What Red Ventures does

Red Ventures is a privately held, Fort Mill, South Carolina-based holding company that operates a portfolio of digital media, consumer services, and B2B enterprise services brands. Founded in 2000 by Ric Elias and Dan Feldstein, the company runs seven U.S. businesses (Bankrate, The Points Guy, Lonely Planet, Allconnect/MyMove, Sage Home Loans, RV EDU, RV Home Client Services), a healthcare joint venture, and strategic investments in Europe and Puerto Rico. Its portfolio spans financial services, travel, home services, education, and health verticals, collectively reaching more than 100 million users annually through consumer-facing digital platforms.

The company builds proprietary AI-enabled platforms, data analytics, and digital marketing technology that power both consumer marketplaces and enterprise client services. Core platforms include Bankrate's auction-driven mortgage marketplace (where lenders compete in real time for each consumer's business, drawing on 40+ years of proprietary rate data now distributed via the Federal Reserve's FRED database), Sage Home Loans' AI-powered digital mortgage origination platform, Allconnect's mover signals platform integrated with Thumbtack's 300,000 local professionals and Entrata's multifamily property management ecosystem, and Lonely Planet's 800+ travel guidebooks with 150M+ guidebooks published. The company also operates RV Growth & Transformation, an enterprise client services business serving 'the world's largest banks.'

Red Ventures makes money through diversified revenue streams: digital advertising and lead generation on high-traffic consumer platforms (Bankrate, The Points Guy, Lonely Planet, Allconnect); marketplace commissions and transaction fees from connecting consumers with service providers (mortgage lenders, internet/energy providers, home services); affiliate referrals for financial product distribution; and fee-based enterprise client services for Fortune 500 clients through RV Growth & Transformation and RV Home Client Services. Distribution operates dually: self-serve digital platforms serving consumers globally and dedicated enterprise sales teams for Fortune 500 engagements, with strategic channel partnerships including the exclusive Robinhood Gold mortgage relationship for Sage Home Loans and Homebody Marketplace integration via Entrata for multifamily residents.

Name

Red Ventures

Legal name

Red Ventures, LLC

Website

http://www.redventures.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Red Ventures is a privately held holding company operating a portfolio of digital media and consumer services brands, including Bankrate, The Points Guy, Lonely Planet, Allconnect, and Sage Home Loans, reaching 100M+ users annually across financial services, travel, home services, and education verticals.

Ownership category

akta.pro rank

Product category

Digital Media & Financial Services

NAICS

Portfolio Management and Investment Advice (523940), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Mortgage Bankers & Loan Correspondents (6162), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)

akta.pro secondary industries

Open Finance Expansion (investments, pensions, insurance, utilities data) (FSAGACAK), Technology, Software & IT Services (FSABACAJ)

Keywords

• Digital media portfolio
• Consumer financial services
• Lead generation platforms
• Enterprise digital growth
• Online content brands

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising & Lead Generation: Digital advertising revenue from high-traffic consumer platforms including Bankrate, The Points Guy, Lonely Planet, and Allconnect
2. Enterprise Client Services: Fee-based engagements with Fortune 500 clients for digital growth solutions, including RV Home Client Services and RV Growth & Transformation divisions
3. Marketplace Commissions & Transaction Fees: Revenue from connecting consumers with service providers (internet, energy, mortgages) with commission or transaction fees
4. Financial Product Distribution: Bankrate generates revenue through mortgage lender partnerships, credit card offers, and financial product referrals

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Red Ventures operates a global portfolio of digital platforms, consumer-facing brands, and enterprise client services across financial services, travel, home services, and education. The company runs consumer media properties including Bankrate, The Points Guy, Lonely Planet, Allconnect, and RV EDU that monetize via advertising, lead generation, and marketplace commissions, while separately providing B2B digital growth consulting and mortgage lending through Sage Home Loans.

Product overview

Red Ventures is a global portfolio of high-growth companies operating a platform-plus-multi-brand architecture. The portfolio spans seven U.S. businesses including Allconnect (movers platform for essential home services), Bankrate (AI-powered financial decision platform), RV EDU (education enrollment platform), RV Home Client Services (digital growth solutions for home services brands), Lonely Planet (digital-first travel platform), The Points Guy (points and rewards travel brand), and Sage Home Loans (digital mortgage lender). Additional offerings include RV Growth & Transformation (banking client services), MyMove (moving platform), and Chameleon (white-label home services application). The portfolio also includes a joint venture in healthcare and strategic investments in Europe and Puerto Rico. Each business operates with startup agility while benefiting from shared central resources, proprietary data, and AI-enabled applications.

Differentiator

Problem solved

Functional benefit

Brands

• Bankrate: Financial decision platform helping people compare rates for mortgages, savings, and credit cards
• The Points Guy
• Lonely Planet
• Sage Home Loans
• Allconnect
• RV EDU
• RV Home Client Services
• Homebody
• CNET
• Healthline Media

Quantifiable outcome

• Bankrate delivered nearly $200 million in mortgage savings for customers in 2025
• +2 more outcomes

Named customers3 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Federal Reserve Bank of St. Louis (FRED)minorStrategic or Co-development Partner · 7 May 2026Bankrate's 40 years of consumer finance rate data (Bankrate Monitor National Index and consumer polling data) now available through FRED database, used by 20M+ users annually for economic research.
• RobinhoodcoreGTM or Marketing Partner · 3 November 2025Exclusive partnership making Sage Home Loans the exclusive mortgage lender for Robinhood Gold subscribers. Eligible subscribers access rates 0.75% below national average plus $500 closing credit. Rolled out to all eligible Gold members.
• AmenifyminorGTM or Marketing Partner · 4 October 2025Entrata partnered with Amenify and Red Ventures to integrate home services, marketplace for essential services, and insurance offerings through Red Ventures brands.
• ThumbtackcoreStrategic or Co-development Partner · 9 July 2024Partnership integrating Thumbtack's 300,000 local professionals into Red Ventures' MyMove platform. Users can book home services including moving, TV mounting, lawn care, and more within MyMove's platform. Future integrations planned with Allconnect, CNET, and Bankrate.
• EntratacoreStrategic or Co-development Partner · 9 May 2024Multi-faceted partnership launching Homebody Marketplace through Entrata's multifamily platform. Provides residents access to home internet, energy, and financial tools with personalization. Bankrate to syndicate educational content on resident services.
• Fandom (formerly TPG Capital portfolio)minorOthers · 1 January 2022Fandom acquired GameSpot, Metacritic, and TV Guide from Red Ventures for approximately $55 million in 2022. Previously owned by Red Ventures as part of media portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NerdWallet: NerdWallet is a publicly traded financial comparison and lead-generation platform competing head-to-head with Bankrate on credit cards, mortgages, banking, and insurance products, using a similar affiliate/referral revenue model.
• LendingTree: LendingTree operates a loan-shopping marketplace where multiple lenders bid for consumer leads, directly comparable to Bankrate's auction-driven mortgage model and overlapping with Sage Home Loans' lending activity.
• Dotdash Meredith (People Inc.): Dotdash Meredith is a portfolio of authoritative digital media brands (Investopedia, People, Better Homes & Gardens, etc.) competing directly with CNET, Healthline, Lonely Planet, and Bankrate in content-driven affiliate and advertising commerce.
• QuinStreet: QuinStreet is a performance-marketing and online lead-generation company using data and technology to match consumers with financial, home services, and education providers — closely aligned with RV's Bankrate, Allconnect, and RV EDU businesses.
• WebMD (Internet Brands): WebMD is a digital health-information and content platform with adjacent monetization models, directly comparable to Red Ventures' Healthline Media subsidiary within the health media vertical.
• Tripadvisor: Tripadvisor is a global travel content and marketplace platform competing with Lonely Planet on travel guides and with The Points Guy on travel rewards and booking inspiration.

Broad incumbents

• Rocket Companies: Rocket Companies is a vertically integrated mortgage and personal finance platform whose Rocket Mortgage and other consumer finance brands overlap with Sage Home Loans and Bankrate's mortgage marketplace.
• Zillow Group: Zillow operates a leading online real estate marketplace with mortgage and lead-generation capabilities (Zillow Home Loans) that compete with Bankrate and Sage in the home-buying decision journey.
• Leaf Group (Dotdash Meredith predecessor comparable) — consider replacing with Future plc: Future plc is a global multi-brand digital media and lead-generation company spanning technology, finance, and lifestyle verticals, operating an affiliate- and commerce-driven portfolio model comparable to RV's media and comparison brands.

Emerging players

• Bankrate competitors (e.g., NerdWallet above) — credit: consider adding The Zebra: The Zebra is a digital insurance comparison marketplace using a similar affiliate/lead-generation model; comparable to RV's portfolio approach but focused narrowly on insurance versus RV's multi-vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/results?search_query=red+ventures
• LinkedInlinkedin.com/company/red-ventures
• Xx.com/RedVentures
• Facebookfacebook.com/redventures

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Ventures