Total Wireless

What Total Wireless does

Total Wireless is a Verizon-owned prepaid wireless brand operating on Verizon's 5G network as part of the Verizon Value portfolio, acquired by Verizon through the November 2021 purchase of TracFone Wireless for $6.9 billion. The brand is headquartered in Miami, serves U.S. consumers exclusively, and operates a no-contract prepaid model competing directly against Metro by T-Mobile, Cricket Wireless, and Boost Mobile.

The product portfolio is anchored by tiered unlimited plans ranging from $25/month (Total MAX 5G BYO with Auto Pay) to $60/month (All Access), all backed by a 5-year price guarantee that includes taxes and fees. Core technical features include Wi-Fi Calling, eSIM activation, Line Lock port-out/SIM-swap protection, and built-in spam filtering, all delivered over Verizon's nationwide 5G infrastructure. The product surface has expanded meaningfully in 2025–2026 to include Total Wireless Protect+ device protection (Assurant partnership, $8/month), Total Wireless Edge device financing (Glow Financial Services), Total Rewards loyalty, Disney+ bundling on premium tiers, and a Western Union free monthly international money transfer benefit on select plans.

The business model combines recurring subscription revenue from monthly plans with one-time device sales, device protection attach, device financing interest, and bundled add-ons. Distribution is multi-channel: a self-serve e-commerce site (totalwireless.com), a 611611 text helpline, dealer/affiliate programs, and an aggressive physical retail footprint of over 2,000 exclusive stores with a stated target of 4,000–5,000. Customer acquisition is driven by value-conscious messaging, free-phone device subsidies with qualifying plans, UFC broadcast partnership, and FIFA World Cup 2026 marketing. Target segments include budget-conscious consumers, Lifeline/government-assistance recipients, and international/immigrant communities needing affordable global reach.

Name

Total Wireless

Legal name

Verizon Value, Inc.

Website

https://totalwireless.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Wireless is a Verizon-owned prepaid wireless brand offering no-contract unlimited 5G plans ($25–$60/month) on Verizon's network, distributed through 2,000+ U.S. retail stores and digital channels. It serves budget-conscious consumers, Lifeline recipients, and international/immigrant communities with bundled add-ons including device protection, financing, Disney+, and Western Union money transfers.

Ownership category

akta.pro rank

Product category

Prepaid Wireless Services

NAICS

Agents for Wireless Telecommunications Services (517122), Telecommunications Resellers (517121), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Prepaid wireless service
• Mobile phone plans
• 5G home internet
• Mobile virtual network operator
• Device protection plans

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Monthly Wireless Service Plans: Recurring monthly subscription revenue from prepaid wireless plans. Plans range from $35/month (Starter) to $60/month (All Access) for single lines. Auto Pay discount of $5 available. Includes unlimited data, talk & text on Verizon's 5G network.
2. Device Protection (Total Wireless Protect+): $8 per month device protection plan developed in partnership with Assurant. Covers screen repairs, loss and theft protection, mechanical/electrical breakdown coverage after warranty, and next-day device replacement. Includes bundled digital security options with Norton 360, LifeLock, and Norton Family.
3. Device Sales: One-time hardware sales of smartphones including Apple iPhones, Samsung Galaxy devices, and Motorola phones. Devices available at various price points with financing options through Total Wireless Edge (Glow Financial Services) or SmartPay installment plans.
4. Add-on Services and Extras: Additional revenue from add-ons including international roaming packages, additional hotspot data, and Disney+ subscription bundled with All Access plan.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Total Wireless is a prepaid wireless service provider that sells no-contract mobile phone plans, 5G home internet, and devices operating on Verizon's nationwide 5G network. Its offerings span multiple unlimited plan tiers ($25–$60/month), bring-your-own-device options, smartphone sales, device financing, and bundled add-ons such as device protection, Disney+ streaming, and Western Union international money transfers.

Product overview

Total Wireless is a Verizon-owned prepaid wireless brand offering no-contract phone and data services on Verizon's 5G network. The product portfolio centers on multiple unlimited plan tiers (Total STARTER, Total MAX 5G, Total MAX 5G BYO, ALL ACCESS, Total 5G+ Unlimited, and Total Base 5G Unlimited) ranging from $35 to $60/month, complemented by add-on services including device protection (Protect+), device financing (Edge), streaming (Disney+), international money transfers (Western Union), and loyalty rewards. The company also offers 5G home internet, Wi-Fi calling, and mobile hotspot devices, targeting budget-conscious consumers seeking postpaid-tier features at prepaid prices with a 5-year price guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Total Rewards: Rewards program offering points for purchases and lifestyle savings
• Total Wireless Protect
• Total Wireless Protect+
• Total Spark

Products and services

• Total Wireless Phone Plans (Total STARTER, Total MAX 5G BYO, Total MAX 5G, ALL ACCESS, Total 5G+ Unlimited, Total Base 5G Unlimited) No-contract prepaid wireless phone plans operating on Verizon's 5G network with unlimited data, talk, and text. Plans range from $25/month (MAX 5G BYO) to $60/month (ALL ACCESS) and include a 5-year price guarantee, spam protection, and Auto Pay discount. Designed for budget-conscious consumers and families seeking postpaid-tier network quality on prepaid terms.
• Total Wireless Home Internet 5G home internet service providing wireless broadband connectivity to households, with pricing starting at $35/month when bundled with select phone plans and Auto Pay. Targeted at residential customers seeking an alternative to wired broadband.
• Total Wireless Protect+ Device protection plan at $8/month covering screen and back glass repairs, accidental damage, loss, theft, and post-warranty mechanical/electrical breakdown, with next-business-day device replacement. Bundled with Norton 360, LifeLock, and Norton Family digital security. Developed in partnership with Assurant. Available online and at over 2,000 retail locations.
• Total Wireless Edge Device financing program provided through Glow Financial Services enabling prepaid customers to pay for premium smartphones in installments, with $0 down options on select devices such as iPhone 16e and 24-month payment terms. Aims to improve access to premium devices for prepaid customers.
• Western Union Money Transfer Benefit Free monthly international money transfer benefit included on select premium 5G plans (MAX 5G BYO, MAX 5G, and ALL ACCESS), offering one fee-free transfer per month to over 200 countries and territories. The benefit covers the transaction fee; exchange rates and applicable taxes/surcharges apply. Available via the Western Union app or westernunion.com.
• California LifeLine Program Government-subsidized wireless service for eligible low-income California residents through the LifeLine program, including unlimited talk, text, and 6GB of high-speed data, plus free smartphones for qualifying customers. Nationwide expansion ongoing.
• Total Rewards Program Loyalty rewards program offering points for account activities, Auto Pay transactions (2x), and Refer-a-Friend referrals, redeemable for lifestyle savings and perks.
• Smartphones and Devices Retail sale of smartphones (Apple iPhones, Samsung Galaxy devices, Motorola), basic phones, Wi-Fi hotspots, tablets, and accessories. Devices available at various price points with free 5G phone offers tied to qualifying plan purchases and financing options through Total Wireless Edge (Glow Financial Services) or SmartPay installment plans.
• Disney+ Streaming Subscription (bundled with ALL ACCESS) Disney+ Premium streaming subscription bundled at no additional cost with the ALL ACCESS plan, providing customers access to Disney+ content as part of their wireless service.

Quantifiable outcome

• Free international money transfer to over 200 countries and territories monthly
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Western UnioncoreStrategic or Co-development Partner · 25 June 2026Total Wireless announced partnership with Western Union to become the first and only U.S. wireless carrier to include a free monthly international money transfer benefit in select premium plans (MAX 5G BYO, MAX 5G, and ALL ACCESS). Starting June 25, 2026, customers receive one fee-free money transfer per month to over 200 countries and territories. The benefit covers the transaction fee entirely, with exchange rates applying. Partnership includes co-promotion across Western Union's customer touchpoints including app, email, social channels, and in-store digital screens.
• AssurantcoreTechnology or Integration · 19 March 2026Total Wireless launched Total Wireless Protect+ device protection plan in collaboration with Assurant. The $8/month plan offers zero-cost screen repairs, loss and theft protection, post-warranty mechanical failure coverage, and next-day device replacement. Includes bundled digital security with Norton 360, LifeLock, and Norton Family, with subscribers able to rotate one premium add-on every 30 days. Available online and at over 2,000 retail locations.
• UFCflagshipGTM or Marketing Partner · 21 January 2026UFC and Total Wireless extended their partnership through a new multiyear agreement, with Total Wireless becoming the exclusive Broadcast Headset Partner for UFC. The partnership features branding on UFC broadcast headsets and integrates Total Wireless into UFC events and digital platforms in the United States.
• Disney+coreGTM or Marketing PartnerDisney+ Premium included at no additional cost with Total ALL ACCESS plan. Customers must remain on the eligible plan to retain the promotional subscription. Accounts with multiple lines require at least one qualifying plan to qualify.
• Cellular Sales (CSOK)minorChannel Partner/ Reseller/ DistributorCellular Sales is a national retailer partner that offers Total Wireless products and services, deploying Optimum Retailing's platform across 791 U.S. stores.
• VerizonflagshipOEM/ Whitelabel/ Licensing PartnerTotal Wireless is a Verizon-owned prepaid brand operating on Verizon's 5G network. Total Wireless is part of the Verizon Value portfolio of prepaid brands. Verizon acquired TracFone (which included Total Wireless) in November 2021 for $6.9 billion.
• Empower Work (Total Spark)minorStrategic or Co-development PartnerTotal Wireless partners with Empower Work through the Total Spark community initiative to help working students thrive, demonstrating commitment to underserved communities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Simple Mobile: TracFone/Verizon Value sister brand offering prepaid wireless with international calling focus. Highly comparable to Total Wireless on business model and customer base, including immigrant/expats.
• Mint Mobile: T-Mobile-owned prepaid MVNO known for low-cost unlimited plans sold primarily online. Directly competitive with Total Wireless in targeting price-sensitive consumers seeking postpaid-quality 5G at prepaid prices.
• Straight Talk: Sister brand under Verizon Value (formerly TracFone), offering no-contract prepaid wireless service. Closely comparable in business model, customer targeting, and parent-company distribution as Total Wireless.
• Metro by T-Mobile: T-Mobile's flagship prepaid wireless brand offering unlimited plans on T-Mobile's 5G network with a large retail footprint. Directly competes with Total Wireless in the value-prepaid segment for budget-conscious consumers.
• Boost Mobile: Dish Network-owned prepaid wireless brand operating as an MVNO/MNO hybrid with competitive unlimited plans. Competes head-to-head with Total Wireless for prepaid share, especially post the TracFone/Verizon transaction.
• Cricket Wireless: AT&T-owned prepaid wireless brand offering no-contract unlimited plans on AT&T's network with a significant retail footprint. Targets the same no-contract, price-sensitive consumer segment as Total Wireless.
• Visible by Verizon: Verizon-owned digital-first prepaid wireless brand offering unlimited plans on Verizon's network. A sister/adjacent brand to Total Wireless under Verizon, but differentiated by its digital-only (no retail) GTM.
• TracFone: Parent brand of Total Wireless under Verizon Value; both offer prepaid wireless on Verizon's network with overlapping target customers. Strong direct comparability in plan structure and distribution model.

Emerging players

• Google Fi: Google-owned wireless MVNO providing prepaid service across multiple carrier networks. Comparable on prepaid/multi-carrier model and international roaming features, but lacks physical retail distribution.
• Consumer Cellular: Senior-focused wireless MVNO operating on AT&T/T-Mobile networks with retail distribution. Overlaps with Total Wireless on no-contract prepaid mechanics but targets a narrower demographic segment.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totalwireless
• Facebookfacebook.com/TotalWireless
• Instagraminstagram.com/totalwireless
• TikToktiktok.com/@totalwireless

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Wireless