What Strategen Consulting does

Strategen Consulting LLC is a Sacramento, California-based boutique clean energy strategy consulting firm founded in 2005 by CEO Janice Lin. The firm serves Fortune 500 corporations, electric utilities, government agencies, project developers, and industry associations with three core advisory service lines: Corporate Strategy for Emerging Technology, Regulatory & Policy Innovation, and Expert Stakeholder Engagement & Convenings. Strategen's practice is concentrated on emerging clean energy technologies — particularly green hydrogen and energy storage — advising clients on market entry strategy, regulatory framework design, stakeholder alignment, and decarbonization roadmaps. Named clients include 3M, Power Global, GAF Energy, Nuvve, Recurrent Energy, the Los Angeles Department of Water and Power, and the World Bank.

Strategen differentiates through deep domain expertise in clean energy policy and regulatory innovation, supported by a network of senior advisors with backgrounds at A.T. Kearney, SunPower, Sempra Energy, SAIC, and the Imperial Irrigation District. The firm complements its consulting practice with a conference and ecosystem platform: founder Janice Lin co-founded the California Energy Storage Alliance in 2009, founded the Energy Storage North America (ESNA) conference in 2012 (divested to Diversified Communications in 2020), founded the Green Hydrogen Coalition in 2019, and launched the Catalyst H2 green hydrogen conference in 2022 in partnership with GHC. Strategen also co-developed a battery energy storage first responder training program with the National Fire Protection Association under a 2019 FEMA Fire Prevention and Safety Grant.

Strategen operates as a professional services consultancy with 11-50 employees, custom engagement structures, and no publicly disclosed pricing. Revenue derives from advisory engagements and event-related income (Catalyst H2 production, GHC collaboration). The firm is privately held by founder Janice Lin, is identified as a woman and minority-owned business, and collaborates with but is organizationally independent from related non-profits (Green Hydrogen Coalition, formerly CESA) that Janice Lin also founded.

Name

Strategen Consulting

Legal name

Strategen Consulting LLC

Website

https://strategen.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategen Consulting is a Sacramento-based boutique clean energy advisory firm founded in 2005, serving utilities, Fortune 500 corporations, and government agencies with strategy, regulatory innovation, and stakeholder engagement services for green hydrogen and energy storage.

Ownership category

akta.pro rank

Product category

Clean Energy Strategy Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Renewable Policy & Regulatory Strategy (National/State/Local) (EUAMANAA)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Sustainability & ESG Consulting (BPAHACAK), Incentives, Subsidies & Tax Policy (ITC/PTC, FiTs, Auctions/CfDs) (EUAMANAE), Renewable Portfolio Standards (RPS) & Clean Energy Standards Compliance (EUAMANAF), Corporate & Voluntary Procurement Policy (PPAs, Green Tariffs, 24/7 CFE) (EUAMANAH), Carbon Policy Interface for Renewables (ETS/Offsets/Carbon Taxes) (EUAMANAI)

Keywords

• Clean energy consulting
• Regulatory policy advisory
• Green hydrogen strategy
• Energy storage advisory
• Stakeholder engagement services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Consulting engagements with corporations, utilities, governments, and project developers seeking clean energy strategy, regulatory advisory, and market development expertise.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Strategen Consulting is a clean energy strategy consulting firm that advises Fortune 500 corporations, utilities, government agencies, project developers, and industry associations on energy system transformation. The firm delivers three core consulting service lines: Corporate Strategy for Emerging Technology, Regulatory & Policy Innovation, and Expert Stakeholder Engagement & Convenings, complemented by the Catalyst H2 green hydrogen conference and energy storage first responder training programs.

Product overview

Strategen Consulting is a clean energy strategy consulting firm offering professional advisory services rather than a unified software product. The portfolio includes three core consulting service lines: Corporate Strategy for Emerging Technology, Regulatory & Policy Innovation, and Expert Stakeholder Engagement & Convenings. Complementing these services, Strategen produces the Catalyst H2™ conference (the premier global green hydrogen conference featuring over 70 speakers and 400 attendees), previously founded Energy Storage North America (ESNA), and develops training programs such as the Energy Storage First Responder Training developed with NFPA. The firm also produces webinars and educational content on green hydrogen and clean energy topics.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst H2™: The premier market-making global green hydrogen conference produced by Strategen for the Green Hydrogen Coalition, featuring keynote speakers and presenters across the green hydrogen ecosystem.

Products and services

• Corporate Strategy for Emerging Technology

Quantifiable outcome

• Founded Energy Storage North America conference which grew to 2000+ attendees from 42 countries
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Renewable Thermal CollaborativecoreStrategic or Co-development Partner · 1 January 2023Co-hosted concurrent sessions at Catalyst H2 2023 conference, partnering with Strategen on content related to renewable thermal and green hydrogen topics.
• EPRIcoreStrategic or Co-development Partner · 1 January 2022EPRI co-hosted concurrent sessions at Catalyst H2 2023 conference, collaborating with Strategen and Green Hydrogen Coalition on thought leadership content around green hydrogen development.
• National Fire Protection Association (NFPA)coreStrategic or Co-development Partner · 1 January 2019NFPA partnered with Strategen Consulting and received a FEMA Fire Prevention and Safety Grant to create a first responder training program on high powered battery energy storage systems. Strategen informed the training curriculum and promotes the program.
• Messe DusseldorfminorStrategic or Co-development Partner · 1 January 2012Strategen founded Energy Storage North America in partnership with Messe Dusseldorf as the first conference and expo focused on energy storage customers, deals and economics.
• Green Hydrogen CoalitioncoreStrategic or Co-development PartnerJanice Lin founded the Green Hydrogen Coalition (GHC), a 501c3 educational non-profit. Strategen works closely with GHC on events, webinars, and market development initiatives including Catalyst H2 conference.
• Hydrogen Hub Leaders (California, Texas, Pacific Northwest, Arizona, Louisiana)coreStrategic or Co-development PartnerGreen hydrogen hub leaders from multiple regions participated in Catalyst H2 2023 to share insights on domestic and international hydrogen hub development.
• California Energy Storage Alliance (CESA)coreStrategic or Co-development PartnerJanice Lin co-founded CESA in 2009 and served as Executive Director for a decade. Under her leadership, CESA became the definitive voice for energy storage in California.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wood Mackenzie: Global energy research and consultancy serving utilities, developers, and investors across renewables and power markets. Comparable to Strategen on market entry strategy and energy transition advisory, with the addition of large proprietary data and subscription research assets.
• RMI (Rocky Mountain Institute): A large, well-funded clean-energy think tank that performs strategy, market analysis, and convening work for utilities, governments, and corporations. Overlaps with Strategen's energy-transition advisory and convening model but at far greater scale and with deeper research output.
• Black & Veatch: Large engineering and consulting firm with significant energy transition and hydrogen practice serving utilities and developers globally. Competes with Strategen on emerging-technology advisory (especially hydrogen) but pairs strategy with deep engineering and EPC capability.
• BloombergNEF: The leading clean-energy and hydrogen research provider, deeply used by utilities, developers, and large corporates for market intelligence. Overlaps Strategen's emerging-technology market development and corporate strategy work, anchored by subscription data products Strategen cannot match.
• ICF International: Global consulting and digital services firm with a large energy and climate practice serving utilities, government agencies, and corporations. Competes with Strategen on regulatory and policy work but at much larger scale and with broader capability breadth.

Direct peers

• Energy + Environmental Economics (E3): Specialist consulting firm focused on energy-economic analysis, integrated resource planning, and clean-energy market design for utilities and regulators. Closely comparable to Strategen on regulatory innovation and stakeholder engagement, particularly in California and Western U.S. markets.
• Meister Consultants Group: Boutique clean-energy consulting firm serving utilities, states, and corporations on energy efficiency, distributed energy resources, and decarbonization strategy. Closely comparable in size, service mix, and customer profile to Strategen.
• Atlas Public Policy: A boutique clean-energy policy research and consulting firm tracking state and federal clean energy policy. Directly comparable to Strategen's policy innovation and regulatory advisory work, particularly around EVs, building electrification, and clean energy markets.
• Energy Solutions: Mission-driven clean-energy consultancy providing program design, regulatory support, and market development services for utilities and government agencies. Comparable on regulatory advisory, energy efficiency, and emerging-technology deployment work.
• EQ Research: Specialist clean-energy regulatory research and policy-tracking firm focused on RPS, rate design, and distributed energy policy. Highly comparable to Strategen's policy tracking and regulatory innovation offering, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/strategennews
• LinkedInlinkedin.com/company/strategen-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategen Consulting