eyefactive
eyefactive GmbH is a Hamburg-based B2B provider of interactive touchscreen software and large-format hardware (tables, kiosks, transparent displays, videowalls) for digital signage, serving retail, banking, museums, hospitality, and corporate customers via its AppSuite CMS and AppStore platform.
- Company typePrivate
- Founded2009
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eyefactive does
eyefactive GmbH is a Hamburg-based B2B provider of interactive digital-signage software and hardware, founded in 2009. The company builds and sells large-format multi-touch and multi-user touchscreen systems — including tables, kiosks, terminals, steles, transparent displays, shop windows, outdoor screens, and videowalls — together with a proprietary software stack comprising the AppSuite cloud CMS, the MultiTouch-AppStore.com marketplace, ready-to-use apps (Shopping Assistant, ApoShelf, WhiteBoard), an SDK, and the EVOVIS tracking engine that powers touch detection and marker-based object recognition (supporting up to 10 marker IDs with position and rotation detection). Its customer base spans retail, banking, telecom, automotive, FMCG, museums, hospitality, public-sector, and corporate-collaboration use cases, with named enterprise references such as MediaMarkt, BMW, Vodafone, HASPA, Qatar National Bank, AIDAnova, Jägermeister, and Mars Petcare across DACH, the UK and Ireland, the Nordics, the Middle East, Turkey, Southeast Asia, South America, and the US.
The technology stack is differentiated by true simultaneous multi-user interaction on a single display, object recognition that links physical products on a touchscreen to digital content, and a vertically integrated go-to-market in which AppSuite CMS is pre-installed on eyefactive hardware. Component relationships with 3M (PCAP MetalMesh sensors with 80 touch points), NEC (UHD/4K displays), and Basler (cameras) anchor the hardware platform, while integration partners such as Shopify extend the system into retail POS workflows.
The business model combines project-based hardware sales and rentals (ALPHA, TAURUS, APOLLO, NEXUS, AEON, AURORA, DELTA, PHOENIX, MIRA, TALOS, SOLARIS, POLARIS, SAPPHIRE, MARS, ATLAS, OMEGA product lines), software licensing (perpetual and, from 2026, subscription) for AppSuite and AppStore apps, and professional services including individual software development, AppSuite Academy training, and consulting. GTM is hybrid: direct enterprise sales with free consultation, two proprietary e-commerce storefronts (MultiTouch-AppStore.com, Touchscreen-Store.com), an international partner/channel network, and a heavy event-driven motion at ISE, EuroCIS, Euroshop, ISPO Munich, and Digital Signage Summit. The company is privately held by co-CEOs/co-founders Johannes Ryks and Matthias Woggon, with no disclosed institutional funding rounds or M&A activity.
eyefactive firmographics
Firmographics- Name
- eyefactive
- Legal name
- eyefactive GmbH
- Website
- https://eyefactive.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eyefactive GmbH is a Hamburg-based B2B provider of interactive touchscreen software and large-format hardware (tables, kiosks, transparent displays, videowalls) for digital signage, serving retail, banking, museums, hospitality, and corporate customers via its AppSuite CMS and AppStore platform.
- Ownership category
- akta.pro rank
eyefactive industry classification
Industry- Product category
- Interactive Digital Signage Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF), Enterprise & Private App Stores (MDM/MAM) (BPAMADAE), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where eyefactive is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eyefactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of MultiTouch hardware systems including screens, tables (ALPHA, TAURUS, APOLLO, NEXUS, AEON, AURORA), terminals (DELTA, PHOENIX), kiosks (MIRA), steles (TALOS), transparent displays (SOLARIS, POLARIS), shop windows (SAPPHIRE), and videowalls. Hardware is sold for permanent installation or temporary trade shows/events.
- Software Licenses & Subscriptions: Software licensing including AppSuite CMS and apps from the AppStore. New subscription pricing announced for 2026. Software is available as perpetual license or subscription model.
- Professional Services: Individual software development, AppSuite Academy training, virtual tours, and consulting services.
- Hardware Rentals: Hardware rental options for temporary installations at trade shows and events alongside purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing - Project-based quotes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
eyefactive product offering
Product offeringCore offering
eyefactive GmbH develops and sells a B2B Touchscreen Software Platform for Interactive Digital Signage delivered as Software-as-a-Service. The company offers cloud-based content management (AppSuite CMS), a marketplace of interactive touchscreen apps, an SDK for developers, object-recognition technology, and a broad portfolio of multi-touch hardware including tables, terminals, kiosks, steles, and videowalls sold primarily to enterprise retailers, banks, museums, and public-sector clients.
Product overview
eyefactive GmbH offers a comprehensive Interactive Digital Signage platform combining proprietary software and professional hardware for XXL touchscreen applications. The core software platform consists of AppSuite CMS (cloud-based content management), a MultiTouch AppStore (world's first app store for large-format touchscreens), ready-to-use apps (Shopping Assistant, ApoShelf, WhiteBoard), a developer SDK, and the EVOVIS tracking engine. The hardware portfolio includes multitouch tables (NEXUS with UHD/4K and object recognition, ALPHA, TAURUS, APOLLO round tables, ATLAS counters), kiosk terminals (DELTA, PHOENIX, MIRA self-order), steles (TALOS), transparent displays (SOLARIS box, POLARIS OLED), shop windows (SAPPHIRE), outdoor displays (MARS), and large-scale videowalls. The company specializes in object recognition technology enabling physical products to trigger digital content on touchscreens. Solutions serve retail, museums, hotels, public spaces, corporate communications, and event applications across an international customer base.
Differentiator
Problem solved
Functional benefit
Brands
- AppSuite: Touchscreen CMS (Content Management System) software platform for managing content on MultiTouch displays
- ShoppingAssistant
- ApoShelf
- WhiteBoard
- EVOVIS
Products and services
- Touchscreen CMS AppSuite Cloud-based content management system that enables enterprise customers to author, manage, and publish interactive touchscreen content across multi-touch displays, kiosks, and videowalls.
- Shopping Assistant Interactive shopping assistant touchscreen app for retail customers to browse product catalogs and offerings on in-store multi-touch displays.
- ApoShelf Specialized touchscreen application designed for pharmacies to present product information and interactive shelf content on multi-touch displays.
- WhiteBoard Interactive multi-touch whiteboard application for collaborative use on large touchscreen surfaces in meetings and presentations.
- MultiTouch SDK Software development kit that enables third-party developers and system integrators to build custom multi-touch applications for eyefactive touchscreen platforms.
- MultiTouch AppStore Online marketplace for interactive multi-touch applications designed for large-format touchscreen displays, branded as the first app store for XXL touchscreens.
- Tracking Engine EVOVIS Proprietary tracking engine software for multi-touch and multi-user interaction, including object-recognition capabilities on large-format touchscreen surfaces.
- NEXUS UHD MultiTouch Table Ultra-high-definition multi-touch table hardware product for premium collaborative and retail touchscreen deployments.
- SAPPHIRE Interactive Shop Window Interactive shop window multi-touch display hardware for retail storefronts, designed to engage passing customers with touchscreen interactivity.
- MARS Ultra-Bright Touchscreen Ultra-bright multi-touch display hardware engineered for high ambient-light and window-facing retail environments.
- ALPHA MultiTouch Table Standard-format multi-touch table hardware for retail showrooms, exhibitions, and collaborative environments.
- TAURUS MultiTouch Table Multi-touch table hardware variant in the eyefactive table product family, suited to interactive retail and meeting-room use.
- APOLLO Round Touchscreen Table Round-format multi-touch table hardware designed for collaborative and hospitality environments.
- ATLAS MultiTouch Counter Counter-format multi-touch hardware designed for point-of-sale, information points, and customer-service desks.
- DELTA Touchscreen Terminal Floor-standing touchscreen terminal hardware for self-service information and transaction use cases.
- PHOENIX Touchscreen Terminal Touchscreen terminal hardware variant designed for public and retail deployment scenarios.
- MIRA Self-Order Kiosk Self-order kiosk hardware for food-service and retail ordering scenarios.
- TALOS MultiTouch Stele
Quantifiable outcome
- Reduced perceived waiting times through digital ordering at fresh-food counters
- +1 more outcomes
Companies that use eyefactive
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles4 records
eyefactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
eyefactive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Key-Work ConsultingcoreStrategic partnership in Unified Commerce. Key-Work Consulting and eyefactive collaborate to deliver comprehensive commerce solutions combining interactive touchscreen technology with unified commerce strategy.
- GEBIT SolutionscoreCooperation in Smart Retail Technologies. GEBIT Solutions and eyefactive partner to deliver integrated smart retail solutions for the German-speaking market.
- ShopifycoreIntegration for POS Touchscreens and Kiosk Terminals. Shopify POS system integrates with eyefactive interactive displays for seamless retail commerce experience.
- SHARP NEC Displaysminoreyefactive featured as partner on SHARP NEC Displays retail website for interactive signage solutions.
- 3Mcore3M provides PCAP MetalMesh touch sensors for eyefactive MultiTouch tables (NEXUS, TAURUS). Sensors offer 80 touch points for true multiuser applications with anti-glare and scratch-resistant properties.
- NECcoreNEC provides UHD/4K displays for eyefactive MultiTouch tables (NEXUS series). Displays offer 500 cd/m² brightness for bright and crystal-clear visualization.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
eyefactive competitors and assessment
Company assessmentEmerging players
- T1V: Provider of multitouch collaboration software (Storyteller, Hub) for large displays and tables — comparable multiuser interactive software targeting meeting rooms, retail and higher-ed.
- PADS4 (Net Display Systems): Digital signage software platform serving corporate, retail and event applications with strong European presence — comparable software-first signage CMS competing for similar enterprise customers.
Direct peers
- BrightSign: Provider of digital signage media players and BrightSign CMS, a similarly positioned end-to-end signage software + hardware platform often used for retail and corporate interactive installations.
- Ideum: US manufacturer of large-format multitouch tables and kiosks with integrated software — directly comparable product line (touch tables, kiosks, custom installations) to eyefactive's NEXUS, APOLLO and kiosk families.
- ZetaDisplay: European-headquartered digital signage solutions provider combining software, hardware and services — direct overlap with eyefactive's DACH-anchored interactive signage offering.
- Stratacache (Scala): Largest independent digital signage platform company operating the Scala software suite, competing head-on with eyefactive in CMS-driven interactive signage for retail, banking and corporate deployments worldwide.
- Intuiface: No-code interactive digital signage and touchscreen experience software platform used in retail, museums and corporate environments — directly comparable to AppSuite CMS and the MultiTouch AppStore.
- Multitaction (FlatFrog): Multitaction by FlatFrog offers large multitouch displays, tables and collaboration walls plus their Cornelis software platform — a near-twin to eyefactive's multitouch hardware + AppSuite CMS stack.
Broad incumbents
- Samsung Electronics (MagicINFO): Display manufacturer with bundled MagicINFO digital signage CMS — a broader incumbent that competes for the same retail/corporate signage budgets with vertically integrated display + software offerings.
- LG Electronics (webOS Signage): Commercial display OEM with webOS-based signage software and partner CMS ecosystem, competing for the same large-format interactive display projects as eyefactive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
eyefactive social profiles
Digital presenceeyefactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
eyefactive leadership team
Management profileNumber of profiles
Profiles2 records
eyefactive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eyefactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eyefactive
What does eyefactive do?
eyefactive GmbH develops and sells a B2B Touchscreen Software Platform for Interactive Digital Signage delivered as Software-as-a-Service. The company offers cloud-based content management (AppSuite CMS), a marketplace of interactive touchscreen apps, an SDK for developers, object-recognition technology, and a broad portfolio of multi-touch hardware including tables, terminals, kiosks, steles, and videowalls sold primarily to enterprise retailers, banks, museums, and public-sector clients.
Is eyefactive a public or private company?
eyefactive is a private company. It is classified as venture growth investor backed and is currently operating.
When was eyefactive founded?
eyefactive was founded in 2009. It employs 11 to 50 people.
Where is eyefactive based?
eyefactive is headquartered in Hamburg, Germany, in the Europe region.
How does eyefactive make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses & Subscriptions, professional Services and hardware Rentals.
Who are eyefactive's main competitors?
Emerging players on record are T1V and PADS4 (Net Display Systems). Direct peers are BrightSign, Ideum, ZetaDisplay, Stratacache (Scala), Intuiface and Multitaction (FlatFrog). Broad incumbents are Samsung Electronics (MagicINFO) and LG Electronics (webOS Signage).
Does eyefactive have an API?
No public API is recorded for eyefactive.
What industry is eyefactive in?
eyefactive's product category is Interactive Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout. Its NAICS code is 5132 and its SIC code is 7372.