What Greenlines does

Greenlines Technology Inc. is a Vancouver-based climate-tech company founded in 2017 that develops digital Measurement, Reporting, and Verification (MRV) systems for converting sustainable behavior into monetized carbon credits. The company's core technology stack comprises two engines: the Mobility Carbon Engine (MCE), introduced in 2019 and now patented in the United States (US Patent 11,774,255 B2) and Canada (CA 3,132,053), and the E-commerce Carbon Engine (ECE), launched in 2020 and currently patent-pending. Both engines use proprietary algorithms — including an ISO 14064-2-compliant Modal Shift Optimization methodology with 30+ emission factors for North American transport modes — to continuously quantify user-specific GHG emission reductions and generate verified carbon credits. The technology is embedded on client infrastructure via API integration, ensuring environmental attribute data is not shared with Greenlines or third parties.

The company's business model combines three revenue streams: direct carbon credit sales on voluntary markets, technology licensing to third-party platforms, and platform monetization services. Greenlines serves two primary B2B segments — mobility platforms (transportation network companies, mobility aggregators, transit apps, shared mobility providers) and e-commerce platforms (online retailers and marketplaces) — by enabling them to monetize emission reductions generated by their end users. Named enterprise customers and partners include Moovit (global mobility app integration announced August 2025), Mazmobi (first corporate mobility carbon offset program in Mexico, October 2021), and LOOPShare (EV cargo bike and scooter sharing licensing, January 2020). The company also operates Cowlines, a consumer-facing mobility app deployed across 62 major urban centers in the US and Canada that demonstrates the MCE technology.

Greenlines is a privately held, founder-led company with a small team (1–10 employees) and no disclosed institutional funding or revenue. Distribution occurs primarily through embedded API licensing rather than direct sales, with the company relying on earned media coverage (Forbes, Reuters, BNN Bloomberg) and its patented methodology as primary competitive differentiators. Recent milestones include the November 2025 Canadian patent grant and the August 2025 Moovit integration, both of which extend the company's IP protection and global distribution footprint in the voluntary carbon market.

Name

Greenlines

Legal name

Greenlines Technology Inc.

Website

https://greenlines.cc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenlines Technology Inc. is a Vancouver-based climate-tech company that develops patented digital MRV systems (Mobility Carbon Engine and E-commerce Carbon Engine) to quantify and monetize GHG emission reductions into carbon credits for mobility platforms, e-commerce sites, and sustainability-focused enterprises.

Ownership category

akta.pro rank

Product category

Climate Tech Software (Carbon Credit MRV)

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Digital MRV & Traceability Platforms (dMRV, APIs, Data Pipelines, Tokenization Support) (EUABACAK)

akta.pro secondary industries

Project Design Review (PDD/Methodology Applicability & Additionality Assessment) (EUABACAC), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ), Climate Finance, Carbon Markets & MRV Systems (BPADALAB), Industrial & Energy MRV (Facilities, Renewables, Methane, Process Emissions) (EUABACAI)

Keywords

• Digital MRV systems
• Carbon credit generation
• Mobility carbon engine
• E-commerce carbon engine
• Emission reduction quantification

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Carbon credit sales: Greenlines generates carbon credits from verified emission reductions which are sold on voluntary carbon markets. The company aggregates environmental attributes from users and trades them to generate revenue.
2. Technology licensing: Licensing of MCE and ECE technology to third-party platforms (mobility apps, e-commerce platforms) via API integration. Partners like LOOPShare have licensing agreements for carbon offset production and monetization.
3. Platform monetization services: Provides tools to third-party organizations in urban mobility and e-commerce sectors enabling them to capitalize on carbon markets and monetize emissions reductions generated by their end users.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greenlines develops patented digital MRV (Measurement, Reporting, and Verification) systems that automatically quantify and monetize greenhouse gas (GHG) emission reductions generated by low-carbon transportation choices and lower-carbon e-commerce purchases. Its two flagship products — the Mobility Carbon Engine (MCE) and the E-commerce Carbon Engine (ECE) — are licensed to mobility aggregators and e-commerce platforms via API integration to generate verified carbon credits at scale.

Product overview

Greenlines offers a portfolio of two core digital MRV products that monetize carbon emissions reductions in different sectors. The Mobility Carbon Engine (MCE), introduced in 2019 and patented in the US and Canada, is a digital MRV system for the mobility sector that converts low-carbon transportation choices into verified carbon credits. The E-commerce Carbon Engine (ECE), launched in 2020, extends the same digital MRV capability to the e-commerce sector, enabling online merchants to generate carbon offsets from low-carbon purchases. Both products operate via environmental APIs embedded on the client's server, generating carbon credits verified by third-party validators for sale on voluntary carbon markets.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility Carbon Engine (MCE): A patented digital MRV process that continuously measures and tracks GHG emission reductions from low-carbon transportation methods, enabling monetization through carbon credits.
• E-commerce Carbon Engine (ECE)
• Cowlines

Products and services

• Mobility Carbon Engine (MCE)
• E-commerce Carbon Engine (ECE)
• Cowlines App

Quantifiable outcome

• Carbon credits generated can be sold on voluntary carbon markets
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MoovitcoreTechnology or Integration · 20 August 2025Moovit integrated the Mobility Carbon Engine (MCE) into its mobility app, enabling users to unlock carbon markets. The MCE debuted in Moovit's app allowing the platform to monetize emission reductions from users' sustainable travel choices.
• MazmobicoreTechnology or Integration · 5 October 2021Partnership to launch the first corporate mobility carbon offset program in Mexico. Mazmobi deployed MCE technology to enable corporate employees to offset their commute emissions through verified carbon credits.
• LOOPSharecoreOEM/ Whitelabel/ Licensing Partner · 28 January 2020Licensing agreement for carbon offset production and monetization. LOOPShare operates EV cargo bikes and electric scooter sharing services, using Greenlines' technology to generate and monetize carbon credits from sustainable mobility.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Patch: Patch is a carbon credit API platform that enables businesses to embed carbon offsetting directly into their products and checkout flows. Like Greenlines, it focuses on programmatic, API-first monetization of carbon credits for digital platforms, making it a direct competitor in the embedded carbon credits space.
• Cloverly: Cloverly provides a carbon offsetting API that lets businesses calculate emissions and purchase carbon credits programmatically, including for transportation and shipping use cases. It competes head-to-head with Greenlines' MCE/ECE by offering API-based carbon credit integration for digital platforms.
• Pachama: Pachama uses satellite imagery, remote sensing, and AI to verify nature-based carbon credits and offers a marketplace for carbon offsetting. It is a direct peer in the digital MRV space, focused on technology-driven measurement and verification of carbon projects.
• Watershed: Watershed is an enterprise carbon accounting and reduction platform that helps companies measure, report, and reduce emissions, including through high-quality carbon credit purchases. It is a direct peer in the digital carbon measurement and offsetting category serving enterprise customers.
• Sylvera: Sylvera provides independent ratings and MRV for carbon credits, using satellite data and machine learning to assess project quality. It is a direct peer in the digital MRV and carbon credit integrity space, addressing overlapping needs around measurement, verification, and credit quality assurance.
• Persefoni: Persefoni is a climate management and accounting platform that enables enterprises to measure and manage their carbon footprints. It is a direct peer in the broader digital carbon measurement and management software category that Greenlines operates in.

Broad incumbents

• South Pole: South Pole is a large carbon project developer and climate solutions provider offering credit development, advisory, and digital MRV services across multiple sectors. It is a broad incumbent that overlaps with Greenlines in carbon credit generation and MRV, but with a much wider portfolio and global scale.
• Verra: Verra operates the world's leading carbon credit standard (VCS) and registry infrastructure used by carbon project developers. While not a commercial peer in the same sense, it is a broad incumbent in the carbon credit infrastructure space whose methodology and registry rules shape the addressable market for Greenlines' dMRV outputs.

Emerging players

• Klima: Klima is a consumer and SMB-facing carbon offsetting app that helps users measure, reduce, and offset their carbon footprints. It is an emerging player with partial overlap to Greenlines' Cowlines consumer app, though it focuses more on individual behavior change than B2B platform licensing.

Others

• Charm Industrial: Charm Industrial is a carbon removal company using biomass conversion and sequestration, operating in adjacent carbon markets. It is thematically related as a carbon solutions provider, but does not compete directly with Greenlines' digital MRV platform business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Greenlines_Tech
• LinkedInlinkedin.com/company/greenlines-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlines