The Aesthetic Surgery Center

What The Aesthetic Surgery Center does

The Aesthetic Surgery Center is a privately held, multi-physician plastic and cosmetic surgery practice headquartered at 1175 Creekside Parkway, Suite 100 in Naples, Florida. Founded in 1999 and led by Dr. Anurag Agarwal as owner and medical director, the practice operates from a single AAAASF-accredited ambulatory surgery facility with three board-certified plastic surgeons (Dr. Agarwal, Dr. Casey Holmes, Dr. Jason Dudas, who joined in 2024) and a CRNA (Ana Unland). It serves adult men and women in the Naples-Fort Myers region seeking surgical and non-surgical aesthetic enhancement, with no enterprise or third-party payor channel.

The practice offers a comprehensive procedure menu organized across surgical face (including the proprietary UpLift™ Lower Face and Neck Lift, endoscopic facelift, rhinoplasty, blepharoplasty, endoscopic eyebrow lift, lip lift, fat transfer, skin cancer reconstruction, otoplasty, scar revision, and cheek/chin augmentation), surgical breast (augmentation, lift, reduction, implant revision, asymmetry correction, reconstruction), surgical body (abdominoplasty, VASER liposuction, Brazilian Butt Lift, Renuvion skin tightening, mommy makeover, arm/thigh lift, body contouring after weight loss, labiaplasty), hair restoration (follicular unit transplantation, facial and eyebrow hair transplants, hairline lowering), male procedures, non-surgical injectables and dermal fillers (BOTOX, JUVÉDERM family, Restylane, Radiesse, BellaFill), laser and light-based skin treatments (AcuPulse fractional CO2, Sciton Erbium-YAG, Broadband Light, Cutera Excel V, SkinTyte, ThermiSmooth), and a Skin Spa offering medical tattoo, permanent makeup, and skincare products.

The business operates on a direct-to-consumer, cash-pay model with consultation-based pricing (no public fee schedule). Revenue is generated through one-time surgical procedure fees plus repeat non-surgical treatments, with a Loyalty Program providing modest retention mechanics. The practice does not disclose revenue or accept outside investment, and it markets through a multi-channel mix that includes a monthly newsletter (The Renaissance Review), an extensive before-and-after photo gallery, media appearances on Fox 4, NBC News and WinkTV, in-person seminars (including at the Ritz-Carlton Beach Resort), and community recognition via Naples Daily News Best of Naples awards, which the practice has won 8 of the last 9 years.

Name

The Aesthetic Surgery Center

Legal name

Aesthetic Surgery Center

Website

https://aestheticsurgerycenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Aesthetic Surgery Center is a privately held, AAAASF-accredited multi-physician plastic surgery practice in Naples, Florida, offering surgical and non-surgical aesthetic procedures, including a proprietary facelift technique, to adult consumers in the Naples-Fort Myers region on a cash-pay basis.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Facial rejuvenation treatments
• Body contouring services
• Non-surgical aesthetic treatments

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, rhinoplasty, breast augmentation, tummy tuck, liposuction, and body contouring. Revenue is generated through individual procedure fees paid by patients.
2. Non-Surgical Procedures: Injectable treatments (BOTOX, JUVÉDERM, Restylane, Radiesse, BellaFill), laser treatments, and skin spa services. Revenue from single treatments or treatment packages.
3. Skin Spa Services: Medical tattoo, permanent makeup, and skincare products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Aesthetic Surgery Center is a multi-physician plastic surgery practice that performs facial plastic surgery, breast surgery, body contouring, hair restoration, and non-surgical aesthetic procedures (injectables, laser treatments, skin spa services) for adult patients at a single Naples, Florida facility. The practice also operates the Hair Transplant Center of Naples as a specialized sub-brand and offers the proprietary UpLift Lower Face and Neck Lift developed by Dr. Anurag Agarwal.

Product overview

The Aesthetic Surgery Center is a multi-physician plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. Their surgical offerings are organized into Face (including proprietary UpLift facelift, rhinoplasty, blepharoplasty), Breast (augmentation, lift, reduction, reconstruction), and Body (tummy tuck, VASER liposuction, Brazilian Butt Lift, mommy makeover) categories, plus specialized Male Procedures. Non-surgical services include Injectables & Dermal Fillers (BOTOX, JUVÉDERM, Restylane, Radiesse, BellaFill) and Laser Treatments (AcuPulse CO2, Broadband Light, Cutera Excel V, SkinTyte, ThermiSmooth). Additional offerings encompass Hair Transplantation, Skin Spa services, a Before/After Photo Gallery, The Renaissance Review educational newsletter, and a Loyalty Program. The practice is led by Dr. Anurag Agarwal (owner/medical director), Dr. Casey Holmes, and Dr. Jason Dudas, with AAAASF facility accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Hair Transplant Center of Naples: Specialized hair transplant and hair restoration service offering hair transplants, facial hair transplants, and eyebrow hair transplants. Mentioned in practice newsletters since 2006.

Products and services

• Facial Plastic Surgery

Quantifiable outcome

• Dr. Agarwal generally expects approximately 60% reduction in lip lines with fractional CO2 laser resurfacing procedure

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CosmetiCare: CosmetiCare is a multi-surgeon cosmetic surgery practice in Orange County, CA offering surgical and non-surgical aesthetic procedures across face, breast, and body, with a similar full-service, single-location, physician-led model and brand-driven acquisition.
• Quatela Center for Plastic Surgery: The Quatela Center is a physician-led, multi-surgeon cosmetic surgery practice in Rochester, NY offering comprehensive surgical and non-surgical aesthetics including proprietary facial techniques and a hair restoration service line, comparable in scope and service breadth.
• Thompson Center for Plastic Surgery: Thompson Plastic Surgery is a multi-physician aesthetic practice delivering surgical, injectable, and laser treatments in a single location with strong regional brand positioning, similar in operating model and patient profile.
• Marina Plastic Surgery: Marina Plastic Surgery is a multi-surgeon cosmetic surgery center offering a comprehensive range of face, breast, and body procedures plus med-spa services, operating a comparable single-site, brand-led direct-to-consumer model.
• New Look New Life Surgical Arts: New Look New Life Surgical Arts is a single-location cosmetic surgery practice in NYC offering a full suite of surgical and non-surgical aesthetic services under a recognized regional brand, similar in service mix and consumer positioning.
• Liu Plastic Surgery: Liu Plastic Surgery is a multi-procedure aesthetic practice on the West Coast offering surgical and non-surgical cosmetic services including injectables and skin treatments, comparable as a physician-owned, full-service plastic surgery center.
• Goals Plastic Surgery: Goals Plastic Surgery operates multiple physician-staffed aesthetic clinics offering surgical body and facial procedures plus non-surgical services, comparable in service breadth and elective-procedure orientation.
• Shapiro Aesthetic Plastic Surgery: Shapiro Aesthetic Plastic Surgery is a single-location, multi-procedure cosmetic surgery and skin care practice offering injectables, lasers, and full surgical services, comparable in integrated surgical plus med-spa model.
• Hamilton Facial Plastic Surgery: Hamilton Facial Plastic Surgery is a facial-focused aesthetic practice offering facelifts, rhinoplasty, injectables, and laser treatments with strong regional reputation, comparable in facial plastic surgery specialization and content-led marketing.
• Getty Plastic Surgery: Getty Plastic Surgery is a multi-procedure cosmetic surgery practice offering face, breast, and body procedures plus non-surgical aesthetic services in a single location, comparable as a physician-led, full-scope aesthetic practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ascnaples
• LinkedInlinkedin.com/company/aesthetic-surgical-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Aesthetic Surgery Center