MTM London
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
MTM London firmographics
Firmographics- Name
- MTM London
- Legal name
- MTM London Limited
- Website
- http://wearemtm.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MTM London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MTM London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bespoke Consulting & Research Projects: Custom research and strategy consulting engagements tailored to specific client needs across audience insights, B2B research, commercial strategy, cultural trends, developer consultancy, and UX research. Projects are typically scoped and delivered for enterprise clients over defined timelines.
- Syndicated Research Subscriptions (ScreenThink): Subscription-based market intelligence tool sold on a subscription basis, published twice yearly. Provides comprehensive data on TV and video services, allowing subscribers to deep-dive into audience insights and customize questions for specific issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
MTM London product offering
Product offeringCore offering
MTM London is an international strategy and research consultancy delivering bespoke research, audience insights, and strategic consulting to global brands in media, technology, entertainment, sports, and gaming. Its offerings span six core service areas (Audience Insights, B2B Research, Commercial Strategy, Cultural Insights & Trends, Developer Consultancy, and UX Research) complemented by the proprietary syndicated research product ScreenThink, which tracks 100+ TV and video services and is sold on subscription.
Product overview
MTM London is a specialist strategy and research consultancy offering a portfolio of integrated services for world-leading brands in media, entertainment, technology, sport, and telco. Its core offering spans six service areas: Audience Insights (including proprietary frameworks HEART and ScreenThink), B2B Research, Commercial Strategy (including the 3 Reasons framework), Cultural Insights & Trends (producing regular Trends Snapshot publications), Developer Consultancy (with the Byte Club podcast), and UX Research. MTM has recently introduced AI-powered persona tools including conversational research repositories, persona testing, and journey mapping capabilities. The consultancy also publishes syndicated research products (notably ScreenThink, tracking 100+ TV and video services) and periodic research reports on specific industry topics. MTM was acquired by Brave Bison in September 2025 and now operates as an independent division within that company, retaining its brand and leadership while gaining access to Brave Bison's AI tooling.
Differentiator
Problem solved
Functional benefit
Brands
- HEART by MTM: Audience insights framework under the HEART growth framework
- ScreenThink by MTM
- 3 Reasons
- Byte Club
- Trends Snapshot
Products and services
- Audience Insights A research service covering audience behaviours, needs, and motivations, supported by proprietary frameworks and syndicated research tools, for enterprise clients seeking to understand and engage their target audiences.
- ScreenThink by MTM A proprietary syndicated TV and video market intelligence tracker covering 100+ services. Tracks viewing behaviours, subscription patterns, platform preferences, brand perceptions, and viewer intentions, published multiple times per year and sold on subscription.
- B2B Research Research services focused on business audiences, including B2B buyer behaviour, developer communities, and enterprise decision-making processes.
- Commercial Strategy Strategic consulting helping clients develop go-to-market strategies, pricing models, and commercial propositions, supported by the proprietary 3 Reasons framework.
- Cultural Insights & Trends Research and analysis tracking cultural movements, consumer trends, and societal shifts, producing regular Trends Snapshot publications and bespoke cultural insight reports.
- Developer Consultancy Specialist service helping technology companies understand and engage developer communities, including developer experience research, tool adoption studies, and the Byte Club podcast.
- UX Research User experience research including qualitative deep-dive interviews, persona development, journey mapping, and usability testing for enterprise clients.
- AI-Powered Persona Tools A suite of AI-enhanced UX research tools providing conversational access to research databases and personas, predictive persona testing, journey mapping, and creative optimisation, with persona guidelines and toolkit assets.
Quantifiable outcome
- Sky Glass sold out within a week and became the 3rd best-selling TV brand in the UK following MTM-supported product development research
- +7 more outcomes
Companies that use MTM London
Customer profileNamed customers38 records
Segments5 records
Ideal customer profiles5 records
MTM London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature5 records
MTM London partnerships and signals
Strategic signalScale indicators13 records
Recent moves7 records
Expansion highlights5 records
MTM London competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global market research and insights giant with deep presence in media measurement, audience insights and brand strategy. Directly comparable to MTM across audience insights, syndicated media research and brand effectiveness work, but operating at vastly greater scale across multiple sectors.
- Ipsos: Global market research and consulting firm serving major brands across media, technology and consumer sectors. Comparable to MTM in audience research, brand strategy and custom qualitative/quantitative engagements, though much larger and more diversified across industries.
- NielsenIQ: Global consumer intelligence and measurement firm with strong media research heritage. Overlaps with MTM's ScreenThink-style syndicated audience measurement and subscription behaviour tracking, particularly in streaming and entertainment verticals.
Direct peers
- Hall & Partners: Brand and communications research consultancy serving global brands with audience insights and strategic research. Closely comparable to MTM in delivering bespoke insight and brand strategy work for major advertisers and media owners, with similar mid-sized agency positioning.
- Flamingo: Brand strategy and cultural insight consultancy combining qualitative research with cultural trend analysis. Highly comparable to MTM's Cultural Insights & Trends and Audience Insights services, with a similar emphasis on brand purpose, culture and qualitative depth.
- Mintel: Market research firm producing syndicated consumer intelligence reports and bespoke research across media, tech and consumer categories. Comparable to MTM in combining syndicated subscription products with custom consulting for enterprise clients.
- Contagious: Creative strategy and insight consultancy focused on marketing innovation, media and communications. Comparable to MTM's blend of commercial strategy, cultural insights and creative effectiveness research for brand and agency clients.
- Two Circles: Sports marketing and research agency specialising in fan engagement, rights-holder strategy and sponsorship evaluation. Directly comparable to MTM's specialist Sports & Betting practice, particularly in sports rights valuation and audience insights for governing bodies and broadcasters.
- System1: Marketing effectiveness research firm using evidence-based creative measurement and audience emotion analytics. Comparable to MTM's effectiveness-focused research, including emotional/neuroscience methodologies applied to advertising and content.
Others
- Brave Bison (parent): Media, marketing and technology group that acquired MTM in September 2025 to form a new insights and consultancy division. Sister operating companies span digital media, marketing services and skills/training — providing shared services, AI infrastructure and cross-sell to MTM while also creating potential channel conflicts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MTM London social profiles
Digital presenceMTM London financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTM London leadership team
Management profileNumber of profiles
Profiles11 records
MTM London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTM London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTM London
What does MTM London do?
MTM London is an international strategy and research consultancy delivering bespoke research, audience insights, and strategic consulting to global brands in media, technology, entertainment, sports, and gaming. Its offerings span six core service areas (Audience Insights, B2B Research, Commercial Strategy, Cultural Insights & Trends, Developer Consultancy, and UX Research) complemented by the proprietary syndicated research product ScreenThink, which tracks 100+ TV and video services and is sold on subscription.
Is MTM London a public or private company?
MTM London is a private company. It is classified as corporate owned and is currently acquired.
When was MTM London founded?
MTM London was founded in 2006. It employs 11 to 50 people.
Where is MTM London based?
MTM London is headquartered in London, United Kingdom, in the Europe region.
How does MTM London make money?
Two revenue lines are on record. Bespoke Consulting & Research Projects are the primary driver. The others are syndicated Research Subscriptions (ScreenThink).
Who are MTM London's main competitors?
Broad incumbents on record are Kantar, Ipsos and NielsenIQ. Direct peers are Hall & Partners, Flamingo, Mintel, Contagious, Two Circles and System1. Brave Bison (parent) is listed as an others.
Does MTM London have an API?
No public API is recorded for MTM London.