Movora

What Movora does

Movora is a multinational veterinary orthopedic medical device company headquartered in St. Augustine, Florida, operating as the veterinary orthopedics division of the Vimian Group (formerly Fidelio). Formed in 2021, Movora consolidates nine specialized brands under a unified commercial platform: BioMedtrix (canine hip/knee/elbow/trauma implants, founded 1989), IMEX Veterinary (external fixation, founded 1990), KYON (Swiss precision orthopedic implants with 25+ patents, founded 1999), VOI (orthopedic implants, founded 1992), NGD (TPLO and fracture plates, founded 2001), Spectrum Veterinary Instruments (surgical instruments), VetClarity (C-arm and digital radiography imaging), VetPower (surgical power equipment), and VTS (transplantable graft materials). The portfolio covers implants, instruments, surgical power equipment, imaging systems, and graft biologics, with manufacturing in Longview, TX and Zurich, Switzerland, and distribution in 40+ countries.

The company sells hardware primarily via direct-to-veterinarian channels — dedicated regional e-commerce stores in the US and Canada (Movora US and Movora Canada), field sales representatives, and service centers — supplemented by distribution partners (Kahu, Knight Benedikt, Freelance Surgical). Pricing is quote-based rather than published, consistent with a B2B medical device model. Revenue also flows from professional services through the Movora Education platform, which delivers RACE-accredited continuing education workshops, online courses, and product mentorship programs at training facilities in Boston, Las Vegas, Zurich, and Italy, in partnership with AO VET North America.

Customer segments are veterinary professionals (primary — surgeons, specialists, and GPs performing companion animal orthopedic procedures), veterinary clinics and hospitals, board-certified surgeons seeking advanced certification, and mobile surgeons. Movora differentiates on the breadth of its single-source orthopedic portfolio, 30+ years of brand heritage, veterinary-specific (rather than human-adapted) implant design, clinical support from field representatives, and an integrated education ecosystem that creates switching costs around surgeon training.

Name

Movora

Legal name

Movora LLC

Website

https://movora.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Movora is a multinational veterinary orthopedic medical device company that consolidates nine specialized brands (BioMedtrix, IMEX, KYON, NGD, VOI, Spectrum, VetClarity, VetPower, VTS) to supply implants, instruments, surgical power equipment, imaging systems, and graft biologics to veterinary surgeons and clinics in 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D

Revenue model

1. Orthopedic Implants Sales: Sale of veterinary orthopedic implants including screws, anchors, plates, joint replacement systems (THR), and trauma/fracture repair products through direct sales and e-commerce.
2. Surgical Instruments and Power Equipment: Sale of surgical instruments, power equipment, battery systems, and accessories for veterinary orthopedic procedures.
3. Education and Training Services: RACE-accredited continuing education workshops, online courses, and product mentorship programs for veterinary professionals. Most courses in North America are RACE-approved for CE credits.
4. Veterinary Imaging Solutions: Sale and service of VetClarity imaging products including C-Arms, digital X-ray systems, and WebClarity Cloud PACS software.
5. Distribution Partner Revenue: Distribution of third-party brands (DeSoutter, Stryker, Aesculap, etc.) through Movora's e-commerce and sales network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

No source-supported information available for this company in the provided input.

Differentiator

Problem solved

Functional benefit

Brands

• BioMedtrix: Leading veterinary orthopedic implant manufacturer founded in 1989, specializing in canine hip, knee, elbow and trauma implants with over three decades of development experience
• IMEX Veterinary
• KYON
• NGD
• Spectrum Veterinary Instruments
• VOI (Veterinary Orthopedic Implants)
• VetClarity
• VTS (Veterinary Transplant Services)
• VetPower

Quantifiable outcome

• 100,000+ total joint replacements performed using KYON products
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vuzix CorporationcoreChannel Partner/ Reseller/ Distributor · 9 April 2026Vuzix signed a reseller agreement with Movora to distribute Vuzix M400 smart glasses to veterinary professionals across North America. The partnership enables surgeons to document procedures, share clinical insights, and conduct live training sessions using over-the-shoulder video capabilities. An initial stocking order has been placed for the M400 smart glasses-based remote support kits.
• BigCommercecoreTechnology or Integration · 27 October 2025Movora leverages BigCommerce B2B Edition platform for their e-commerce capabilities, enabling digital commerce for veterinary professionals. Movora was named a finalist in the 2025 B2B Ecommerce Industry Awards - Americas Edition for their use of the platform.
• KahuminorChannel Partner/ Reseller/ DistributorDistribution partner expanding Movora's reach through partner network.
• Knight BenediktminorChannel Partner/ Reseller/ DistributorDistribution partner expanding Movora's reach through partner network.
• Freelance Surgical LtdminorChannel Partner/ Reseller/ DistributorFreelance Surgical Ltd joined Movora in 2021 as a distribution partner.
• AO FoundationcoreStrategic or Co-development PartnerKYON's founder Dr. Slobodan Tepic spent over a decade at the AO Foundation, a prominent research facility for human orthopedics in Switzerland. KYON continues to maintain connections with AO VET for education and training programs.
• AO VET NAcoreStrategic or Co-development PartnerAO VET North America partners with Movora Education to offer blended courses and workshops on small animal fracture management, deformity correction, and pelvic/surgical procedures.
• Vimian GroupcoreStrategic or Co-development PartnerMovora is part of the Vimian Group, formed in 2021 when Fidelio created Vimian Group. Movora operates as a division of Vimian focused on veterinary orthopedics.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Patterson Veterinary Supply: Major veterinary distributor offering a broad catalog of orthopedic and surgical products. Competes with Movora via catalog breadth and clinic relationships, though not in proprietary implants.
• DePuy Synthes (Johnson & Johnson): Global leader in human orthopedic implants whose technology, processes, and surgeon training model influence the veterinary orthopedic space. Sets the gold standard for THR design that BioMedtrix and KYON emulate.
• B. Braun Vet Care: Subsidiary of B. Braun Melsungen, offering surgical instruments, implants, and consumables for veterinary use. Broad incumbent with global manufacturing scale that overlaps Movora's instrument and implant portfolio.
• Covetrus: Large veterinary distributor and practice solutions provider. Comparable to Movora's distribution channel strategy and customer relationship model with North American clinics.

Direct peers

• Jorgensen Laboratories: Veterinary surgical supplies and orthopedic instruments company with deep penetration into North American veterinary clinics. Direct competitor to Spectrum Veterinary Instruments and other Movora hardware lines.
• Sontec Instruments: US-based manufacturer of premium veterinary surgical instruments. Directly comparable to Spectrum Veterinary Instruments within Movora's portfolio.
• Securos Surgical: Direct competitor in veterinary orthopedic implants and instruments (TPLO plates, cruciate repair, fracture fixation). Competes head-to-head with Movora brands IMEX, NGD, and BioMedtrix across small-animal orthopedic product lines.
• Orthomed (UK): UK-based veterinary orthopedic specialist offering TPLO, fracture plating, and joint replacement products. Direct competitor to KYON and BioMedtrix THR systems in European and global markets.
• Veterinary Instrumentation: Veterinary surgical instrument and orthopedic supplier serving UK and European markets. Comparable to Spectrum Veterinary Instruments and Movora's broader instrument portfolio.

Others

• Vimian Group (parent): Movora's parent conglomerate operating across veterinary pharmaceuticals, diagnostics, and MedTech. Comparable as the corporate parent setting Movora's capital allocation, M&A, and exit strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@movora
• Facebookfacebook.com/Movora-104854551623827
• LinkedInlinkedin.com/company/movora
• Instagraminstagram.com/movora_vetmed

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movora