National Lottery Authority

What National Lottery Authority does

National Lottery Authority (NLA) is a Ghanaian government statutory body established under the National Lotto Act, 2006 (Act 722) and headquartered in Accra. It holds the sole statutory mandate to regulate, supervise, conduct, and manage the National Lotto and Games of Chance in Ghana. Originally founded in 1958 as the Department of National Lotteries, NLA now operates as a 501–1,000-employee organization with 14 regional offices across the country.

NLA runs a diversified product portfolio of 15 branded lottery and gaming products. The core is a family of 5/90 fixed-odds games (National Weekly Lotto, Monday Special, Lucky Tuesday, Mid Week, Fortune Thursday, Friday Bonanza, Sunday Aseda), supplemented by mobile USSD-based games (Lucky 3 via *987#, Daywa 5/39 Direct via *446#, 787 via *787#, Super 6, Noon Rush), the Atena sports-lottery product, and partnership products such as VAG Lotto and the Caritas Lottery. Distribution runs through a nationwide Point of Sale Terminal (POST) network — modernized via a partnership with Fidelity Bank — alongside USSD mobile platforms and the Authority's own office network.

NLA generates revenue primarily through transaction fees on lottery ticket sales at POSTs and via mobile channels, supplemented by allotments from third-party collaborators and private lotto operators using the Caritas Lottery Platform. It also earns regulatory-supervision fees from corporate promotional campaigns (e.g., Telecel Ghana, Ecobank Ghana, Samsung Ghana). A portion of proceeds funds the NLA Good Causes Foundation, launched in October 2021, which executes CSR programs across Health, Education, Youth and Sports Development, and Arts and Culture. NLA is a member of the World Lottery Association (WLA) and the African Lotteries Association (ALA) and received WLA Level 2 Responsible Gaming Framework accreditation in June 2023.

Name

National Lottery Authority

Legal name

National Lottery Authority

Website

https://nla.com.gh

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

National Lottery Authority is Ghana's statutory monopoly operator and regulator of the National Lotto and Games of Chance under Act 722, running 15 branded lottery and mobile USSD products for Ghanaian consumers via a nationwide POST and regional office network.

Ownership category

akta.pro rank

Product category

National Lottery and Games of Chance Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Regulatory, Compliance & Licensing Services (MPAEAFAK)

Keywords

• National lottery games
• Fixed odds lottery
• Point of sale terminals
• Mobile USSD gaming
• Consumer promotional regulation

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Lottery Ticket Sales: NLA generates revenue through sales of various lottery products including National Weekly Lotto, Monday Special, Lucky Tuesday, Mid Week, Fortune Thursday, Friday Bonanza, and Sunday Aseda. Revenue comes from ticket purchases at POS terminals and mobile platforms.
2. Caritas Lottery and Third-Party Collaborations: The Good Causes Foundation draws proceeds from the NLA's Caritas Lottery Platform which regulates consumer promotional schemes and receives allotted amounts from third-party collaborators, private lotto operators, and other sponsors.
3. Mobile Gaming Revenue: Revenue from mobile-phone based games including Lucky 3, Daywa 5/39 Direct, 787, Super 6, Noon Rush, and VAG Lotto operated through partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The National Lottery Authority operates, regulates, and manages Ghana's national lottery and games of chance under the National Lotto Act, 2006 (Act 722). It sells fixed-odds lottery tickets through a nationwide Point of Sale Terminal (POST) network and USSD-based mobile platforms, and it supervises third-party consumer promotional schemes involving chance. Proceeds support social causes through the NLA Good Causes Foundation.

Product overview

National Lottery Authority operates a diversified lottery and gaming platform with 15 distinct products. The portfolio is anchored by the flagship National Weekly Lotto (5/90 fixed odds game since 1962) and includes six additional branded 5/90 fixed odds games: Monday Special, Lucky Tuesday, Mid Week, Fortune Thursday, Friday Bonanza, and Sunday Aseda. Mobile products include Lucky 3 (*987#), 787, Daywa 5/39 Direct (*446#), Super 6, and Noon Rush. Special products include VAG Lotto (Veterans Administration Ghana partnership) and Caritas Lottery (regulated promotional schemes). The Authority also offers Atena for sports fans, all accessible via point of sale terminals and mobile USSD platforms.

Differentiator

Problem solved

Functional benefit

Brands

• National Weekly Lotto: The flagship product of the National Lottery Authority, introduced in December 1962, running for over 50 years as the most patronized product.
• Monday Special
• Lucky Tuesday
• Mid Week
• Fortune Thursday
• Friday Bonanza
• Sunday Aseda
• VAG Lotto
• Caritas Lottery
• Atena
• Lucky 3
• 787
• Daywa 5/39 Direct
• Super 6
• Noon Rush
• NLA Good Causes Foundation

Products and services

• National Weekly Lotto (5/90 Fixed Odds Game)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Kunim GlobalminorGTM or Marketing Partner · 28 July 2026Digital company Kunim Global partnered with Telecel Ghana for the M'ahitti Promo campaign. NLA provides regulatory oversight to ensure transparency in all draws.
• VasmolminorStrategic or Co-development Partner · 27 July 2026Vasmol partnered with Telecel Ghana for the Dream Car Promo, running since 2018. NLA provides regulatory supervision for the SMS-based trivia promotion which awards weekly and monthly cash prizes culminating in a 4x4 vehicle.
• Fidelity BankcoreStrategic or Co-development Partner · 21 July 2026NLA partnered with Fidelity Bank to deploy Point of Sale (POS) machines to modernize lottery operations nationwide. The partnership aims to replace pen-and-paper lottery staking with electronic systems by end of July 2026 and increase the instant win payment limit from GH¢1,200 to GH¢30,000. The NLA's Director-General stated this shift to private partnership model aims to improve revenue generation for the state.
• Veterans Administration Ghana (VAG)minorStrategic or Co-development Partner · 1 July 2019NLA partnered with VAG to launch the VAG Lotto product in July 2019, offering lottery games to veterans and their families.
• LOTs Ghana Ltd.coreTechnology or IntegrationOne of two back-end support system platforms powering NLA's Point of Sale Terminals for real-time lottery ticket generation.
• SIMNET Ghana LimitedcoreTechnology or IntegrationOne of two back-end support system platforms powering NLA's Point of Sale Terminals for real-time lottery ticket generation.
• World Lottery Association (WLA)coreOthersNLA is a member of the WLA, an international association of state-controlled lotteries and gaming industry suppliers. WLA promotes collective interests and the role of state lotteries in raising funds for good causes.
• African Lotteries Association (ALA)coreOthersNLA is a member of the African Lotteries Association, representing African state lotteries in the global gaming industry.
• Kokrokoo FoundationminorStrategic or Co-development PartnerNLA collaborated with Kokrokoo Foundation for donation of medical equipment (incubators) to Tetteh Quarshie Memorial Hospital as part of Good Causes Foundation health initiatives.
• Ask GhanaminorStrategic or Co-development PartnerNLA partnered with Ask Ghana to establish an IT Lab in schools in the Agona West Municipality as part of education pillar activities.
• Citi FM Heritage CaravanminorGTM or Marketing PartnerNLA partnered with Citi FM Heritage Caravan to celebrate Ghanaian cultural heritage through community events and draws.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ithuba Holdings (South African National Lottery Operator): Operator of South Africa's national lottery under an exclusive license — directly comparable as an Africa-headquartered state-authorized lottery operator running multiple draw-based games and managing national-level good-cause contributions.
• Camelot Group (UK National Lottery): Long-standing operator of the UK National Lottery under license; directly comparable as a government-mandated lottery operator running draw games and good-cause funding, with similar WLA membership and responsible gaming obligations.
• Singapore Pools: State-owned lottery and sports betting operator in Singapore; comparable as a non-listed statutory body running 4D, TOTO, and Singapore Sweep with a strong responsible-gaming mandate and CSR funding role.

Broad incumbents

• La Française des Jeux (FDJ): France's incumbent national lottery operator, listed and partially state-owned; comparable as a sovereign lottery monopoly with a diversified draw-based, instant, and sports-betting portfolio, though far larger and more digitized than NLA Ghana.
• OPAP (Greek Organization of Football Prognostics): Greek state-licensed lottery and gaming operator offering numerical lotteries, sports betting, and instant games; comparable as a multi-channel state-authorized lottery operator with a broader product mix than NLA.
• The Lottery Corporation (Australia): Australia's listed lottery operator running Tatts, Keno, and instant products; comparable as a regulated lottery business serving a defined national market with strong digital distribution.

Others

• Scientific Games (now part of Light & Wonder): Major supplier of lottery systems, instant tickets, and draw-management technology to state lotteries including many WLA members; comparable as NLA's technology peer via its role powering lottery back-end systems globally.
• International Game Technology (IGT): Global supplier of lottery technology, instant tickets, and draw systems to state lotteries worldwide; comparable as a systems-and-technology enabler serving WLA-affiliated lottery operators like NLA.

Emerging players

• Lottoland: Private online lottery-betting operator offering global lottery access via web and mobile; comparable as a digital-native challenger competing for lottery wallets, particularly relevant as a structural threat to state operators like NLA.

Regional players

• National Lottery Regulatory Authority (Nigeria): Regulator of Nigeria's national lottery; comparable as a West African peer authority overseeing lottery operations, though NLA Ghana is itself an operator while the NLRC is a regulator — useful adjacent benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ghana_lottery
• Facebookweb.facebook.com/National.Lotteries.Authority
• Instagraminstagram.com/national.lottery.authority

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Lottery Authority