Emergency Essentials

What Emergency Essentials does

Emergency Essentials Inc., doing business as BePrepared.com, is a privately held, direct-to-consumer e-commerce retailer founded in 1987 and headquartered at 1175 South Meridian Park Road Suite B, Salt Lake City, Utah. The company sells emergency preparedness and long-term food storage products to US individual consumers (contiguous states, Alaska, Hawaii, and APOs; Puerto Rico excluded), with no physical retail stores. Its core proposition is long-shelf-life consumables and adjacent emergency hardware, supported by an extensive educational content library covering disaster-specific preparedness, recipes, and beginner guides.

The product catalog is anchored on #10 cans of freeze-dried and dehydrated foods (fruits, vegetables, meats, dairy, grains, baking essentials) with up to 30-year shelf life, assembled into duration kits spanning 30-day to 1-year horizons. Adjacent categories include water storage and filtration, solar generators and portable power banks, and survival gear (cooking, lighting, first aid, warmth). The portfolio is organized under multiple sub-brands — Ready Hour (private-label preparedness), Beyond Outdoor Meals (outdoor/camping meals), Franklin's Finest (coffee), and Patriot Seeds (seed vault). The underlying platform is a Shopify-powered storefront with cookie-based analytics and personalization; the company also operates a wholesale program, an affiliate/referral channel, phone sales (1-888-579-6849), and mail order.

Revenue is generated almost entirely through one-time direct product sales on the website, by phone, or by mail. Pricing uses unit pricing with 3-pack and 6-pack volume discounts; complete kits range from approximately $94.55 to $2,199.88, with Affirm financing available for orders over $250 and flat-rate $14.95 shipping in the contiguous US and APOs. The company serves primarily individual consumers for household preparedness, with secondary segments in outdoor enthusiasts, gluten-free buyers, and wholesale resellers. No public revenue, funding, or headcount figures are disclosed.

Name

Emergency Essentials

Legal name

Emergency Essentials Inc.

Website

https://beprepared.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Emergency Essentials, operating as BePrepared.com since 1987, is a Utah-based direct-to-consumer e-commerce retailer selling freeze-dried emergency food, water storage, solar power, and survival gear to US individual consumers across the contiguous states, Alaska, Hawaii, and APOs.

Ownership category

akta.pro rank

Product category

Emergency Food Storage and Preparedness Supplies

NAICS

Dried and Dehydrated Food Manufacturing (311423), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industry

Emergency Supplies, Equipment & Logistics (Kits, Generators, Temporary Facilities) (BPABANAK)

Keywords

• Emergency food storage
• Freeze-dried food
• Emergency preparedness supplies
• Survival gear
• Water storage systems

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct one-time product sales via their e-commerce website, phone orders, and mail orders. Products include long-term food storage items (freeze-dried/dehydrated), water storage and filtration, power solutions, survival gear, and meal kits. Individual items are sold as single units, 3-packs, or 6-packs, with larger kit options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Emergency Essentials is a direct-to-consumer e-commerce retailer that sells emergency preparedness and long-term food storage products through BePrepared.com. Its core offerings include freeze-dried and dehydrated food in #10 cans with up to 30-year shelf life, pre-assembled emergency food kits (30-day to 1-year durations), water storage and filtration, solar generators and power banks, and survival gear. The company operates as a private-label seller alongside sub-brands such as Ready Hour, Beyond Outdoor Meals, and Franklin's Finest.

Product overview

Emergency Essentials is an e-commerce retailer specializing in emergency preparedness and long-term food storage. The company operates primarily through its BePrepared.com platform and offers a diverse portfolio of products organized around the core emergency preparedness concept. The main product lines include: (1) #10 Cans - large-format freeze-dried and dehydrated food products (fruits, vegetables, meats, dairy, grains, baking essentials) with up to 30-year shelf life; (2) Food Kits - pre-assembled emergency food supply kits ranging from 30-day to 1-year durations; (3) Beyond Outdoor Meals - a sub-brand of ready-to-eat outdoor recreation meals in pouches; (4) MRE products - meals ready to eat for immediate consumption; (5) Drinks & Meal Shakes - long-shelf life beverages including coffee and energy drinks; (6) Water products - storage, filtration, and treatment solutions; (7) Power products - solar generators and portable power banks; (8) Survival Gear - cooking equipment, fire starters, lighting, first aid, and warmth supplies; (9) Ready Hour private label brand - tactical and preparedness equipment. The company also offers the Patriot Seeds Survival Seed Vault as an add-on for self-sufficiency. Products are sold primarily through the Shopify-powered e-commerce platform with financing options through Affirm.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Outdoor Meals: Outdoor meal pouches and ready-to-eat adventure meals sold as part of the Emergency Essentials product line.
• Ready Hour
• Franklin's Finest

Quantifiable outcome

• Products maintain quality and taste for up to 30 years when stored properly (cool, dry place at 55-70°F)

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mountain House: Mountain House is a leading brand of freeze-dried meals and emergency food, long-shelf-life pouches and #10 cans. Directly comparable to Emergency Essentials' core #10 can and pouch offerings across the same preparedness and outdoor customer segments.
• Augason Farms: Augason Farms sells long-term food storage, freeze-dried produce, and emergency food kits through DTC e-commerce. Highly comparable to Emergency Essentials on product type, packaging format, and preparedness customer base.
• Wise Company (ReadyWise): ReadyWise (formerly Wise Company) is a major DTC seller of emergency food kits, freeze-dried meals, and survival food with multi-day and year-long supply offerings. Closest direct competitive overlap with Emergency Essentials' Duration Kits line.
• Thrive Life: Thrive Life sells freeze-dried fruits, vegetables, and emergency food supplies through a DTC and consultant-driven model. Comparable on core freeze-dried SKUs and on the household preparedness customer.
• 4Patriots: 4Patriots is a DTC emergency preparedness brand selling survival food, solar generators, and water filtration products. Highly comparable on multi-category emergency kit positioning and direct-to-consumer marketing.
• My Patriot Supply: My Patriot Supply sells emergency food storage, heirloom seeds, and survival gear primarily through DTC channels. Directly competes with Emergency Essentials on freeze-dried kits and the Preparedness Seed Vault category.
• Legacy Food Storage: Legacy Food Storage sells freeze-dried and dehydrated emergency food kits with multi-day and long-term supply options. Niche direct competitor in the same online preparedness category.

Emerging players

• Nutrient Survival: Nutrient Survival is an emerging brand focused on nutrient-dense, long-shelf-life emergency food and snacks. Adjacent positioning to Emergency Essentials, with overlap in the preparedness-meets-everyday-snacking use case.
• Patriot Pantry: Patriot Pantry is a smaller direct-to-consumer emergency food storage brand offering #10 can and kit formats. Comparable to Emergency Essentials on packaging format, channel strategy, and target customer, though at smaller scale.

Broad incumbents

• Costco (Kirkland Signature): Costco's Kirkland Signature carries emergency food and water storage SKUs at scale, leveraging Costco's traffic and pricing power. A broad incumbent that competes with Emergency Essentials on price and convenience for mainstream buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beprepared_com
• YouTubeyoutube.com/channel/UCXUkyNdI_Nysj8e2oi16oHg
• Facebookfacebook.com/EmergencyEssentials
• LinkedInlinkedin.com/company/emergency-essentials-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency Essentials