Sunrise Foods International

What Sunrise Foods International does

Sunrise Foods International is a privately held Canadian-headquartered trader specializing in organic and non-GMO agricultural commodity ingredients. Founded in 1997 and headquartered in Saskatoon, the company operates a global B2B trading model that sources organic and non-GMO crops from producers and supplies them to manufacturers and commercial customers worldwide. Its portfolio spans six commodity categories: chickpeas, corn/maize, soybeans, soybean meal, sunflower oil, and wheat, with the value proposition centered on multi-jurisdiction organic certification (USDA, EU, Canada), Non-GMO Project verification, Kosher OU certification, and GMP+ Food Safety Assurance.

The business is organized around a direct sales-led GTM with offices in Saskatoon (headquarters), Pender (Nebraska), Chicago, and Cologne (Germany), giving it a cross-continental origination and distribution footprint. Revenue is generated through transaction-based trading, capturing the margin between producer sourcing and manufacturer supply; pricing is negotiated per transaction rather than publicly disclosed. The company explicitly positions itself as a relationship-based intermediary, handling logistics, processing coordination, and quality assurance on behalf of producers while delivering ingredients to precise specifications for customers.

The firm employs between 101 and 250 people. Ownership and management detail is sparse in the available data; Jacob Neufeld is identified as CEO, and a 2019 investment from Hassad Food (a Qatar-based sovereign-linked agribusiness investor) is the only known external capital event. There is no public ticker, no disclosed parent company, and no reported revenue, suggesting a privately held, founder/family-influenced operator with limited public financial disclosure.

Name

Sunrise Foods International

Legal name

Sunrise Foods International

Website

https://sunrisefoods.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Foods International is a privately held Canadian-headquartered trader that sources organic and non-GMO agricultural commodities (chickpeas, corn, soybeans, soybean meal, sunflower oil, wheat) from producers and supplies them to manufacturers and food processors worldwide through offices in Canada, the US, and Germany.

Ownership category

akta.pro rank

Product category

Organic Agricultural Commodity Trading

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Organic grain trading
• Non-GMO ingredients
• Agricultural commodities
• Specialty food ingredients
• B2B commodity supply

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Agri-Food Ingredient Trading: Transaction-based trading of organic and non-GMO agricultural commodities including chickpeas, corn, soybeans, soybean meal, sunflower oil, and wheat. Revenue is generated through the margin between sourcing from producers and supplying to manufacturers and customers. The company simplifies marketing for producers by handling logistics, processing, and quality assurance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sunrise Foods International is a global B2B trader and supplier of organic and non-GMO specialty agricultural commodities. The company sources chickpeas, corn/maize, soybeans, soybean meal, sunflower oil, and wheat from producers worldwide and supplies these premium ingredients to manufacturers and customers, handling logistics, processing coordination, and quality assurance across the supply chain.

Product overview

Sunrise Foods International is a global trader and supplier of specialty agricultural commodities, specializing in organic and non-GMO agri-food ingredients. The company operates as a single unified product offering focused on ingredient sourcing and supply, serving producers (handling logistics, processing, and quality assurance) and customers/manufacturers (supplying premium ingredients to precise specifications). The portfolio comprises six core agricultural commodities: Chickpeas, Corn/Maize, Soybeans, Soybean Meal, Sunflower Oil, and Wheat. The company leverages its over 25 years of experience and global reach across North America and Europe to connect producers with customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Chickpeas

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scoular: Employee-owned agricultural marketing and commodity trading firm handling grains, oilseeds, and specialty/organic ingredients with logistics and origination services, directly mirroring Sunrise's producer-to-manufacturer trading model.
• SunOpta: Sources, processes, and supplies organic and non-GMO food ingredients globally, competing directly in the premium organic agri-food ingredient niche Sunrise operates in.
• Grain Millers Inc. North American sourcer and processor of organic and conventional grains (with Saskatchewan operations), overlapping strongly with Sunrise's organic grain sourcing and ingredient supply.

Emerging players

• Global Organics Ltd. Specialized supplier and importer of certified organic food ingredients to manufacturers, sharing Sunrise's certification-driven B2B organic ingredient trade model.

Regional players

• Ceres Organics: Certified organic food and ingredient sourcing/distribution company based in New Zealand, comparable in organic focus but primarily serving Oceania rather than Sunrise's North America/Europe markets.

Broad incumbents

• Ardent Mills: Large North American flour and grain miller with organic and specialty ingredient lines; overlaps on grain-based ingredients but as part of a much broader milling portfolio.
• CHS Inc. Large agricultural cooperative in grain and oilseed origination, trading, and processing; competes broadly in the commodity trade Sunrise participates in but at far greater scale.
• Cargill: Global agricultural commodity trader and processor across grains, oilseeds, and oils including organic lines, an incumbent competitor with overlapping commodities and worldwide reach.
• Archer Daniels Midland (ADM): Global oilseed and grain processing and trading giant with organic/non-GMO ingredient offerings, overlapping Sunrise's soybean, corn, and oil commodities at massive scale.
• Louis Dreyfus Company: Global merchant of grains, oilseeds, and agricultural commodities with worldwide origination and logistics, a broad incumbent in the same commodity trading space as Sunrise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Foods International