Delaware Life Insurance Company

What Delaware Life Insurance Company does

Delaware Life Insurance Company is a U.S. life insurance and annuity carrier founded in 2013 and headquartered in Zionsville, Indiana, operating as a wholly-owned subsidiary of Group 1001 Insurance Holdings, LLC. The company specializes in two core product lines: Fixed Index Annuities (FIAs), which link growth to market indices while protecting principal, and Multi-Year Guaranteed Annuities (MYGAs), which offer fixed guaranteed interest rates over multi-year terms. As of December 31, 2025, Delaware Life reported $64.7 billion in assets under management against $60.9 billion in liabilities, with more than 360,000 active annuity policies in force. The carrier is rated A- (Excellent) with a POSITIVE outlook by A.M. Best, A- (Strong) STABLE by Standard & Poor's, and A- (Strong) STABLE by Fitch as of October 10, 2025.

The FIA portfolio includes nine sub-products (Growth Pathway, Target Income Choice, Target Growth 10, Retirement Stages Select, TruePath Income, PrimeStart Bonus 10, Momentum Growth, Momentum Growth Plus, and DualTrack Income), while the MYGA lineup comprises Apex MYGA and Pinnacle Plus MYGA. Optional riders include the DualTrack Income Guaranteed Lifetime Withdrawal Benefit, which tracks two growth paths (a roll-up base and a performance base) and credits the greater value for lifetime withdrawals. In January 2026, Delaware Life added the BlackRock U.S. Equity Bitcoin Balanced Risk 12% Index to three FIA products, becoming the first U.S. insurance carrier to offer cryptocurrency exposure inside a fixed indexed annuity structure via the iShares Bitcoin Trust ETF (IBIT). Supporting the product suite are calculators, planning tools, and the proprietary L.I.V.E. educational framework addressing Longevity, Inflation, Volatility, and Emotion retirement risks.

Delaware Life operates exclusively through a B2B2C distribution model, selling annuity products via licensed financial professionals, registered investment advisors, and Independent Marketing Organizations (IMOs). Field sales are managed through Regional Vice Presidents across all licensed jurisdictions (49 U.S. states excluding New York, plus D.C., Puerto Rico, and the U.S. Virgin Islands), with a centralized National Sales Consulting team providing advanced planning support. Variable contracts are distributed through the affiliated Clarendon Insurance Agency, Inc. (a FINRA member in Waltham, MA). Revenue is generated through insurance premiums, net investment spread on the general account, rider fees, and surrender charges; the company employs 251-500 staff as part of the broader Group 1001 ecosystem, which collectively serves over 496,000 active annuity contracts and life insurance policies with $76.4 billion in combined assets.

Name

Delaware Life Insurance Company

Legal name

Delaware Life Insurance Company

Website

https://delawarelife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Delaware Life Insurance Company, founded in 2013 and part of Group 1001, issues fixed index annuities and multi-year guaranteed annuities through licensed financial professionals and IMOs. It serves retirement-focused individuals and mass-affluent retirees, managing $64.7 billion in assets across 360,000+ active policies.

Ownership category

akta.pro rank

Product category

Annuities and Retirement Income Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Multi-Year Guaranteed Annuities (MYGA) (FSAIACAK)

Keywords

• Fixed index annuities
• Multi-year guaranteed annuities
• Retirement income products
• Guaranteed lifetime withdrawal benefits
• Principal protection annuities

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fixed Index Annuity Premiums: Delaware Life generates revenue primarily through insurance premiums collected from fixed index annuity (FIA) and multi-year guaranteed annuity (MYGA) products. Policyholders pay premiums which accumulate with interest based on index performance or fixed rates. Revenue is generated through the spread between earned investment returns and credited interest to policyholders, plus rider fees for optional features.
2. Annuity Rider Fees: Additional fees charged for optional rider features such as Guaranteed Lifetime Withdrawal Benefit (GLWB) riders, chronic illness income multipliers, and death benefit riders. These fees are typically calculated as a percentage of the withdrawal benefit base.
3. Variable Contract Distribution: Variable contracts are distributed through Clarendon Insurance Agency, Inc. (Waltham, MA), a member FINRA entity, generating distribution and commission revenue within the Group 1001 ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Delaware Life Insurance Company sells retirement annuity products — primarily Fixed Index Annuities (FIAs) and Multi-Year Guaranteed Annuities (MYGAs) — that combine principal protection with market-linked growth opportunity and lifetime income potential. The FIA suite includes Growth Pathway, Target Income Choice, Target Growth 10, Retirement Stages Select, TruePath Income, PrimeStart Bonus 10, Momentum Growth, Momentum Growth Plus, and DualTrack Income; the MYGA suite includes Apex MYGA and Pinnacle Plus MYGA. Products are distributed exclusively through licensed financial professionals, RIAs, and Independent Marketing Organizations (IMOs), supported by the L.I.V.E. retirement-risk educational framework and the OnePortal customer portal.

Product overview

Delaware Life Insurance Company offers a comprehensive annuity portfolio consisting of Fixed Index Annuities (FIAs) and Multi-Year Guaranteed Annuities (MYGAs) as core products. The FIA lineup includes Growth Pathway®, Target Income Choice™, Target Growth 10®, Retirement Stages Select®, TruePath Income™, PrimeStart Bonus 10™, Momentum Growth™, Momentum Growth Plus™, and DualTrack Income™. The MYGA offerings include Apex MYGA® and Pinnacle Plus MYGA™. The company recently achieved an industry first by adding the BlackRock U.S. Equity Bitcoin Balanced Risk 12% Index to three of its FIA products (Momentum Growth™, Momentum Growth Plus™, and DualTrack Income™), enabling cryptocurrency exposure within the principal-protected FIA structure. Supporting the product suite are planning tools including calculators and the L.I.V.E. framework for retirement risk education.

Differentiator

Problem solved

Functional benefit

Brands

• National Sales Consulting (NSC): A team of experienced professionals providing advanced sales and planning ideas, expertise on income, tax, estate, and financial planning topics to help financial professionals succeed.
• L.I.V.E.
• Pinnacle Plus MYGA
• Growth Pathway
• Target Income Choice
• Target Growth 10
• Retirement Stages Select
• TruePath Income
• PrimeStart Bonus 10
• Momentum Growth
• Momentum Growth Plus
• DualTrack Income
• Apex MYGA

Products and services

• Fixed Index Annuities (FIA) Insurance products that deliver growth potential linked to market indices while providing protection against market volatility and downturns, combining principal protection with upside growth opportunity for individuals planning for retirement.
• Multi-Year Guaranteed Annuities (MYGA) Fixed annuities tailored for conservative investors seeking safety and predictable returns with guaranteed interest rates over selected periods, providing tax-deferred accumulation and penalty-free withdrawal options.
• Growth Pathway Fixed index annuity designed for growth with index-linked crediting strategies, providing principal protection with upside growth potential.
• Target Income Choice Fixed index annuity focused on generating income in retirement through index-linked crediting strategies with principal protection.
• Target Growth 10 Fixed index annuity targeting growth with specific 10-year index strategies and principal protection.
• Retirement Stages Select Fixed index annuity designed to address different retirement stages and planning needs through staged index crediting strategies.
• TruePath Income Fixed index annuity focused on income planning and guaranteed lifetime income with index-linked crediting strategies.
• PrimeStart Bonus 10 Fixed index annuity with bonus features designed to provide accelerated growth in the early contract years with principal protection.
• Momentum Growth Fixed index annuity offering growth potential with index strategies; one of three products that include the BlackRock U.S. Equity Bitcoin Balanced Risk 12% Index option for cryptocurrency exposure.
• Momentum Growth Plus Enhanced growth-focused fixed index annuity with additional features; one of three products that include the BlackRock U.S. Equity Bitcoin Balanced Risk 12% Index option.
• DualTrack Income Fixed index annuity with Guaranteed Lifetime Withdrawal Benefit (GLWB) rider that tracks two growth paths — a roll-up base and a performance base — and provides the greater of the two for income generation; available with the BlackRock Bitcoin index option.
• Apex MYGA Multi-year guaranteed annuity providing steady, guaranteed, tax-deferred growth without market volatility, available in 3-, 5-, and 7-year terms with declared interest rates and break points at $100,000.
• Pinnacle Plus MYGA Multi-year guaranteed annuity that turns retirement assets into income with guaranteed interest rates and penalty-free withdrawal options of up to 7% annually, available in 3, 5, 7, or 10-year guarantee periods.

Quantifiable outcome

• $64.7 billion in assets under management as of December 31, 2025
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Peyton Manning Children's HospitalminorStrategic or Co-development Partner · 3 March 2026Charitable partnership where Delaware Life and Marcus Ericsson launched the Hat Initiative, giving patient ambassadors the opportunity to design custom hats for Ericsson to wear at sponsored races throughout the 2026 INDYCAR season.
• BlackRock, Inc.flagshipTechnology or Integration · 20 January 2026Strategic partnership with BlackRock to launch the industry's first fixed indexed annuity with Bitcoin exposure. Delaware Life incorporated BlackRock's U.S. Equity Bitcoin Balanced Risk 12% Index into its FIA portfolio, providing policyholders access to cryptocurrency exposure through iShares Bitcoin Trust ETF (IBIT) while maintaining principal protection. The index targets 12% volatility with dynamic cash adjustments to manage Bitcoin's inherent volatility.
• Andretti GlobalcoreGTM or Marketing PartnerSponsorship partnership making Delaware Life the primary sponsor for Marcus Ericsson's No. 28 Honda car in the 2026 INDYCAR season. Partnership includes season opener at Streets of St. Petersburg and multiple races throughout 2025 and 2026 seasons. Includes community initiatives with Peyton Manning Children's Hospital.
• iShares Bitcoin Trust ETF (IBIT)coreTechnology or IntegrationThe BlackRock U.S. Equity Bitcoin Balanced Risk 12% Index uses iShares Bitcoin Trust ETF (IBIT) to provide institutional-grade Bitcoin exposure within the FIA structure without the complexity of direct cryptocurrency ownership.
• Gainbridge Super LeagueminorGTM or Marketing PartnerPartnership with Tampa Bay Sun FC of the Gainbridge Super League for the St. Petersburg race weekend, where players wear patient ambassador-designed Delaware Life hats as guests of the company.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Athene Holding: Athene is one of the largest annuity-focused insurance carriers in the US, specializing in fixed indexed annuities, multi-year guaranteed annuities, and pension risk transfer. It is a direct competitor to Delaware Life across both FIA and MYGA product lines with similar advisor-channel distribution.
• Pacific Life Insurance Company: Pacific Life is a mutual life insurance and annuity company with significant FIA, fixed, and variable annuity offerings. Comparable to Delaware Life in product mix and advisor/wholesaler distribution approach.
• Corebridge Financial: Corebridge is one of the largest US annuity and retirement services providers, offering fixed and variable annuities, indexed annuities, and institutional products. Competes with Delaware Life in the advisor-sold FIA market and has substantially larger scale.
• Equitable Financial Life Insurance Company: Equitable is a major US life insurance and annuity carrier offering fixed indexed annuities, variable annuities, and structured income solutions. Competes with Delaware Life in the retirement income space through advisor distribution.
• Brighthouse Financial: Brighthouse Financial is a major US annuity and life insurance carrier with significant FIA and variable annuity businesses. Distributed through financial advisors with strong brand recognition, making it a direct competitor in the FIA/VA space.
• F&G Annuities & Life: F&G is a pure-play annuity and life insurance carrier (formerly Fidelity & Guaranty Life) with a product mix closely mirroring Delaware Life's FIA and MYGA offerings. Distributed primarily through independent agents and IMOs, making it a head-to-head channel competitor.
• Jackson National Life Distributors: Jackson National is a leading US annuity writer specializing in variable annuities with indexed annuity riders and fixed indexed annuities. Directly comparable to Delaware Life's FIA product suite and advisor distribution model.

Broad incumbents

• Lincoln Financial Group: Lincoln Financial is a major US financial services holding company offering annuities (fixed, indexed, variable), life insurance, and retirement plan services. A broader incumbent that competes with Delaware Life in the FIA and retirement income markets.
• Nationwide Financial: Nationwide is a large, diversified financial services company with a substantial annuity and life insurance business including fixed indexed annuities and MYGAs. Broader product portfolio than Delaware Life but overlapping in FIA/retirement income space.
• New York Life Insurance Company: New York Life is one of the largest mutual life insurance companies in the US with significant annuity offerings. While mutual-owned and broader in scope, it competes with Delaware Life in fixed indexed annuities and retirement income products through advisor channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/delaware-life-insurance-company
• Instagraminstagram.com/delawarelife

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delaware Life Insurance Company