Ideum
Ideum designs and manufactures commercial-grade multitouch tables, kiosks, and custom interactive exhibits for museums, science centers, zoos, government, and Fortune 500 clients, combining proprietary hardware, object recognition software, and full-service fabrication across 60+ countries.
- Company typePrivate
- Founded1999
- HeadquartersCorrales, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ideum does
Ideum is a privately held hardware and software company founded in 1999 and headquartered in Corrales, New Mexico, that designs and manufactures commercial-grade multitouch tables, displays, kiosks, and immersive interactive exhibits for museums, science centers, zoos, aquariums, government agencies, and Fortune 500 corporate clients. Its core technology stack combines projected capacitive touch sensors from TES (formerly 3M), 4K Ultra HD LG commercial displays, Intel and NVIDIA processors, Windows 11 Professional, and proprietary software platforms including Tangible Engine (object recognition), TouchStory Reader Rail Builder (no-code interpretive platform), and Touchless Design (open-source gesture SDK). The hardware lineup spans ten products including the Colossus II (86-inch 4K table), Platform II, Pro II, Drafting II, Pico coffee table, Inline Series open-frame displays, Presenter and Portrait vertical displays, Reader Rail Kiosk, and Tasting Table, all built with patented aircraft-grade aluminum frames designed for 24/7 public space operation.
The company operates a vertically integrated 27,500+ square foot facility with dedicated exhibit fabrication, industrial design, prototyping, and production studios. Revenue is generated across four streams: hardware sales of touch tables and kiosks, custom exhibit design and professional services (with custom software typically starting above $25,000 per installation), a US-only touch table rental fleet for events and trade shows, and software licensing including bundled TouchStory licenses and subscription-based Wine Experience tiers. The 40+ person interdisciplinary team delivers complete turnkey solutions combining proprietary hardware, custom software, fabrication, and AV systems integration under one roof, with deployments in 60+ countries and clients including the Smithsonian, Field Museum, National WWII Museum, Monterey Bay Aquarium, Intel Museum, and Kirtland Air Force Research Lab. Distribution is direct via enterprise sales, with channel partnerships including Crestron for AV infrastructure, AOPEN for Chrome OS integration, StoryFile for oral history technology, and Sensory Dining for wine tasting software.
Ideum firmographics
Firmographics- Name
- Ideum
- Legal name
- Ideum
- Website
- https://ideum.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideum designs and manufactures commercial-grade multitouch tables, kiosks, and custom interactive exhibits for museums, science centers, zoos, government, and Fortune 500 clients, combining proprietary hardware, object recognition software, and full-service fabrication across 60+ countries.
- Ownership category
- akta.pro rank
Ideum industry classification
Industry- Product category
- Interactive Multitouch Tables and Public-Space Displays
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Science & Technology Museums (THAJADAD)
- akta.pro secondary industries
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Ideum is headquartered
LocationHeadquarters
- HQ city
- Corrales
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ideum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of multitouch tables, displays, and kiosks including Platform II, Drafting II, Pro II, Pico, Colossus, Portrait, Reader Rail, and Inline Series. Custom hardware configurations available.
- Custom Exhibits & Software Development: Design and development of custom interactive exhibits, applications, and installations for museums, science centers, Fortune 500 companies, and other clients. Custom exhibit pricing typically begins above $25,000 for software alone.
- Touch Table Rentals: Rental of multitouch tables and displays for events, trade shows, and temporary exhibits across the United States. Includes plug-and-play turnkey systems shipped in ATA travel cases with optional custom software.
- Software Licensing: TouchStory software bundled with Reader Rail hardware purchase (lifetime license). Tangible Engine object recognition software available for purchase with touch tables. Wine Experience software with subscription tiers (Basic, Premium, Ultimate) for the Tasting Table.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | TouchStory Reader Rail - Included with Hardware Purchase |
| Subscription | Annual | Tasting Table - Basic Subscription |
| Subscription | Annual | Tasting Table - Premium Subscription |
| Subscription | Annual | Tasting Table - Ultimate Subscription |
| One time/ perpetual license | Multi-year contract | TouchStory Reader Rail Builder - Standalone Site License |
| Unit Pricing | Multi-year contract | Custom Exhibits - Starting Price |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Ideum product offering
Product offeringCore offering
Ideum designs, manufactures, and sells commercial-grade multitouch tables, freestanding kiosks, and open-frame touch displays for museums, science centers, zoos, aquariums, government, and corporate clients, alongside proprietary software including Tangible Engine (object recognition), TouchStory Reader Rail Builder (no-code interpretive platform), and Touchless Design (gesture SDK). The company also delivers full-service custom interactive exhibit design, fabrication, and AV systems integration, with a US rental fleet for events and trade shows.
Product overview
Ideum offers a portfolio of hardened multitouch tables, displays, and kiosks designed for public spaces, complemented by proprietary software and professional services. The hardware lineup includes the Colossus II (86" 4K), Platform II, Pro II, Drafting II, Pico coffee table, Inline Series open frame displays, Presenter vertical displays, Reader Rail Kiosk, Portrait, and Tasting Table. Software includes Tangible Engine (object recognition), TouchStory Reader Rail Builder (interpretive platform), Touchless Design (gesture software), and Wine Experience. Services encompass custom exhibit design and fabrication, AV systems engineering, and a rental fleet. Products serve museums, science centers, corporate environments, and trade events globally.
Differentiator
Problem solved
Functional benefit
Brands
- Tangible Engine: Proprietary object recognition software for Ideum multitouch tables that recognizes 3D printed conductive objects on projected capacitive touch screens. First released in 2016, it is the original object recognition platform for projected capacitive touch technology.
- TouchStory
- TouchStory Reader Rail Builder
Products and services
- Colossus II An 86-inch 4K Ultra High Definition touchscreen table designed for demanding public spaces, impervious to light interference, and large enough for up to eight people to interact with simultaneously.
- Platform II A low-profile multitouch table available in 43", 49", 55", and 65" 4K UHD displays with an aircraft-grade aluminum pedestal, lockable casters, and enclosure-within-enclosure computer design; Ideum's most popular product.
- Pro II A high-performance touchscreen table with workstation computer and expandability options, all-aluminum frame with patented design, available in 49", 55", or 65" touch display configurations.
- Drafting II A ruggedized touch screen table in the classic drafting-table configuration with a 43", 49", 55", or 65" 4K Ultra HD display, patented design using best-available commercial components.
- Pico A touchscreen coffee table with 43" and 49" 4K Ultra HD LG commercial displays rated for 24/7 operation, TES/3M projected capacitive touch supporting 80 simultaneous touch points; available with standard or performance processor configurations including an AOPEN Chromebox option for education and Chrome OS environments.
- Inline Series Open frame multitouch displays designed for integration into furniture and exhibits, available in 43", 49", 55", and 65" sizes with aluminum frame for flush mounting.
- Presenter A vertical freestanding touchscreen display with all-aluminum frame and edge-to-edge bezel-less structure designed for integration into exhibits and cabinetry.
- Reader Rail Kiosk A 34-inch ultrawide 5K touchscreen kiosk with a wood base and solid surface top, featuring 40 touch points, push-button operation, and a wheelchair-accessible design, including TouchStory software for digital interpretive experiences.
- Portrait A vertical freestanding touch display available in 43" and 55" configurations, designed for public spaces and trade show environments.
- Tasting Table A multitouch table designed for interactive wine tasting experiences, bundled with Wine Experience software featuring object-recognition coasters for wine identification and cloud-based content management.
- Tangible Engine Proprietary object recognition software for Ideum multitouch tables, enabling recognition of 3D printed conductive tangible objects on projected capacitive touch displays; supports ring and triangle shapes, multiscreen configurations, and provides SDK with Unity and Node.js bindings.
- TouchStory Reader Rail Builder A no-code interpretive platform for creating interactive media experiences on the Reader Rail kiosk, including a hotspot builder, multi-language support, pinch-to-zoom, QR code integration, and dual-screen mode; lifetime multi-user license included with Reader Rail purchase.
- Touch Table Rentals Rental service for multitouch tables and displays including Platform II, Drafting II, Pico, and Portrait models, shipped in ATA travel cases as turnkey Windows 11 systems for events and trade shows across the United States.
- Custom Exhibit Design & Fabrication Full-service exhibit design and fabrication including immersive AV systems, projection mapping, interactive software development, and custom hardware fabrication for museums, science centers, and corporate clients; custom software development typically begins above $25,000 per installation.
Quantifiable outcome
- Over 15 years of selling thousands of multitouch tables to museums and public venues worldwide
- +4 more outcomes
Companies that use Ideum
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Ideum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Ideum partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- RotoflagshipMultidisciplinary design firm partnership for Da Vinci Science Center's Curiosity Hall. Roto partnered with Ideum for conceptualization and infrastructure design for the new Allentown, PA location. Ideum contributed creative development, character development, 3D design, programming, and A/V system design for the 60' x 60' x 60' exhibit hall.
- AOPENcorePartnership with AOPEN for Chromebox Commercial 2 integration into Ideum touch tables. The Chromebox option provides an affordable, commercial-grade computing solution for K-12 educational settings running Chrome OS. The partnership enables Ideum to offer their most affordable touch table selection with 24/7 rated hardware and 3-year warranty matching their standard products.
- StoryFileflagshipStrategic collaboration for interactive oral history station at National WWII Museum's 'Fighting for the Right to Fight' exhibit. StoryFile's interview technology combined with Ideum's interactive display expertise to create video-based biographies of Black Americans who served in WWII.
- Sensory DiningcorePartnership for Wine Experience software bundled with the Tasting Table product. Sensory Dining's complete software package enables interactive wine tasting experiences with up to four guests, cloud-based content management, and tangible coaster recognition. Available through subscription tiers (Basic, Premium, Ultimate).
- CrestroncoreTechnology partner for AV-over-IP infrastructure using DM NVX line. Crestron recognized Ideum with an Excellence Award for the $7 million simulation lab installation at Kirtland Air Force Base. The DM NVX technology is used to send 4K video and USB-HID touch over single network lines to displays worldwide.
- TES (formerly 3M™)coreProjected capacitive touch sensor technology supplier for all Ideum multitouch tables and displays. TES sensors provide up to 80 simultaneous touch points with palm rejection and commercial-grade reliability for 24/7 operation.
- LG ElectronicscoreCommercial display supplier for 4K Ultra HD touch screens in all Ideum products. LG commercial displays are rated for 24/7 operation and available in sizes from 43" to 86".
- IntelcoreProcessor supplier for integrated computers in Ideum touch tables. Latest generation Intel Core processors power all standard and performance PC configurations.
- NVIDIAcoreGraphics card supplier including Quadro RTX professional-grade graphics and RTX A2000 Ada Generation, RTX 4000, and other dedicated GPUs for demanding interactive applications.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Ideum competitors and assessment
Company assessmentDirect peers
- SMART Technologies: SMART Technologies is a direct peer in large-format multitouch hardware for education and enterprise, with interactive displays and collaboration software. Comparable product category (interactive flat panels/touch tables) and overlapping channel to schools and corporate buyers, though SMART's core is education while Ideum focuses on museums and public spaces.
- Oblong Industries: Oblong Industries makes Meza, a multi-screen, gesture-driven collaborative workspace product. Comparable in pioneering advanced HCI (gestural, multi-touch, multi-screen) for enterprise and public-facing installations, overlapping with Ideum's touchless/multi-screen interactive exhibit work.
- Float4: Float4 designs and integrates interactive digital media experiences for museums, public spaces, and architecture. Direct competitor for Ideum's custom exhibit design and AV integration services, with similar deliverable scope (interactive installations, projection mapping, custom software) for cultural institutions.
Broad incumbents
- Electrosonic: Electrosonic is a long-established AV systems integrator serving museums, theme parks, control rooms, and corporate environments. Comparable AV-over-IP and video wall capabilities, but operates as a broad integrator across many verticals rather than specializing in interactive touch for museums like Ideum.
- QSC (Q-SYS): QSC is a major AV systems manufacturer serving venues including museums, performing arts, and corporate spaces. Comparable AV infrastructure layer for museum exhibits; broader portfolio but overlapping touchpoints with Ideum's Crestron-based AV installations.
Emerging players
- Antycip Simulation: Antycip Simulation supplies simulation and visualization hardware/software including multi-touch displays and Cave/VR systems. Comparable in advanced touch and visualization products for demanding public/enterprise spaces, overlapping with Ideum's simulation lab work (e.g., Kirtland AFB).
Others
- Christie Digital: Christie is a projector manufacturer supplying projection systems used by Ideum in exhibits like Mote Marine's Enchanted Book. As an enabling technology provider rather than direct competitor, Christie is adjacent but informs Ideum's deliverable scope.
- Holoplot: Holoplot provides advanced audio systems for museums, performance venues, and immersive spaces. Not a direct competitor, but a peer at the AV layer of museum experience design, often co-specified with Ideum's interactive touch installations.
Regional players
- Prometheus Entertainment: Prometheus Entertainment designs and produces immersive museum exhibits, themed attractions, and traveling exhibitions. Comparable in custom exhibit design for cultural institutions but serves primarily US-based themed entertainment and museum clients, complementing rather than directly competing on hardware.
- Meld Studios: Meld Studios is an Australian interactive experience studio building immersive installations for museums and cultural venues. Comparable custom interactive exhibit work but primarily serves Australia/APAC, providing geographic complement to Ideum's US-centric deployment base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideum social profiles
Digital presenceIdeum compliance and trust
Trust signalCompliance1 record
Ideum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideum leadership team
Management profileNumber of profiles
Profiles7 records
Ideum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideum
What does Ideum do?
Ideum designs, manufactures, and sells commercial-grade multitouch tables, freestanding kiosks, and open-frame touch displays for museums, science centers, zoos, aquariums, government, and corporate clients, alongside proprietary software including Tangible Engine (object recognition), TouchStory Reader Rail Builder (no-code interpretive platform), and Touchless Design (gesture SDK). The company also delivers full-service custom interactive exhibit design, fabrication, and AV systems integration, with a US rental fleet for events and trade shows.
Is Ideum a public or private company?
Ideum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideum founded?
Ideum was founded in 1999. It employs 11 to 50 people.
Where is Ideum based?
Ideum is headquartered in Corrales, United States, in the North America region.
How does Ideum make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are custom Exhibits & Software Development, touch Table Rentals and software Licensing.
Who are Ideum's main competitors?
Direct peers on record are SMART Technologies, Oblong Industries and Float4. Broad incumbents are Electrosonic and QSC (Q-SYS). Antycip Simulation is listed as an emerging player. Others are Christie Digital and Holoplot. Regional players are Prometheus Entertainment and Meld Studios.
Does Ideum have an API?
No public API is recorded for Ideum.
What industry is Ideum in?
Ideum's product category is Interactive Multitouch Tables and Public-Space Displays. Its primary akta.pro industry code is THAJADAD, Science & Technology Museums, with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 7121 and its SIC code is 7900.