Daft.ie
Daft.ie is Ireland's leading online property marketplace, founded in 1997, serving property buyers, renters, sellers, and estate agents with a two-sided listing platform, mobile apps, and supplementary tools for mortgages, valuation, and selling workflows. Owned by Adevinta under Permira/Blackstone.
- Company typePrivate
- Founded1997
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Daft.ie does
Daft.ie is Ireland's leading online property marketplace, founded in 1997 and operated by Daft Media Limited, a private Irish company headquartered in Dublin. The platform functions as a two-sided marketplace connecting residential and commercial property buyers, renters, and tenants with sellers, landlords, and estate agents across the entire Irish market. Core product surfaces include web search (daft.ie), native mobile applications for iPhone, iPad, and Android, and a recently launched ChatGPT app for natural-language property discovery. The platform serves multiple customer segments: property buyers, sellers, renters, and estate agents (the B2B revenue engine).
The platform's product portfolio extends well beyond listing search to include Daft Advantage (premium seller advertising with 'More views, more offers, best price' positioning), Daft Mortgages (buying budget calculator), Daft Sell (guided home-selling workflow), Instant Valuation (property price estimation), Online Offers (real-time offer tracking), and the Daft Report (market intelligence). Coverage spans houses, apartments, commercial property, student accommodation, holiday homes, parking, sharing, new homes, and sold property data — drawing on the PSRA Property Price Register.
Revenue mechanics rest on estate agent advertising and subscription-based listing fees as the primary monetization stream, supplemented by premium 'Advantage Ads' placements for sellers seeking enhanced visibility. Pricing for advertisers and agents is quote-based and not publicly disclosed, suggesting enterprise-style sales motion layered on top of a self-serve consumer product. Daft.ie is wholly owned by Adevinta, the global online classifieds group, which itself was acquired in 2024 by private equity firms Permira and Blackstone. Reports indicate potential restructuring or independent divestiture discussions for Daft.ie under this new ownership structure, positioning the Irish portal as a portfolio review candidate within Adevinta's broader portfolio review.
Daft.ie firmographics
Firmographics- Name
- Daft.ie
- Legal name
- Daft Media Limited
- Website
- https://daft.ie
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daft.ie is Ireland's leading online property marketplace, founded in 1997, serving property buyers, renters, sellers, and estate agents with a two-sided listing platform, mobile apps, and supplementary tools for mortgages, valuation, and selling workflows. Owned by Adevinta under Permira/Blackstone.
- Ownership category
- akta.pro rank
Daft.ie industry classification
Industry- Product category
- Online Property Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Daft.ie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Daft.ie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Listing Advertising: Estate agents and property advertisers pay to list properties on the platform. The site offers 'Advantage Ads' premium placement services to maximize property visibility and offers.
- Agent Subscription/Listing Fees: Estate agents subscribe to list and advertise properties on the platform, which serves as the primary marketplace for property professionals in Ireland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Property Listings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Daft.ie product offering
Product offeringCore offering
Daft.ie operates Ireland's leading online property marketplace, aggregating residential and commercial property listings from estate agents across all Irish counties for sale, rent, sharing, and parking categories. The platform serves as a two-sided marketplace where estate agents pay subscription and advertising fees to list properties while consumers access listings, mortgage tools, instant valuations, and sold property data for free via website and mobile apps.
Product overview
Daft.ie is a property marketplace platform operating as Ireland's number one property website. The core offering is a unified property listing platform enabling property search across multiple categories (Buy, Rent, Share, Sold, New Homes, Commercial, Student Accommodation, Holiday Homes, Parking). The platform includes consumer mobile apps (iPhone/iPad and Android), an AI-powered ChatGPT application for conversational property search, and supplementary tools including Daft Mortgages (budget calculator), Daft Advantage (premium seller advertising), Instant Valuation, and Online Offers tracking. The Daft Report provides market research, while Daft Sell offers guided selling services.
Differentiator
Problem solved
Functional benefit
Products and services
- Daft.ie Property Marketplace Ireland's leading online property listing platform enabling users to search, buy, rent, share, and sell residential and commercial properties across all Irish counties.
- Daft.ie Mobile App
Companies that use Daft.ie
Customer profileSegments4 records
Ideal customer profiles2 records
Daft.ie technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature1 record
Daft.ie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenAI (ChatGPT)coreDaft.ie integrated ChatGPT for AI-powered property searches in Ireland. This integration allows users to search for properties using natural language queries, enhancing the property search experience on the platform. This places Daft.ie among other global property portals like Zillow (US) and Idealista (Spain) that have released similar AI-powered search applications.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Daft.ie competitors and assessment
Company assessmentDirect peers
- Zillow: Zillow is the leading online residential property marketplace in the United States. It is the closest global comparable to Daft.ie, with an identical two-sided marketplace model, agent subscription/lead-generation revenue, and a recent AI-powered natural language search integration via ChatGPT explicitly referenced in Daft.ie's partnership announcement.
- Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy. Also explicitly named alongside Daft.ie and Zillow as having launched a ChatGPT app for property search, making it a direct functional and strategic peer in the European property classifieds space.
- Rightmove: Rightmove is the UK's largest property portal and a publicly listed incumbent. It shares Daft.ie's agent subscription and premium advertising revenue model and serves as the dominant marketplace in its domestic market, making it a strong structural comparable.
- Zoopla: Zoopla is a major UK property portal owned by Silver Lake. It operates a comparable two-sided marketplace for residential listings and agent advertising, making it a direct peer in the property classifieds category.
- REA Group: REA Group operates leading property portals in Australia and other Asia-Pacific markets (realestate.com.au). It is a publicly listed operator of a two-sided property marketplace with the same agent subscription and premium advertising revenue model as Daft.ie.
Regional players
- Immobilienscout24: Immobilienscout24 is the leading property portal in Germany. While geographically distinct, it operates an identical agent subscription and advertising model, and is part of a comparable European online classifieds ecosystem that often shares ownership structures (e.g., Scout24, Adevinta-adjacent portfolios).
- SeLoger: SeLoger is one of France's largest property portals, now part of the AVIV Group (owned by KKR/Adevinta ecosystem). It operates a similar agent-based listing and subscription model and shares strategic ownership DNA with Daft.ie through Adevinta's broader portfolio.
Emerging players
- Property Finder: Property Finder is a leading property portal in the MENA region. It operates a comparable marketplace business model focused on agent subscriptions and premium listings, and represents an emerging international peer in the global property classifieds category.
- OnTheMarket: OnTheMarket is a UK-based property portal positioning itself as a challenger to Rightmove and Zoopla. It uses a similar agent subscription model and competes for the same agent advertiser base, making it a partial direct peer with comparable revenue mechanics.
Others
- DoneDeal: DoneDeal is a sister site to Daft.ie, also owned by Adevinta. While primarily a general classifieds platform, it overlaps with Daft.ie in the property and motors verticals in Ireland, and shares the same parent company and operational ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights6 records
Customer concentration
Daft.ie social profiles
Digital presenceDaft.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daft.ie leadership team
Management profileNumber of profiles
Profiles1 record
Daft.ie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daft.ie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daft.ie
What does Daft.ie do?
Daft.ie operates Ireland's leading online property marketplace, aggregating residential and commercial property listings from estate agents across all Irish counties for sale, rent, sharing, and parking categories. The platform serves as a two-sided marketplace where estate agents pay subscription and advertising fees to list properties while consumers access listings, mortgage tools, instant valuations, and sold property data for free via website and mobile apps.
Is Daft.ie a public or private company?
Daft.ie is a private company. It is classified as private equity controlled and is currently operating.
When was Daft.ie founded?
Daft.ie was founded in 1997. It employs 51 to 100 people.
Where is Daft.ie based?
Daft.ie is headquartered in Dublin, Ireland, in the Europe region.
How does Daft.ie make money?
Two revenue lines are on record. Property Listing Advertising is the primary driver. The others are agent Subscription/Listing Fees.
Who are Daft.ie's main competitors?
Direct peers on record are Zillow, Idealista, Rightmove, Zoopla and REA Group. Regional players are Immobilienscout24 and SeLoger. Emerging players are Property Finder and OnTheMarket. DoneDeal is listed as an others.
Does Daft.ie have an API?
No public API is recorded for Daft.ie.
What industry is Daft.ie in?
Daft.ie's product category is Online Property Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.