What Clearlink does

Clearlink is a privately held, full-funnel digital marketing and sales company headquartered in Draper, Utah (Silicon Slopes), operating as a wholly-owned subsidiary of Foundever. Founded in 2001, the company serves enterprise brand partners — primarily in U.S. internet, telecommunications, satellite TV, insurance, home services, and adjacent verticals (AT&T, Verizon, T-Mobile, Xfinity, DirecTV, DISH, Aetna, Vivint, Google, Frontier Business, Mint Mobile) — by combining a portfolio of 10+ owned consumer comparison and review properties (HighSpeedInternet.com, Reviews.org, CableTV.com, WhistleOut, The Penny Hoarder, SafeWise, Move.org, and others) with performance-based marketing services, an in-house sales center, and a new Agency of Record (AOR) offering.

The technology stack is built around proprietary tracking systems, AI-assisted campaign optimization engines, real-time CRM integrations, and live performance dashboards, supported by a 6-billion-customer-data-point in-house dataset. Clearlink generates approximately 1.5B site interactions, 300M site visitors, 29M leads, 315K closed sales, and $3.5B in partner GMV annually, and runs an onshore/nearshore call center with speech analytics and coaching tooling. Clearlink Social (SocialX) provides social listening, content creation, and community management as a discrete service line.

Revenue is generated through three streams: outcome-based performance marketing contracts (preferred 6-month initial terms with onboarding fees), transaction-fee sales center services for residential, B2B, and Medicare verticals (Medicare divested to Connie Health in June 2026), and advertising/programmatic media across owned properties. Pricing is custom and quote-based, and the company operates a global footprint with an international workforce. Following the October 2025 appointment of Mark Larkin as CEO and Marc DeBevoise as Board Chair, the business is positioned around digital media, AOR, and core performance marketing.

Name

Clearlink

Legal name

Clearlink

Website

https://clearlink.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clearlink is a privately held, full-funnel digital marketing and sales company that combines 10+ owned consumer media properties with performance-based marketing services and an in-house sales center to drive leads and conversions for enterprise brand partners in telecom, insurance, and home services.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Direct Mail Advertising (54186)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Performance marketing services
• Digital marketing agency
• Sales center services
• Comparison websites
• Agency of record

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance-based Marketing Services: Full-funnel marketing services where success is aligned with client outcomes. Contracts encourage results with conversion as the primary metric. Includes SEO, paid media, content creation, and digital PR services.
2. Sales Center Services: Dedicated sales team that closes deals for brand partners. Revenue generated from sales conversions through call center and BPO services.
3. Media and Advertising: Connecting brand partners with engaged audiences through expert content, display advertising, and programmatic media across owned properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clearlink is a full-funnel marketing and sales company that combines a portfolio of owned consumer comparison and review websites with performance-based marketing services (SEO, paid media, content, digital PR) and an award-winning sales center that closes deals on behalf of brand partners. It operates an Agency of Record (AOR) model delivering AI-ready integrated marketing spanning SEO + AI, Paid Media, Content & CRO, Analytics, Sales Solutions, Owned Media, Social, Engineering, and Digital PR under a single engagement.

Product overview

Clearlink is a full-funnel digital marketing and technology company headquartered in Draper, Utah (Silicon Slopes), with a dual-branch structure comprising Clearlink Enterprise Services (performance-based marketing and sales solutions) and Clearlink Digital Media (in-house digital media brands and publications). The platform combines a vast media portfolio of owned comparison and review properties (HighSpeedInternet.com, Reviews.org, CableTV.com, WhistleOut, SatelliteInternet.com, Move.org, SafeWise.com, The Penny Hoarder, Business.org, Healthcareplans.com) with performance marketing services (SEO, paid media, automation), an Agency of Record AOR offering, SocialX social media management, and an award-winning sales center/call center that closes 315,000+ sales annually. The company generates approximately 1.5B site interactions, 300M site visitors, 29M leads, and $3.5B in GMV for brand partners each year. Clearlink is a subsidiary of Foundever, with Marc DeBevoise as Board Chair and Mark Larkin as CEO.

Differentiator

Problem solved

Functional benefit

Brands

• Clearlink Social: Social media management and engagement services including social listening, content creation, and customer care.
• Agency of Record (AOR)

Products and services

• Sales Solutions An award-winning sales center and call center service providing dedicated sales agents that guide customers through the final purchasing step. Handles inbound and outbound calls, BPO services, real-time agent reporting, and closing for residential, B2B, and Medicare verticals (Medicare business divested June 2026).
• Performance Marketing A performance-based marketing service encompassing SEO, paid media advertising (PPC), marketing automation, and SocialX. Clearlink structures contracts around conversion outcomes, connecting brand partners with high-value customers through data-driven search, display, and programmatic campaigns.
• Agency of Record (AOR) A full-funnel, AI-ready integrated marketing service that coordinates SEO + AI, Paid Media, Content & CRO, Analytics, Sales Solutions, Owned Media, Social, Engineering, and Digital PR under a single engagement model, designed to address industry fragmentation by linking all marketing channels from awareness through loyalty.
• Clearlink Social (SocialX) A social media management and customer care solution built on three pillars: Analyze (social listening and analytics), Resonate (content creation and brand voice), and Engage (community management and 24/7 customer care), delivering intelligence, strategy, and engagement services to build brand awareness and loyalty.
• Media & Advertising A tech-enabled media and advertising service that creates expert content (video, paid media, email, websites, display, social media) to build loyal, engaged audiences, including proprietary comparison technology enabling users to compare products and services across 75M+ qualified leads and 1B+ annual site interactions.

Quantifiable outcome

• 86% reduction in ad spend with 41% sales increase and 1,093% conversion rate improvement for Frontier Business
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• Connie HealthminorStrategic or Co-development Partner · 19 June 2026Connie Health acquired Clearlink's Medicare business, marking Connie's 10th completed acquisition. Connie Health raised $40 million in Series B funding. This represents a divestiture rather than a new partnership, as Clearlink sold its Medicare business unit to Connie Health.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• iCrossing: iCrossing is a digital marketing agency offering performance media, SEO, content, and analytics services to enterprise brands. Overlaps with Clearlink's Agency of Record (AOR) offering but without the owned media portfolio component.
• Foundever (parent): Foundever is Clearlink's parent company and a global customer experience/BPO platform. Useful for context on ownership, scale, and cross-sell potential into CX relationships that could expand Clearlink's enterprise sales center.
• Merkle: Merkle is a large data-driven performance marketing agency inside Dentsu, specializing in CRM, analytics, and customer experience. Comparable in performance marketing capability, scale, and enterprise orientation, though broader in scope.

Direct peers

• QuinStreet: QuinStreet is a performance marketing company that operates owned comparison and lead-generation properties (Insurance.com, Bankrate.com assets historically) and runs outcome-based campaigns for brands in insurance, financial services, and home services. It is the closest publicly traded analog to Clearlink's media-plus-sales-center model.
• Bankrate (Red Ventures): Bankrate is a financial services comparison and lead generation site owned by Red Ventures, monetizing via advertiser/partner relationships in banking, credit cards, and insurance. Comparable to Clearlink's HighSpeedInternet.com, Reviews.org, and other comparison properties in structure and monetization.
• Red Ventures: Red Ventures owns and operates a large portfolio of consumer comparison and review brands (Bankrate, CNET, The Points Guy) and runs performance marketing/lead generation for brand partners in financial services, telecom, and home services. Highly comparable in owned-media-plus-affiliate model.
• MediaAlpha: MediaAlpha runs a performance marketing platform specializing in insurance and consumer verticals, connecting consumers with carriers via proprietary technology and transparent marketplaces. Comparable to Clearlink's vertical-focused performance marketing and lead distribution capabilities.
• LendingTree: LendingTree operates a comparison marketplace for loans, credit, and insurance products, connecting consumers with multiple lenders via lead generation. Highly comparable in lead-gen economics, comparison-site UX, and partner monetization.
• NerdWallet: NerdWallet operates a consumer-facing financial comparison platform that generates leads for credit card, banking, lending, and insurance partners. While focused on personal finance rather than telecom, it shares the owned-media-property-to-lead-generation monetization model Clearlink uses.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, connecting brands with publisher partners via performance-based payouts. Directly comparable to Clearlink's outcome-based marketing model and partner relationship management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clearlink
• Facebookfacebook.com/clearlinkers
• LinkedInlinkedin.com/company/clearlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearlink