Storm8
Storm8 is a mobile-first game network and publisher founded in 2009 that has shipped 45+ casual games, including Property Brothers Home Design and Home Design Makeover!, to over 75 million players worldwide, monetizing via freemium in-app purchases and third-party advertising across iOS, Android, and Amazon app stores.
- Company typePrivate
- Founded2009
- HeadquartersRedwood Shores, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Storm8 does
Storm8 is a mobile-first game network and publisher founded in 2009 in Redwood City, California, by former Facebook engineers. The company develops and publishes casual mobile games across iOS, Android, and Amazon app stores, serving a global player base of 75 million+ users who have generated over 1 billion downloads, 80 billion game sessions, and 2 billion hours of gameplay. Its portfolio spans 45+ titles across multiple genres, with flagship products including Property Brothers Home Design (a match-3 puzzle and home renovation simulation built around a 2019 partnership with HGTV's Drew and Jonathan Scott), Home Design Makeover! (a match-3 home makeover game), and Dream City: Metropolis (an urban-planning tycoon simulation launched in 2016 with a cross-promotion deal with Regal Cinemas).
The underlying technology is a proprietary mobile game development platform featuring reusable match-3 puzzle engines, home renovation and design simulation modules, and a weekly content update system supporting limited-time events. These systems are designed for cross-platform deployment and content scalability across the network. Distribution is direct-to-consumer through major app stores, with a multi-channel marketing layer spanning Twitter, Facebook, LinkedIn, player forums, press releases, and celebrity partnerships. The company operates as a 100% remote studio, which it frames as a talent-acquisition advantage, and is part of the Stillfront Group, a publicly listed Swedish gaming holding company.
Storm8's business model is freemium at the player level, monetized through three primary streams: in-app purchases of virtual currency and goods; offer wall advertising (ironSource and similar providers exchange in-game rewards for users completing marketing offers); and targeted third-party advertising delivered through networks including DoubleClick (Google), Applovin MAX, and Vungle. Customer segments are horizontal — casual mobile gamers worldwide, with above-average engagement in Germany, Japan, and Russia, which reportedly play three times more casual games than other markets. The company has been recognized by Goldman Sachs, which named CEO Perry Tam one of the 100 Most Intriguing Entrepreneurs in 2016.
Storm8 firmographics
Firmographics- Name
- Storm8
- Legal name
- Storm8, LLC
- Website
- https://storm8.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Storm8 is a mobile-first game network and publisher founded in 2009 that has shipped 45+ casual games, including Property Brothers Home Design and Home Design Makeover!, to over 75 million players worldwide, monetizing via freemium in-app purchases and third-party advertising across iOS, Android, and Amazon app stores.
- Ownership category
- akta.pro rank
Storm8 industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Storm8 is headquartered
LocationHeadquarters
- HQ city
- Redwood Shores
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storm8 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Virtual Currency and Goods Sales: Players can purchase virtual currency (coins, cash, points) and virtual goods (assets, commodities, abilities) within games. These purchases are made for legal tender, actual currency, or virtual currency. All sales are final and non-refundable.
- Offer Wall Advertising: Third-party advertisers provide virtual currency to users in exchange for interacting with advertisements or completing marketing offers. Revenue is shared through offer wall providers.
- Third-Party Advertising: The platform displays targeted advertisements through third-party advertising networks including DoubleClick (Google), ironSource, Applovin MAX, and Vungle, generating advertising revenue from impressions and clicks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Storm8 product offering
Product offeringCore offering
Storm8 is a mobile-first game network that develops and publishes free-to-play casual mobile games, primarily match-3 puzzle games and home design/renovation simulations, distributed globally on iOS, Android, and Amazon app stores. The company monetizes through in-app purchases of virtual currency and virtual goods and through in-game advertising. Its portfolio includes celebrity-branded games such as Property Brothers Home Design.
Product overview
Storm8 is a mobile-first game network and publisher that has launched over 50 games across multiple genres including match-3 puzzle games, home design simulations, and urban-planning games. Key products include Property Brothers Home Design (a partnership with Drew and Jonathan Scott featuring puzzle-based home renovation), Home Design Makeover! (a match-3 puzzle game for home makeovers), and Dream City: Metropolis (an urban-planning simulation). The network has achieved over 1 billion downloads and 2 billion hours of gameplay. The company operates as part of Stillfront Group and is 100% remote.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Brothers Home Design A mobile match-3 puzzle game combined with home renovation and design simulation featuring Drew and Jonathan Scott from HGTV. Players solve puzzles to earn resources for renovating, designing, customizing, and decorating spaces such as kitchens, living rooms, master suites, and outdoor areas to create dream homes.
- Home Design Makeover! A match-3 puzzle game where players help families complete home makeovers by solving puzzles. Players decorate and renovate various rooms in homes across dozens of game modes and puzzle levels.
- Dream City: Metropolis An urban-planning simulation game where players take on the role of a tycoon managing city streets, businesses, and housing to revitalize their town. Launched with a cross-promotion partnership with Regal Cinemas.
Quantifiable outcome
- Over 1 billion downloads across all games
- +4 more outcomes
Companies that use Storm8
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Storm8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Storm8 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- Drew and Jonathan Scott (Property Brothers)flagshipStorm8 partnered with Drew and Jonathan Scott, the stars of HGTV's Property Brothers, to launch Property Brothers Home Design mobile game. Players join the brothers to help homeowners renovate, design, customize and decorate spaces through match and collapse puzzles. The game incorporates the brothers' distinct design sensibilities, trademark charisma and humor, with weekly content updates and limited-time events.
- Regal CinemasminorRegal Cinemas partnered with Storm8 on Dream City: Metropolis through a unique cross-promotion deal. This represented entertainment industry convergence as cinemas entered the mobile gaming space.
- Stillfront GroupcoreStorm8 operates as part of the Stillfront Group, which uses Team Tailor Applicant Tracking System for recruitment. Storm8 directs all candidates to apply through their official careers page at storm8.com/careers.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Storm8 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Storm8 social profiles
Digital presenceStorm8 compliance and trust
Trust signalCompliance3 records
Storm8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storm8 leadership team
Management profileNumber of profiles
Profiles6 records
Storm8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storm8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storm8
What does Storm8 do?
Storm8 is a mobile-first game network that develops and publishes free-to-play casual mobile games, primarily match-3 puzzle games and home design/renovation simulations, distributed globally on iOS, Android, and Amazon app stores. The company monetizes through in-app purchases of virtual currency and virtual goods and through in-game advertising. Its portfolio includes celebrity-branded games such as Property Brothers Home Design.
Is Storm8 a public or private company?
Storm8 is a private company. It is classified as corporate owned and is currently operating.
When was Storm8 founded?
Storm8 was founded in 2009. It employs 101 to 250 people.
Where is Storm8 based?
Storm8 is headquartered in Redwood Shores, United States, in the North America region.
How does Storm8 make money?
Three revenue lines are on record. Virtual Currency and Goods Sales are the primary driver. The others are offer Wall Advertising and third-Party Advertising.
Does Storm8 have an API?
No public API is recorded for Storm8.
What industry is Storm8 in?
Storm8's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210 and its SIC code is 7372.