Emergency Essentials
Emergency Essentials, operating as BePrepared.com since 1987, is a Utah-based direct-to-consumer e-commerce retailer selling freeze-dried emergency food, water storage, solar power, and survival gear to US individual consumers across the contiguous states, Alaska, Hawaii, and APOs.
- Company typePrivate
- Founded1987
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Emergency Essentials does
Emergency Essentials Inc., doing business as BePrepared.com, is a privately held, direct-to-consumer e-commerce retailer founded in 1987 and headquartered at 1175 South Meridian Park Road Suite B, Salt Lake City, Utah. The company sells emergency preparedness and long-term food storage products to US individual consumers (contiguous states, Alaska, Hawaii, and APOs; Puerto Rico excluded), with no physical retail stores. Its core proposition is long-shelf-life consumables and adjacent emergency hardware, supported by an extensive educational content library covering disaster-specific preparedness, recipes, and beginner guides.
The product catalog is anchored on #10 cans of freeze-dried and dehydrated foods (fruits, vegetables, meats, dairy, grains, baking essentials) with up to 30-year shelf life, assembled into duration kits spanning 30-day to 1-year horizons. Adjacent categories include water storage and filtration, solar generators and portable power banks, and survival gear (cooking, lighting, first aid, warmth). The portfolio is organized under multiple sub-brands — Ready Hour (private-label preparedness), Beyond Outdoor Meals (outdoor/camping meals), Franklin's Finest (coffee), and Patriot Seeds (seed vault). The underlying platform is a Shopify-powered storefront with cookie-based analytics and personalization; the company also operates a wholesale program, an affiliate/referral channel, phone sales (1-888-579-6849), and mail order.
Revenue is generated almost entirely through one-time direct product sales on the website, by phone, or by mail. Pricing uses unit pricing with 3-pack and 6-pack volume discounts; complete kits range from approximately $94.55 to $2,199.88, with Affirm financing available for orders over $250 and flat-rate $14.95 shipping in the contiguous US and APOs. The company serves primarily individual consumers for household preparedness, with secondary segments in outdoor enthusiasts, gluten-free buyers, and wholesale resellers. No public revenue, funding, or headcount figures are disclosed.
Emergency Essentials firmographics
Firmographics- Name
- Emergency Essentials
- Legal name
- Emergency Essentials Inc.
- Website
- https://beprepared.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emergency Essentials, operating as BePrepared.com since 1987, is a Utah-based direct-to-consumer e-commerce retailer selling freeze-dried emergency food, water storage, solar power, and survival gear to US individual consumers across the contiguous states, Alaska, Hawaii, and APOs.
- Ownership category
- akta.pro rank
Emergency Essentials industry classification
Industry- Product category
- Emergency Food Storage and Preparedness Supplies
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
- akta.pro secondary industry
- Emergency Supplies, Equipment & Logistics (Kits, Generators, Temporary Facilities) (BPABANAK)
Keywords
Where Emergency Essentials is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emergency Essentials business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct one-time product sales via their e-commerce website, phone orders, and mail orders. Products include long-term food storage items (freeze-dried/dehydrated), water storage and filtration, power solutions, survival gear, and meal kits. Individual items are sold as single units, 3-packs, or 6-packs, with larger kit options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and multi-packs with volume discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Emergency Essentials product offering
Product offeringCore offering
Emergency Essentials is a direct-to-consumer e-commerce retailer that sells emergency preparedness and long-term food storage products through BePrepared.com. Its core offerings include freeze-dried and dehydrated food in #10 cans with up to 30-year shelf life, pre-assembled emergency food kits (30-day to 1-year durations), water storage and filtration, solar generators and power banks, and survival gear. The company operates as a private-label seller alongside sub-brands such as Ready Hour, Beyond Outdoor Meals, and Franklin's Finest.
Product overview
Emergency Essentials is an e-commerce retailer specializing in emergency preparedness and long-term food storage. The company operates primarily through its BePrepared.com platform and offers a diverse portfolio of products organized around the core emergency preparedness concept. The main product lines include: (1) #10 Cans - large-format freeze-dried and dehydrated food products (fruits, vegetables, meats, dairy, grains, baking essentials) with up to 30-year shelf life; (2) Food Kits - pre-assembled emergency food supply kits ranging from 30-day to 1-year durations; (3) Beyond Outdoor Meals - a sub-brand of ready-to-eat outdoor recreation meals in pouches; (4) MRE products - meals ready to eat for immediate consumption; (5) Drinks & Meal Shakes - long-shelf life beverages including coffee and energy drinks; (6) Water products - storage, filtration, and treatment solutions; (7) Power products - solar generators and portable power banks; (8) Survival Gear - cooking equipment, fire starters, lighting, first aid, and warmth supplies; (9) Ready Hour private label brand - tactical and preparedness equipment. The company also offers the Patriot Seeds Survival Seed Vault as an add-on for self-sufficiency. Products are sold primarily through the Shopify-powered e-commerce platform with financing options through Affirm.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond Outdoor Meals: Outdoor meal pouches and ready-to-eat adventure meals sold as part of the Emergency Essentials product line.
- Ready Hour
- Franklin's Finest
Quantifiable outcome
- Products maintain quality and taste for up to 30 years when stored properly (cool, dry place at 55-70°F)
Companies that use Emergency Essentials
Customer profileSegments4 records
Ideal customer profiles3 records
Emergency Essentials technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emergency Essentials partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Emergency Essentials competitors and assessment
Company assessmentDirect peers
- Mountain House: Mountain House is a leading brand of freeze-dried meals and emergency food, long-shelf-life pouches and #10 cans. Directly comparable to Emergency Essentials' core #10 can and pouch offerings across the same preparedness and outdoor customer segments.
- Augason Farms: Augason Farms sells long-term food storage, freeze-dried produce, and emergency food kits through DTC e-commerce. Highly comparable to Emergency Essentials on product type, packaging format, and preparedness customer base.
- Wise Company (ReadyWise): ReadyWise (formerly Wise Company) is a major DTC seller of emergency food kits, freeze-dried meals, and survival food with multi-day and year-long supply offerings. Closest direct competitive overlap with Emergency Essentials' Duration Kits line.
- Thrive Life: Thrive Life sells freeze-dried fruits, vegetables, and emergency food supplies through a DTC and consultant-driven model. Comparable on core freeze-dried SKUs and on the household preparedness customer.
- 4Patriots: 4Patriots is a DTC emergency preparedness brand selling survival food, solar generators, and water filtration products. Highly comparable on multi-category emergency kit positioning and direct-to-consumer marketing.
- My Patriot Supply: My Patriot Supply sells emergency food storage, heirloom seeds, and survival gear primarily through DTC channels. Directly competes with Emergency Essentials on freeze-dried kits and the Preparedness Seed Vault category.
- Legacy Food Storage: Legacy Food Storage sells freeze-dried and dehydrated emergency food kits with multi-day and long-term supply options. Niche direct competitor in the same online preparedness category.
Emerging players
- Nutrient Survival: Nutrient Survival is an emerging brand focused on nutrient-dense, long-shelf-life emergency food and snacks. Adjacent positioning to Emergency Essentials, with overlap in the preparedness-meets-everyday-snacking use case.
- Patriot Pantry: Patriot Pantry is a smaller direct-to-consumer emergency food storage brand offering #10 can and kit formats. Comparable to Emergency Essentials on packaging format, channel strategy, and target customer, though at smaller scale.
Broad incumbents
- Costco (Kirkland Signature): Costco's Kirkland Signature carries emergency food and water storage SKUs at scale, leveraging Costco's traffic and pricing power. A broad incumbent that competes with Emergency Essentials on price and convenience for mainstream buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Emergency Essentials social profiles
Digital presenceEmergency Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emergency Essentials leadership team
Management profileNumber of profiles
Profiles1 record
Emergency Essentials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emergency Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emergency Essentials
What does Emergency Essentials do?
Emergency Essentials is a direct-to-consumer e-commerce retailer that sells emergency preparedness and long-term food storage products through BePrepared.com. Its core offerings include freeze-dried and dehydrated food in #10 cans with up to 30-year shelf life, pre-assembled emergency food kits (30-day to 1-year durations), water storage and filtration, solar generators and power banks, and survival gear. The company operates as a private-label seller alongside sub-brands such as Ready Hour, Beyond Outdoor Meals, and Franklin's Finest.
Is Emergency Essentials a public or private company?
Emergency Essentials is a private company. It is classified as unknown and is currently operating.
When was Emergency Essentials founded?
Emergency Essentials was founded in 1987. It employs 101 to 250 people.
Where is Emergency Essentials based?
Emergency Essentials is headquartered in Salt Lake City, United States, in the North America region.
How does Emergency Essentials make money?
One revenue line is on record: direct Product Sales.
Who are Emergency Essentials's main competitors?
Direct peers on record are Mountain House, Augason Farms, Wise Company (ReadyWise), Thrive Life, 4Patriots, My Patriot Supply and Legacy Food Storage. Emerging players are Nutrient Survival and Patriot Pantry. Costco (Kirkland Signature) is listed as a broad incumbent.
Does Emergency Essentials have an API?
No public API is recorded for Emergency Essentials.
What industry is Emergency Essentials in?
Emergency Essentials's product category is Emergency Food Storage and Preparedness Supplies. Its primary akta.pro industry code is CRADAAAA, Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods), with a secondary code of BPABANAK, Emergency Supplies, Equipment & Logistics (Kits, Generators, Temporary Facilities). Its NAICS code is 311423 and its SIC code is 2030.