Kaboodle
Kaboodle is a UK-based event technology platform providing integrated ticketing, access control, cashless payments, staff accreditation and CRM for festivals and live venues, operating within the Weezevent Group and serving marquee clients such as Boomtown, Broadwick Live and Drumsheds across the UK and Europe.
- Company typePrivate
- Founded2005
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kaboodle does
Kaboodle is an event technology platform that provides ticketing, access control, cashless payments, staff accreditation and marketing automation for festivals and live events. The platform combines six integrated modules — Advanced Ticketing (with payment plans, native resale, and upsell bundling for accommodation and transport), Self-Service Ticketing, Access Control (with offline-capable scanning), Cashless Payments (with QR-based top-ups and triple-layer security), Staff & Accreditation, and CRM & Marketing — sold primarily as a white-label booking portal to event organisers. Underlying technology includes real-time data dashboards, pixel tracking, abandoned-basket email recovery and browser-based entry monitoring designed to operate during internet outages. Kaboodle positions itself as an integrated alternative to Ticketmaster and AXS, evidenced by winning Best Ticketing Operator 2026 at the Event Production Awards.
The company is headquartered in Manchester, United Kingdom, as Kaboodle Solutions LTD, and operates as part of the Weezevent Group, which extends its reach across continental Europe. Kaboodle supports more than 41 million tickets scanned and 600+ cashless events annually across the group, with marquee UK clients including Broadwick Live, Boomtown, Victorious Festival, Mighty Hoopla, Drumsheds, Magazine London, Freight Island and Silverworks Island, alongside European festivals such as Tomorrowland, Lollapalooza and Hellfest. Revenue is generated through a transaction-fee model spanning booking fees, credit card handling fees, transaction fees, cashless payment processing and integrated upsells, sold via dedicated account managers to enterprise organisers with a self-service tier for smaller events.
The go-to-market is event-driven and vertically specialised: the primary segments are large-scale music festivals and live music venues, with secondary exposure to corporate/professional events, family festivals and motorsport events (including Silverstone F1 and MotoGP camping). Distribution combines enterprise direct sales, white-label deployment on organiser domains, a consumer-facing event discovery site, and the broader Weezevent Group channel for pan-European accounts. Pricing is quote-based and not publicly disclosed.
Kaboodle firmographics
Firmographics- Name
- Kaboodle
- Legal name
- Kaboodle Solutions LTD
- Website
- https://kaboodle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kaboodle is a UK-based event technology platform providing integrated ticketing, access control, cashless payments, staff accreditation and CRM for festivals and live venues, operating within the Weezevent Group and serving marquee clients such as Boomtown, Broadwick Live and Drumsheds across the UK and Europe.
- Ownership category
- akta.pro rank
Kaboodle industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where Kaboodle is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kaboodle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticketing Services: Kaboodle acts as a ticketing agent selling tickets on behalf of event organizers and promoters. Revenue is generated through booking fees per ticket, credit card handling fees, transaction fees per order, and supplementary fees.
- Advanced Ticketing Upsells: Integrated upsells at point of sale including accommodation, transport, and extras bundled into the booking journey.
- Cashless Payment Processing: Cashless wristband and card system for events enabling tap-and-go transactions, synced to attendee accounts for speed and security.
- Payment Plans: Award-winning, flexible integrated payment plan technology allowing customers to spread ticket costs over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-service ticketing for smaller or less experienced organizers |
| Transaction based/ take rate | Pay-as-you-go | Advanced ticketing for large-scale events requiring revenue optimization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kaboodle product offering
Product offeringCore offering
Kaboodle is an all-in-one event technology platform that provides ticketing, access control, cashless payments, staff accreditation, and CRM/marketing tools for festivals and live event organizers. The platform enables organizers to sell tickets with integrated upsells, flexible payment plans, native resale, and to bundle accommodation, transport, and extras into a fully customized white-label booking journey. Operating as part of the Weezevent Group, it supports more than 41 million tickets scanned across Europe annually.
Product overview
Kaboodle offers an all-in-one event technology platform for festivals and live experiences, combining six core integrated modules: Advanced Ticketing (with payment plans and native resale), Self-Service Ticketing (for all experience levels), Access Control (with offline-capable scanning), Cashless Payments (with QR-based top-ups and triple security), Staff & Accreditation (with zone management), and CRM & Marketing (with pixel tracking and campaign tools). The platform is white-label ready and is partnered with Weezevent for expanded capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Advanced Ticketing
Quantifiable outcome
- 41 million+ tickets scanned across Europe
- +3 more outcomes
Companies that use Kaboodle
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Kaboodle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Kaboodle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WeezeventcoreKaboodle is part of the Weezevent Group, operating as the UK-focused brand within a larger European ticketing and event technology company. The partnership combines Kaboodle's UK market expertise with Weezevent's broader European technology capabilities. Together they support major events across Europe with 41+ million tickets scanned globally. The partnership won 'Best Technology Partnership 2025' at the Event Technology Awards. Kaboodle Solutions Ltd is registered separately (Company No. 09654103) but operates in close coordination with Weezevent for technology development and event support.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Kaboodle competitors and assessment
Company assessmentDirect peers
- Weezevent: French ticketing and cashless payments company that Kaboodle is officially part of within the Weezevent Group. Directly comparable in product scope (ticketing, cashless, access control) and jointly serves events like Boomtown and Lost Village.
- Dice: Mobile-first ticketing and discovery platform focused on live music events and festivals. Closely comparable target customer base (music venues and festivals) and similar differentiated UX/discovery features.
- Eventbrite: Self-serve event ticketing and registration platform serving organizers of all sizes. Directly comparable in core ticketing-as-a-service model, though more skewed toward community/smaller events vs Kaboodle's enterprise festival focus.
- Festicket: Festival-focused platform offering tickets bundled with travel and accommodation. Overlaps with Kaboodle's accommodation/transport upsell features and shared festival customer base.
- Skiddle: UK-based event ticketing and discovery platform with strong festival and club focus. Comparable in serving UK live events with ticketing, resale, and cashless features.
- See Tickets: UK and European ticketing platform serving festivals, venues, and promoters. Comparable in regional focus, festival customer base, and offering white-label ticketing plus access solutions.
- Resident Advisor: Ticketing and discovery platform focused on electronic music events and clubs globally. Comparable in serving the electronic music festival segment (e.g., Lost Village, Outlook Origins), where Kaboodle has named clients.
Broad incumbents
- AXS: Digital ticketing platform owned by AEG; cited alongside Ticketmaster as the incumbent Kaboodle defeated for Best Ticketing Operator 2026. Comparable in serving major venues and festivals with integrated ticketing, access control, and fan tools.
- Ticketmaster: Global ticketing incumbent owned by Live Nation; explicitly named by Kaboodle as the competitor it positions against. Comparable in offering primary ticketing for festivals, venues, and tours, but operates at much larger scale with broader geographic reach.
Emerging players
- Shotgun: Mobile ticketing and event platform focused on electronic music and nightlife. Comparable in targeting electronic music festivals and venues, though smaller in scale than Kaboodle.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Kaboodle social profiles
Digital presenceKaboodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaboodle leadership team
Management profileNumber of profiles
Profiles1 record
Kaboodle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaboodle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaboodle
What does Kaboodle do?
Kaboodle is an all-in-one event technology platform that provides ticketing, access control, cashless payments, staff accreditation, and CRM/marketing tools for festivals and live event organizers. The platform enables organizers to sell tickets with integrated upsells, flexible payment plans, native resale, and to bundle accommodation, transport, and extras into a fully customized white-label booking journey. Operating as part of the Weezevent Group, it supports more than 41 million tickets scanned across Europe annually.
Is Kaboodle a public or private company?
Kaboodle is a private company. It is classified as corporate owned and is currently operating.
When was Kaboodle founded?
Kaboodle was founded in 2005. It employs 1 to 10 people.
Where is Kaboodle based?
Kaboodle is headquartered in Sunnyvale, United States, in the North America region.
How does Kaboodle make money?
Four revenue lines are on record. Ticketing Services are the primary driver. The others are advanced Ticketing Upsells, cashless Payment Processing and payment Plans.
Who are Kaboodle's main competitors?
Direct peers on record are Weezevent, Dice, Eventbrite, Festicket, Skiddle, See Tickets and Resident Advisor. Broad incumbents are AXS and Ticketmaster. Shotgun is listed as an emerging player.
Does Kaboodle have an API?
No public API is recorded for Kaboodle.
What industry is Kaboodle in?
Kaboodle's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 56192 and its SIC code is 7900.