Kaboodle

What Kaboodle does

Kaboodle is an event technology platform that provides ticketing, access control, cashless payments, staff accreditation and marketing automation for festivals and live events. The platform combines six integrated modules — Advanced Ticketing (with payment plans, native resale, and upsell bundling for accommodation and transport), Self-Service Ticketing, Access Control (with offline-capable scanning), Cashless Payments (with QR-based top-ups and triple-layer security), Staff & Accreditation, and CRM & Marketing — sold primarily as a white-label booking portal to event organisers. Underlying technology includes real-time data dashboards, pixel tracking, abandoned-basket email recovery and browser-based entry monitoring designed to operate during internet outages. Kaboodle positions itself as an integrated alternative to Ticketmaster and AXS, evidenced by winning Best Ticketing Operator 2026 at the Event Production Awards.

The company is headquartered in Manchester, United Kingdom, as Kaboodle Solutions LTD, and operates as part of the Weezevent Group, which extends its reach across continental Europe. Kaboodle supports more than 41 million tickets scanned and 600+ cashless events annually across the group, with marquee UK clients including Broadwick Live, Boomtown, Victorious Festival, Mighty Hoopla, Drumsheds, Magazine London, Freight Island and Silverworks Island, alongside European festivals such as Tomorrowland, Lollapalooza and Hellfest. Revenue is generated through a transaction-fee model spanning booking fees, credit card handling fees, transaction fees, cashless payment processing and integrated upsells, sold via dedicated account managers to enterprise organisers with a self-service tier for smaller events.

The go-to-market is event-driven and vertically specialised: the primary segments are large-scale music festivals and live music venues, with secondary exposure to corporate/professional events, family festivals and motorsport events (including Silverstone F1 and MotoGP camping). Distribution combines enterprise direct sales, white-label deployment on organiser domains, a consumer-facing event discovery site, and the broader Weezevent Group channel for pan-European accounts. Pricing is quote-based and not publicly disclosed.

Name

Kaboodle

Legal name

Kaboodle Solutions LTD

Website

https://kaboodle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaboodle is a UK-based event technology platform providing integrated ticketing, access control, cashless payments, staff accreditation and CRM for festivals and live venues, operating within the Weezevent Group and serving marquee clients such as Boomtown, Broadwick Live and Drumsheds across the UK and Europe.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Event ticketing platform
• Festival management software
• Cashless payment solutions
• Access control systems
• Live event technology

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Services: Kaboodle acts as a ticketing agent selling tickets on behalf of event organizers and promoters. Revenue is generated through booking fees per ticket, credit card handling fees, transaction fees per order, and supplementary fees.
2. Advanced Ticketing Upsells: Integrated upsells at point of sale including accommodation, transport, and extras bundled into the booking journey.
3. Cashless Payment Processing: Cashless wristband and card system for events enabling tap-and-go transactions, synced to attendee accounts for speed and security.
4. Payment Plans: Award-winning, flexible integrated payment plan technology allowing customers to spread ticket costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kaboodle is an all-in-one event technology platform that provides ticketing, access control, cashless payments, staff accreditation, and CRM/marketing tools for festivals and live event organizers. The platform enables organizers to sell tickets with integrated upsells, flexible payment plans, native resale, and to bundle accommodation, transport, and extras into a fully customized white-label booking journey. Operating as part of the Weezevent Group, it supports more than 41 million tickets scanned across Europe annually.

Product overview

Kaboodle offers an all-in-one event technology platform for festivals and live experiences, combining six core integrated modules: Advanced Ticketing (with payment plans and native resale), Self-Service Ticketing (for all experience levels), Access Control (with offline-capable scanning), Cashless Payments (with QR-based top-ups and triple security), Staff & Accreditation (with zone management), and CRM & Marketing (with pixel tracking and campaign tools). The platform is white-label ready and is partnered with Weezevent for expanded capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Ticketing

Quantifiable outcome

• 41 million+ tickets scanned across Europe
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• WeezeventcoreStrategic or Co-development Partner · 19 November 2025Kaboodle is part of the Weezevent Group, operating as the UK-focused brand within a larger European ticketing and event technology company. The partnership combines Kaboodle's UK market expertise with Weezevent's broader European technology capabilities. Together they support major events across Europe with 41+ million tickets scanned globally. The partnership won 'Best Technology Partnership 2025' at the Event Technology Awards. Kaboodle Solutions Ltd is registered separately (Company No. 09654103) but operates in close coordination with Weezevent for technology development and event support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weezevent: French ticketing and cashless payments company that Kaboodle is officially part of within the Weezevent Group. Directly comparable in product scope (ticketing, cashless, access control) and jointly serves events like Boomtown and Lost Village.
• Dice: Mobile-first ticketing and discovery platform focused on live music events and festivals. Closely comparable target customer base (music venues and festivals) and similar differentiated UX/discovery features.
• Eventbrite: Self-serve event ticketing and registration platform serving organizers of all sizes. Directly comparable in core ticketing-as-a-service model, though more skewed toward community/smaller events vs Kaboodle's enterprise festival focus.
• Festicket: Festival-focused platform offering tickets bundled with travel and accommodation. Overlaps with Kaboodle's accommodation/transport upsell features and shared festival customer base.
• Skiddle: UK-based event ticketing and discovery platform with strong festival and club focus. Comparable in serving UK live events with ticketing, resale, and cashless features.
• See Tickets: UK and European ticketing platform serving festivals, venues, and promoters. Comparable in regional focus, festival customer base, and offering white-label ticketing plus access solutions.
• Resident Advisor: Ticketing and discovery platform focused on electronic music events and clubs globally. Comparable in serving the electronic music festival segment (e.g., Lost Village, Outlook Origins), where Kaboodle has named clients.

Broad incumbents

• AXS: Digital ticketing platform owned by AEG; cited alongside Ticketmaster as the incumbent Kaboodle defeated for Best Ticketing Operator 2026. Comparable in serving major venues and festivals with integrated ticketing, access control, and fan tools.
• Ticketmaster: Global ticketing incumbent owned by Live Nation; explicitly named by Kaboodle as the competitor it positions against. Comparable in offering primary ticketing for festivals, venues, and tours, but operates at much larger scale with broader geographic reach.

Emerging players

• Shotgun: Mobile ticketing and event platform focused on electronic music and nightlife. Comparable in targeting electronic music festivals and venues, though smaller in scale than Kaboodle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kaboodle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaboodle