What Business of Home does

Business of Home (BOH) is a New York-based digital and print media company founded in 2009 by shelter-magazine veteran Julia Noran Johnston as the daily media of record for the interior design and home industry. The company serves trade professionals — primarily interior designers, architects, and home-industry entrepreneurs and executives — across the $4 trillion U.S. home sector with a daily news website, a daily email newsletter (30,000+ subscribers), a quarterly print magazine (17,000 paid subscribers at $75/year), two podcast series (The BOH Podcast and Trade Tales), and a biannual High Point Market guide. Its distribution surface extends across owned website, email, podcast platforms (Apple, Spotify), and social media.

BOH operates an integrated ecosystem that layers content, community, and commerce. The Jobs Board (industry's largest; $299 per 90-day posting) and Events Calendar ($75 per listing) provide transactional revenue tied to editorial distribution. The Experts Directory ($349/year for non-members, free for Insiders) catalogs business services, skilled trades, and designers across more than 25 categories. The BOH Insider annual membership ($250/year) bundles free LAUNCH Workshops, free Experts listings, weekly designer classes, and members-only programming. BOH also operates the Future of Home annual conference and the BOH Brand Studio (photo/video production). The underlying platform is a Ruby on Rails, React, jQuery, and JavaScript web stack maintained by a small in-house engineering team; the company operates as a remote-first organization.

BOH was acquired by Ziff Davis in 2026 from Recurrent Ventures as part of a multi-title lifestyle media deal (with Dwell and Domino), with founder Julia Noran Johnston retained to lead the new lifestyle group. Revenue is generated across five pricing models — recurring subscriptions (BOH Insider, magazine, experts), advertising (digital, podcast, print, dedicated emails), unit-priced listings (jobs, events, workshops), paid events (Future of Home), and services (BOH Brand Studio) — with no disclosed revenue figure.

Name

Business of Home

Legal name

Business of Home

Website

https://businessofhome.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Business of Home is a New York-based trade media company founded in 2009 that publishes daily news, a quarterly magazine, podcasts, and a newsletter for interior designers and home-industry professionals across the $4 trillion U.S. home sector.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. BOH Insider Membership: Annual membership providing access to weekly designer classes, exclusive Insider-only workshops, free Experts directory listings, video recording library of past webinars, and additional member benefits.
2. Magazine Subscription: Quarterly print magazine with quarterly in-depth analysis plus digital access to all magazine issues. One-year subscription includes four mailed issues.
3. Job Board Postings: Job postings appear on the site for 90 days, included in daily newsletter the morning after posting and weekly newsletter the Wednesday after posting.
4. Events Calendar Listings: Calendar event listings appear until the posted end date of the event, included in weekly newsletter.
5. Experts Directory Listings: Annual listings for business services and skilled trades directories. Free for BOH Insiders, paid for non-members.
6. LAUNCH Workshops: Intensive two-hour webinars covering business topics for designers. A la carte tickets available; complimentary for BOH Insiders.
7. Advertising: Digital and print advertising including BOH Magazine, Designer's Guide, sponsorships, podcasts, display advertising, dedicated emails, partnered editorial, and custom video.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Business of Home is a daily digital trade media platform serving the home furnishings and interior design industry, delivering news, business, and culture coverage for design professionals. Its core products are a news website, a print magazine (BOH Magazine), podcasts (Trade Tales, Surface & Textures), email newsletters (Design Daily), a paid membership tier (BOH Insider), a jobs board and experts directory, and recurring events including LAUNCH workshops and the Future of Home conference.

Product overview

Business of Home operates as a unified media platform for the home industry, combining a daily news website with multiple complementary products and services. The core offering consists of the BOH website delivering industry news and analysis, paired with the quarterly BOH Magazine for in-depth print coverage. The platform extends through BOH Insider, a premium membership providing exclusive workshops and classes; two podcast series (The BOH Podcast and Trade Tales); a Collections feature for brand product launches; the Jobs Board serving as the industry's largest recruitment platform; an Events Calendar covering industry happenings; an Experts Directory connecting professionals with business services and skilled trades; LAUNCH Workshops offering bimonthly business education webinars; and the annual Future of Home conference. A daily Design Daily Newsletter and High Point Market Guide round out the editorial offerings. This integrated ecosystem serves interior designers and home industry professionals with news, education, networking, and business resources.

Differentiator

Problem solved

Functional benefit

Brands

• BOH Insiders: Membership community offering exclusive access to experts, editors, and events, including weekly designer classes and Insider-only workshops.
• Future of Home
• The BOH Podcast
• Trade Tales
• BOH Brand Studio

Products and services

• Business of Home Daily News Website Daily-updated trade news site covering interior design, home furnishings, business of design and the home industry, targeted at professional designers.
• BOH Magazine Print magazine from Business of Home delivering long-form journalism, product and business-of-design coverage to interior design professionals.
• BOH Insider Membership Paid membership tier for interior designers and home industry professionals that unlocks premium content, magazine archive and member-only resources.
• Trade Tales Podcast A Business of Home podcast covering the business of design and the people behind leading home industry brands, targeted at interior designers and home industry professionals.
• Surface & Textures Podcast Business of Home podcast focused on materials, surfaces and product storytelling in the home industry, intended for designers sourcing for projects.
• Design Daily Newsletter Daily email newsletter delivering curated home-industry news, product launches and business-of-design stories to interior designers and home industry subscribers.
• BOH Jobs Board Paid listing board for open roles in interior design, home furnishings and adjacent design-industry companies; jobs are posted by employers and surfaced to the BOH audience.
• BOH Events Calendar Curated calendar of upcoming trade shows, showrooms and industry events for interior designers and home industry professionals.
• BOH Experts Directory Paid directory of vetted experts, consultants and service providers for interior designers and home industry businesses, searchable by specialty and region.
• LAUNCH Workshops Recurring in-person workshop series from Business of Home providing professional education for interior designers on running and growing a design business.
• Future of Home Conference BOH's flagship annual industry conference convening interior designers, home-industry brands and thought leaders for programming, networking and exhibitor presence.
• BOH Collections Curated, editor-driven product and source showcase produced by Business of Home, used by interior designers to discover brands, materials and products.
• High Point Market Guide Annual editorial guide to High Point Market published by Business of Home, helping designers navigate showrooms, brands and events at market.
• BOH Brand Studio In-house custom-content and advertising studio operated by Business of Home that creates sponsored content, branded editorial and integrated campaigns for home-industry brands reaching the BOH audience.

Quantifiable outcome

• 30,000+ daily newsletter subscribers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ziff DavisOthersZiff Davis acquired Business of Home along with Dwell and Domino magazines from Recurrent Ventures, forming a new lifestyle group. BOH founder Julia Noran Johnston will lead the new group. Financial terms were not disclosed.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dezeen: Leading international design and architecture publication with a strong trade following. Comparable to BOH as a daily-updated online design media brand serving design professionals, including an influential jobs board and awards/event ecosystem.
• Dwell: Modern-design architecture and home magazine. Dwell was acquired alongside Business of Home by Ziff Davis in 2026, making it the most direct portfolio peer covering similar interior design and home industry audiences with overlapping editorial and audience coverage.
• Domino: Lifestyle home design magazine. Acquired together with Business of Home by Ziff Davis in 2026, sharing the Recurrent Ventures origin and overlapping consumer/professional home audience with BOH.

Emerging players

• Design Milk: Modern design media brand covering art, architecture, interiors, and product design with a strong digital presence. Comparable trade-leaning design publication serving similar designer and brand audiences.
• Remodelista: Boutique design blog/network covering remodels, interiors, and design professionals with curated product directories. Comparable niche design media with strong trade following; smaller than BOH but well-regarded in the design community.

Broad incumbents

• Apartment Therapy: Popular consumer-focused home design and decor media brand. Overlaps with BOH on home interior content but is more consumer-oriented; competes for advertising attention from the same home brand advertisers.
• Elle Decor: Established Hearst/Dotdash Meredith luxury home design title. Overlaps with BOH on interior design professional coverage (multiple BOH staff worked at Elle Decor); competes for advertising from high-end home brands.
• Wallpaper*: Global design and lifestyle magazine covering architecture, interiors, fashion, and travel. Comparable to BOH as a design trade authority with strong B2B following and design industry brand partnerships.
• House Beautiful (Hearst): Mainstream home design title from Hearst's lifestyle portfolio. Several BOH editors (e.g., Fred Nicolaus, Caroline Biggs) have prior experience here. Competitor for advertiser dollars targeting home enthusiasts and adjacent professional coverage.
• Architectural Digest (Condé Nast / AD Pro): Condé Nast's flagship home design title with deep consumer reach and the AD Pro trade vertical. AD Pro is the closest direct competitor to BOH for trade professional mindshare among interior designers, leveraging Architectural Digest's broader consumer brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/businessofhome
• Instagraminstagram.com/businessofhome
• Facebookfacebook.com/BOHBusinessofHome

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business of Home