Color Street
Color Street is a US-based, privately held beauty company that designs and sells real nail polish strips alongside color cosmetics and nail care, distributed through its Independent Stylist social-selling network, ColorStreet.com, and Amazon in the US and Canada.
- Company typePrivate
- Founded2017
- HeadquartersClifton, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Color Street does
Color Street is a direct-to-consumer beauty company founded in 2017 and headquartered in Clifton, New Jersey, that designs, manufactures, and distributes nail polish strips under its own brand. Its core product is real nail polish strips — press-on strips of actual nail polish applied at home in minutes without UV lamps or drying time — and the company has expanded into adjacent categories including color cosmetics (lip, cheek, and eye products), hand and nail care (strengtheners, cuticle oils, top coats), pedicure strips, and decorative Mani Charms accessories. The catalog spans 400+ SKUs and includes a Color Play Club monthly subscription and a Marilyn Monroe licensed collection launched in 2026 to commemorate the icon's 100th birthday, including a $40 premium 23-karat gold nail strip.
The company operates a hybrid go-to-market combining a social-selling Independent Stylist network with direct e-commerce through ColorStreet.com and a third-party marketplace presence on Amazon. Pricing is positioned in the affordable-luxury band — most nail strips retail between $13 and $17, with premium offerings up to $40 — and a "Buy 3, Get 1 Free" promotional offer is exclusive to Stylist purchases, structurally incentivizing the social-selling channel. Distribution is concentrated in the United States and Canada, and the company reaches consumers across Facebook, Instagram, TikTok, X, Pinterest, email, blog, and earned-media channels.
Color Street is a privately held company; no venture capital, private equity, parent company, or public-market disclosures were identified in the available data. Leadership includes Founder & President Fa Park and Vice President of Field Development Lisa Schmitt. The competitive position rests on ease-of-application, a broad rotating catalog, and the personal relationships driven by the Independent Stylist ecosystem. Revenue, ownership structure, and Stylist headcount are not publicly disclosed.
Color Street firmographics
Firmographics- Name
- Color Street
- Legal name
- Color Street
- Website
- https://colorstreet.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Color Street is a US-based, privately held beauty company that designs and sells real nail polish strips alongside color cosmetics and nail care, distributed through its Independent Stylist social-selling network, ColorStreet.com, and Amazon in the US and Canada.
- Ownership category
- akta.pro rank
Color Street industry classification
Industry- Product category
- Beauty and Personal Care (Nail Polish Strips and Color Cosmetics)
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
- akta.pro secondary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
Keywords
Where Color Street is headquartered
LocationHeadquarters
- HQ city
- Clifton
- HQ country
- United States
- HQ region
- North America
Markets served
Color Street business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Nail Strips: One-time purchase of nail polish strips in various styles, colors, and finishes. Products sold individually or in sets.
- Product Sales - Cosmetics and Beauty: Sale of premium color cosmetics including lipstick, lip gloss, blush, highlighter, mascara, eyeshadow, and eyebrow products.
- Product Sales - Hand and Nail Care: Sale of nail care essentials including strengthener, cuticle oil, nail cream, top coats, and nail care tools.
- Color Play Club Subscription: Monthly subscription service delivering curated nail strips to subscribers on a recurring basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nail Polish Strips - Individual pricing |
| Unit Pricing | Pay-as-you-go | Premium 23-Karat Gold Nail Strip |
| Subscription | Monthly | Color Play Club Subscription |
| Unit Pricing | Pay-as-you-go | Promotional Offer - Buy 3 Get 1 Free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Color Street product offering
Product offeringCore offering
Color Street manufactures and sells real nail polish strips that apply directly to the natural nail without drying time or UV lamps, marketed as 'The One and Only Real Nail Polish Strips.' The company has expanded into color cosmetics (lip, cheek, and eye products), hand and nail care essentials, and decorative Mani Charms, with a monthly Color Play Club subscription for curated nail strip deliveries. Products are sold via colorstreet.com, Amazon, and a network of Independent Stylists.
Product overview
Color Street is a direct-to-consumer beauty brand offering nail polish strips as its core product alongside an expanding portfolio of color cosmetics and hand/nail care products. The company operates through an Independent Stylist social selling network and direct-to-consumer e-commerce. The product portfolio includes: Nail Polish Strips (their flagship innovation - real nail polish strips applied without UV light), Premium Makeup (lip products, cheek products, eye products, mascaras), Hand and Nail Care (strengtheners, primers, cuticle oils, hand lotions, tools), Mani Charms (decorative nail accessories), Pedicure Strips, Color Play Club subscription service, and licensed collections including the Marilyn Monroe collaboration. The company recently launched a 23-karat gold nail strip priced at $40 USD, the most luxurious product in their portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Nail Polish Strips Real nail polish strips designed for at-home application to the natural nail without UV lamps, drying time, or salon visits. Available in 400+ designs across solids, glitters, french, designs, and special effects. For individual consumers seeking convenient nail aesthetics.
- Premium Makeup (Lips, Cheeks, Eyes)
- Hand and Nail Care Manicure essentials including nail strengtheners, primers, cuticle oils, hand lotions, top coats, base coats, acetone-free nail polish remover, and nail care tools such as clippers. For consumers applying and maintaining Color Street nail strips.
- Color Play Club Monthly subscription service that delivers curated, on-trend nail polish strips to subscribers on a recurring basis. Targeted at consumers who want ongoing variety without reordering individual designs.
- Marilyn Monroe Collection Licensed Marilyn Monroe nail strip collection featuring six nail shades and an exclusive Mani Charms set, including a premium 23-karat gold nail strip priced at $40 USD. Sold through colorstreet.com, Amazon, and Independent Stylists.
- Mani Charms Decorative nail charms and embellishments (e.g., Retro Romance, Secret Garden, Pearls Please, Galactic Glam) that can be applied on top of nail strips to add customization. For consumers who want to personalize their manicure.
- Pedicure Strips Nail polish strips sized and designed for application on toenails as part of a pedicure. Targeted at consumers using Color Street products for foot and pedicure looks.
- Independent Stylist Program Social selling program that allows independent consultants to sell Color Street products directly to consumers, accessing exclusive promotions such as Buy 3 Get 1 Free on nail strips. For individuals seeking a flexible, direct-sales business.
Companies that use Color Street
Customer profileSegments1 record
Ideal customer profiles2 records
Color Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Color Street partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Color Street competitors and assessment
Company assessmentDirect peers
- Dashing Diva: Direct competitor in nail strips and press-on nails with comparable DIY at-home positioning targeting women seeking salon-quality nails without salon visits.
- Static Nails: Direct competitor offering reusable press-on nails as an alternative format to single-use nail strips, competing for the same at-home nail aesthetic consumer.
- KISS (Kiss Products): Mass-market beauty brand with substantial presence in false nails, nail strips, and DIY nail products; competes across Color Street's core category.
- Olive & June: DTC nail polish brand targeting salon-quality at-home nails; competes for the same consumer use case and adjacent category expansion (mani/pedi tools and polish).
- SeneGence: Direct-sales/MLM beauty company best known for LipSense; operates a comparable social selling distributor model for color cosmetics, mirroring Color Street's Stylist-driven GTM motion.
- Younique: MLM/social-selling beauty brand with a presenter network that mirrors the Independent Stylist structure; competes for the same distributor-and-consumer ecosystem.
Emerging players
- inc.redible Cosmetics: Beauty brand offering nail strips and related color cosmetics; an emerging player in the nail strip sub-category where Color Street competes.
Broad incumbents
- Avon Products: Global social-selling/MLM beauty incumbent; the historical category leader for direct-sales beauty and a benchmark for Color Street's Independent Stylist model.
- Mary Kay: Established MLM beauty company with a global consultant network selling color cosmetics; structurally analogous to Color Street's social selling model at much larger scale.
- Ulta Beauty: Largest US specialty beauty retailer; commands consumer mind-share and shelf for color cosmetics and nail, representing an indirect but dominant competitive force for Color Street's broader product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Color Street social profiles
Digital presenceColor Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Color Street leadership team
Management profileNumber of profiles
Profiles2 records
Color Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Color Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Color Street
What does Color Street do?
Color Street manufactures and sells real nail polish strips that apply directly to the natural nail without drying time or UV lamps, marketed as 'The One and Only Real Nail Polish Strips.' The company has expanded into color cosmetics (lip, cheek, and eye products), hand and nail care essentials, and decorative Mani Charms, with a monthly Color Play Club subscription for curated nail strip deliveries. Products are sold via colorstreet.com, Amazon, and a network of Independent Stylists.
Is Color Street a public or private company?
Color Street is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Color Street founded?
Color Street was founded in 2017. It employs 501 to 1,000 people.
Where is Color Street based?
Color Street is headquartered in Clifton, United States, in the North America region.
How does Color Street make money?
Four revenue lines are on record. Product Sales - Nail Strips are the primary driver. The others are product Sales - Cosmetics and Beauty, product Sales - Hand and Nail Care and color Play Club Subscription.
Who are Color Street's main competitors?
Direct peers on record are Dashing Diva, Static Nails, KISS (Kiss Products), Olive & June, SeneGence and Younique. inc.redible Cosmetics is listed as an emerging player. Broad incumbents are Avon Products, Mary Kay and Ulta Beauty.
Does Color Street have an API?
No public API is recorded for Color Street.
What industry is Color Street in?
Color Street's product category is Beauty and Personal Care (Nail Polish Strips and Color Cosmetics). Its primary akta.pro industry code is CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color), with a secondary code of CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies). Its NAICS code is 456120 and its SIC code is 2844.