Pharmavite

What Pharmavite does

Pharmavite is a US-based nutritional supplement company founded in 1971 and operating since 1989 as a wholly-owned subsidiary of Japan's Otsuka Pharmaceutical Co., Ltd. It runs a five-brand portfolio — Nature Made (flagship broadline vitamin and supplement brand, #1 pharmacist-recommended for 27+ years), MegaFood (plant-powered, B Corp-certified), Bonafide (women's health and hormone-free menopause solutions), Uqora (urinary tract health), and Equelle (S-equol-based menopause relief) — producing over 30 billion doses annually across manufacturing facilities in San Fernando, CA, Opelika, AL, and New Albany, OH, with R&D in Valencia, CA. The company sells primarily through mass-market and drug-store retail channels (Target, Walmart, CVS, Walgreens, Costco, Kroger, Albertsons, Sam's Club) and Amazon, supplemented by direct-to-consumer brand websites with subscription options, and reaches consumers through healthcare-professional endorsements (13,000+ doctors, OTC Guide #1 recommendations), influencer partnerships, and targeted campaigns in women's health.

Pharmavite's core technology and IP centers on USP-verified quality systems, with Nature Made holding the most USP-Verified products in the US (200+) and MegaFood operating NSF GMP-certified manufacturing with testing for 150+ pesticides and heavy metals. Its R&D is grounded in collaborations with 35+ research institutions and 35+ clinical trials covering more than 13,000 women in menopause, and it has an AI-augmented discovery partnership with Brightseed for novel phytonutrient identification. The business model is straightforward consumer-goods economics: unit-based sales of branded dietary supplements across retail and DTC channels, with subscription pricing on DTC (e.g., Bonafide Noctera at $29.99–$33.99/month) and influencer/HCP-driven demand generation. Recent strategic emphasis has shifted toward women's health and gut-health categories, executed through acquisitions (Bonafide $425M in 2023, Uqora in 2021), new product launches (Noctera, SuperGreens, Digestive Enzymes), and the $250M New Albany gummy manufacturing facility opened in 2025.

Name

Pharmavite

Legal name

Pharmavite LLC

Website

https://pharmavite.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pharmavite is a US-based nutritional supplement company and wholly-owned subsidiary of Otsuka Pharmaceutical, operating five brands including Nature Made, MegaFood, Bonafide, Uqora, and Equelle across vitamins, women's health, and urinary health, sold through major mass retailers and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Vitamins and Dietary Supplements

NAICS

Pharmaceutical and Medicine Manufacturing (3254)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Vitamin supplements
• Dietary supplements
• Women's health products
• Menopause supplements
• Urinary tract health

Headquarters

HQ city

Northridge

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dietary Supplement Sales: Pharmavite generates revenue through the sale of vitamins, minerals, and supplements across multiple brands including Nature Made, MegaFood, Bonafide, Uqora, and Equelle. Products are sold through retail partners and direct-to-consumer channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pharmavite manufactures and sells vitamins, minerals, and dietary supplements under five brands: Nature Made (broadline VMS flagship, #1 pharmacist-recommended), MegaFood (plant-powered supplements), Bonafide (hormone-free menopause and women's health), Uqora (urinary tract health), and Equelle (menopause symptom relief). Products are sold through major U.S. retail chains and brand-owned e-commerce sites with subscription options.

Product overview

Pharmavite is a health and wellness company with a multi-brand portfolio of vitamins, minerals, and supplements. The company operates five main brands: Nature Made (the flagship broadline vitamin and supplement brand ranked #1 Pharmacist Recommended), MegaFood (plant-powered supplements), Bonafide (women's health/menopause solutions), Uqora (urinary tract health), and Equelle (menopause symptom relief). Nature Made offers over 200 USP-certified products across categories including general wellness, prenatal, beauty, bone, brain, digestion, heart, immune, and sleep support. Bonafide provides hormone-free menopause treatments including Revaree, Thermella, and Noctera. Uqora offers a 3-part proactive regimen for urinary health including Flush, Defend, and Promote. The company operates manufacturing facilities in California, Alabama, and Ohio, and is a subsidiary of Otsuka Pharmaceutical.

Differentiator

Problem solved

Functional benefit

Brands

• Nature Made: Leading national vitamin and supplement broadline brand with over 50 years of expertise, ranked #1 pharmacist-recommended
• MegaFood
• Bonafide
• Uqora
• Equelle
• Nature Made Wellblends

Products and services

• Nature Made Leading national broadline vitamin and supplement brand with 50+ years of expertise, ranked #1 pharmacist-recommended vitamin and supplement brand for 27+ consecutive years with 200+ USP-verified products across categories including general wellness, prenatal, fertility, diabetic multivitamins, anti-stress, B12, C, D, energy, ashwagandha, fish oil, potassium, and turmeric supplements.
• MegaFood Plant-powered supplement brand crafting supplements formulated with real food and science-backed nutrients, screens for over 150 pesticides, heavy metals, and identity verification; Certified B Corporation, member of 1% for the Planet, NSF GMP-certified, and plastic-neutral certified.
• Bonafide Women's health company dedicated to providing science-backed, non-prescription, hormone-free solutions for menopause symptoms including hot flashes, intimacy issues, mood swings, night sweats, vaginal dryness, and sleep disturbances. Trusted by 13,000+ doctors.
• Uqora Urinary tract health brand offering proactive and reactive science-backed solutions, including a 3-part regimen (Flush, Defend, Promote) plus In Control and UTI Emergency Kit products. Has helped 500,000+ consumers with urinary and bladder care.
• Equelle Non-prescription, hormone-free menopause symptom relief supplement powered by S-equol, a plant-based ingredient derived from soy, with 20+ years of clinical research supporting multi-symptom relief including hot flashes and muscle aches. Trusted by 200,000 women.
• Bonafide Noctera Hormone-free, melatonin-free sleep supplement for menopausal women targeting GABAergic and Glutamate pathways, containing magnesium glycinate, GABA, L-theanine, and SAMe to improve sleep quality and duration without next-day grogginess; clinically shown to reduce sleep disturbances in 88% of women within 3 weeks with average 40-minute sleep duration increase.
• Nature Made SuperGreens Powder Greens powder made with real vegetables including kale, spinach, and broccoli, with prebiotic fiber inulin, B vitamins for energy conversion, and vitamins C and D3 for immune support; contains 1 cup of vegetables per serving.
• Nature Made SuperGreens Capsules Greens capsules containing 1/2 cup of vegetables with clinically studied probiotic LactoSpore to support daily digestive health, plus B vitamins for energy conversion and vitamins C and D3 for immune support.
• Nature Made Digestive Enzymes Clinically studied blend of five enzymes (amylase, lipase, protease, lactase, cellulase) designed to break down five different food groups while helping ease occasional bloating and abdominal discomfort.

Quantifiable outcome

• 27+ years as #1 pharmacist-recommended brand
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ Distributor · 12 April 2026Uqora launched cutting-edge urinary health products at Target stores and Target.com, expanding omnichannel footprint for the urinary health brand.
• HelloFreshminorGTM or Marketing Partner · 1 June 2025Nature Made teamed up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to provide gut-friendly meal kits and recipes, combining nutrition expertise with meal delivery.
• Vitamin AngelscoreStrategic or Co-development Partner · 1 October 2024MegaFood partnered with Vitamin Angels, a global public health nonprofit, donating $150,000 to provide more than 600,000 women and children worldwide with life-changing essential vitamins and nutrients.
• Otsuka Pharmaceutical Co., Ltd.coreOthers · 1 November 2023Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd., a total healthcare company focusing on each individual's potential to enhance well-being through innovative pharmaceuticals and nutraceuticals.
• PelotoniaminorStrategic or Co-development Partner · 27 April 2023Pharmavite committed to Pelotonia, a charitable organization raising funds for cancer research at The Ohio State University Comprehensive Cancer Center, as a Notable Funding Partner with a two-year commitment.
• Healthy New AlbanyminorStrategic or Co-development Partner · 27 April 2023Pharmavite sponsoring Healthy New Albany as a Supporting Partner for its 19th annual Walking Classic event, supporting community wellness initiatives.
• Feed the ChildrencoreStrategic or Co-development Partner · 1 January 2021Pharmavite partners with Feed the Children to distribute nearly 15 million Nature Made children's multivitamins to thousands of families at community events across the country.
• BrightseedcoreTechnology or Integration · 23 November 2020Brightseed partnered with Pharmavite for artificial intelligence-powered discovery of novel phytonutrients, expanding Pharmavite's evidence-based research and development pipeline for new product innovations.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Nestlé Health Science: Global nutrition and consumer health division of Nestlé, offering vitamins, supplements, and medical nutrition across major retail and pharmacy channels. Directly comparable as a broadline VMS manufacturer with science-backed claims and global scale.
• Bayer Consumer Health: Major consumer health division of Bayer, with vitamins, supplements, and OTC products across categories overlapping with Nature Made (e.g., One A Day). Comparable as a large diversified supplement/health products manufacturer with strong retail distribution.
• Haleon: Spun off from GSK, Haleon is a global consumer healthcare leader with vitamin and supplement brands (Centrum, Caltrate) directly competing with Nature Made in mass retail and pharmacy channels. Closest direct peer in scale and category breadth.
• Herbalife: Global nutrition company selling meal replacement shakes, weight management, and supplements via direct-selling and retail. Comparable as a science-formulated nutrition/suppement company with similar health-and-wellness positioning, though distribution model differs.
• Amway (Nutrilite): Global direct-selling company whose Nutrilite brand is the world's #1 selling vitamin and dietary supplement brand. Comparable as a vertically integrated supplement manufacturer with plant-based ingredient focus similar to MegaFood.
• Church & Dwight: Consumer packaged goods company with vitamins and supplements portfolio (Vitafusion gummies) directly competing in Nature Made's gummy category. Comparable as a mass-market CPG with strong retail presence and similar consumer marketing approach.

Direct peers

• Standard Process: Whole-food supplement manufacturer focused on practitioner-recommended nutrition products. Comparable as a vertically-integrated, science-backed supplement maker with healthcare professional endorsement channel similar to Bonafide.
• Atrium Innovations (now Nestlé Health Science): Premium practitioner-channel nutrition brands including Garden of Life. Directly comparable as a science-formulated, vertically-integrated supplement company with whole-food and plant-based positioning similar to MegaFood.
• Metagenics: Practitioner-channel nutritional supplement company with science-based formulations in women's health, gut health, and specialty condition supplements. Comparable to Bonafide's clinically-studied, hormone-free approach targeting similar healthcare professional channels.

Emerging players

• Theralogix: Science-based fertility and prenatal supplement brand developed with OB-GYNs and sold through healthcare professional channels. Comparable as a niche, science-backed women's health supplement company that competes with Bonafide's gynecologist-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifeatpharmavite
• LinkedInlinkedin.com/company/pharmavite
• Instagraminstagram.com/naturemadevitamins
• Xx.com/Pharmavite1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmavite