Rodarte
Rodarte is a Los Angeles-based luxury fashion house founded in 2005 by sisters Kate and Laura Mulleavy, designing and selling women's ready-to-wear, bridal, accessories, and an accessible casual sub-brand (Radarte) direct-to-consumer via Shopify and through select wholesale stockists globally.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rodarte does
Rodarte is an American luxury ready-to-wear and bridal fashion house founded in 2005 in Los Angeles by sisters Kate and Laura Mulleavy. The brand designs and sells women's apparel and accessories — including bias-cut silk dresses, tops, skirts, bridal wear, knitwear, accessories, and an archival vintage line — through its direct-to-consumer e-commerce storefront at shoprodarte.com, built on Shopify, supplemented by a curated wholesale stockist network. All mainline garments are made in the USA using premium materials (silk crepe, moiré silk, silk charmeuse, tulle, velvet) and hand-finishing techniques such as hand-pressed silk flowers and velvet bow embellishments. Pricing spans approximately $1,195–$3,800 for mainline apparel, $1,200–$3,600 for bridal, and $450 for accessories; a secondary sub-brand, Radarte, offers more accessible casual wear (tie-dye t-shirts, sweatshirts, hoodies) at $129–$350.
The business model is predominantly direct-to-consumer sales of one-off, limited-edition luxury pieces sold seasonally, with archival past-season drops and Radarte casual wear generating additional volume. The brand monetizes through its proprietary design IP and couture-grade craftsmanship rather than licensed or platform revenue, and ships globally with multi-currency checkout. Marketing is driven by runway-show heritage (New York and Paris), organic social (Instagram, Facebook, Vimeo), email newsletter, and promotional codes. The addressable customer base includes affluent luxury consumers seeking exclusive statement pieces, brides seeking differentiated wedding attire, and a younger casual-wear demographic reachable through Radarte. The brand competes on creative authenticity and founder-driven design rather than on technology or scale.
Rodarte firmographics
Firmographics- Name
- Rodarte
- Legal name
- Rodarte LLC
- Website
- https://shoprodarte.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rodarte is a Los Angeles-based luxury fashion house founded in 2005 by sisters Kate and Laura Mulleavy, designing and selling women's ready-to-wear, bridal, accessories, and an accessible casual sub-brand (Radarte) direct-to-consumer via Shopify and through select wholesale stockists globally.
- Ownership category
- akta.pro rank
Rodarte industry classification
Industry- Product category
- Luxury Women's Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
Keywords
Where Rodarte is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Rodarte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Rodarte generates revenue through direct-to-consumer sales of high-end fashion apparel and accessories. Products are sold at luxury price points ranging from approximately $450 for accessories to $3,800 for couture pieces. The brand operates an e-commerce storefront and sells through select stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury ready-to-wear, bridal, and archival vintage pieces at premium price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rodarte product offering
Product offeringCore offering
Rodarte designs, produces, and sells luxury women's ready-to-wear apparel and accessories through its own e-commerce storefront at shoprodarte.com and select wholesale stockists. Its main Rodarte line offers silk crepe dresses, bias-cut tops and bottoms, bridal wear, and silk organza flower pins, while the Radarte sub-brand provides more accessible casual streetwear including tie-dye t-shirts and sweatshirts.
Product overview
Rodarte is a high-end luxury fashion brand operating an e-commerce platform (shoprodarte.com) for women's clothing and accessories. The main Rodarte brand offers an elevated collection of dresses, tops, bottoms, bridal wear, and accessories featuring silk crepe, moiré silk, velvet, and intricate embellishments. The brand also maintains an Archival Shop section for vintage runway pieces from past seasons. A secondary sub-brand called Radarte provides a more casual, accessible line of tie-dye t-shirts, sweatshirts, hoodies, and logo apparel. All Rodarte products are made in the USA with specialized dry cleaning requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Radarte: A secondary brand line featuring casual wear including tie-dye t-shirts, sweatshirts, hoodies, sweatpants, and logo apparel at more accessible price points than the main Rodarte collection
Products and services
- Rodarte Dresses High-end women's dresses including bias-cut gowns, cocktail dresses, and formal evening wear featuring silk crepe, moiré silk, and detailed embellishments, targeted at luxury fashion consumers.
- Rodarte Tops Women's luxury tops including bias-cut designs with tie-shoulder details, puff sleeves, and silk flower embellishments.
- Rodarte Bottoms Women's luxury bottoms including silk crepe bias skirts in various lengths and colors.
- Rodarte Bridal Bridal collection featuring white and off-white silk crepe bias dresses with velvet ribbon bow details, lace accents, and tulle boleros, priced from $1,200 to $3,600.
- Rodarte Accessories Silk organza flower pins in various colors used as decorative accessories for dresses and gowns, priced from approximately $450.
- Rodarte Archival Shop Vintage collection featuring exclusive pieces from past Rodarte seasons, including archival runway and lookbook items from SS17-SS21, sold to collectors and luxury fashion consumers.
- Radarte Casual Wear Secondary sub-brand line featuring casual wear including tie-dye t-shirts, sweatshirts, hoodies, sweatpants, and logo apparel at more accessible price points than the main Rodarte collection.
- Radarte T-Shirts Casual t-shirts featuring tie-dye prints, mushroom prints, and logo designs in various colors and styles, priced $129-$248.
- Radarte Sweatshirts Casual sweatshirts and hoodies with tie-dye prints, logo designs, and oversized fits, priced $195-$350.
- Rodarte Knitwear Knitwear collection within the main Rodarte luxury line, currently with no active products available in the catalog.
Companies that use Rodarte
Customer profileSegments3 records
Ideal customer profiles3 records
Rodarte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rodarte partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Rodarte competitors and assessment
Company assessmentDirect peers
- Marchesa: Luxury womenswear and bridal brand with a runway-show and red-carpet heritage comparable to Rodarte; competes directly for occasionwear and bridal occasions at similar premium price points.
- Monique Lhuillier: LA-based luxury womenswear and bridal designer with overlapping price points and DTC-plus-stockist distribution model; directly comparable as a sister-founded luxury label serving the same bridal and red-carpet occasions.
- Proenza Schouler: NYC-based luxury womenswear label sold DTC and through select wholesale at comparable price points; similar founder-driven creative identity and runway-show heritage make it the closest functional peer.
- Brock Collection: LA-based luxury womenswear label with a romantic, feminine aesthetic and comparable price architecture; provides a strong directional peer given overlapping geography and design language.
- Erdem: London-based luxury womenswear brand known for romantic, embellished design language and runway shows; competes for the same luxury occasionwear customer with a comparable archival/ready-to-wear mix.
- Lela Rose: Luxury womenswear and bridal designer with comparable price points and runway/editorial positioning; serves the same bridal and occasionwear occasions as Rodarte's main line.
Broad incumbents
- Oscar de la Renta: Established global luxury maison spanning RTW, bridal, accessories, and home; overlaps with Rodarte in luxury womenswear and bridal but operates at materially larger scale and category breadth.
- Carolina Herrera: Global luxury house covering RTW, bridal, fragrance, and accessories; serves as a comparable luxury fashion incumbent with broader portfolio economics around Rodarte's core womenswear and bridal categories.
Emerging players
- Cult Gaia: LA-based contemporary luxury DTC womenswear brand targeting an aspirational, social-media-native customer; comparable as a DTC-first, LA-rooted luxury label competing for similar occasionwear occasions.
- Staud: LA-based accessible luxury womenswear DTC brand with a contemporary price architecture; provides a benchmark for DTC-first luxury womenswer growth at a more accessible tier than Rodarte's main line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodarte social profiles
Digital presenceRodarte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodarte leadership team
Management profileNumber of profiles
Profiles2 records
Rodarte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodarte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodarte
What does Rodarte do?
Rodarte designs, produces, and sells luxury women's ready-to-wear apparel and accessories through its own e-commerce storefront at shoprodarte.com and select wholesale stockists. Its main Rodarte line offers silk crepe dresses, bias-cut tops and bottoms, bridal wear, and silk organza flower pins, while the Radarte sub-brand provides more accessible casual streetwear including tie-dye t-shirts and sweatshirts.
Is Rodarte a public or private company?
Rodarte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodarte founded?
Rodarte was founded in 2005. It employs 11 to 50 people.
Where is Rodarte based?
Rodarte is headquartered in Los Angeles, United States, in the North America region.
How does Rodarte make money?
One revenue line is on record: direct Product Sales.
Who are Rodarte's main competitors?
Direct peers on record are Marchesa, Monique Lhuillier, Proenza Schouler, Brock Collection, Erdem and Lela Rose. Broad incumbents are Oscar de la Renta and Carolina Herrera. Emerging players are Cult Gaia and Staud.
Does Rodarte have an API?
No public API is recorded for Rodarte.
What industry is Rodarte in?
Rodarte's product category is Luxury Women's Apparel. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear. Its NAICS code is 458 and its SIC code is 5621.