Gainbridge Super League

What Gainbridge Super League does

Gainbridge Super League is a Division One professional women's soccer league operated by the United Soccer League (USL), a privately held organization. Founded in 2021 and rebranded in 2024 under a title sponsorship with Gainbridge, the league launched its inaugural season in 2024/25 with eight founding clubs (Brooklyn FC, Carolina Ascent FC, Dallas Trinity FC, DC Power FC, Fort Lauderdale United FC, Lexington SC, Spokane Zephyr FC, and Tampa Bay Sun FC) and expanded to nine teams in 2025/26 with the addition of Sporting JAX. The league sits at the top of USL's youth-to-pro women's pathway alongside USL W League, USL Academy, and USL Youth League, and will transition from a fall-to-summer calendar to a spring-to-fall calendar beginning in 2027. The core product is competitive women's soccer entertainment, structured around a regular season culminating in the Players' Shield and a championship playoff.

Name

Gainbridge Super League

Legal name

Gainbridge Super League

Website

https://gainbridgesuperleague.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Gainbridge Super League is a Division One professional women's soccer league operated by the United Soccer League, featuring eight to nine clubs competing for the Players' Shield and championship, with US broadcast on Peacock and title sponsorship by Gainbridge.

Ownership category

akta.pro rank

Product category

Professional Soccer League

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Professional Live Sports Leagues & Tours (MPAGAMAA), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional women's soccer
• Soccer league operations
• Sports broadcasting rights
• Sports entertainment
• Live event ticketing

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship Revenue: The league generates revenue through sponsorship agreements with partners including Gainbridge (title sponsor), as well as official partners in categories like hotels, apparel, ticketing, and sports equipment.
2. Broadcasting Rights: Revenue from broadcasting agreements with Peacock (US), DAZN (Canada), and international distribution through ESPN Latin America and YouTube.
3. Ticket Sales: Revenue from single game, group, and season tickets sold through club websites and SeatGeek platform.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Gainbridge Super League is a Division One professional women's soccer league operated by the United Soccer League (USL), fielding 8 to 9 clubs that compete in a regular season schedule (56 matches in 2026 Fall Season format) followed by Players' Shield and championship playoffs. The league sells live match entertainment, ticketing access through SeatGeek and club websites, and streaming broadcasts through Peacock (US), DAZN (Canada), YouTube (international), and ESPN Latin America. Supporting offerings include a statistics dashboard, the USL mobile application, the "Built For Success" original docuseries, and the Super Newsletter.

Product overview

Gainbridge Super League is a Division One professional women's soccer league operated by the United Soccer League (USL). The league offers a portfolio of products including the core competition (8-9 professional clubs competing for Players' Shield and championship), a digital streaming and statistics platform streaming all matches on Peacock, ticketing services across all clubs, an original docuseries (Built For Success), and a newsletter subscription service. The league sits at the top of USL's youth-to-pro women's pathway alongside USL W League, USL Academy, and USL Youth League.

Differentiator

Problem solved

Functional benefit

Products and services

• Gainbridge Super League Competition
• League Schedule and Streaming Broadcast

Quantifiable outcome

• Sellout crowd of 7,715 fans at 2026 Final
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• GainbridgeflagshipGTM or Marketing PartnerGainbridge serves as the Entitlement Partner and Exclusive Financial Services Partner of the Gainbridge Super League. The partnership includes the Gainbridge Savings Tracker program that donates $99 per goalkeeper save to local charities.
• Bellevue UniversitycoreGTM or Marketing PartnerOfficial Education Partner providing educational opportunities and pathways through the league's ecosystem.
• Best Western HotelscoreGTM or Marketing PartnerOfficial Hotel Partner providing accommodation services for traveling teams and fans.
• Capelli SportcoreGTM or Marketing PartnerOfficial Uniform and On Field Training Apparel Partner supplying team uniforms and training gear.
• MammotionminorGTM or Marketing PartnerOfficial Robot Lawnmower partner for grounds maintenance at league facilities.
• Prinx TirescoreGTM or Marketing PartnerOfficial Tire Partner of the USL, sponsors the 'Prinx Impact Sub of the Month' feature highlighting key substitutions.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial Ticketing Partner providing the platform for ticket sales across multiple league clubs.
• SelectcoreGTM or Marketing PartnerOfficial Match Ball Provider supplying game balls for all league matches.
• SiteOneminorGTM or Marketing PartnerOfficial Landscape Supply Partner for grounds and field maintenance.
• Sport Certified (powered by iHerb)minorGTM or Marketing PartnerOfficial Online Health Retailer providing health and wellness products.
• SportsEnginecoreTechnology or IntegrationPreferred Web and Registration Platform Provider powering the league's website and registration systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Athletes Unlimited: Emerging women's professional sports league using innovative formats and digital-first distribution; partially comparable as a women's-sports content and sponsorship competitor for the same fan segment.
• Premier Hockey Federation (PHF): North American women's professional sports league pursuing broadcast and sponsorship growth in a comparable emerging-women's-sports context; useful read-across on league-stage monetization.

Regional players

• Liga MX Femenil: Mexico's top women's professional soccer league; comparable women's soccer product but operating in a distinct market, useful as a regional benchmark for women's soccer engagement in North America.
• Women's Super League (England): Top-flight English women's professional soccer league; comparable on product and broadcast-led monetization model but in a different geography, often cited as a benchmark for women's soccer league economics.

Broad incumbents

• USL Championship: The flagship men's professional league operated by the same USL parent; comparable on league operations, sponsorship structure, and broadcast distribution, and a key benchmark for the Super League's growth trajectory.
• Major League Soccer (MLS): Top-tier US men's professional soccer league with Apple TV broadcast deal and global sponsorships; sets the ceiling for US soccer broadcast and sponsorship economics relevant to the Super League's growth path.

Direct peers

• USL League One: Third-tier professional soccer league within the USL umbrella; comparable on shared operations, sponsorship packages, and digital platform, providing read-throughs to Super League economics.
• USL W League: Pre-professional women's soccer league within the same USL ecosystem; comparable as the development tier feeding into the Gainbridge Super League and shares sponsors, infrastructure, and audience.
• National Women's Soccer League (NWSL): The established Division One US women's professional soccer league; directly comparable in product (women's pro soccer), target audience, and revenue mix (broadcast, sponsorship, ticketing), competing head-to-head for the same US women's soccer fan and sponsor pool.

Others

• Atletico Madrid (multi-club ownership): Multi-club football ownership group whose affiliate Atlético Dallas acquired Dallas Trinity FC; relevant as an investor and strategic-operating peer given its active role in Super League ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GainbridgeSL
• YouTubeyoutube.com/@gainbridgesuperleague
• Facebookfacebook.com/gainbridgesuperleague
• Instagraminstagram.com/gainbridgesuperleague
• TikToktiktok.com/@gainbridgesuperleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gainbridge Super League