National Association of Real Estate Brokers

What National Association of Real Estate Brokers does

NAREB is a nonprofit professional trade association founded in 1947, recognized as the oldest Black real estate trade association and the oldest minority professional trade association in the United States. The organization serves more than 18,000 member professionals, branded "Realtists" (a federally registered trademark), organized through approximately 110 local boards across 38 states. Its service footprint spans member recruitment and retention, professional development, fair housing advocacy, and consumer-facing homeownership education targeted at Black homebuyers, homeowners, and aspiring homeowners.

Core programs and products include the tiered Realtist membership (Individual Broker, Associate, Allied, Subscription, and At-Large categories), annual research publications such as the State of Housing in Black America (SHIBA) report and the W.I.R.E. report, HUD-approved housing counseling, the publicly searchable "Find a Realtist" directory, and the "2 Million New Black Homeowners" (2Mn5) initiative built around five strategic pillars. Technology infrastructure is minimal and entirely third-party: the association relies on Associationsphere for member management, Stripe for payment processing, and Zoom for virtual events. There is no proprietary platform, no mobile application of note, and no data product beyond periodic publications.

NAREB generates revenue through three streams: (1) recurring annual membership dues across its tiered structure, (2) corporate sponsorships organized into Diamond, Platinum, Gold, Silver, and Bronze partnership packages, with named Diamond-tier partners including Bank of America, Citi, Chase, and Wells Fargo, and (3) event registrations, training fees, and publication sales. Go-to-market is community-led and event-driven rather than digital-led, anchored by an annual convention, the National Building Black Wealth Day held in 100+ cities, and a 2025 MOU with the NAACP. National office staffing is lean, reported at 1–10 employees, with field activity executed through the local board network.

Name

National Association of Real Estate Brokers

Legal name

The National Association of Real Estate Brokers, Inc.

Website

https://nareb.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

NAREB is a nonprofit trade association founded in 1947 that serves over 18,000 Black real estate professionals across 38 states through membership programs, fair housing advocacy, professional development, and homeownership education initiatives.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association / Professional Membership Services

NAICS

Business Associations (813910), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAJAHAN

Association Compliance, Governance & Board Support Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Real estate trade association
• Professional membership services
• Fair housing advocacy
• Homeownership education
• HUD housing counseling

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: NAREB generates revenue through annual membership dues from individual members (brokers, associates, allied members) and local boards. Individual member dues vary by category: Individual Broker, Associate, Allied Associate, and Allied categories. Local board dues are based on total number of active paid members.
2. Sponsorships and Partnerships: Corporate sponsors pay for partnership tiers (Diamond, Platinum, Gold, Silver, Bronze) to access NAREB's network of Black real estate professionals and consumers in the $1.2 trillion Black consumer market. Partners receive brand visibility, marketing exposure, and access to NAREB events and audiences.
3. Event Registrations and Publications: Revenue generated from convention registrations, conference fees, and sale of publications including the State of Housing in Black America (SHIBA) reports and Realtist Connection magazine.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

NAREB is a nonprofit trade association that provides professional membership services, advocacy, and educational resources to Black real estate professionals (Realtists) across 110+ local boards in 38 states. Its core offerings include the Realtist membership program, the annual SHIBA (State of Housing in Black America) report, HUD-approved housing counseling, the Find a Realtist consumer directory, the 2 Million New Black Homeowners (2Mn5) initiative, professional development events such as the Annual Convention and Mid-Winter Conference, and National Building Black Wealth Day conducted in 100+ cities.

Product overview

NAREB operates as a trade organization for Black real estate professionals, offering a portfolio of membership services, research publications, and community programs. The core offerings include the Realtist membership program with professional development and certifications, the SHIBA Report (State of Housing in Black America) and W.I.R.E. Report as annual research publications, the NAREB 5 Pillars strategic initiative, and the Find a Realtist directory service. Additional programs include the 2 Million New Black Homeowners (2Mn5) initiative, National Building Black Wealth Day events, HUD-approved housing counseling through the Investment Division, and annual conventions/conferences for professional development. NAREB Press serves as the organization's content platform for advocacy and industry insights.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 2 million mortgage-ready Black Americans have the income and credit to buy a home but have not yet become homeowners
• +6 more outcomes

Named customers2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered flagship, core, diamond and silver.

• NAACPflagshipStrategic or Co-development Partner · 4 June 2025Historic MOU partnership between NAREB and NAACP to advance Black wealth through real estate. The collaboration aims to pursue an equitable housing agenda, dismantling systemic barriers such as discriminatory lending practices, limited disaster recovery support, and exclusionary housing policies. The NAACP, as the nation's oldest and largest grassroots civil rights organization, brings unmatched reach into Black America with credibility and accountability. Together they advocate for housing, economic, and finance policies that bring positive results to Black communities.
• African American Mayors Association, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner in the National Building Black Wealth Tour and Day, bringing together families, lenders, attorneys, and real estate professionals to discuss strategies for increasing Black homeownership and building wealth within Black communities.
• Alpha Phi Alpha Fraternity, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner in National Building Black Wealth Day expanding the tour to reach Black consumers with homeownership and wealth-building information.
• Church of God in Christ, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner providing reach into faith-based communities for the Building Black Wealth Tour targeting homeownership education.
• National Baptist ConventioncoreStrategic or Co-development Partner · 12 April 2025Key partner in National Building Black Wealth Day with commitment to empowerment and economic development in Black communities.
• Delta Sigma Theta Sorority, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner in Building Black Wealth Tour providing reach to Black women consumers and professionals for homeownership and real estate investment.
• National Bar AssociationcoreStrategic or Co-development Partner · 12 April 2025Key partner providing legal expertise for one-on-one sessions with real estate attorneys and housing counselors during wealth-building events.
• Phi Beta Sigma Fraternity, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner in National Building Black Wealth Day expanding reach into Black communities for homeownership education.
• Zeta Phi Beta Sorority, Inc.coreStrategic or Co-development Partner · 12 April 2025Key partner providing reach to Black women consumers for real estate investment and homeownership focus.
• Bank of AmericadiamondGTM or Marketing PartnerDiamond Partner level sponsor providing visibility across different media and events with customizable marketing packages targeting Black professionals and consumers in the real estate market.
• CitidiamondGTM or Marketing PartnerDiamond Partner level sponsor with visibility and marketing involvement to reach Black consumers seeking homeownership.
• MGICsilverGTM or Marketing PartnerSilver Partner providing marketing visibility and brand exposure within NAREB's network.
• PNCsilverGTM or Marketing PartnerSilver Partner providing marketing visibility and brand exposure within NAREB's network.
• ChasecoreGTM or Marketing PartnerChase executives participate in NAREB conventions and events. Cerita Battles serves on NAREB Advisory Board as Managing Director, Head of Community & Affordable Lending at Chase.
• Frisby & AssociatescoreOthersPublic relations consultant firm led by Michael K. Frisby providing strategic communications, crisis communications, media affairs, and political strategy counsel to NAREB.
• Wells FargocoreStrategic or Co-development PartnerChuck Bishop serves on NAREB Advisory Board as SVP, Head of Diverse Segments at Wells Fargo. Ewunike Brady, VP, African American Segment Lead at Wells Fargo, participates in NAREB convention sessions.
• PrimeLendingcoreStrategic or Co-development PartnerLatonia Donaldson serves on NAREB Advisory Board as VP, National Director of Multicultural Community Lending at PrimeLending, providing homeownership education and financial literacy expertise.
• CiticoreStrategic or Co-development PartnerDionne Cuello serves on NAREB Advisory Board as SVP, Community Engagement and Innovation at Citi, leading diverse market segments initiatives.
• Bank of AmericacoreStrategic or Co-development PartnerPaul Keifer serves on NAREB Advisory Board as President, Bank of America West Michigan Global Community Opportunity, providing expertise in community development and partnerships.
• Center for Responsible LendingcoreStrategic or Co-development PartnerMitria Spotser serves on NAREB Advisory Board as President of CRL Julian Bond Institute and VP of Federal Policy, providing policy expertise on fair lending.
• KeyBankcoreStrategic or Co-development PartnerRachael Sampson serves on NAREB Advisory Board as SVP, Head of Community Banking at KeyBank.
• RATEcoreStrategic or Co-development PartnerCamilo Escalante serves on NAREB Advisory Board as Executive Director Diverse Segments at RATE, focusing on diverse segment strategies.
• TruistcoreStrategic or Co-development PartnerLoretta Williamson serves on NAREB Advisory Board as SVP, Director of Inclusive Lending and Homeownership Equity at Truist.
• U.S. BankcoreStrategic or Co-development PartnerSodi Nichols serves on NAREB Advisory Board as SVP, Head of National Diverse Markets & Affordable Lending at US Bank.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association of Hispanic Real Estate Professionals (NAHREP): Ethnic-focused trade association for Hispanic real estate professionals offering membership, education, advocacy, and events. Structurally the closest peer to NAREB given a parallel niche focus on a specific demographic, member dues model, and policy advocacy mission.
• Asian Real Estate Association of America (AREAA): Trade association representing Asian American real estate professionals with chapters nationwide, a membership/sponsorship model, and advocacy focus. Comparable to NAREB as a demographic-focused real estate trade association pursuing homeownership and wealth-building outcomes.
• National Association of REALTORS (NAR): The dominant US trade association for real estate professionals. NAREB was founded in 1947 specifically because local NAR boards excluded Black professionals, so NAREB and NAR are the two principal trade associations representing real estate agents and brokers, with NAREB focused on Black professionals.
• Women's Council of REALTORS: A community of real estate professionals within the NAR ecosystem focused on leadership development, networking, and member services. Comparable to NAREB as a specialty real estate professional association offering memberships, events, and chapter-based service delivery.

Regional players

• Real Estate Board of New York (REBNY): A large regional real estate trade association serving New York City brokers, owners, developers, and managers. Comparable to NAREB in operating as a trade body representing real estate professionals with member services and policy advocacy, but operating within a single metro market.

Broad incumbents

• National Association of Home Builders (NAHB): One of the largest US trade associations in the broader real estate ecosystem, representing home builders, developers, and remodelers. NAHB is comparable to NAREB in operating model (membership-driven advocacy and events) but covers a different slice of the real estate value chain at much larger scale.

Others

• Appraisal Institute: The leading professional association for real estate appraisers in the US, offering designations, education, and member services. Comparable to NAREB as a real estate profession trade body whose members (appraisers) are explicitly part of the NAREB member universe covered by the National Society of Real Estate Appraisers.

Emerging players

• National Fair Housing Alliance (NFHA): The nation's only national civil rights organization dedicated solely to eliminating housing discrimination and promoting fair housing opportunities. NAREB and NFHA share advocacy priorities on appraisal bias, fair lending, and Black homeownership, and frequently co-engage on policy initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/realtist_nareb
• YouTubeyoutube.com/channel/UC9gupIXT0HB2YiC5qd_fyTg
• Facebookfacebook.com/REALTISTNAREB
• LinkedInlinkedin.com/company/national-association-of-real-estate-brokers
• Instagraminstagram.com/nareb_realtist

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Real Estate Brokers