Mountain West Veterinary Imaging

What Mountain West Veterinary Imaging does

Mountain West Veterinary Imaging (MWVI) was an independent, radiologist-owned veterinary diagnostic imaging practice headquartered in Westminster, Colorado. Founded in 2018, the firm served two intertwined customer segments: veterinarians and veterinary clinics (B2B) and pet owners (B2C, reached through veterinarian referral). It operated three core service lines — outpatient ultrasound at imaging centers in Colorado, mobile ultrasound traveling to veterinary clinics across the South Denver metro area, and nationwide teleradiology interpretation of radiographs, CT scans, and MRI delivered via the VetRocket cloud platform with 24/7 submission and tiered turnaround (2-hour STAT, 24-hour, 48-hour). Ultrasound-guided procedures including fine needle aspiration, needle core biopsy, thoracocentesis, abdominocentesis, pericardiocentesis, cystocentesis, and ablations were performed by board-certified radiologists using portable GE Vivid iq equipment.

The go-to-market was B2B2C: primary-care veterinarians referred pets for outpatient imaging, hosted the mobile ultrasound team on-site, or submitted imaging studies remotely for specialist interpretation. Revenue was generated on a fee-for-service / usage-based basis — one-time charges for outpatient and mobile ultrasound examinations, per-case pricing for teleradiology with no contracts or minimums — supplemented by discount programs for veterinary employees and rescue groups. Telradiology was positioned as a low-friction, self-serve channel (VetRocket login) while outpatient and mobile services were delivered via field sales and referral relationships. The team of approximately 10 included four to five ACVR board-certified radiologists (Dr. Laura Hoyt, Dr. James Karnia, Dr. T. Chrissie Boozer, Dr. Kristy Barksdale-Kunz, Dr. Josh Hobbs, plus consultant Dr. Ellie Nuth), licensed veterinary technicians, and operations/scheduling managers, led by CEO and founder Dr. Laura Hoyt (DVM, DACVR, ACVR diplomate since 2014).

MWVI has ceased operations; its website explicitly states "MWVI is no longer in business." No external funding rounds, acquisitions, or parent company relationships are disclosed in available sources.

Name

Mountain West Veterinary Imaging

Legal name

Mountain West Veterinary Imaging

Website

https://mwvi.vet

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

1–10 employees

Short description

Mountain West Veterinary Imaging was an independent, radiologist-owned veterinary diagnostic imaging practice in Westminster, Colorado, offering outpatient ultrasound, mobile ultrasound, and nationwide teleradiology services to veterinary clinics and pet owners. The company has ceased operations.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Imaging

NAICS

Veterinary Services (54194), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH)

akta.pro secondary industries

Veterinary Specialty Imaging Centers (CT/MRI/Advanced Imaging) (HLAMACAL), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG)

Keywords

• Veterinary radiology services
• Veterinary ultrasound imaging
• Teleradiology services
• Veterinary diagnostic imaging
• Mobile veterinary ultrasound

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Outpatient Ultrasound Services: Board-certified radiologists perform outpatient ultrasounds at independent imaging centers in Colorado. Revenue generated through fee-for-service ultrasound examinations.
2. Teleradiology Interpretation Services: Radiograph, CT, and MRI interpretation services provided to veterinary clinics nationwide via the VetRocket platform. Offers 2hr STAT, 24hr, and 48hr turnaround options with competitive pricing. No contracts or minimums required.
3. Mobile Ultrasound Services: Team travels to veterinary clinics in South Denver metro area providing ultrasound services and ultrasound-guided procedures on-site at the clinic.
4. Discount Programs: Discounts offered for veterinary employee pets and rescue groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mountain West Veterinary Imaging is an independent, radiologist-owned veterinary diagnostic imaging practice providing three core services: outpatient ultrasounds performed at imaging centers in Colorado, mobile ultrasound services traveling to veterinary clinics in the South Denver metro area, and nationwide teleradiology interpretation of radiographs, CT, and MRI scans via the VetRocket platform. All imaging is interpreted by American College of Veterinary Radiology (ACVR) board-certified radiologists with turnaround options ranging from 2-hour STAT to 48 hours.

Product overview

Mountain West Veterinary Imaging (MWVI) is an independent, radiologist-owned veterinary diagnostic imaging practice offering a portfolio of three core services: Outpatient Ultrasound performed at independent imaging centers in Colorado with same-day/next-day availability, Mobile Ultrasound traveling to South Denver metro area veterinary clinics, and Teleradiology providing nationwide board-certified radiologist interpretation of radiographs, CT scans, and MRI with 2hr STAT, 24hr, and 48hr turnaround options. The company also offers various ultrasound-guided procedures including fine needle aspiration, biopsies, and fluid drainages.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Ultrasound Board-certified radiologists perform outpatient ultrasounds at MWVI's independent imaging centers in Colorado, with same-day and next-day emergency appointments and scheduling available up to 3 months in advance. Service is available Mon-Fri 8am-5pm, plus emergency basis after hours and weekends. Targeted at veterinarians referring pets and pet owners via referral.
• Mobile Ultrasound MWVI's team travels to veterinary clinics in the South Denver metro area to perform on-site ultrasound services for pets, including abdominal, thoracic, and focal ultrasounds, plus ultrasound-guided procedures such as FNA, needle core biopsy, thoracocentesis, abdominocentesis, pericardiocentesis, cystocentesis, and specialized ablations. Targeted at veterinary clinics without in-house imaging capability.
• Teleradiology Nationwide teleradiology service enabling any veterinary clinic to submit radiographs, ultrasound images, CT scans, and MRI scans through the VetRocket platform for interpretation by MWVI's board-certified radiologists. Offers 2-hour STAT (Mon-Fri 8am-5pm), 24-hour, and 48-hour turnaround options with 24/7 submission capability. No contracts or minimums required; usage-based pricing.

Quantifiable outcome

• 2 hour STAT turnaround for teleradiology reports during business hours
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VetRocketcoreTechnology or IntegrationVetRocket is the technology platform used by MWVI for teleradiology services. Veterinarians submit radiographs, ultrasound images, CT scans, and MRI through the VetRocket platform, and MWVI radiologists return interpreted reports within specified turnaround times.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Antech Diagnostics: Subsidiary of Mars Petcare, providing veterinary reference lab and imaging services nationwide. Comparable as a scaled veterinary diagnostics incumbent offering interpretation services that overlap with MWVI's teleradiology and outpatient ultrasound services.
• VCA Animal Hospitals: Large network of veterinary hospitals (owned by Mars) offering specialty services including advanced imaging. Comparable as a scaled veterinary care provider with embedded imaging capabilities, though broader in scope than MWVI's specialist-only focus.
• BluePearl Specialty Hospitals: Network of specialty and emergency veterinary hospitals offering advanced imaging (CT, MRI, ultrasound) with board-certified radiologists. Comparable as a specialty veterinary imaging provider, though operates hospital-based rather than referral/mobile models.
• IDEXX Laboratories (VDIC): Global veterinary diagnostics leader operating the Veterinary Diagnostic Imaging Consults (VDIC) teleradiology service. Directly comparable to MWVI's VetRocket-powered teleradiology offering, but with vastly greater scale, radiologist network, and integration into IDEXX's reference lab business.

Regional players

• Guardian Veterinary Specialists: Specialty and emergency veterinary hospital with board-certified radiologists providing advanced imaging services. Comparable in specialty imaging service offering and radiologist credentialing, though operates as a brick-and-mortar specialty hospital rather than MWVI's hybrid model.

Direct peers

• VetCT: Veterinary teleradiology and specialist consultation service offering image interpretation and clinical advice worldwide. Comparable in core teleradiology function and customer segment (veterinary practices needing specialist interpretation), though operates at larger international scale.
• PetRays: Veterinary teleradiology company providing 24/7 interpretation of radiographs, ultrasound, CT, and MRI by board-certified radiologists. Directly comparable to MWVI's teleradiology service in customer base (veterinary clinics) and delivery model (cloud-based submission with tiered turnarounds).
• Oncura Partners: Veterinary teleradiology and specialty consultation service providing remote interpretation by board-certified specialists. Comparable to MWVI's teleradiology offering in business model, customer segment, and emphasis on specialist credentials.
• Sound Veterinary Imaging: Provider of mobile veterinary ultrasound and echocardiography services traveling to veterinary clinics. Directly comparable to MWVI's mobile ultrasound offering in delivery model (on-site at referring clinics) and service portfolio (ultrasound and ultrasound-guided procedures).

Others

• VetRocket: Cloud-based veterinary PACS and image-sharing platform used by MWVI for teleradiology case management. Comparable as a technology infrastructure provider / partner in the veterinary imaging workflow rather than a direct competitor in imaging services.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mountain-west-veterinary-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain West Veterinary Imaging