabetes.
• Crest & Oral-BcoreGTM or Marketing PartnerMultiple co-hosted webinars on dental-medical integration topics including oral hygiene and COVID-19 severity, oral health and brain health, salivary diagnostics, and oral health and diabetes.
• High Point University (Workman School of Dental Medicine)coreStrategic or Co-development PartnerPDS Health extended Epic comprehensive health records system into High Point University dental school and donated a Mobile Dental Clinic to the Workman School of Dental Medicine.
• AAP FoundationminorStrategic or Co-development Partner$2.5M initiative linking periodontal and whole-body health, with PDS Health Foundation as partner.
• RevBiominorStrategic or Co-development PartnerStrategic investment from Pacific Dental Services (PDS Health) to support ongoing clinical trials in implant dentistry.
• Commonwealth Primary Care ACOminorStrategic or Co-development PartnerPartnership to improve health outcomes and reduce medical expenses of ACO's Medicare patient population.

Scale indicators15 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Affordable Care (Affordable Dentures & Implants): Largest DSO focused on dentures, implants, and extractions across ~400 U.S. practices; competes with PDS Health's specialty DSO expansion (endodontics, periodontics) for specialist affiliations and patient referrals.
• Heartland Dental: Largest U.S. DSO; directly comparable to PDS Health Dental as a dental support organization offering practice management, technology, and non-clinical support to affiliated practices. Outranks PDS Health in number of supported practices.
• Benevis: DSO supporting ~200 dental practices with a focus on Medicaid and pediatric dentistry; comparable DSO operating model, though tilted toward a different patient population than PDS Health's predominantly commercial mix.
• Smile Brands: Private equity-backed DSO supporting ~700 affiliated practices across the U.S. under brands including Bright Now! Dental and Castle Dental; competes with PDS Health for owner-dentist affiliations and patient acquisition.
• The Aspen Group (Aspen Dental): Second-largest U.S. DSO and direct DSO competitor with multi-brand consumer-facing dental practices (Aspen Dental, ClearChoice); comparable model of supported practices with centralized operations and technology.
• 42 North Dental: DSO supporting a multi-state network of dental practices with a fully dentist-owned governance model; comparable in offering non-clinical support services and competing for practice affiliations in the same U.S. geographies.

Broad incumbents

• Henry Schein: Largest dental distributor in North America and competitor to Patterson Dental; comparable broad incumbent in dental practice supplies and technology, including practice management and EHR adjacencies.
• Dentsply Sirona: Largest dental equipment and technology manufacturer globally; an incumbent supplier of CAD/CAM, imaging, and endodontic products that PDS Health's network purchases at scale under its Patterson distribution relationship.

Emerging players

• Agilon Health: Public value-based care platform partnering with primary care physicians to take Medicare risk; comparable to PDS Health Medical's value-based Medicare/MA contracting strategy, though operating through partner PCPs rather than owned clinics.
• ChenMed: Privately held value-based primary care group focused on Medicare Advantage seniors; relevant comparator for PDS Health Medical's emerging value-based primary care strategy and integrated senior care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pdshlth
• YouTubeyoutube.com/@pdshealth
• Facebookfacebook.com/pdshlth
• LinkedInlinkedin.com/company/pdshlth
• Instagraminstagram.com/pds_health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDS Health