Full Moon

What Full Moon does

Full Moon Pet, operating under Arthur Pet Products, LLC, is a Salisbury, Maryland-based pet food manufacturer founded in 2011 by Ryan Perdue. The company produces air-dried, frozen, and jerky-style dog food and treats positioned in the premium segment, with retail price points ranging from approximately $9.99 to $95.96 per unit. The product portfolio spans treats, raw frozen entrées under the Freshly Crafted line, air-dried complete foods under the Pure Protein line, jerky products including a small-dog format (Jerky Minis), and USDA-organic offerings. Manufacturing is vertically integrated with Perdue Farms as of March 2026, providing USDA-inspected human-grade processing and GFSI-certified quality systems alongside retail-shelf leverage at major U.S. grocers and mass merchants.

The company operates a tiered omnichannel go-to-market: direct-to-consumer through its owned website with Subscribe & Save recurring orders, marketplace sales through Amazon and Chewy, and wholesale shipments to national grocery and mass-channel accounts including Target, Walmart, Kroger, HEB, and Albertsons. Revenue mechanics therefore span one-time and subscription e-commerce, third-party marketplace, and wholesale. Full Moon is privately held, with an estimated 11-50 employees and no disclosed public financials; revenue scale is inferred from retail-shelf presence, SKU breadth, and the Perdue Farms investment profile.

Full Moon has accumulated a 14-year operating history without a documented product recall and has received the Mindful Awards 2026 Pet Product of the Year and the 2025 Pet Innovation Award for Air-Dried Dog Food Product of the Year, both of which support premium-segment brand positioning. The vertical integration with Perdue Farms is the most consequential structural change in the company's history, embedding it within a multi-billion-dollar agribusiness platform with established retail buyer relationships and cold-chain infrastructure relevant to the Freshly Crafted frozen line.

Name

Full Moon

Legal name

Arthur Pet Products, LLC

Website

https://fullmoonpet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Moon Pet, founded in 2011 and headquartered in Salisbury, MD, manufactures premium air-dried, frozen, and jerky-style dog food and treats, selling through DTC, Amazon, Chewy, and major U.S. retailers including Target, Walmart, and Kroger.

Ownership category

akta.pro rank

Product category

Premium Pet Food and Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Human-grade dog food
• Pet treats manufacturing
• Air-dried dog food
• Frozen dog food
• Premium pet nutrition

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Full Moon generates revenue through direct-to-consumer sales via fullmoonpet.com and retail distribution across major retailers. Products include air-dried dog food, frozen dog food, jerky treats, and artisanal sausages. The company offers a Subscribe & Save program providing 20% discounts for recurring orders.
2. Retail Distribution: Products sold through major retail chains including Target, Walmart, Kroger, HEB, and Albertsons, as well as e-commerce platforms like Amazon and Chewy. Revenue generated through wholesale relationships with these retailers.
3. Loyalty Program: Full Moon Rewards program where customers earn 10 points per dollar spent, redeemable for discounts and free products. The program drives customer retention and recurring engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Full Moon Pet manufactures and sells 100% human-grade dog food and treats, including air-dried meals (Pure Protein line with 90% meat and organ protein), gently cooked and flash-frozen meals (Freshly Crafted line with beef, turkey, chicken recipes and a variety pack), and a broad treats portfolio spanning jerky, natural essentials, artisanal sausages, and organic jerky. All products are produced in USDA-inspected, GFSI-certified human food kitchens using ingredients sourced from Perdue Family Farms in the USA.

Product overview

Full Moon Pet is a 100% human-grade dog food and treats company founded in 2011, vertically integrated with Perdue Farms. The product portfolio consists of three main lines: Pure Protein Air-Dried meals (beef, chicken, turkey) launched June 2025 featuring shelf-stable, 90% meat protein formulas; Freshly Crafted frozen meals (beef, chicken, turkey) gently cooked and flash-frozen with superfood vegetables; and an extensive treats portfolio including Jerky Treats, Natural Essentials (soft/chewy), Artisanal Sausages, Organic Jerky, and Training Treats. All products are made in USDA-inspected kitchens in the USA with humanely raised proteins sourced from family farms. The company has received multiple industry recognitions including Pet Product of the Year at the 2026 Mindful Awards and Air-Dried Dog Food Product of the Year at the 2025 Pet Innovation Awards for its Pure Protein line.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Protein: Air-dried dog food meals made with 90% meat and organ protein, minimally processed and shelf-stable.
• Freshly Crafted
• Essentials
• Natural Cuts
• Jerky Minis
• Artisanal Sausages

Products and services

• Pure Protein Air-Dried Dog Food Shelf-stable air-dried dog food made with 90% meat and organ protein from humanely raised, human-grade ingredients, offered in Beef, Chicken, and Turkey recipes. The jerky-style texture preserves nutritional value through gentle air-drying and requires no refrigeration. Targets health-conscious dog owners seeking premium, minimally processed nutrition.
• Freshly Crafted Frozen Dog Food Gently cooked, flash-frozen dog food meals made with ethically raised meat from Perdue Family Farms and frozen raw vegetables, available in Beef, Chicken, Turkey recipes and a Variety Pack. Meets AAFCO nutritional standards for adult dog maintenance. Designed for health-conscious dog owners seeking fresh-cooked nutrition with human-grade ingredients.
• Jerky Treats USDA-inspected jerky treats including Chicken Jerky, Natural Cuts Pork Jerky, Chicken Strips, Chicken Jerky Hip and Joint, Chicken Fillet, Chicken Nuggets, and Natural Cuts Chicken Jerky. Made with all-natural seasonings such as rosemary and celery powder, with limited ingredients and zero glycerin or grains. Targeted at dog owners seeking high-quality, minimally processed training and reward treats.
• Natural Essentials Treats Glycerin-free soft and chewy treats including Essentials Chicken Jerky Minis, Duck Tenders, Chicken Bites, and Chicken Sticks. Made with cassava root for a soft, chewy texture. Targeted at dog owners who prefer tender snacks and at small-breed dog owners needing appropriately sized training treats.
• Artisanal Sausages Premium deli-style sausage slices made with real chicken or turkey combined with real fruits and vegetables (Chicken Apple Sausage, Turkey Cranberry Sausage). Targeted at dog owners seeking a deli-style treat experience with whole-food ingredients.
• Organic Jerky Treats Organic jerky treats including Organic Beef Jerky, Organic Chicken Jerky, and Organic Chicken Training Treats, made with organic proteins plus flax seed and brown rice. Targeted at environmentally conscious dog owners seeking sustainable, certified organic nutrition.
• Jerky Minis for Small Dogs Miniaturized jerky treats designed specifically for small-breed dogs, made with the same quality, flavor, and human-grade standards as the regular product line but in smaller portions. Targeted at small dog owners seeking appropriately sized premium treats.

Quantifiable outcome

• 90% meat and organ protein in Pure Protein air-dried products
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Perdue Family FarmscoreStrategic or Co-development Partner · 17 March 2026Full Moon Pet is vertically integrated with Perdue Farms, sourcing all meat from Perdue Family Farms. The partnership provides USDA-inspected, antibiotic-free ingredients and leverages Perdue's established supply chain, manufacturing infrastructure, and retail distribution relationships. This integration enables Full Moon to maintain premium quality standards while scaling production efficiently.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stella & Chewy's: Premium raw, freeze-dried, and frozen dog and cat food brand sold through pet specialty, mass, and DTC. Directly comparable to Full Moon's Freshly Crafted frozen and Pure Protein air-dried lines as minimally processed, human-grade-adjacent nutrition with national retail distribution.
• The Farmer's Dog: Venture-backed DTC fresh, human-grade dog food brand delivered via subscription. Overlaps with Full Moon's Freshly Crafted frozen meals in target customer (health-conscious pet owners), human-grade positioning, and premium pricing, though it competes primarily online rather than in retail.
• Open Farm: Premium human-grade and ethically sourced pet food brand sold through DTC and pet specialty retail. Closely comparable to Full Moon on sourcing transparency, family-farm supply chain messaging, and a portfolio spanning dry, wet, freeze-dried, and treats.
• Primal Pet Foods: Specialist in raw, frozen, and freeze-dried dog and cat food using human-grade ingredients. Directly comparable to Full Moon's Freshly Crafted frozen line and Jerky Minis in minimally processed, single-protein product architecture.
• Vital Essentials: Freeze-dried and frozen raw pet food and treat brand sold through pet specialty and mass retail. Comparable to Full Moon in shelf-stable freeze-dried and frozen formats targeting the same health-conscious pet parent segment.
• Orijen / Acana (Champion Petfoods): Premium biologically appropriate dry and freeze-dried dog and cat food sold globally through pet specialty. Competes with Full Moon's Pure Protein and Jerky lines in the premium, high-meat-content category.
• Instinct (Nature's Variety): Raw, freeze-dried, and minimally processed pet food brand owned by Middleby Corporation. Closely comparable to Full Moon in raw/frozen meals and treat portfolio, with broader pet specialty and mass distribution.

Broad incumbents

• Blue Buffalo (Nestlé Purina PetCare): Mass-market premium pet food brand (now under Nestlé Purina) with extensive dry, wet, and treat lines sold through mass and grocery. Competes with Full Moon across overlapping mass-channel shelf space, though Blue Buffalo is a far larger, more diversified incumbent.
• Wellness Pet Company: Established premium natural pet food brand with dry, wet, and treat lines sold through pet specialty and mass. Comparable to Full Moon on natural-ingredient positioning and broad retail presence, though at significantly larger scale.
• Merrick Pet Care: Premium grain-inclusive and grain-free pet food and treat brand, now part of Nestlé Purina, sold in mass and pet specialty. Competes with Full Moon's treat and air-dried lines in the same premium grocery-shelf set, but at a much larger distribution and marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fullmoonpet
• Facebookfacebook.com/FullMoonPet
• Instagraminstagram.com/fullmoonpet/?hl=en
• Pinterestpinterest.com/fullmoonpet
• LinkedInlinkedin.com/company/full-moon-pet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Moon