Tori Richard

What Tori Richard does

Tori Richard Ltd. is a Honolulu-headquartered apparel company founded circa 1956 that designs, produces, and sells premium men's and women's resort and aloha wear. The company operates as a direct-to-consumer brand through its e-commerce platform at toririchard.com, supported by an email newsletter acquisition channel and organic social presence on Facebook and Instagram. Product lines span men's shirts, polos, pullovers, shorts, pants, tees, Big & Tall sizing, and accessories, alongside women's dresses, tops, jumpsuits, rompers, and bottoms, with extension lines for Boys and Girls and a gift card product.

The company's product platform rests on several proprietary fabric technologies. Tradewind Technology® is a branded performance fabric combining moisture-wicking, quick-dry, wrinkle-resistance, and UPF sun protection. Cotton Lawn is a proprietary 100% cotton fabric screen-printed in Japan using traditional screen-cutting techniques refined over 60 years, then hand-cut, sewn, and finished in Hawaii. Additional collections include Mulberry Silk, Oceanside Linen, Jacquards, a Knitwear Capsule, and a Made in Hawai'i assortment of 81 SKUs. Pricing ranges from approximately $28 for accessories to $498 for premium items, with free shipping offered on U.S. domestic orders over $250.

Tori Richard employs 51–100 staff and is led by President and CEO Josh Feldman, with Jason Morgan serving as Director of Licensed Product. The legal entity is a privately held U.S. corporation headquartered in Honolulu, with no disclosed parent company, institutional investment, or external funding rounds. Distribution is exclusively direct-to-consumer with no wholesale, retail partnership, or B2B revenue streams identified in available materials. The company holds no patents, certifications, or regulatory registrations disclosed in the source data.

Name

Tori Richard

Legal name

Tori Richard Ltd.

Website

https://toririchard.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Tori Richard Ltd. is a Honolulu-based DTC apparel brand founded circa 1956 that designs and sells premium men's and women's resort and aloha wear via toririchard.com, featuring proprietary performance fabrics, Japanese screen-printed prints, and Hawaiian finishing operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer online sales through toririchard.com website, selling apparel products at set price points with free shipping threshold incentive

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tori Richard manufactures and sells men's and women's printed resort wear apparel, including shirts, pants, and accessories designed for warm-climate and vacation use. The company designs its prints in-house and produces them in partnership with Japanese textile facilities, applying proprietary fabric technologies such as Tradewind Technology® (moisture-wicking, quick-dry, UV-protective) and premium materials like Mulberry Silk and Cotton Lawn.

Product overview

Tori Richard is a resort and aloha wear brand offering premium men's and women's clothing with multiple technology platforms and fabric collections. The product portfolio centers around Tradewind Technology® (performance moisture-wicking fabric with UPF protection), Mulberry Silk (luxury silk collection), Cotton Lawn (proprietary Hawaiian-made cotton), Jacquards (woven patterns), Knitwear Capsule, and Oceanside Linen. Men's offerings include shirts, polos, shorts, pants, tees, big & tall sizes, and accessories. Women's lines feature dresses, tops, jumpsuits/rompers, bottoms, and accessories. The brand also offers a Made in Hawai'i collection and maintains a children's line for boys and girls. Products are sold primarily through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mulberry Silk: Luxurious natural fabric collection known for soft touch, hypoallergenic properties, and luster; the pinnacle of silk and finest Tori Richard offers.
• Tradewind Technology®
• Cotton Lawn
• Oceanside Linen
• Jacquards
• Poolside

Products and services

• Men's Resort Shirts Men's printed shirts designed for warm-climate, vacation, and resort wear, featuring proprietary fabrics including Tradewind Technology® and Cotton Lawn.
• Women's Resort Wear Women's printed shirts and apparel designed for warm-climate, vacation, and resort wear, featuring proprietary fabrics including Tradewind Technology®, Cotton Lawn, and Mulberry Silk.
• Tradewind Technology® Apparel Apparel made with the proprietary Tradewind Technology® fabric, offering moisture-wicking, quick-dry, and UV-protective performance for warm-weather wear.
• Mulberry Silk Apparel Premium apparel made from Mulberry Silk fabric, part of Tori Richard's higher-end material offerings.
• Cotton Lawn Apparel Lightweight apparel made from Cotton Lawn fabric, suited to warm-weather resort and casual wear.
• Printed Pants Printed bottoms designed to coordinate with Tori Richard's printed shirts for full resort outfitting.
• Resort Accessories Accessories complementing Tori Richard's resort apparel line for warm-weather and vacation use.

Quantifiable outcome

• Over 60 years of print-making heritage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tommy Bahama: Largest direct competitor in the premium resort wear category, offering men's and women's aloha shirts, swimwear, and casual apparel with both DTC and extensive resort retail and wholesale distribution, materially overlapping Tori Richard's print-driven resort aesthetic.
• Reyn Spooner: Heritage Hawaiian aloha shirt maker founded in 1956, the same vintage as Tori Richard, competing directly on Hawaiian-made authentic aloha shirts and printed resort apparel with a comparable brand heritage and Made in Hawaii positioning.
• Lilly Pulitzer: Iconic women's resort and preppy apparel brand built around signature prints and warm-weather dresses, closely paralleling Tori Richard's print-driven women's resort wear category and premium casual positioning.
• Kahala: Hawaiian-based apparel maker producing aloha shirts and resort wear, competing directly with Tori Richard in Hawaiian-made, printed men's resort apparel and sharing similar Made in Hawaii authenticity positioning.
• Vineyard Vines: Premium coastal lifestyle apparel brand with print-driven men's and women's collections positioned for vacation and resort occasions, mirroring Tori Richard's print-led aesthetic at slightly broader scale and similar premium price points.
• Southern Tide: Coastal lifestyle brand offering men's and women's resort-casual apparel including printed shirts and performance fabrics, comparable in target customer, print-driven aesthetic, and resort positioning to Tori Richard.

Emerging players

• Patagonia: Performance outdoor apparel brand with overlapping fabric technology capabilities (moisture-wicking, UPF, quick-dry) that compete with Tori Richard's Tradewind Technology platform in warm-weather active and travel contexts.

Broad incumbents

• J.Crew: Larger premium casual apparel brand offering shirts, polos, and resort-suitable casual wear across both men's and women's, a broader incumbent with overlapping customer demographics and similar premium-casual aesthetic.
• Banana Republic: Mid-tier premium casual apparel retailer offering resort and travel-appropriate clothing across men's and women's with broader assortment scale than Tori Richard, partially overlapping in warm-weather professional and travel wear.
• Brooks Brothers: Heritage American apparel brand offering dress shirts, polos, and traditional menswear that overlaps with Tori Richard's menswear category at higher formality tier and similar premium price parity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToriRichardLtd
• Instagraminstagram.com/toririchard
• Xx.com/ToriRichardLtd
• LinkedInlinkedin.com/company/tori-richard-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tori Richard