Gallery Media Group
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
Gallery Media Group firmographics
Firmographics- Name
- Gallery Media Group
- Legal name
- VaynerStudios, LLC
- Website
- https://gallerymediagroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gallery Media Group industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industries
- Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), VIP, Hospitality & Premium Experiences (MPAGAAAK)
Keywords
Where Gallery Media Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gallery Media Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Revenue: Premium advertising solutions including display ads, sponsored content, custom content (articles, video, social), email advertising, and media placements across GMG's portfolio of women's lifestyle brand PureWow and social-first media brands reaching over 240M consumers.
- Experiential Event Sponsorships: Gallery Houses experiential arm generates revenue through brand sponsorships. Events are VIP-only franchise with invite-only programming that generates authentic social-first content and billions of earned reach impressions for brand partners including PATRÓN, Ulta Beauty, Delta Air Lines, INFINITI, and CPG companies.
- Influencer and Talent Marketing: Robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients. Art + science approach balancing consumer and platform best practices to create campaigns delivering business results.
- Live Shopping Commerce: WowShoppes always-on live shopping show on TikTok integrating editorial trust, influencer clout, and social reach to drive real-time purchasing through product demos and live styling tips via TikTok Shops seamless purchase experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Budget tiers for advertising partnerships ranging from $15K to over $250K |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Gallery Media Group product offering
Product offeringCore offering
Gallery Media Group is a digital media company that owns and operates women's lifestyle brand PureWow, luxury fashion and beauty brand Coveteur, and a portfolio of more than 45 social-first niche media brands (e.g., @cocktails, @recipes, @moms, @ballplayers) across Instagram and TikTok. It monetizes this audience primarily through advertising sales, sponsored content, the Gallery Houses experiential event franchise, and influencer marketing services sold to enterprise brand partners. A secondary live shopping commerce stream is delivered through WowShoppes on TikTok.
Product overview
Gallery Media Group is a modern-day media company operating a platform-plus-brand architecture. The portfolio includes women's lifestyle brand PureWow (core content brand reaching 90M women), acquired luxury fashion brand Coveteur, and a collection of 50+ social-first consumer brands (@ballplayers, @cocktails, @recipes, @moms, and others) collectively reaching over 240M consumers on Instagram and TikTok. The company offers an experiential platform through Gallery Houses (traveling creator houses at cultural events), a Social Portfolio of 45+ owned accounts, and an Influencer + Talent marketing service for Fortune 500 clients. Additional offerings include the WowShoppes live shopping feature and comprehensive advertising solutions. The company is part of VaynerX, the Gary Vaynerchuk-owned holding company.
Differentiator
Problem solved
Functional benefit
Brands
- PureWow: Women's lifestyle multimedia brand inspiring, educating and entertaining women via content and experiences focused on beauty, fashion, wellness, and food.
- Coveteur
- Gallery Houses
- WowShoppes
Products and services
- PureWow Women's lifestyle multimedia brand reaching 90M women via content and experiences across beauty, fashion, wellness, and food; ranked top 3 largest U.S. women's media brand.
- Coveteur Multimedia brand covering luxury fashion, beauty and lifestyle with behind-the-scenes access into designers, stylists, creatives, musicians and artists; acquired by GMG in May 2025.
- @Ballplayers
Quantifiable outcome
- Billions of earned reach impressions generated from Gallery Houses events
- +3 more outcomes
Companies that use Gallery Media Group
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Gallery Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gallery Media Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship/presenting and key.
- Favored LivecoreOfficial partner for PureWow's WowShoppes live shopping studio in Los Angeles. Favored Live provides the infrastructure and support for the always-on live shopping experience on TikTok with experienced hosts and commerce specialists delivering weekly shows.
- CoveteurcoreGMG acquired Coveteur, the fashion digital destination founded in 2011. Faith Xue appointed as Editor-in-Chief reporting to Mary Kate McGrath, GMG's Chief Brand Officer. Key editorial hires include Senior Fashion Editor Ella O'Keeffe (formerly Vogue Australia), Social Creative Lead Natasha Sheridan (All Saints), Social Strategy Lead Kala Herh (Hypebeast), and Global Director of Photography Ben Watts. First step into luxury fashion and beauty space.
- EYflagship/presentingEY partnered as presenting sponsor for Gallery Innovation House during SXSW in Austin, TX. EY seeks to bridge the gap between tech and marketing and create deeper connections with consumers with AI at the center. Features meaningful panel discussions, professional headshot booth, and EY-sponsored happy hour with crafted cocktails to foster intimate conversations between creatives, execs and thought leaders.
- Ulta Beautyflagship/presentingUlta Beauty serves as presenting sponsor for Gallery Club House during Super Bowl 2025 weekend in New Orleans. Ulta Beauty brought their Beauty Bar with top hairstylists and makeup artists, customized jersey stations, and swag bags featuring NYX Cosmetics, Supergoop!, Ouai products. Also presenting sponsor for Gallery Art House in Miami with House of Joy activation featuring brunch, styling, and beauty experiences.
- PATRÓN Tequilaflagship/presentingPresenting sponsor for Gallery Art House in Miami. PATRÓN brought the 'Shark Attack Sounds' party series from Montauk to Miami for the first time, hosted by photographer Ben Watts with TK DJ. Also presents 'Shark Attack Sounds' at Gallery Desert House as exclusive tequila partner with customization station and specialty cocktails.
- INFINITIkeyINFINITI sponsored Gallery Art House hosting an exclusive Innovator Dinner celebrating and showcasing the INFINITI QX60 and all-new 2025 QX80. Also provided shuttle services for VIP guests in INFINITI QX60 vehicles at Gallery Desert House and Gallery Beach House.
- Delta Air LineskeyDelta Air Lines sponsored Gallery Beach House with Perfectly Paired Dinner presented by Delta Air Lines + Wheels Up hosted by Kevin Love at Torrisi Bar & Restaurant. Also hosted Delta One Lounge World of Wellness featuring treatments from Blue Water Spa. At Gallery Desert House, invited SkyMiles Members to experience the Ephemeral Garden with exclusive amenities.
- PATRÓN Tequilaflagship/presentingPATRÓN EL CIELO was presenting sponsor for Gallery Beach House in the Hamptons with handcrafted naturally sweet and smooth tequila elevating every moment. PATRÓN EL ALTO presented Gallery Desert House in the Coachella Valley for two weeks of programming. Multiple activations including DJ sets, specialty cocktails, and luxury brand experiences.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Gallery Media Group competitors and assessment
Company assessmentDirect peers
- Vox Media: Vox Media is a multi-brand digital publisher (The Verge, Vox, SB Nation, New York Magazine, Eater) that monetizes through advertising, branded content, live events (e.g., Code Conference), and commerce. Its platform-plus-brand architecture, hosted-events business, and audience-development model closely mirror GMG's PureWow-plus-Social-Portfolio-plus-Gallery-Houses structure.
- Refinery29: Refinery29 is a women's-lifestyle digital publisher focused on fashion, beauty, wellness, and culture, monetizing through advertising, branded content, and original video. It overlaps directly with PureWow's audience and editorial categories and competes for the same women's-lifestyle ad budgets.
- Dotdash Meredith: Dotdash Meredith operates a large portfolio of vertical digital brands (Investopedia, The Spruce, Byrdie, People, InStyle) selling display, branded content, and commerce-linked advertising. Its scale, vertical-brand model, and branded-content monetization approach parallel GMG's platform-plus-brand strategy at greater scale.
- POPSUGAR: POPSUGAR is a women's-lifestyle digital publisher covering celebrity, entertainment, beauty, fitness, and fashion across owned properties and social. It targets the same Women 25-45 audience as PureWow and similarly monetizes through display, branded content, and influencer marketing, making it a tight category peer.
- Morning Brew: Morning Brew operates a portfolio of social-first, audience-led media brands (Morning Brew, Marketing Brew, Money Scoop, etc.) monetized primarily through advertising and events. Its multi-brand, audience-development approach on social and email parallels GMG's social-portfolio-plus-Gallery-Houses strategy in a different vertical (business/finance vs. women's lifestyle).
- BuzzFeed: BuzzFeed is a digital publisher known for social-first editorial, list-driven content, and a creator network (Tasty, HuffPost via Complex Networks). Its reliance on social distribution, branded content, and shoppable commerce overlaps with GMG's social-portfolio-plus-WowShoppes playbook, though BuzzFeed has a more entertainment-leaning audience mix.
- The Arena Group: The Arena Group is a media holding company operating a multi-brand portfolio (Sports Illustrated, TheStreet, Parade, Athlon) monetized through advertising, branded content, and live events. Its multi-brand sports/lifestyle portfolio, ad plus event mix, and M&A-driven roll-up strategy are comparable to GMG's structure including the Coveteur acquisition.
- Bustle Digital Group: Bustle Digital Group operates a portfolio of women's-lifestyle digital brands (Bustle, Romper, Mic, Inverse, W Magazine) selling branded content and advertising to similar enterprise clients. It is the most direct US analog to Gallery Media Group's mass-lifestyle publishing plus social-first brand portfolio, and previously employed several executives now at GMG (e.g., incoming Coveteur EIC Faith Xue).
Others
- Endeavor: Endeavor (parent of IMG, WME, and On Location) is a global experiential, events, and talent representation company that produces premium experiences at major cultural moments (F1, Art Basel-adjacent activations, fashion weeks). Endeavor's premium-events arm overlaps with Gallery Houses' experiential franchise for enterprise sponsorship dollars and cultural-moment real estate, though it is far broader in scope.
Broad incumbents
- Tinuiti: Tinuiti is the largest independent performance marketing agency in the US, managing paid media across paid social, search, and commerce for major brands. It competes with GMG's advertising business for enterprise marketing budgets, but unlike GMG it does not own the audience and focuses on buying/optimizing paid placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Gallery Media Group social profiles
Digital presenceGallery Media Group compliance and trust
Trust signalCompliance2 records
Gallery Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gallery Media Group leadership team
Management profileNumber of profiles
Profiles6 records
Gallery Media Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Gallery Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gallery Media Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gallery Media Group
What does Gallery Media Group do?
Gallery Media Group is a digital media company that owns and operates women's lifestyle brand PureWow, luxury fashion and beauty brand Coveteur, and a portfolio of more than 45 social-first niche media brands (e.g., @cocktails, @recipes, @moms, @ballplayers) across Instagram and TikTok. It monetizes this audience primarily through advertising sales, sponsored content, the Gallery Houses experiential event franchise, and influencer marketing services sold to enterprise brand partners. A secondary live shopping commerce stream is delivered through WowShoppes on TikTok.
Is Gallery Media Group a public or private company?
Gallery Media Group is a private company. It is classified as corporate owned and is currently operating.
When was Gallery Media Group founded?
Gallery Media Group was founded in 2010. It employs 51 to 100 people.
Where is Gallery Media Group based?
Gallery Media Group is headquartered in New York, United States, in the North America region.
How does Gallery Media Group make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are experiential Event Sponsorships, influencer and Talent Marketing and live Shopping Commerce.
Who are Gallery Media Group's main competitors?
Direct peers on record are Vox Media, Refinery29, Dotdash Meredith, POPSUGAR, Morning Brew, BuzzFeed, The Arena Group and Bustle Digital Group. Endeavor is listed as an others. Tinuiti is listed as a broad incumbent.
Does Gallery Media Group have an API?
No public API is recorded for Gallery Media Group.
What industry is Gallery Media Group in?
Gallery Media Group's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of THAJAFAL, Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites). Its NAICS code is 5418 and its SIC code is 7311.