Static Nails
Static Nails is a privately held Austin-based D2C beauty brand founded in 2014 that designs and sells reusable press-on manicures, premium nail lacquers, treatments, and magnetic eyelashes to individual women seeking salon-quality results at home.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Static Nails does
Static Nails is an Austin, Texas-based direct-to-consumer beauty brand founded in 2014 that designs, manufactures, and sells reusable press-on manicures, premium nail lacquers, nail treatments, and magnetic eyelashes primarily to individual women seeking salon-quality results at home. Its flagship product is the trademarked Reusable Pop-On Manicures® line, which uses a proprietary formulation marketed as bend- and crack-resistant like acrylic yet natural-looking, with each set lasting up to 30 days and reusable up to six times (180-day reusable life). The company also markets a clinically validated 5-in-1 Rapid Growth Nail Treatment that combines primer, color, and top coat with nail-strengthening benefits, alongside the Static Lashes sub-brand featuring handcrafted magnetic lashes and a non-toxic, USA-made magnetic lash liner (MagLash Technology).
The business operates a horizontal D2C model through its Shopify storefront at staticnails.com, supported by wholesale distribution via Faire.com to beauty retailers and boutiques. Pricing is unit-based, ranging from $8 for nail glue and adhesive tabs to $35 for lash liner and makeup remover, with bundle sets (Mani + Pedi, Signature Nudes) and limited-edition capsule collections (Juicy Flora, Coquette) used to lift average order value; free shipping is offered on USA orders over $65. Marketing is multi-channel, spanning organic social (Instagram, TikTok, Facebook, Twitter), email, paid search, and a complimentary rewards program offering points, birthday gifts, and exclusive discounts. Occasion and IP-driven collections—The Bridal Suite and the Legally Blonde x Static Nails collaboration—extend reach into bridal and franchise-fan segments. Founded and led by Alexis Irene as founder and CEO, the company is privately held with 11–50 employees, no disclosed institutional funding, and no parent company or subsidiary relationships identified.
Static Nails firmographics
Firmographics- Name
- Static Nails
- Legal name
- Static Nails
- Website
- https://staticnails.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Static Nails is a privately held Austin-based D2C beauty brand founded in 2014 that designs and sells reusable press-on manicures, premium nail lacquers, treatments, and magnetic eyelashes to individual women seeking salon-quality results at home.
- Ownership category
- akta.pro rank
Static Nails industry classification
Industry- Product category
- Press-on Nails & Nail Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
- akta.pro secondary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
Keywords
Where Static Nails is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Static Nails business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of nail products, reusable pop-on manicures, liquid glass lacquers, treatments, and eyelashes through their Shopify e-commerce platform. Products are sold as one-time purchases with pricing ranging from $8-$35 per item.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, and $100. Delivered via email with no expiration or additional fees.
- Bundles and Sets: Mani+Pedi sets combining pop-on manicures with matching lacquers at discounted bundle pricing (e.g., $40 reduced to $36).
- Wholesale Distribution: B2B sales to retailers through Faire.com platform, allowing retailers to purchase inventory for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Pop-On Nail Products |
| Unit Pricing | Pay-as-you-go | 5-in-1 Rapid Growth Nail Treatment Lacquers |
| Unit Pricing | Pay-as-you-go | Liquid Glass Lacquers |
| Unit Pricing | Pay-as-you-go | Nail Care Accessories |
| Unit Pricing | Pay-as-you-go | Lash Products |
| Unit Pricing | Pay-as-you-go | Mani+Pedi Sets |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Static Nails product offering
Product offeringCore offering
Static Nails designs, manufactures, and sells reusable press-on manicures, premium nail lacquers, nail treatments, and magnetic false eyelashes directly to consumers through its Shopify online storefront, with wholesale distribution to retailers via Faire.com. Its flagship line, Reusable Pop-On Manicures®, uses proprietary construction to deliver bend- and crack-resistant wear for up to 30 days per application and reapplication up to 6 times, and all products are positioned as 100% non-toxic, vegan, cruelty-free, and made in the USA.
Product overview
Static Nails is a beauty technology company offering a portfolio of nail care and lash products built around its flagship Reusable Pop-On Manicures® technology. The product line includes three core categories: Reusable Pop-On Manicures® (award-winning, bend-and-crack-resistant press-on nails lasting up to 30 days and reusable 6 times), Liquid Glass Lacquers (premium nail polishes in various finishes), and 5-in-1 Rapid Growth Nail Treatments (clinically proven multi-benefit treatments combining primer, color, and top coat). Supporting products include nail treatments (Top Coat, Primer, Rapid Repair Oil, Nail Hardener), removers (Odorless Polish & Pop-On Remover), and tools. The company has expanded into lashes with Static Lashes (handcrafted magnetic lashes) and the Stay In Place 3-IN-1 Non-Toxic Lash Adhesive Liner. Specialty collections include The Bridal Suite, seasonal capsule collections (Juicy Flora, Coquette), and the Legally Blonde x Static Nails collaboration. A complimentary rewards program offers birthday gifts, exclusive discounts, and first access to new products.
Differentiator
Problem solved
Functional benefit
Brands
- Static Lashes: Handcrafted magnetic false eyelashes with ultra-thin contour bands and micro magnets for effortless application.
- Liquid Glass Lacquer
- Reusable Pop-On Manicures
Products and services
- Reusable Pop-On Manicures® Award-winning reusable press-on nails that are bend- and crack-resistant like acrylic yet natural-looking; each nail lasts up to 30 days and can be reapplied up to 6 times, available in round, almond, coffin, and square shapes across many colors and effects for individual beauty consumers.
- Liquid Glass Lacquers Premium nail polish lacquers in the Liquid Glass formula, available in multiple colors and finishes including semi-sheer, full coverage, glitter, holographic, chrome, matte, velvet, metallic, and glazed effects, sold to individual beauty consumers.
- 5-in-1 Rapid Growth Nail Treatment Lacquers Clinically proven multi-benefit nail treatment lacquer combining primer, color, and top coat in one product, actively strengthening and lengthening nails; over 75% of participants showed increased nail strength and length after one week and 97% after four weeks of continuous use.
- Static Lashes Handcrafted magnetic false eyelashes with 10 micro magnets that align seamlessly to the natural lash line, featuring ultra-thin, lightweight contour bands for natural, flirty, and glam styles in black and brown color options, sold to individual beauty consumers.
- Stay In Place 3-IN-1 Non-Toxic Lash Adhesive Liner Non-toxic, USA-made lash adhesive liner that replaces traditional lash glue for magnetic and non-magnetic lashes; water- and sweat-resistant, latex-free formula that locks lashes in place for all-day hold without anchors.
- Non-Toxic Odorless Polish & Pop-On Remover 100% non-toxic, odorless remover formula that removes both nail polish and pop-on nails, made in the USA for individual beauty consumers.
- Mani + Pedi Sets Bundled sets combining pop-on manicures with matching pedicure nail sets at discounted bundle pricing, offered to individual beauty consumers seeking coordinated hand-and-foot looks.
- The Bridal Suite Collection Curated bridal collection featuring reusable pop-on manicures, lashes, treatments, and lacquers in classic, timeless, and seasonal styles for brides, bridesmaids, and wedding guests.
- Legally Blonde x Static Nails Collection Licensed collaboration collection with the Legally Blonde film franchise featuring themed pop-on manicures (Valedictorian, She's Brilliant, I Object!, Delta Nu, Sisterhood, Lawyered), nail polish (Bend & Snap), accessories (Pink Fluffy Pen, Lucky Scrunchie), and removers targeting franchise fans.
- Gift Cards Digital gift cards redeemable on staticnails.com, available in $25, $50, $75, and $100 denominations, delivered by email with no expiration or processing fees.
- Complimentary Rewards Program Complimentary points-based loyalty program offering birthday gifts, exclusive discounts, first access to new products, complimentary products, and fast shipping benefits to repeat individual customers.
Quantifiable outcome
- Over 75% of participants showed increased nail strength and length after one week of using 5-in-1 treatment lacquers
- +2 more outcomes
Companies that use Static Nails
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Static Nails technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Static Nails partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Legally Blonde (MGM/Legally Blonde franchise)minorLicensed collaboration featuring Legally Blonde-themed nail products including 'Valedictorian', 'She's Brilliant', 'I Object!', 'Delta Nu', 'Sisterhood', and 'Lawyered' pop-on manicures, along with branded lacquer colors like 'Bend & Snap' and 'Lucky Scrunchie'. This IP collaboration targets fans of the Legally Blonde film franchise.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Static Nails competitors and assessment
Company assessmentEmerging players
- Chillhouse: Chillhouse is a DTC nail and self-care brand selling press-on nails, polishes, and wellness products. It targets a similar young, design-conscious consumer and represents a smaller, emerging competitor in the at-home nail category.
Direct peers
- Dashing Diva: Dashing Diva is a global nail care brand specializing in press-on nails, gel strips, and nail treatments. It overlaps with Static Nails on reusable pop-on manicures and professional nail care products targeting similar consumer demographics.
- Lilly Lashes: Lilly Lashes is a premium magnetic and false lash brand. It directly competes with Static Nails' Static Lashes sub-brand and MagLash liner technology in the magnetic lash category.
- ColorStreet: ColorStreet sells applied nail strips via a direct-sales/network marketing model. It competes with Static Nails in the easy, at-home nail category, though via a fundamentally different distribution channel.
- Olive & June: Olive & June is a leading DTC nail care brand offering press-on nails, polishes, and at-home manicure systems. The companies directly compete for the same consumer segment of women seeking professional-quality nail results at home.
- Glamnetic: Glamnetic is a direct competitor in the press-on nail and magnetic lash space. Both brands sell reusable pop-on manicures and magnetic lash systems direct-to-consumer with similar price points and target women seeking salon-quality at-home results.
Broad incumbents
- Kiss Products: Kiss is a major mass-market beauty brand with a leading press-on nail line (imPRESS) and broad nail/lash category presence. As a much larger incumbent, Kiss competes with Static Nails on price and retail distribution, especially in drugstores and mass channels.
- essie: essie is a leading mass-prestige nail lacquer brand owned by L'Oréal. The brand competes with Static Nails' Liquid Glass Lacquer line on nail polish shelf space and consumer brand preference.
- OPI: OPI is a global nail polish and treatment brand owned by Wella. While primarily a lacquer brand, OPI competes with Static Nails on nail color and treatment products and represents the salon-grade standard Static Nails positions against.
Others
- Clorox (Burt's Bees): Clorox owns the Burt's Bees personal care portfolio and competes with Static Nails on natural, non-toxic beauty positioning. It is not a direct competitor but a relevant adjacent player in the clean beauty positioning space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Static Nails social profiles
Digital presenceStatic Nails financial estimates
Financial estimateRevenue estimate
Valuation estimate
Static Nails leadership team
Management profileNumber of profiles
Profiles1 record
Static Nails funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Static Nails M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Static Nails
What does Static Nails do?
Static Nails designs, manufactures, and sells reusable press-on manicures, premium nail lacquers, nail treatments, and magnetic false eyelashes directly to consumers through its Shopify online storefront, with wholesale distribution to retailers via Faire.com. Its flagship line, Reusable Pop-On Manicures®, uses proprietary construction to deliver bend- and crack-resistant wear for up to 30 days per application and reapplication up to 6 times, and all products are positioned as 100% non-toxic, vegan, cruelty-free, and made in the USA.
Is Static Nails a public or private company?
Static Nails is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Static Nails founded?
Static Nails was founded in 2014. It employs 11 to 50 people.
Where is Static Nails based?
Static Nails is headquartered in Austin, United States, in the North America region.
How does Static Nails make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are gift Cards, bundles and Sets and wholesale Distribution.
Who are Static Nails's main competitors?
Chillhouse is listed as an emerging player. Direct peers are Dashing Diva, Lilly Lashes, ColorStreet, Olive & June and Glamnetic. Broad incumbents are Kiss Products, essie and OPI. Clorox (Burt's Bees) is listed as an others.
Does Static Nails have an API?
No public API is recorded for Static Nails.
What industry is Static Nails in?
Static Nails's product category is Press-on Nails & Nail Care. Its primary akta.pro industry code is CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color), with a secondary code of CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies). Its NAICS code is 456120 and its SIC code is 2844.