Flamingo
Flamingo Magazine is a privately held, women-owned quarterly lifestyle magazine covering people, travel, food, conservation, and culture across Florida. Founded in 2015 and headquartered in Ponte Vedra Beach, it operates as the state's only statewide lifestyle publication.
- Company typePrivate
- Founded2015
- HeadquartersPonte Vedra Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flamingo does
Flamingo Magazine is a privately held, women-owned quarterly lifestyle magazine and the only statewide lifestyle publication covering Florida from Pensacola to Key West. Founded in 2015 by former international journalist Jamie Rich and headquartered in Ponte Vedra Beach, Florida, the magazine covers people, travel, outdoor pursuits, food, conservation, and culture. The publication has operated continuously for a decade, published 32 volumes by Summer 2026, and was named the Florida Magazine Association's 2020 Magazine of the Year, also taking four first-place awards in writing and production excellence that year.
The company's core product is a print and digital quarterly magazine, complemented by a portfolio of themed email newsletters (Fresh Squeezed weekly digest, Well-Read for books, Key Lime for culinary, Dollar Matinee for film), the Flamingo Shop branded merchandise e-commerce store, and a Florida Travel Photo Contest reader engagement program. Distribution is multi-channel: direct-to-consumer subscriptions via flamingomag.com, single-copy retail through Barnes & Noble, Books-A-Million, Publix, Whole Foods, Fresh Market, Sprouts, Target, Winn Dixie, and Hudson News at all major Florida airports, plus regional retail into Atlanta and Publix stores across NC, SC, GA, TN, and AL. Marketing runs on organic social (X, Facebook, Instagram @TheFlamingoMag) and the newsletter ecosystem.
The business model combines three revenue streams: recurring print and digital subscriptions, one-time single-copy retail sales, and advertising sold to brands targeting Florida consumers. The technology stack is a conventional digital-first publishing platform supporting both web content distribution and print magazine production; there is no disclosed AI, API, or platform product. The company is bootstrapped with no institutional funding disclosed, operates with 11-50 employees, and is led by Founder/Editor-in-Chief Jamie Rich alongside named columnists Diane Roberts and Prissy Elrod and Miami-based travel writer Melissa Puppo.
Flamingo firmographics
Firmographics- Name
- Flamingo
- Legal name
- Flamingo Magazine
- Website
- https://flamingomag.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flamingo Magazine is a privately held, women-owned quarterly lifestyle magazine covering people, travel, food, conservation, and culture across Florida. Founded in 2015 and headquartered in Ponte Vedra Beach, it operates as the state's only statewide lifestyle publication.
- Ownership category
- akta.pro rank
Flamingo industry classification
Industry- Product category
- Lifestyle Magazine
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Travel & Outdoors Magazines (MPAJAEAH), Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Flamingo is headquartered
LocationHeadquarters
- HQ city
- Ponte Vedra Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flamingo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Revenue from both digital and print subscription editions sold to individual consumers through the Flamingomag.com website.
- Single Copy Sales: Revenue from individual magazine issues sold at retail locations including bookstores, grocery stores, and newsstands throughout Florida and the Southeast.
- Advertising: The magazine likely generates advertising revenue from brands targeting Florida consumers, as evidenced by the Promotions section and partnerships with Florida businesses mentioned in editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital and print subscription options available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Flamingo product offering
Product offeringCore offering
Flamingo Magazine publishes a quarterly print and digital lifestyle magazine covering people, travel, outdoors, food, conservation, culture, and style across the state of Florida. The publication is sold via direct subscriptions, single-copy retail sales across Florida and the Southeast US, and supported by themed email newsletters and a branded merchandise shop.
Product overview
Flamingo is a women-owned and operated quarterly lifestyle magazine serving as Florida's only statewide publication of its kind. The core product is the print and digital Flamingo Magazine, which is distributed quarterly and covers people, travel, outdoors, food, conservation, culture, and style. The magazine is complemented by its Fresh Squeezed digital weekly newsletter digest, themed newsletter subscriptions (Well-Read, Key Lime, Fresh Squeezed, Dollar Matinee), and a branded merchandise shop. Content is accessible through the main website with archive access to past articles and issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Flamingo Magazine (print and digital quarterly subscription) Florida's only statewide quarterly lifestyle magazine, published in print and digital formats, covering people, travel, outdoors, food, conservation, culture, and style from Pensacola to Key West. Available via direct subscription or single-copy retail purchase to individual Florida enthusiasts.
- Email Newsletter Subscriptions
- Flamingo Shop (branded merchandise) Online storefront selling Flamingo-branded merchandise and products to readers and fans, operated separately at flamingomag.store.
- Flamingo Magazine 10th Anniversary Special Edition Special anniversary edition of Flamingo Magazine released on March 2, 2026 to mark the publication's 10th year covering people, travel, food, conservation, and culture across Florida.
Companies that use Flamingo
Customer profileSegments2 records
Ideal customer profiles2 records
Flamingo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flamingo partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flamingo competitors and assessment
Company assessmentDirect peers
- Garden & Gun: A regional lifestyle magazine covering the Southern US with award-winning editorial on food, travel, outdoors, and culture. Garden & Gun is the closest analog to Flamingo: a print-and-digital lifestyle title anchored to a specific U.S. region with similar content pillars (travel, food, conservation, culture) and a similar premium, multi-revenue-stream business model.
- Magnolia Journal: A quarterly lifestyle magazine from Magnolia (Chip and Joanna Gaines) covering home, food, garden, and family. Comparable as a print-led quarterly lifestyle magazine with strong regional/niche identity, multi-channel ecosystem (print, digital, social), and subscription + advertising + merchandise revenue streams, though anchored to a brand rather than a geography.
Broad incumbents
- Real Simple: A major national lifestyle magazine and digital brand covering home, food, travel, and life-management content. Comparable as a subscription + advertising lifestyle media business with overlapping editorial pillars (food, travel, home/design), though at national scale and without a regional geographic identity.
- Southern Living: The dominant Southern US lifestyle magazine brand (owned by Dotdash Meredith), covering food, travel, home, and culture across the broader South. Comparable as a regional lifestyle title with overlapping editorial themes (travel, food, culture, outdoors) and similar subscription, advertising, and merchandise revenue model, but operating at substantially larger national scale.
- Coastal Living: A national lifestyle magazine (also under Dotdash Meredith) focused on coastal living, including travel, food, design, and culture along U.S. shorelines. Comparable as a coastal lifestyle publication with overlapping content (travel, food, conservation, design) and shared distribution through bookstores and newsstands, though at much larger scale and broader geographic scope than Flamingo.
- Martha Stewart Living: An iconic lifestyle media brand covering food, home, entertaining, gardening, and travel, now spanning magazine, digital, and merchandise. Comparable as a premium lifestyle brand with subscription, advertising, e-commerce, and content verticals overlapping Flamingo's pillars (food, design, culture, travel), though at national scale and celebrity-driven rather than geographically anchored.
Others
- Visit Florida: Florida's official state tourism marketing corporation, producing destination content, advertising, and promotional campaigns. Comparable as a stakeholder and adjacent partner operating in the Florida travel/lifestyle media space with overlapping audience of Florida-curious readers and potential advertising/promotional synergies for Flamingo, though it is a state tourism DMO rather than a publishing business.
Regional players
- Florida Trend: Florida's leading regional business magazine, covering the state's economy, business, and policy. Comparable as another Florida-focused statewide magazine with subscription, advertising, and event revenue streams, though it occupies the business/finance vertical rather than the lifestyle/travel/culture vertical that Flamingo serves.
- Sun-Sentinel (South Florida): Major Florida regional newspaper with significant lifestyle, food, and travel coverage of South Florida. Comparable as a Florida-based media outlet with subscription, advertising, and event revenue, and with overlapping audience demographics among affluent Florida readers, though it operates in news rather than the lifestyle-niche that Flamingo serves.
- Tropic Magazine (Miami Herald): A weekly lifestyle magazine inserted into the Miami Herald covering South Florida food, culture, and people. Comparable as a regional Florida lifestyle publication with similar content pillars (people, food, culture, travel) and shared advertising and subscription monetization, though it is a free weekly insert distributed within a newspaper rather than a standalone statewide quarterly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flamingo social profiles
Digital presenceFlamingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flamingo leadership team
Management profileNumber of profiles
Profiles4 records
Flamingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flamingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flamingo
What does Flamingo do?
Flamingo Magazine publishes a quarterly print and digital lifestyle magazine covering people, travel, outdoors, food, conservation, culture, and style across the state of Florida. The publication is sold via direct subscriptions, single-copy retail sales across Florida and the Southeast US, and supported by themed email newsletters and a branded merchandise shop.
Is Flamingo a public or private company?
Flamingo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flamingo founded?
Flamingo was founded in 2015. It employs 11 to 50 people.
Where is Flamingo based?
Flamingo is headquartered in Ponte Vedra Beach, United States, in the North America region.
How does Flamingo make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Copy Sales and advertising.
Who are Flamingo's main competitors?
Direct peers on record are Garden & Gun and Magnolia Journal. Broad incumbents are Real Simple, Southern Living, Coastal Living and Martha Stewart Living. Visit Florida is listed as an others. Regional players are Florida Trend, Sun-Sentinel (South Florida) and Tropic Magazine (Miami Herald).
Does Flamingo have an API?
No public API is recorded for Flamingo.
What industry is Flamingo in?
Flamingo's product category is Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 51312 and its SIC code is 2721.