My Patriot Supply

What My Patriot Supply does

My Patriot Supply is a private, direct-to-consumer e-commerce retailer specializing in emergency preparedness and self-reliance products, founded in 2008 and headquartered in Salt Lake City, Utah (with the company also referencing Sandpoint in firmographic data). The company sells a comprehensive catalog of approximately 298 SKUs organized under 10+ proprietary sub-brands, including Ready Hour Food (emergency food storage), Grid Doctor Power Solutions (solar generators with EMP protection), Alexapure Water Filtration, Patriot Seeds Heirloom Seeds, InstaFire fire starters, Aquamira hydration, My Medic first aid, Franklin's Finest survival coffee, Ready Hour Gear, and Beyond Outdoor Meals. Products are priced from entry-level items under $10 to premium survival systems exceeding $11,000, with Affirm pay-over-time financing available for higher-ticket purchases.

The business model is built on vertical integration: My Patriot Supply operates an in-house U.S. manufacturing plant in Salt Lake City where it custom crafts, blends, pouches, and cans its own emergency foods, water filtration products, and heirloom seed products. Distribution is handled through two large owned warehouses in Salt Lake City, Utah and Columbus, Ohio, enabling same-day shipping on orders placed before 3 PM and free shipping on orders over $149 to the contiguous 48 states, with additional shipping to Canada and U.S. APO addresses. The company does not operate physical retail stores or sell through third-party marketplaces.

The company targets individual preparedness consumers (prepper and self-reliance enthusiasts), families, and military/first-responder buyers, reaching them through a multi-channel marketing stack that includes the Survival Scout Tips blog, email and SMS, a YOTPO-integrated reviews platform (89,814+ reviews at 4.8 stars), an affiliate program, and active social media presence on Facebook, YouTube, Instagram, TikTok, and X. The business is privately held with no disclosed funding rounds, no institutional investors, and no parent company; co-founder Matt Redhawk is the only named executive. The company holds BBB A+ accreditation and does not appear to disclose revenue.

Name

My Patriot Supply

Legal name

My Patriot Supply

Website

https://mypatriotsupply.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

My Patriot Supply is a private D2C e-commerce retailer selling emergency preparedness products (food storage, water filtration, solar generators, survival gear, heirloom seeds) under 10+ proprietary sub-brands. It operates in-house manufacturing in Salt Lake City and two warehouses, serving individual consumers, families, and military/first-responder buyers across the U.S., Canada, and APO addresses.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Supplies

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB)

Keywords

• Emergency preparedness supplies
• Survival food storage
• Water filtration systems
• Solar power generators
• Heirloom survival seeds

Headquarters

HQ city

Sandpoint

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Emergency Food: The primary revenue stream is direct sales of emergency food storage products, including short-term and long-term food supplies, bulk #10 cans, and meal kits ranging from 72-hour samples to 1-year supplies.
2. Product Sales - Survival Gear & Equipment: Revenue from solar generators (Grid Doctor brand), water filtration systems (Alexapure), survival gear, heating/ cooking equipment, first aid kits, and seeds. These are one-time product purchases.
3. Financing Services: Partnership with Affirm to offer pay-over-time options, allowing customers to finance purchases. This may generate referral or processing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

My Patriot Supply is a direct-to-consumer e-commerce company that sells emergency preparedness and survival products through its own website. The core offering is Ready Hour-branded emergency food storage kits and bulk provisions, supplemented by Grid Doctor solar generators, Alexapure water filtration systems, Ready Hour Gear survival equipment, and Patriot Seeds heirloom seed vaults. The company manufactures its own food, water filtration, and heirloom seed products at an in-house Salt Lake City plant and fulfills orders from warehouses in Utah and Ohio.

Product overview

My Patriot Supply is a direct-to-consumer e-commerce company offering a portfolio of preparedness and survival products. The core offering consists of emergency food storage kits and bulk provisions (Ready Hour Food brand), complemented by solar power solutions (Grid Doctor), water filtration systems (Alexapure), survival gear (Ready Hour Gear), and heirloom seeds (Patriot Seeds). Additional specialty sub-brands include InstaFire for fire-starting products, Aquamira for personal water filtration, Franklin's Finest survival coffee, My Medic first aid products, and Beyond Outdoor Meals. The company operates own warehouses in Ohio and Utah, with in-house U.S. manufacturing in Salt Lake City for food, water filtration, and heirloom seeds.

Differentiator

Problem solved

Functional benefit

Brands

• Ready Hour Food: Private label emergency food storage brand offering freeze-dried meals, canned goods, and long-term food supplies
• Ready Hour Gear
• Grid Doctor Power Solutions
• InstaFire Unstoppable Flame
• Aquamira Off-Grid Hydration
• Alexapure Water Filtration
• Franklin's Finest Coffee
• My Medic First Aid
• Patriot Seeds Heirloom Seeds
• Beyond Outdoor Meals

Products and services

• Emergency Food Kits Pre-packaged emergency food supply kits ranging from 72-hour to 1-year supplies providing 2,000+ calories per day, intended for individual consumers and families preparing for disasters or extended emergencies.
• Solar Power Generators Portable solar generator systems including Grid Doctor 3300 and 2200 models with solar panels, EMP protection, and battery backup for off-grid power, intended for individual consumers seeking emergency backup power and energy independence.
• Water Filtration Systems Water filtration products including Alexapure Pro gravity-fed systems, pitchers, Survival Straw personal filters, and water treatment solutions reducing 206+ contaminants from freshwater sources, intended for individual consumers and families needing clean drinking water in emergencies or off-grid scenarios.
• Survival Gear Emergency survival equipment including heating and cooking gear, emergency lighting, first aid kits, tools, fire starters, and emergency blankets, intended for individual preparedness enthusiasts, families, and first responders.
• Alexapure Water Filtration (Sub-brand) Private-label line of gravity-fed and portable water filtration systems, pitchers, countertop units, and replacement filters, intended for consumers needing clean water from freshwater sources in emergencies or off-grid use.
• Grid Doctor Power Solutions (Sub-brand) Private-label line of solar generators, power banks, solar panels, and EMP protection bags for off-grid power generation and emergency backup power, intended for preparedness consumers needing energy independence.
• Ready Hour Food (Sub-brand) Private-label line of emergency food storage products including freeze-dried meals, #10 cans, and bulk food buckets for short-term and long-term emergency preparedness, intended for preparedness consumers and families.
• Patriot Seeds Heirloom Seeds (Sub-brand) Private-label line of non-hybrid, non-GMO heirloom seed collections including organic survival seed vaults, intended for consumers seeking long-term food independence through self-grown produce.
• InstaFire Unstoppable Flame (Sub-brand) Private-label line of emergency fire-starting products including canned heat, fire-starting pouches, ferro rods, tactical fire kits, and biomass ovens for cooking and heating, intended for outdoor and preparedness use.
• Aquamira Off-Grid Hydration (Sub-brand) Private-label line of personal water filtration products including Survival Straw portable filters, water treatment drops, and off-grid hydration solutions, intended for portable emergency use by preparedness consumers and outdoor enthusiasts.
• Franklin's Finest Coffee (Sub-brand) Private-label 100% Colombian survival coffee in bulk formats including #10 cans and buckets with long shelf life for emergency situations, intended for preparedness consumers wanting coffee in long-term storage.
• My Medic First Aid (Sub-brand) Private-label first aid and medical kit products for emergency medical situations and survival applications, intended for preparedness consumers and first responders.

Quantifiable outcome

• 89,814+ verified customer reviews with 4.8 star rating
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 4Patriots: 4Patriots is the closest direct competitor—a Tennessee-based DTC e-commerce brand selling emergency food, solar generators, water filtration, and survival gear with a similar patriotic/cultural positioning. Overlapping product categories, customer base (preparation-focused individuals), and go-to-market motion.
• Augason Farms: Augason Farms is a long-established emergency food storage brand selling freeze-dried and dehydrated foods via DTC and select retail channels. Comparable in core food manufacturing and long-shelf-life product portfolio to My Patriot Supply's Ready Hour brand.
• Valley Food Storage: Valley Food Storage is a DTC-focused freeze-dried emergency food brand with bundling and 25-year shelf-life products. Direct overlap in emergency food kits, packaging, and customer segment (families and preppers).
• Emergency Essentials (Be Prepared): Be Prepared / Emergency Essentials is a long-running emergency food and preparedness retailer offering freeze-dried meals, water storage, and survival supplies. Comparable across product range, long shelf life positioning, and emergency-preparedness customer base.
• Legacy Premium Food Storage: Legacy Premium is a DTC emergency food brand offering freeze-dried meals and bulk food kits with 25-year shelf life. Directly comparable in long-shelf-life freeze-dried product category and family preparedness positioning.
• Berkey Filters: Berkey is a leading gravity-fed water filtration brand commonly bundled in preparedness kits. Directly comparable to My Patriot Supply's Alexapure line as a competing premium water-filtration sub-brand in the same buyer consideration set.

Broad incumbents

• Amazon (Preparedness Category): Amazon carries competing emergency food, water filtration, and survival gear SKUs across hundreds of third-party sellers with Prime shipping. Represents the broad incumbent that competes on convenience and selection rather than specialty positioning.
• Walmart: Walmart has steadily expanded emergency preparedness assortments (food, generators, water) across online and physical stores. Broad incumbent that competes on price, convenience, and reach rather than preparedness specialization.
• REI (Recreational Equipment Inc.): REI carries survival and emergency gear (stoves, lighting, navigation, first aid) within a broader outdoor recreation assortment. Broad incumbent that overlaps with My Patriot Supply's gear category while serving a wider outdoor customer base.

Emerging players

• EcoFlow: EcoFlow is a fast-growing portable power station and solar generator brand targeting both outdoor and emergency-backup use cases. Competes directly with My Patriot Supply's Grid Doctor sub-brand in portable solar power for preparedness and off-grid scenarios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyPatriotSupply
• YouTubeyoutube.com/user/PatriotSupplyOnline
• Facebookfacebook.com/MyPatriotSupply
• Instagraminstagram.com/mypatriotsupply
• TikToktiktok.com/@mypatriotsupply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Patriot Supply