Pete & Gerry's Organics
Pete & Gerry's Organics is a private, New Hampshire-based producer of organic and Certified Humane eggs, partnering with over 350 family farms across 18 states to distribute premium organic, pasture-raised, and free-range egg products through U.S. grocery retail and Instacart.
- Company typePrivate
- Founded1994
- HeadquartersMonroe, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pete & Gerry's Organics does
Pete & Gerry's Organics, LLC is a privately held egg producer headquartered in Salem, New Hampshire. The company was formally launched as a brand in 1994 by Carol Ward, her husband Gerry, and cousin Pete to preserve the family farm founded by Les Ward in the early 1950s; current leadership rests with Jesse Laflamme, third-generation family member who took over in 2008. The business operates an asset-light Family Farm Partnership model in which Pete & Gerry's retains ownership of the hens and supplies all feed, while over 350 independent family farmers across 18 states focus on animal husbandry. This network is supported by pioneering third-party credentials: the company was the first U.S. egg producer to earn Certified Humane certification (2003) and B Corp certification (2013), and eggs are USDA Organic and/or Certified Humane with pasture-raised hens receiving 108 square feet of outdoor space each.
The product portfolio consists of four core SKUs — Organic Free Range Eggs, Pasture Raised Eggs (launched March 2023), Organic Pasture Raised Eggs (launched August 2025 as the premium tier combining USDA Organic and Certified Humane Pasture-Raised standards), and Organic Liquid Egg Whites. Revenue is generated through one-time retail sales of unit-priced egg cartons to consumers via conventional and natural grocery channels across the Continental United States, supplemented by online ordering through an Instacart partnership; consumer demand is driven by content marketing (Field Notes blog, recipes), social media across Instagram, Facebook, Pinterest, TikTok and YouTube, and an email newsletter. The company operates as part of a multi-brand family alongside sister brand Nellie's Free Range (launched 2002) and Pillars Yogurt, and in January 2025 acquired Iowa-based Farmers Hen House to add more than 90 farms and processing capacity, expanding Midwest and West U.S. distribution. Pete & Gerry's is backed by food-focused private equity firm Butterfly Equity.
Pete & Gerry's Organics firmographics
Firmographics- Name
- Pete & Gerry's Organics
- Legal name
- Pete & Gerry's Organics, LLC
- Website
- https://peteandgerrys.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pete & Gerry's Organics is a private, New Hampshire-based producer of organic and Certified Humane eggs, partnering with over 350 family farms across 18 states to distribute premium organic, pasture-raised, and free-range egg products through U.S. grocery retail and Instacart.
- Ownership category
- akta.pro rank
Pete & Gerry's Organics industry classification
Industry- Product category
- Organic Eggs
- NAICS
- Chicken Egg Production (11231), Poultry Processing (311615), Poultry and Egg Production (1123)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
- akta.pro secondary industries
- Free-Range/Cage-Free Egg Production Systems (AFAEADAK), Layer Hen Egg Production (Table Eggs) (AFAEADAB), Organic Poultry & Egg Production (AFAEAMAC)
Keywords
Where Pete & Gerry's Organics is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Pete & Gerry's Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Egg Product Sales: Pete & Gerry's generates revenue through the sale of premium eggs (Organic Free Range, Pasture Raised, Organic Pasture Raised, Organic Liquid Egg Whites) to retail consumers via grocery stores across the Continental United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail egg products available in grocery stores |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pete & Gerry's Organics product offering
Product offeringCore offering
Pete & Gerry's Organics produces and sells premium shell eggs and liquid egg whites across four certification tiers — Organic Free Range, Pasture Raised, Organic Pasture Raised, and Organic Liquid Egg Whites — sourced from a network of over 350 independent family farms across 18 U.S. states. All hens are raised under Certified Humane standards with USDA Organic feed for the organic lines, and the company operates a processing facility in Kalona plus distribution hubs nationwide. Products are sold through retail grocery stores and via an Instacart partnership.
Product overview
Pete & Gerry's Organics is an egg company offering a portfolio of humanely-raised eggs across multiple certification tiers. The core product line consists of Organic Free Range Eggs (USDA Organic + Certified Humane Free Range), Pasture Raised Eggs (Certified Humane Pasture Raised with conventional feed), Organic Pasture Raised Eggs (combining USDA Organic with Certified Humane Pasture Raised for the premium tier), and Organic Liquid Egg Whites (convenience product for cooking and baking). All products come from family farms certified by Certified Humane® with outdoor access for hens. The company partners with over 350 family farms across 18 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Free Range Eggs USDA Certified Organic and Certified Humane Free Range shell eggs from hens raised with organic feed and outdoor pasture access, sold in 6-pack, 12-pack, and 18-pack sizes in Medium, Large, Extra-Large, and Jumbo for retail grocery shoppers.
- Pasture Raised Eggs Certified Humane Pasture Raised shell eggs from hens with 108 square feet of outdoor pasture per bird, fed conventional (non-organic) feed with no antibiotics or added hormones; sold in 12-pack and 18-pack sizes to retail consumers.
- Organic Pasture Raised Eggs Premium shell eggs combining USDA Certified Organic and Certified Humane Pasture Raised standards with 108 sq ft of outdoor pasture per hen, organic non-GMO feed, no antibiotics or added hormones, sold in 12-pack and 18-pack sizes for retail consumers.
- Organic Liquid Egg Whites USDA Certified Organic and Certified Humane pasteurized liquid egg whites packaged in a 16 oz spouted carton; fat-free, low calorie, 5g of protein per serving, ready to use for cooking, baking, and smoothies by retail consumers.
Quantifiable outcome
- Over 350 family farms supported in 18 states
- +3 more outcomes
Companies that use Pete & Gerry's Organics
Customer profileSegments3 records
Ideal customer profiles2 records
Pete & Gerry's Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Pete & Gerry's Organics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Farmers Hen HousecoreAcquired Farmers Hen House, an egg company producing Certified Humane eggs based in Iowa. The acquisition added over 90 farms and facilities, increasing processing capacity and distribution especially in the Midwest and West.
- No Kid HungrycoreNational campaign working to end childhood hunger. Pete & Gerry's and Nellie's Free Range donate to help provide up to 1.5 million meals annually to children facing nutrition insecurity. Partnership includes monetary donations and egg donations to local communities.
- Certified HumanecoreNonprofit organization dedicated to improving the quality of life of farm animals. Pete & Gerry's was the first egg producer to receive Certified Humane certification, with all farms audited by third parties.
- USDA OrganiccoreU.S. Department of Agriculture organic certification program. Pete & Gerry's organic eggs meet USDA Organic standards with all-organic, non-GMO feed and pastures free from synthetic pesticides.
- B LabcoreNonprofit organization that certifies B Corporations. Pete & Gerry's was the first egg producer to become B Corp Certified in 2013.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pete & Gerry's Organics competitors and assessment
Company assessmentBroad incumbents
- Organic Valley: Organic Valley is a farmer-owned cooperative producing USDA Organic eggs among many other organic dairy and produce products. Shares the organic certification, family-farm partnership, and ethical sourcing positioning, but operates across multiple categories rather than specializing in eggs.
- Herbruck's Poultry Ranch: Herbruck's is a large, family-owned commercial egg producer serving retail, foodservice, and ingredient customers with conventional, cage-free, and organic lines. Significant overlap in cage-free and organic product segments with Pete & Gerry's, though operating at a larger industrial scale.
- Cal-Maine Foods: Cal-Maine Foods is the largest US shell egg producer with a broad portfolio spanning conventional, cage-free, organic, and specialty eggs. While primarily a volume commodity producer, their expanding premium and specialty egg lines compete for the same retail shelf space as Pete & Gerry's.
- Eggland's Best: Eggland's Best is a nationally distributed branded egg company with a broader portfolio including conventional and cage-free eggs plus nutritional differentiation claims. Competes with Pete & Gerry's for premium shelf space but with a wider product line and longer retail history.
Direct peers
- Wilcox Family Farms: Wilcox Family Farms produces organic, cage-free, and pasture-raised eggs sold primarily in the Pacific Northwest and Western US. Comparable multi-generational family farm heritage and organic/certified humane positioning targeting similar retail grocery customers.
- Happy Egg Co. Happy Egg Co. produces free-range and pasture-raised eggs marketed directly to retail consumers with an emphasis on hen welfare and outdoor access. Comparable product positioning and retail grocery distribution overlap with Pete & Gerry's core SKUs.
- Alderman Farms: Alderman Farms produces pasture-raised and organic eggs from family farms with similar Certified Humane-aligned standards. Competes in the premium retail egg segment with comparable product attributes and target consumer demographics.
- Vital Farms: Vital Farms is the leading pasture-raised egg brand in the US, directly competing with Pete & Gerry's in premium retail grocery with Certified Humane standards and small-farm partnership models. Both companies target health-conscious consumers willing to pay a premium for ethical production.
- Nellie's Free Range: Nellie's is a sister brand under the same Pete & Gerry's family of brands, producing free-range eggs with similar Certified Humane standards. While corporately affiliated, it operates as an independent brand competing in the same premium egg category and retail channels.
Regional players
- Chino Valley Ranchers: Chino Valley Ranchers produces organic, free-range, and pasture-raised eggs primarily in the Western US with heritage-breed hens. Comparable premium positioning and ethical production standards but geographically concentrated versus Pete & Gerry's 18-state footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pete & Gerry's Organics social profiles
Digital presencePete & Gerry's Organics compliance and trust
Trust signalCompliance3 records
Pete & Gerry's Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pete & Gerry's Organics leadership team
Management profileNumber of profiles
Profiles1 record
Pete & Gerry's Organics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pete & Gerry's Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pete & Gerry's Organics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pete & Gerry's Organics
What does Pete & Gerry's Organics do?
Pete & Gerry's Organics produces and sells premium shell eggs and liquid egg whites across four certification tiers — Organic Free Range, Pasture Raised, Organic Pasture Raised, and Organic Liquid Egg Whites — sourced from a network of over 350 independent family farms across 18 U.S. states. All hens are raised under Certified Humane standards with USDA Organic feed for the organic lines, and the company operates a processing facility in Kalona plus distribution hubs nationwide. Products are sold through retail grocery stores and via an Instacart partnership.
Is Pete & Gerry's Organics a public or private company?
Pete & Gerry's Organics is a private company. It is classified as private equity controlled and is currently operating.
When was Pete & Gerry's Organics founded?
Pete & Gerry's Organics was founded in 1994. It employs 51 to 100 people.
Where is Pete & Gerry's Organics based?
Pete & Gerry's Organics is headquartered in Monroe, United States, in the North America region.
How does Pete & Gerry's Organics make money?
One revenue line is on record: egg Product Sales.
Who are Pete & Gerry's Organics's main competitors?
Broad incumbents on record are Organic Valley, Herbruck's Poultry Ranch, Cal-Maine Foods and Eggland's Best. Direct peers are Wilcox Family Farms, Happy Egg Co., Alderman Farms, Vital Farms and Nellie's Free Range. Chino Valley Ranchers is listed as a regional player.
Does Pete & Gerry's Organics have an API?
No public API is recorded for Pete & Gerry's Organics.
What industry is Pete & Gerry's Organics in?
Pete & Gerry's Organics's product category is Organic Eggs. Its primary akta.pro industry code is AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production, with a secondary code of AFAEADAK, Free-Range/Cage-Free Egg Production Systems. Its NAICS code is 11231 and its SIC code is 200.