Cult Gaia
Cult Gaia is a Los Angeles-based accessible luxury lifestyle brand founded in 2012 by Jasmin Larian, selling women's and men's apparel, bags, shoes, jewelry, bridal, kids, home, and in-house fragrances direct-to-consumer through its Shopify site, mobile app, and approximately six U.S. plus international boutiques.
- Company typePrivate
- Founded2012
- HeadquartersChatsworth, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cult Gaia does
Cult Gaia is a Los Angeles-based accessible luxury lifestyle brand founded in 2012 by Jasmin Larian, operating as a private, independent company headquartered at 8111 Beverly Boulevard. The company designs and sells women's ready-to-wear (dresses, gowns, tops, bottoms, swim, outerwear), bags, shoes, jewelry, and accessories, and has expanded into men's wear (Cult Gaia Men), children's clothing with matching 'Mommy and Me' pieces (Cult Gaia Mini), a dedicated Bridal Collection, home d\u00e9cor, and beauty/fragrance (Mast, Zan, and Noor eau de parfum launched in-house September 2024 at $228 per 50ml). Products span accessible luxury price points (jewelry from ~$168, dresses $698\u2013$1,598, gowns up to $3,998, bridal pieces $9\u2013$25k+) and are sold directly to consumers worldwide.
The business runs on a Shopify e-commerce platform (cultgaia.com) supplemented by a proprietary mobile shopping app launched in 2025, plus a curated physical retail footprint of approximately six U.S. company-operated stores in Las Vegas, West Hollywood (Melrose), Miami, and New York, with international boutiques in Saint Barth\u00e9lemy and Saint-Tropez and a Dallas Knox Street store planned for November 2026. European expansion to Capri, Cannes, and Ibiza is planned for the 2026 season. The go-to-market motion is direct-to-consumer with celebrity endorsement (notably Selena Gomez) driving brand visibility and demand across Instagram, TikTok, Pinterest, Facebook, YouTube, and email/loyalty channels. Revenue is generated through unit sales of physical goods (apparel, accessories, fragrance, home) with no subscription or licensing model identified, and a 2024 brand collaboration with GAP marks the only disclosed wholesale-adjacent partnership.
Cult Gaia firmographics
Firmographics- Name
- Cult Gaia
- Legal name
- Cult Gaia
- Website
- https://cultgaia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cult Gaia is a Los Angeles-based accessible luxury lifestyle brand founded in 2012 by Jasmin Larian, selling women's and men's apparel, bags, shoes, jewelry, bridal, kids, home, and in-house fragrances direct-to-consumer through its Shopify site, mobile app, and approximately six U.S. plus international boutiques.
- Ownership category
- akta.pro rank
Cult Gaia industry classification
Industry- Product category
- Women's Luxury Fashion
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Luxury & Designer Footwear (CRAAACAI), Statement & Trend Jewelry (CRAKABAB)
Keywords
Where Cult Gaia is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Cult Gaia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through cultgaia.com website, the primary sales channel for the fashion brand's apparel, accessories, bags, shoes, and beauty products.
- Retail Store Operations: Company-operated physical retail stores across U.S. and international locations (Las Vegas, Los Angeles/Melrose, Miami, New York, Saint Barthélemy, Saint Tropez).
- Fragrance/Beauty Products: Eau de parfum line launched September 2024, priced at $228 for 50ml, available exclusively in stores initially. Expansion into beauty category.
- European Seasonal Retail: Pop-ups and permanent boutiques in European summer destinations (Capri, Saint-Tropez, Cannes, Ibiza) targeting tourist luxury purchases at accessible price points below $1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear clothing and gowns ranging from $398 to $3,998 |
| Unit Pricing | Pay-as-you-go | Accessories including jewelry, bags, and footwear |
| Unit Pricing | Pay-as-you-go | Fragrance products |
| Other | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | Loyalty program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Cult Gaia product offering
Product offeringCore offering
Cult Gaia designs, produces, and sells an accessible-luxury lifestyle collection spanning women's ready-to-wear (dresses, gowns, knits, sets, tops, bottoms, outerwear), swimwear, handbags, shoes, jewelry and accessories, men's wear, children's "Mini" wear, a bridal collection, home goods, and an in-house fragrance line (Mast, Zan, Noor). The brand sells its own products directly to consumers worldwide through its cultgaia.com Shopify storefront and company-operated retail stores in key U.S. and international luxury markets.
Product overview
Cult Gaia is a Los Angeles-based fashion brand offering an accessible luxury lifestyle collection spanning women's ready-to-wear, swimwear, bags, shoes, jewelry, accessories, men's wear, children's clothing, and home décor. The brand has recently expanded into beauty with its inaugural fragrance collection (Mast, Zan, Noor) and offers a dedicated bridal collection. Products are available through the brand's e-commerce platform and approximately half a dozen U.S. retail locations, with planned expansion to Dallas and European destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cult Gaia Ready-to-Wear (Women) Women's clothing collection — dresses, gowns, knits, sets, tops, bottoms, denim, and outerwear — at accessible-luxury price points, targeting fashion-forward women seeking vacation, resort, and occasion wear.
- Cult Gaia Bags Handbag line including clutches ($398-$898), shoulder bags, mini bags, crossbody bags, and tote bags — the brand's original product category anchored by signature pieces such as the Ark bag.
- Cult Gaia Shoes Footwear collection featuring evening shoes, sandals, and platforms to coordinate with ready-to-wear and bridal looks.
- Cult Gaia Swimwear Resort swim collection of bikinis, one-pieces, and cover-ups at accessible-luxury price points ($118-$348) targeting the brand's vacation-focused customer.
- Cult Gaia Jewelry Jewelry collection of earrings ($168-$258), necklaces, bracelets, and rings ($198-$298) designed to coordinate with the brand's ready-to-wear and evening looks.
- Cult Gaia Accessories Accessory collection of belts, bag charms, hats, sunglasses, and small leather goods complementing the brand's bags and ready-to-wear lines.
- Cult Gaia Men Men's ready-to-wear line of shirts, bottoms, jackets, and swimwear targeting male consumers seeking coordinated, vacation-ready fashion aligned with the brand's resort aesthetic.
- Cult Gaia Mini (Kids) Children's clothing and accessories collection (dresses, sets, shoes) including coordinated "Mommy and Me" pieces that mirror women's styles for family looks.
- Cult Gaia Bridal Collection Bridal collection of wedding gowns, bridal accessories, and coordinated looks including custom gown services ($9,000-$25,000+), targeting brides and wedding guests.
- Cult Gaia Home Home décor and lifestyle collection including candles, napkin rings, playing cards, and travertine candle vessels.
- Cult Gaia Eau de Parfum (Mast, Zan, Noor) In-house fragrance collection of three eau de parfum scents — Mast, Zan, and Noor — at $228 per 50ml, plus travel sprays and discovery sets, marking Cult Gaia's expansion into beauty.
- Cult Gaia Icons Collection Curated collection of Cult Gaia's signature and best-selling pieces across gowns, clutches, sandals, and fragrances for repeat and new customers seeking the brand's hero items.
Quantifiable outcome
- Expanded from U.S. focus to European seasonal markets including Capri, Saint-Tropez, Cannes, and Ibiza for 2026
Companies that use Cult Gaia
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Cult Gaia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cult Gaia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GAPminorCult Gaia collaborated with GAP in 2024 for a brand collaboration merging high-end and accessible fashion. This partnership combined Cult Gaia's accessible luxury positioning with GAP's mainstream appeal.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Cult Gaia competitors and assessment
Company assessmentDirect peers
- Veronica Beard: Accessible luxury women's apparel and accessories brand with DTC, retail stores, and broad category depth; comparable to Cult Gaia on price band, multi-category assortment, and luxury-leaning positioning.
- Reformation: LA-based accessible luxury women's fashion brand with strong sustainability positioning; competes head-to-head with Cult Gaia in dresses, occasion wear, and DTC-driven retail, and is significantly larger in scale and wholesale reach.
- STAUD: LA-based contemporary/accessibly priced fashion brand focused on dresses, bags, and shoes with a strong viral-brand identity; directly comparable to Cult Gaia on occasion wear, accessories, and price-point positioning.
- Anine Bing: LA-based accessible luxury brand spanning ready-to-wear, denim, shoes, and accessories; competes with Cult Gaia on similar price bands, DTC + retail model, and aspirational celebrity-aligned positioning.
- Alice + Olivia: Accessible luxury fashion and occasion wear brand with broad multi-category assortment (dresses, bridal, accessories); directly comparable to Cult Gaia in occasion wear and contemporary luxury retail.
- Self-Portrait: London-based accessible luxury occasion wear brand known for lace dresses and gowns at the $500–$2,000 price band; overlaps directly with Cult Gaia's dresses and gowns assortment.
- Rotate Birger Christensen: Copenhagen-based occasion wear brand famous for party dresses at accessible luxury price points; competes with Cult Gaia on occasion wear, dresses, and seasonal collection cadence.
- For Love & Lemons: LA-based accessible luxury brand spanning dresses, intimates, swimwear, and bridal with a feminine aesthetic; closely comparable to Cult Gaia on assortment, price band, and DTC + boutique model.
- Realisation Par: Australia-based viral accessible luxury brand known for printed dresses and bias-cut slips; comparable to Cult Gaia on occasion wear, dress-led assortment, and influencer-driven demand.
Emerging players
- Camila Coelho Collection: Influencer-founded accessible luxury brand with occasion wear, dresses, and ready-to-wear; smaller scale than Cult Gaia but comparable on founder-led celebrity-driven positioning and DTC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cult Gaia social profiles
Digital presenceCult Gaia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cult Gaia leadership team
Management profileNumber of profiles
Profiles1 record
Cult Gaia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cult Gaia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cult Gaia
What does Cult Gaia do?
Cult Gaia designs, produces, and sells an accessible-luxury lifestyle collection spanning women's ready-to-wear (dresses, gowns, knits, sets, tops, bottoms, outerwear), swimwear, handbags, shoes, jewelry and accessories, men's wear, children's "Mini" wear, a bridal collection, home goods, and an in-house fragrance line (Mast, Zan, Noor). The brand sells its own products directly to consumers worldwide through its cultgaia.com Shopify storefront and company-operated retail stores in key U.S. and international luxury markets.
Is Cult Gaia a public or private company?
Cult Gaia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cult Gaia founded?
Cult Gaia was founded in 2012. It employs 11 to 50 people.
Where is Cult Gaia based?
Cult Gaia is headquartered in Chatsworth, United States, in the North America region.
How does Cult Gaia make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Operations, fragrance/Beauty Products and european Seasonal Retail.
Who are Cult Gaia's main competitors?
Direct peers on record are Veronica Beard, Reformation, STAUD, Anine Bing, Alice + Olivia, Self-Portrait, Rotate Birger Christensen, For Love & Lemons and Realisation Par. Camila Coelho Collection is listed as an emerging player.
Does Cult Gaia have an API?
No public API is recorded for Cult Gaia.
What industry is Cult Gaia in?
Cult Gaia's product category is Women's Luxury Fashion. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458 and its SIC code is 5600.