Southern Tide
- Company typePrivate
- Founded2006
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Southern Tide firmographics
Firmographics- Name
- Southern Tide
- Legal name
- Southern Tide
- Website
- http://www.southerntide.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Southern Tide industry classification
Industry- Product category
- Premium Coastal Lifestyle Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Southern Tide is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Tide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Apparel Product Sales: Direct retail sales of apparel and accessories through e-commerce and retail stores. One-time purchase model with no subscription. Products include men's, women's, and kids' clothing, footwear, accessories, fragrance, and home goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Southern Tide product offering
Product offeringCore offering
Southern Tide designs, manufactures, and sells premium Southern and coastal-inspired clothing, footwear, and accessories for men, women, and children, including polo shirts, button-downs, shorts, pants, swimwear, outerwear, blazers, and dresses. The portfolio extends to collegiate licensed apparel covering major NCAA conferences, signature Flipjacks® sandals, fragrances and candles, and home/lifestyle accessories under the Skipjack Gear sub-brand, sold through owned e-commerce and physical retail stores.
Product overview
Southern Tide is a premium coastal-inspired apparel brand offering a unified product portfolio spanning men's, women's, and kids' clothing. The core offerings center on polo shirts, sport shirts, shorts, pants, swimwear, and outerwear, supported by technology features like Coastal Breeze® Cooling and brrr°® for performance comfort. The brand extends through sub-brands including collegiate apparel, Skipjack Gear (home accessories), fragrance & candles, and the Southern Tide Recharted resale platform. The Skipjack Club loyalty program (powered by Rivo) and gift card system round out the customer engagement ecosystem. The brand emphasizes classic Southern styling with a coastal aesthetic, targeting active lifestyle consumers interested in golf, boating, vacation, and collegiate athletics.
Differentiator
Problem solved
Functional benefit
Brands
- Coastal Breeze®: Cooling performance fabric technology used in apparel products
- Flipjacks®
- Skipjack Club
- Southern Tide Recharted
- The Southern Edit
Products and services
- Men's Apparel Full range of men's clothing and accessories including polo shirts, button-downs and sport shirts, quarter-zips, pullovers, sweaters, T-shirts, shorts, pants, swim trunks, jackets, vests, blazers, belts, hats, visors, sandals, Flipjacks®, boxers, cologne, ties, and pocket squares, targeted at men seeking premium Southern and coastal-inspired casual and performance apparel.
- Women's Apparel Complete women's collection featuring dresses, active dresses, blouses, tanks, tees, sweaters, cardigans, pullovers, hoodies, jackets, one-piece and two-piece swimwear, shorts, pants, skirts, skorts, hats, bags, fragrance, candles, sandals, Flipjacks®, sunglasses, scarves, jewelry, and matching sets, targeted at women seeking elegant yet relaxed coastal and Southern-inspired clothing.
- Kids' Apparel Children's clothing for boys and girls including boys' polo shirts, sport shirts, T-shirts, pullovers, vests, pants, shorts, swim trunks, hats and belts, girls' dresses, and family matching outfits, targeted at parents purchasing for their children.
- Collegiate Apparel
Companies that use Southern Tide
Customer profileSegments4 records
Ideal customer profiles4 records
Southern Tide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Southern Tide partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Swells ScarvesminorSouthern Tide x Swells collaboration featuring branded scarves including Charleston Aerial Map and Illustrated Palms designs. Limited edition accessories sold through Southern Tide's women's accessories collection.
- Art & Craft OpticalminorSouthern Tide x Art & Craft Optical sunglasses collaboration. Eyewear products sold through Southern Tide's accessories collection for men and women.
- Recess PickleballminorSouthern Tide x Recess Pickleball collaboration under the Skipjack Gear line. Pickleball-themed accessories and lifestyle products.
- Match SouthminorSouthern Tide x Match South collaboration featuring branded hats. Golf-themed accessories sold through the accessories collection.
- We Took to the WoodsminorCandle collaboration featuring Southern Tide branded scents created by We Took to the Woods. Products include Low Tide, Huarache Sandles Too, And We Danced in the Sea, and Blue Jeans White Shirt candles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Southern Tide competitors and assessment
Company assessmentDirect peers
- Salt Life: Coastal/ocean lifestyle apparel and accessories brand targeting surf, fishing, and beach consumers. Comparable coastal identity and swim/surf performance wear focus.
- Tommy Bahama: Coastal and island-inspired lifestyle apparel, accessories, and home goods brand targeting men and women. Comparable in coastal aesthetic, premium pricing, and multi-category (apparel + home + fragrance) product strategy.
- J.McLaughlin: Preppy American lifestyle apparel brand with classic East Coast aesthetic across men's and women's categories. Comparable preppy positioning, price points, and DTC-plus-storefront distribution.
- Chubbies: Coastal-inspired men's shorts and casual apparel brand with strong DTC and social-first marketing. Comparable in coastal men's apparel positioning and digital-first growth strategy.
- Lilly Pulitzer: Premium coastal/Preppy women's apparel brand with strong color-driven aesthetic and resort positioning. Highly comparable to Southern Tide's coastal/Southern identity and women's product mix.
- Vineyard Vines: Direct preppy/coastal lifestyle apparel brand targeting men, women, and kids with similar price points and product breadth. Most direct comparable to Southern Tide in aesthetic, target consumer, and DTC-plus-retail model.
- Nautica: Coastal and nautical-themed apparel brand selling men's, women's, and kids' clothing at premium-to-mid pricing. Comparable coastal identity and similar product portfolio breadth.
Broad incumbents
- Ralph Lauren: Iconic American lifestyle apparel powerhouse with deep preppy/polo heritage across men's, women's, and home. Broader portfolio but overlaps heavily with Southern Tide's preppy aesthetic and target consumer.
- Patagonia: Outdoor and coastal lifestyle apparel brand with strong sustainability and circular-economy (Worn Wear) program. Comparable in coastal/outdoor positioning and as a benchmark for branded resale strategy.
Emerging players
- Bonobos: Premium men's apparel brand with DTC and physical showroom distribution, focused on fit and quality. Comparable in premium men's apparel positioning and tech-enabled retail experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Southern Tide social profiles
Digital presenceSouthern Tide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Tide leadership team
Management profileNumber of profiles
Profiles1 record
Southern Tide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Tide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Tide
What does Southern Tide do?
Southern Tide designs, manufactures, and sells premium Southern and coastal-inspired clothing, footwear, and accessories for men, women, and children, including polo shirts, button-downs, shorts, pants, swimwear, outerwear, blazers, and dresses. The portfolio extends to collegiate licensed apparel covering major NCAA conferences, signature Flipjacks® sandals, fragrances and candles, and home/lifestyle accessories under the Skipjack Gear sub-brand, sold through owned e-commerce and physical retail stores.
Is Southern Tide a public or private company?
Southern Tide is a private company. It is classified as unknown and is currently operating.
When was Southern Tide founded?
Southern Tide was founded in 2006. It employs 101 to 250 people.
Where is Southern Tide based?
Southern Tide is headquartered in Greenville, United States, in the North America region.
How does Southern Tide make money?
One revenue line is on record: apparel Product Sales.
Who are Southern Tide's main competitors?
Direct peers on record are Salt Life, Tommy Bahama, J.McLaughlin, Chubbies, Lilly Pulitzer, Vineyard Vines and Nautica. Broad incumbents are Ralph Lauren and Patagonia. Bonobos is listed as an emerging player.
Does Southern Tide have an API?
No public API is recorded for Southern Tide.
What industry is Southern Tide in?
Southern Tide's product category is Premium Coastal Lifestyle Apparel. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 458110 and its SIC code is 5651.