Best
BEST Inc. (NYSE: BSTI) is a Hangzhou-headquartered, six-country logistics and supply chain group serving e-commerce shippers, marketplaces, and enterprise clients across China, the US, and Southeast Asia via parcel, freight, and managed logistics services.
- Company typePublic
- Founded2007
- HeadquartersHangzhou, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Best does
BEST Inc. (NYSE: BSTI) is a Hangzhou-headquartered logistics and supply chain services group founded in 2007, operating across six countries — China, the United States, Thailand, Malaysia, Singapore, and Vietnam — via dedicated country websites and regional brand identities. Its core offering is end-to-end cross-border logistics spanning express delivery, freight, and managed supply chain services for e-commerce shippers, marketplaces, and enterprise/SMB logistics buyers, with the corporate portal (best-inc.com) and country sites (800best.com, best-inc.us, best-inc.co.th, best-inc.my, best-inc.sg, best-inc.vn) serving as the customer-facing surface and a US-listed entity providing Investor Relations, SEC filings, and ESG disclosure infrastructure.
The business model is built on two revenue streams: transaction-fee parcel and freight services, and managed B2B logistics solutions delivered through dedicated country operations. Historically the China express delivery business was the anchor — Alibaba-backed commerce flows drove volume and Alibaba participated in multiple funding rounds including the 2020 $150M raise — but in 2021 BEST Inc. divested that China express business to J&T Global Express for approximately US$1.1 billion. Following the divestiture, the listed parent retains a multi-country APAC + US footprint and 10,000+ employees, but the residual business now operates in a more difficult environment: March 2026 coverage cites slowing China e-commerce growth, fuel and labor cost inflation compressing margins, and regulatory scrutiny weighing on volume growth, with the stock underperforming peers.
Best firmographics
Firmographics- Name
- Best
- Legal name
- BEST Inc.
- Website
- http://www.best-inc.com/en/
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- BEST Inc. (NYSE: BSTI) is a Hangzhou-headquartered, six-country logistics and supply chain group serving e-commerce shippers, marketplaces, and enterprise clients across China, the US, and Southeast Asia via parcel, freight, and managed logistics services.
- Ownership category
- akta.pro rank
Best industry classification
Industry- Product category
- Logistics Services
- NAICS
- Couriers and Express Delivery Services (4921), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD)
Keywords
Where Best is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
Best business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Logistics & Express Delivery Services: Revenue generated through parcel delivery, freight, and supply chain services across China and Southeast Asia. Margins under pressure from rising fuel and labor costs and slowing China e-commerce growth as of March 2026.
- Enterprise Logistics & Supply Chain Solutions: B2B logistics services delivered through dedicated country operations in China, the US, Thailand, Malaysia, Singapore, and Vietnam, structured as recurring commercial engagements with enterprise and SMB shippers.
Go-to-market motion1 record
Distribution channels2 records
Best product offering
Product offeringCore offering
BEST Inc. is a multi-country logistics and supply chain operator that delivers express delivery, freight forwarding, and supply chain services to enterprise and e-commerce clients across China, the United States, Thailand, Malaysia, Singapore, and Vietnam. Its commercial delivery is structured through a corporate platform (best-inc.com) connected to country-specific operating sites, enabling cross-border parcel, freight, and contract logistics flows. Revenue is generated through transaction-based service fees from parcel delivery, freight, and managed supply chain engagements, with pricing set on a quote basis and not publicly disclosed.
Product overview
BEST Inc. operates as a unified cross-border logistics and e-commerce platform anchored by its corporate portal (best-inc.com) and a portfolio of country-specific operating sites — BEST Inc. China (800best.com), BEST Inc. US (best-inc.us), BEST Inc. Thailand (best-inc.co.th), BEST Inc. Malaysia (best-inc.my), BEST Inc. Singapore (best-inc.sg), and BEST Inc. Vietnam (best-inc.vn) — that together deliver regional logistics services. The platform combines corporate functions (Investor Relations, ESG/Sustainability, Corporate Governance, Press Releases, Media Library) with regional operating units; its historical China express delivery business was divested to J&T Global Express in 2021, and remaining operations now span cross-border supply chain and last-mile services across the listed geographies.
Differentiator
Problem solved
Functional benefit
Brands
- BEST Inc. China (百世): China-domiciled logistics and e-commerce delivery brand operating at 800best.com.
- BEST Inc. US
- BEST Inc. Thailand
- BEST Inc. Malaysia
- BEST Inc. Singapore
- BEST Inc. Vietnam
Products and services
- BEST Inc. Cross-Border Logistics & E-commerce Platform Corporate platform delivering cross-border logistics, express delivery, freight, and supply chain services across China, the US, Thailand, Malaysia, Singapore, and Vietnam through dedicated country websites, integrated with Investor Relations, ESG, and Corporate Governance functions. Targeted at enterprise and SMB shippers and e-commerce marketplaces.
- BEST Inc. China Express Delivery Service China-based express delivery service providing nationwide parcel capabilities, historically serving Alibaba-backed commerce flows at high volume. The service line was divested to J&T Global Express in 2021 for approximately US$1.1 billion.
- BEST Inc. Country Operating Sites (Regional Logistics Services) Regional logistics and supply chain services delivered through country-specific websites and operating brands (BEST Inc. China, US, Thailand, Malaysia, Singapore, Vietnam), providing localized parcel, freight, and supply chain capabilities to enterprise and SMB customers.
Companies that use Best
Customer profileSegments4 records
Ideal customer profiles2 records
Best technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Best partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlibabacoreAlibaba is described as having backed Best's express delivery business in China; the China express business was ultimately divested to J&T Global Express in 2021 for approximately US$1.1 billion. Alibaba-backed commerce flows historically anchored demand for Best's parcel network.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Best competitors and assessment
Company assessmentDirect peers
- Sinotrans: China's largest state-linked freight forwarder and logistics group; comparable in B2B freight, contract logistics, and cross-border services for enterprise shippers.
- J&T Global Express: Acquired BEST's China express delivery business in 2021 for ~US$1.1B and now operates an overlapping cross-border and Southeast Asia parcel network; directly comparable in service mix and target customer base.
- Cainiao Network (Alibaba): Alibaba's logistics arm and a BEST funding-round investor; competes in cross-border e-commerce logistics between China and Southeast Asia/US with very similar product scope.
- JD Logistics: Integrated supply chain and express delivery provider in China with growing cross-border and Southeast Asia operations; comparable in scale, e-commerce customer base, and end-to-end service model.
- SF Holding (SF Express): China's leading premium express delivery and supply chain company; directly competes for cross-border and enterprise logistics customers across APAC and the US.
- ZTO Express: China's largest express delivery network by parcel volume; a close peer in express and freight services targeting e-commerce shippers, though with a more China-centric footprint.
- Kerry Logistics Network: Asia-based 3PL with strong cross-border and Southeast Asia presence; competes head-to-head for enterprise freight and contract logistics customers in BEST's core geographies.
Regional players
- Ninja Van: Leading Southeast Asia last-mile and cross-border e-commerce logistics provider; overlapping customer base across Thailand, Malaysia, Singapore, and Vietnam where BEST also operates.
Broad incumbents
- DHL Supply Chain: Global logistics incumbent with deep APAC and US operations; competes for large enterprise supply chain and cross-border contracts but at a much broader portfolio scale than BEST.
- FedEx: Global express and freight incumbent; competes in cross-border Asia-US parcel and freight lanes that are central to BEST's enterprise and e-commerce offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Best social profiles
Digital presenceBest compliance and trust
Trust signalCompliance1 record
Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best leadership team
Management profileNumber of profiles
Profiles6 records
Best subsidiaries and ownership
Company hierarchySubsidiaries6 records
Best funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best
What does Best do?
BEST Inc. is a multi-country logistics and supply chain operator that delivers express delivery, freight forwarding, and supply chain services to enterprise and e-commerce clients across China, the United States, Thailand, Malaysia, Singapore, and Vietnam. Its commercial delivery is structured through a corporate platform (best-inc.com) connected to country-specific operating sites, enabling cross-border parcel, freight, and contract logistics flows. Revenue is generated through transaction-based service fees from parcel delivery, freight, and managed supply chain engagements, with pricing set on a quote basis and not publicly disclosed.
Is Best a public or private company?
Best is a public company. It is classified as public and is currently operating.
When was Best founded?
Best was founded in 2007. It employs 5,001 to 10,000 people.
Where is Best based?
Best is headquartered in Hangzhou, China, in the Asia region.
How does Best make money?
Two revenue lines are on record. Logistics & Express Delivery Services are the primary driver. The others are enterprise Logistics & Supply Chain Solutions.
Who are Best's main competitors?
Direct peers on record are Sinotrans, J&T Global Express, Cainiao Network (Alibaba), JD Logistics, SF Holding (SF Express), ZTO Express and Kerry Logistics Network. Ninja Van is listed as a regional player. Broad incumbents are DHL Supply Chain and FedEx.
Does Best have an API?
No public API is recorded for Best.
What industry is Best in?
Best's product category is Logistics Services. Its primary akta.pro industry code is TLAAANAD, Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid). Its NAICS code is 4921 and its SIC code is 4731.