What Lottoland does

Lottoland is an online lottery betting platform founded in 2013 and headquartered in Gibraltar, with operational entities in Malta (Deutsche Lotto- und Sportwetten Limited) and Gibraltar (EU Lotto Ltd). The company operates as a bookmaker, allowing customers to bet on the outcomes of official international lottery draws including EuroMillions, EuroJackpot, PowerBall, MegaMillions, and EuroDreams, rather than purchasing official lottery tickets. Payouts are guaranteed through an insurance-backed system that underwrites large jackpots, enabling Lottoland to offer uncapped prize pools on participating lotteries. The platform has accumulated 20 million+ registered players across 4 continents and has paid out over €1 billion in total customer winnings since inception, with the largest single payout being a Guinness World Record €90 million EuroJackpot win in 2018.

Beyond core lottery betting, Lottoland has built a multi-vertical gaming platform including online Casino (slots from Yggdrasil Gaming and others), Live Casino, Sportsbook, digital Scratchcards, Keno 24/7, and the proprietary WorldMillions lottery. The technology stack includes country-specific web domains in 12+ markets, native iOS and Android mobile applications, payment processing via Adyen with Visa, Mastercard, PaysafeCard, Neteller, and Skrill integration, and an AI chatbot named Lopetto (launched December 2023) for customer support. The company generates revenue through transaction fees and betting margins, with pricing typically ranging from €3 to €45 per ticket field depending on the lottery product and jurisdiction.

Lottoland operates under multi-jurisdiction regulatory licensing including the Gibraltar Gambling Commissioner (RGL 085 & 066), Malta Gaming Authority (MGA/B2C/609/2018), UK Gambling Commission, and Irish Revenue Commissioners, with eCOGRA and TÜV certifications. The company has expanded into emerging markets including Brazil, Mexico, South Africa, and New Zealand, and offers B2B white-label solutions through lottolandsolutions.com. Notable regulatory risk emerged from CJEU Case C-440/23, which ruled German players can reclaim stakes lost to Lottoland between 2019-2021, potentially exposing the company to billions of euros in refund liabilities.

Name

Lottoland

Legal name

Deutsche Lotto- und Sportwetten Limited

Website

https://lottoland.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lottoland is an online lottery betting platform founded in 2013 that allows consumers globally to bet on the outcomes of major international lottery draws. It serves 20 million+ registered players across 4 continents with insurance-backed payouts and complementary casino, sportsbook, and scratchcard products.

Ownership category

akta.pro rank

Product category

Online Lottery Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online lottery betting
• Internet gaming platform
• Digital casino sportsbook
• Instant win games
• Gambling operator licensed

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Lottery Betting Margins: Lottoland operates as a bookmaker for lottery outcomes. Players pay to place bets on lottery results, and Lottoland retains a margin from ticket sales. For smaller prizes, payments come directly from the fund accumulated from ticket sales. For larger prizes, insurance policies cover the payouts.
2. Casino Games: The platform offers casino games, scratchcards, and sportsbook products alongside lottery betting, diversifying revenue streams beyond core lottery betting.
3. Scratchcards and Instant Win Games: Instant win games and scratchcards with top prizes up to €1 million available daily.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lottoland operates an online lottery betting platform that lets consumers place bets on the outcomes of official international lottery draws (EuroMillions, EuroJackpot, PowerBall, MegaMillions, EuroDreams and others) rather than purchasing tickets, with winnings paid directly by Lottoland and guaranteed via insurance. The platform also offers adjacent gambling products including an online casino, live dealer casino, sportsbook, digital scratchcards with instant-win prizes up to €1 million, syndicated group play, a proprietary WorldMillions lottery, and 24/7 Keno draws.

Product overview

Lottoland operates as an online lottery betting platform that allows customers to bet on the outcome of official international lottery draws rather than purchasing lottery tickets directly. The platform functions as a bookmaker, paying customers directly when they win. The core product portfolio centers on lottery betting across major international lotteries including EuroMillions, EuroJackpot, PowerBall, MegaMillions, EuroDreams, and the company's proprietary WorldMillions lottery. Beyond the core lottery offering, Lottoland has expanded into adjacent gaming verticals including an online Casino with slot games from providers like Yggdrasil Gaming, a Sportsbook for sports betting, and digital Scratchcards with instant win prizes up to 1 million euros. The platform also offers a Live Casino with real-time dealer games, Keno 24/7 with draws every 4 minutes, and group betting through Lottoland Syndicates. Additional services include an AI chatbot (Lopetto) for customer support and native mobile apps for iOS and Android. Lottoland is accessible through multiple regional and country-specific websites covering Europe, Latin America, and other markets, with regional variations including products like Malta Millions. The company guarantees payouts on all winnings by working with major insurance firms and maintaining regulatory licenses in Gibraltar, Malta, UK, Ireland, Sweden, South Africa, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• WorldMillions: The first Lottoland-created lottery where €150 million is available in jackpots weekly.
• Bitcoin Lotto

Products and services

• EuroMillions Lottery Betting Allows customers to bet on EuroMillions draws held twice weekly, with jackpots up to €250 million. Customers bet on the outcome of the official EuroMillions draw and are paid directly by Lottoland if they win.
• EuroJackpot Lottery Betting European lottery betting product offering draws with jackpots starting at €10 million, with draws held twice weekly. Players bet on the outcome and are paid directly by Lottoland upon winning.
• PowerBall Lottery Betting Allows customers to bet on American PowerBall draws, some of the world's largest jackpots. Winning bets on Tier 1 are paid out as a 30-year annuity or discounted lump sum at Lottoland's election.
• MegaMillions Lottery Betting Enables bets on US MegaMillions draws with multi-million euro jackpots. Customers bet on outcomes and are paid directly by Lottoland if their numbers match.
• EuroDreams Lottery Betting European lottery product offering monthly income prizes of €20,000 per month for winners.
• WorldMillions Proprietary Lottery The first Lottoland-created and hosted lottery, offering weekly jackpots of €100-150 million.
• Bitcoin Lotto World's first Bitcoin lottery, allowing players to participate in lottery betting using cryptocurrency; available on the platform for several years after launch.
• Online Casino Online casino offering slot games (including from Yggdrasil Gaming), table games, and live dealer games, providing an alternative gaming vertical alongside lottery betting.
• Live Casino Live dealer casino games streamed in real time, including blackjack, roulette, and other table games with human dealers.
• Sportsbook Allows customers to place bets on various sporting events online, with welcome offers such as a €10 free bet on a qualifying €10 bet.
• Scratchcards Instant win digital scratchcard games with top prizes up to €1 million available daily.
• Lottoland Syndicates Group betting option enabling customers to pool entries in syndicates to increase chances of winning on major lotteries.
• Keno 24/7 Continuous keno game with draws every 4 minutes, available around the clock.
• Lottoland Mobile App (iOS and Android) Native mobile applications for iOS and Android devices enabling lottery betting, casino games, scratchcards, sportsbook, and account management with optimized mobile UX.
• AI Chatbot Lopetto AI-powered customer service chatbot that assists players with account inquiries, lottery questions, and general support via text-based conversation.
• Lottoland B2B White-Label Solutions B2B offering via lottolandsolutions.com, providing white-label or licensed lottery betting solutions to other operators.

Quantifiable outcome

• Largest online betting payout: €90 million confirmed by Guinness World Records in September 2018
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jackpot.com: Jackpot.com is a direct lottery betting competitor offering bets on outcomes of major international lotteries in multiple European markets. Operates under similar bookmaker-style model with cross-jurisdictional licensing, making it a near-identical peer to Lottoland in product offering and customer base.
• WinTrillions: WinTrillions is an established online lottery betting and ticket purchase platform competing for similar consumer demographics across European and Latin American markets. Offers comparable lottery, scratchcard, and casino products with a similar digital-first distribution model.
• Lotto247: Lotto247 is an online lottery betting platform targeting South African and international players with access to major lottery draws. Operates with a similar bookmaker model to Lottoland and competes directly for the same cross-border lottery consumer base.
• theLotter: theLotter is one of Lottoland's closest direct competitors, operating as an online lottery messenger/courier service that purchases official tickets on behalf of customers across international lotteries. Both target the same consumer need — access to global jackpots — using adjacent business models (ticket purchase vs. bet-on-outcome).
• LottoAgent: LottoAgent operates as an online lottery messenger service competing with Lottoland for international lottery players. Provides access to dozens of global lotteries via online ticket purchasing, targeting the same consumer segment that wants exposure to large international jackpots.
• Multilotto: Multilotto operates an online lottery and casino platform focused on international lottery betting across multiple markets, particularly in Europe and Asia. Shares Lottoland's core proposition of providing access to global jackpots through a single online platform.

Broad incumbents

• Allwyn (formerly Sazka Group): Allwyn is a major European lottery operator that runs state-licensed lotteries across multiple jurisdictions (Czech Republic, Italy, Greece, UK National Lottery). It is one of the traditional lottery operators whose commercial interests and legal posture directly conflict with Lottoland's lottery betting model.
• Entain plc: Entain is a major global digital gaming operator (Bet365, Ladbrokes, Coral, bwin, PartyPoker) with broad sports betting, casino, and gaming verticals. While primarily a sportsbook-led operator, its regulatory footprint and customer base overlap with Lottoland's sportsbook and casino products.
• Kindred Group: Kindred Group (operator of Unibet, 32Red, Bingo.com) is a European-rooted digital gaming incumbent with sports betting, casino, and some lottery-adjacent offerings. Competes with Lottoland for the same European consumer wallet across multiple gaming verticals.
• Flutter Entertainment: Flutter Entertainment (owner of Paddy Power, Betfair, PokerStars) is a global gaming incumbent operating broad sports betting, casino, and lottery products. While not focused exclusively on lottery betting, its scale, regulatory licensing, and digital distribution make it a strategic competitor and potential acquirer of Lottoland-style assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Lottoland
• YouTubeyoutube.com/@LottolandMalta
• Facebookfacebook.com/lottolandmalta
• Instagraminstagram.com/lottoland_malta/?hl=en
• Pinterestpinterest.com/lottoland
• LinkedInlinkedin.com/company/lottoland

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottoland