Sherry FitzGerald

What Sherry FitzGerald does

Sherry FitzGerald is Ireland's largest estate agency, operating a franchise network of approximately 105 branches across the Republic of Ireland with additional Northern Ireland coverage through the Simon Brien brand. Founded in 1980 and privately held by CastleGate Investments since a 2022 buyout valued at €50 million, the firm serves residential property buyers, sellers, landlords, tenants, first-time buyers, and a growing commercial property client base, with a stated 15% national residential market share (25-30% in south county Dublin). In 2024, the company completed 8,800 residential transactions and reported €43 million in revenue, a 23% year-over-year increase.

The firm's offering spans the full property lifecycle: residential and commercial sales, lettings and property management, valuations (including specialist work for probate, family law, and tax), and an integrated financial services division trading as Sherry FitzGerald Mortgages and Sherry FitzGerald Financial Services. Technology underpins the customer-facing experience through the mySherryFitz self-serve portal for viewings and offers, an OpenAI-powered chatbot for 24/7 query handling, ID Pal biometric identity verification for compliance, and Google Analytics for digital measurement. The firm also maintains what it describes as Ireland's only dedicated in-house property research team, producing market reports and media commentary that feed client advisory work.

Revenue is generated almost entirely through transaction-based commissions: residential and commercial sales commissions, rental and lettings fees, valuation fees, and mortgage commissions of up to 1% of loan value supplemented by a €195 application fee and hourly financial-review charges of €200-€350. Distribution combines a physical franchise-led sales motion with a direct-to-consumer financial services arm offering phone, virtual, and in-person mortgage advice. Recent strategic moves — the agreed acquisition of Knight Frank's Irish commercial property operations (HT Meagher O'Reilly) in October 2025, acquisitions in Northern Ireland and Wicklow, and the September 2025 appointment of Marian Finnegan as the firm's first female CEO — signal an acceleration into commercial real estate, geographic expansion, and a more research- and digital-led operating model under PE ownership.

Name

Sherry FitzGerald

Legal name

Sherry FitzGerald Limited

Website

https://www.sherryfitz.ie/

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Sherry FitzGerald is Ireland's largest estate agency, operating 105+ branches nationwide with 8,800 residential transactions and €43M in 2024 revenue. It sells, lets, and values property, brokers mortgages, and provides financial services to individual buyers, sellers, landlords, and commercial clients.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential property sales
• Property lettings
• Mortgage broking
• Property valuations
• Real estate agency

Headquarters

HQ city

Sandyford

HQ country

Ireland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Property Sales Commission: Sherry FitzGerald earns commission from residential and commercial property sales and purchases. The company sold 8,800 residential units in 2024, a 300-unit increase from 2023.
2. Rental and Lettings: Revenue generated from property letting and rental management services across their extensive office network.
3. Mortgage and Financial Services: Sherry FitzGerald Mortgages operates as a regulated mortgage broker earning commissions from lenders (up to 1% of loan value) and application fees of €195 per mortgage application. Additional revenue from life insurance, pensions, and financial planning services.
4. Valuation Services: Revenue from residential, commercial, and specialist property valuations for selling, letting, and various legal and financial purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sherry FitzGerald is Ireland's largest estate agency, providing residential property sales, lettings and management, property valuations, and mortgage broking through a franchise network of over 100 offices. The group also operates a regulated financial services division (Sherry FitzGerald Mortgages) offering mortgages, life insurance, pensions, and financial planning, and is expanding into commercial property via its acquisition of Knight Frank Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• mySherryFitz: Online customer portal for buying and selling property, allowing users to monitor viewings, favorites, offers, and manage their property process.
• mySherryFitzMortgage

Products and services

• Residential Property Sales End-to-end residential property sales service for buyers and sellers across Ireland, generating commission on completed transactions. The agency sold 8,800 residential units in 2024.
• Residential Lettings and Property Management Residential property letting, tenant sourcing, rent collection, and ongoing property management services for landlords across Ireland.
• Mortgage Broking Regulated mortgage advisory and brokerage service for first-time buyers, home movers, switchers, downsizers, and investment property buyers, including an online application portal (mySherryFitzMortgage).
• Property Valuations Residential, commercial, and specialist property valuations for selling, letting, probate, family law, expert witness, banking/mortgage (Red Book/Blue Book), revenue, and pension fund purposes.
• Commercial Property Services Commercial property sales, lettings, development land advisory, residential investments, and policy consultancy for commercial property clients.
• Financial Advisory and Planning Life insurance, mortgage protection, pensions, and financial planning services for individual clients, provided by regulated advisors in the Sherry FitzGerald Mortgages and Financial Services division.
• Countrywide Franchise Network Franchise model for independent operators to provide Sherry FitzGerald-branded residential and commercial property services locally, expanding the agency's network beyond directly operated branches.
• New Homes Advisory Specialist advisory and sales service for developers and buyers in the new homes segment, covering new property developments across Ireland.

Quantifiable outcome

• 15% national residential market share
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Knight Frank (HT Meagher O'Reilly)coreStrategic or Co-development Partner · 22 October 2025Sherry FitzGerald agreed to acquire Knight Frank's commercial property group trading under the HT Meagher O'Reilly brand in Ireland. The deal, subject to regulatory approval, aims to expand Sherry FitzGerald's property advisory capabilities by integrating Knight Frank's commercial property presence. This marks Sherry FitzGerald's return to the commercial property market after an absence of approximately eight years.
• Simon BriencoreChannel Partner/ Reseller/ DistributorSherry FitzGerald partners with Simon Brien for Northern Ireland property services, with Simon Brien website integrated into the Sherry FitzGerald navigation.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DNG: One of Ireland's largest residential and commercial estate agency networks, with a franchise model and national branch presence. Directly comparable to Sherry FitzGerald on residential brokerage, franchise structure, and Irish geographic coverage.
• Knight Frank: Global real estate advisory firm whose Irish commercial operation Sherry FitzGerald is acquiring. Comparable in commercial property services, advisory mandate, and cross-border valuation work relevant to the post-Knight Frank Ireland business.
• Lisney: Long-established Irish estate agency and property consultancy active across residential sales, lettings, commercial, and valuations. Comparable to Sherry FitzGerald on Dublin-centric residential and commercial mandates and integrated valuation services.
• Hooke & MacDonald: Dublin-focused residential and commercial estate agency competing in the same premium south-Dublin sub-market where Sherry FitzGerald holds 25-30% share. Comparable on residential brokerage and prime Dublin mandates.
• Quintain (Ireland) / QRE: Irish commercial property and investment advisory firm active in Dublin office, retail, and investment sales. Comparable to Sherry FitzGerald's new commercial property arm post-Knight Frank.

Broad incumbents

• Savills: Global real estate services firm with significant Irish operations spanning residential, commercial, investment, and valuation. Comparable to Sherry FitzGerald on commercial property advisory and international buyer/seller flows, but with a much broader international portfolio.
• CBRE Ireland: Global commercial real estate services firm with an Irish practice spanning investment, agency, valuations, and advisory. Comparable to Sherry FitzGerald on the commercial side following the Knight Frank acquisition, though broader globally.
• Cushman & Wakefield Ireland: Global commercial real estate services firm with Irish operations across agency, investment, and valuations. Comparable to the post-Knight Frank Sherry FitzGerald commercial practice.

Emerging players

• Daft.ie: Ireland's leading property portal and search platform. Indirect but important competitive overlap; represents the digital channel that complements or disintermediates Sherry FitzGerald's traditional high-street brokerage.
• Mortgage Choices / Irish mortgage broker competitors: Independent Irish mortgage broker comparison and brokerage platforms (e.g., bonkers.ie). Comparable to Sherry FitzGerald Mortgages on regulated mortgage intermediation, commission-based revenue, and consumer-facing advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sherry_fitz

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherry FitzGerald