What Moovit does

Moovit is a Mobility-as-a-Service (MaaS) platform providing multimodal trip planning, real-time transit information, and urban mobility analytics. Founded in 2012 in Ness Ziona, Israel, the company operates the world's most widely used urban mobility app, having guided over 1.7 billion users across 3,500 cities in 112 countries. Its core platform combines AI and machine learning with crowdsourced data from hundreds of millions of users and the world's largest transit data repository covering 7,000+ transit agencies, ingesting 6 billion anonymized data points per day to power route planning, real-time arrival predictions (90% accuracy in deployed cases), accessibility routing, and on-demand transit services. The product portfolio includes the Moovit Consumer App, MoovitAI with the Moovit Assistant, the MUMA analytics platform, TimePro cloud-based AVL, Public Transit APIs, Fare Payments, On-Demand microtransit, Branded Apps, and the Low Carbon Commute Program.

Moovit operates a platform-plus-modules business model combining a free consumer app monetized through location-based advertising with B2B MaaS solutions sold to transit agencies, cities, and private companies. B2B revenue comes from platform licensing, custom implementation, and ongoing service subscriptions for white-label and co-branded apps, analytics, fare payments, and on-demand transit operations, plus volume-metered API fees from technology partners and transaction fees on carbon credit sales. The go-to-market blends enterprise field sales to transit agencies and municipalities, channel partnerships with Microsoft Azure Maps, Uber, Lyft, Cubic, Masabi, and Greenlines, and product-led growth through the consumer app stores. Customer segments are horizontally diversified across transit agencies and operators, cities and municipalities, campuses and universities, private sector employers, MaaS and technology providers, and individual commuters.

Since 2020, Moovit has been a wholly-owned subsidiary of Intel Corporation within the Mobileye division, acquired for approximately $900 million to anchor Mobileye's mobility-as-a-service strategy. The company now serves as the consumer-facing front end for Mobileye's vertically integrated robotaxi business, with the Mobileye MaaS suite already deployed in France, UAE, South Korea, and Japan, and a US city launch targeted for 2027. Leadership is founder-led (Nir Erez as CEO, Roy Bick as CTO) with a tenured executive team spanning growth, finance, R&D, product, and partnerships.

Name

Moovit

Legal name

Moovit Inc.

Website

https://moovit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Moovit is a Mobility-as-a-Service platform offering multimodal trip planning, real-time transit data, and urban mobility analytics to over 1.7 billion users across 3,500 cities. It monetizes via consumer advertising, B2B SaaS to transit agencies, white-label apps, APIs, and verified carbon credits.

Ownership category

akta.pro rank

Product category

Mobility as a Service (MaaS) Software

SIC

Transportation Services (4700)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industries

Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE), On-Demand Multimodal Services (Microtransit, DRT, Demand-Responsive Shuttles) (THADALAF), Transit, Traffic & Mobility Data Platforms (BPAMANAH), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Multimodal trip planning
• Public transit app
• Mobility as a service
• Urban mobility analytics
• On-demand microtransit

Headquarters

HQ city

Ness Ziona

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Moovit Ads: Location-based and segmented mobile advertising within the Moovit app. Advertisers can target users based on real-time location, historical location, user profile (tourists, students, hi-tech workers), transit mode preference, travel patterns, and walking patterns. Formats include banner ads (320x50 and 300x250), interstitial full-screen ads, and on-map ads.
2. MaaS Solutions for Transit Agencies and Cities: B2B revenue from providing MaaS platforms to transit agencies, cities, and municipalities. Includes white-label branded apps, mobile fare payments, urban mobility analytics, on-demand transit operations, real-time bus information (TimePro), and transit APIs. Revenue derived from platform licensing, implementation fees, and ongoing service subscriptions.
3. Branded Apps (White Label / Co-branded): Transit agencies and cities can deploy white-label apps with their branding or co-branded apps integrated into Moovit's existing platform. Revenue from customization, deployment, and ongoing maintenance fees.
4. Transit Data APIs: Volume-metered APIs (Multimodal Trip Plan, Nearby, Stops, Lines, Real-time, Service Alert) sold to developers and companies including Microsoft, Uber, Lyft, and Cubic for integration into their own products.
5. Carbon Credits: Moovit Low Carbon Commute Project generates carbon credits when users choose low-carbon transport modes. Credits are sold to corporate buyers through spot purchases or long-term offtake agreements, with pricing per tonne of CO2e.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moovit operates a Mobility as a Service (MaaS) platform delivering multimodal trip planning, real-time transit data, and urban mobility analytics. The consumer-facing Moovit app provides public transit navigation, real-time arrivals, service alerts, mobile ticketing, and route planning across 3,500+ cities. For transit agencies, cities, and private organizations, Moovit sells a B2B MaaS suite including white-label branded apps, Urban Mobility Analytics (MUMA), mobile fare payments, TimePro real-time AVL, On-Demand microtransit operations, and volume-metered transit APIs.

Product overview

Moovit is a Mobility-as-a-Service (MaaS) platform providing a comprehensive urban mobility ecosystem. The core offering is the Moovit Consumer App — a multimodal trip planner serving over 1.7 billion users across 3,500+ cities in 112 countries — which has evolved to incorporate AI-powered features through MoovitAI and the conversational Moovit Assistant. The platform operates on a platform-plus-modules architecture: the core consumer app serves individual users, while enterprise and government clients access specialized modules including Branded Apps (white label and co-branded solutions), Urban Mobility Analytics (MUMA), Fare Payments, TimePro (real-time bus tracking), Public Transit APIs, On-Demand microtransit services, and the Low Carbon Commute Program for carbon credit generation. Moovit also offers Moovit Ads for location-based advertising and Transit Data Manager for GTFS data management. The platform integrates with Microsoft Azure Maps, Uber, Lyft, Cubic, and uses Greenlines Technology's Mobility Carbon Engine (MCE™) for sustainability features. Moovit operates as a subsidiary of Mobileye (Intel) following its approximately $900 million acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• MoovitAV: Autonomous vehicle ride-hailing brand for Moovit-powered robotaxi services, launched in partnership with Mobileye and SIXT Group.
• MoovitAI

Products and services

• Moovit Consumer App The flagship urban mobility app providing multimodal trip planning, real-time transit arrivals, service alerts, mobile payments, and live navigation across public transit, ride-hailing, and micro-mobility in 3,500+ cities worldwide. Targeted at individual commuters and transit riders.
• MoovitAI AI-powered experience feature transforming Moovit from a navigation tool into a personal transit assistant with AI-driven trip insights and smarter filtering capabilities.
• Moovit Assistant Conversational AI assistant within the Moovit app that helps users make journey planning decisions when faced with multiple transit route options through natural language interaction.
• Moovit Branded Apps (White Label & Co-branded) White label and co-branded mobility applications for transit agencies, cities, and private companies built on Moovit's consumer app technology, providing multimodal trip planning, real-time arrivals, and payment integration with custom branding.
• Moovit Urban Mobility Analytics (MUMA) Analytics platform combining anonymized data from hundreds of millions of Moovit users with advanced algorithms to provide Zone Reports, Transit Line Reports, Transit Station Reports, and Transfer Hub Reports for transit planning.
• Moovit Fare Payments Mobile ticketing and contactless payment solution enabling users to plan, purchase, and validate digital transit passes through the Moovit app, with multi-agency support for various payment vendors.
• Moovit TimePro Cloud-based Automatic Vehicle Location (AVL) solution providing real-time fleet management, driver communication, and accurate arrival predictions for transit agencies without requiring custom hardware.
• Moovit Public Transit APIs Suite of six volume-metered APIs (Multimodal Trip Plan, Nearby, Stops, Lines, Real-time, Service Alert) enabling developers to integrate Moovit's transit data into third-party applications.
• Moovit On-Demand Comprehensive on-demand microtransit solution including data-driven planning and analytics, fleet operations management, and end-to-end rider experience for demand-responsive transit services.
• Moovit Low Carbon Commute Program Decarbonization project enabling corporate buyers to purchase verified carbon credits generated by users choosing low-carbon transport options, powered by Greenlines' Mobility Carbon Engine (MCE).
• Moovit Ads Location-based and segmented mobile advertising platform targeting Moovit users based on real-time location, travel patterns, transit preferences, and user profiles.
• Moovit Transit Data Manager GTFS editor enabling transit agencies to manage and deploy changes to transit data, with communication tools for service alerts and real-time rider notifications.

Quantifiable outcome

• 90% arrival prediction accuracy for fixed routes
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMoovit provides transit data APIs to Microsoft Azure Maps, enabling Azure customers to access comprehensive global transit information services. Integration allows Microsoft to offer best-in-class transit data as part of its Azure location services.
• UbercoreTechnology or IntegrationMoovit enables real-time data and route planning integration in the Uber app, allowing Uber users to access multimodal transit options alongside ride-hailing services.
• LyftcoreTechnology or IntegrationMoovit provides transit data for Lyft's application, with specific focus on NYC market expansion. Moovit helps Lyft ramp up quickly and reliably in complex urban transit environments.
• Cubic CorporationcoreTechnology or IntegrationIntegration of Moovit's multimodal journey planning into Cubic's industry-leading mobile ticketing and payment offering in the Traveler Application from Mobile Suite, creating a one-of-a-kind seamless user experience.
• Greenlines Technology Inc.coreStrategic or Co-development PartnerMoovit partners with Greenlines for the Low Carbon Commute Project, utilizing Greenlines' patented Mobility Carbon Engine (MCE) for real-time carbon emission quantification and verification. Greenlines provides the digital MRV process for carbon credit generation.
• SIXT GroupcoreStrategic or Co-development PartnerPartnership with SIXT for robotaxi service in Munich (planned for 2022). SIXT operates and maintains the fleet through its integrated mobility platform ONE while Mobileye provides autonomous driving technology. Consumer access through Moovit app.
• RATP GroupcoreStrategic or Co-development PartnerPartnership with RATP Group (world's third-largest public transportation operator) for autonomous vehicle ride service pilot in Paris. Launched on-demand AV ride service for employees from Galeries Lafayette Paris Haussmann.
• Mobileye (Intel subsidiary)coreOEM/ Whitelabel/ Licensing PartnerMoovit is a wholly-owned subsidiary of Intel's Mobileye division. Moovit provides the consumer-facing mobility platform integrating with Mobileye Drive autonomous driving technology for robotaxi services. Target US city launch planned for 2027.
• TransLocminorChannel Partner/ Reseller/ DistributorTransLoc listed as partner in Smart Bus Locator Market context, suggesting integration or reseller relationship for transit technology solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Uber: Uber operates a global ride-hailing and mobility platform that has integrated Moovit's transit APIs for multimodal options. It is simultaneously a customer/partner of Moovit and a broad incumbent competing for rider attention and ad budgets.
• Cubic Transportation Systems: Cubic is a global provider of transit fare collection, mobile ticketing, and transit payment platforms. It is both a Moovit partner (integrating Moovit journey planning into Cubic's apps) and a broad incumbent competing for transit agency wallet share.
• Apple Maps: Apple Maps is the default iOS mapping and transit navigation service, deeply integrated into the iPhone experience. It competes with Moovit's consumer app for daily trip planning on the world's most-used mobile platform.
• Lyft: Lyft is a North American ride-hail and mobility platform integrating Moovit's transit data into its rider app. It is both an enterprise API customer and a broad competitor in shared mobility and routing.
• Google Maps: Google Maps is the default navigation platform on Android and a top transit app globally, with multimodal routing and live transit data. It competes broadly with Moovit's consumer app and is both a rival and a downstream API consumer via Azure Maps partnerships.

Direct peers

• Transit (app): Transit is a multimodal trip-planning app focused on public transit, bikeshare, and ride-hail, with strong North American and European adoption. It directly competes with Moovit on consumer transit navigation and increasingly on agency partnerships.
• Citymapper: Citymapper is a multimodal urban mobility app offering real-time transit, ride-hail, bike, and walk routing across major global cities. It is the closest direct competitor to Moovit's consumer trip-planner and serves overlapping rider use cases in shared geographies.

Emerging players

• Via Transportation: Via provides on-demand microtransit and shared-ride software for transit agencies and cities globally. It competes with Moovit On-Demand in the demand-responsive transit and microtransit segment.
• Remix (by Via): Remix provides transit planning and network design software for agencies and cities, now part of Via. It competes with Moovit's MUMA analytics and broader MaaS planning modules for agency strategic planning workflows.
• Swiftly: Swiftly offers a transit data platform providing real-time GTFS management, passenger information, and operational analytics to agencies. It competes with Moovit's TimePro, Transit Data Manager, and parts of MUMA in the B2B analytics tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moovit
• YouTubebit.ly/Moovit_YouTube
• Facebookfacebook.com/moovit
• LinkedInlinkedin.com/company/moovit
• Instagrambit.ly/Moovit_IG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovit